Chapter 365: Joint Venture

After the principle issues are negotiated, for Liu Ruoyi, it is only a matter of time before the profitability of Qionghai Satellite TV's TV drama channel is profitable, and the ratings of "Meteor Garden" continue to soar in the next two days, breaking 4 and 5 super ratings with extremely ferocious growth!

Liu Yang completely took the initiative in the next negotiations!

If that's all it takes, the key is the 2-episode rerun that started at 10 o'clock in the morning every day after breaking 3, and after the preview was broadcast the night before, it achieved more than 1.5% ratings as soon as it started, and seeing this replay rating, some people in the industry couldn't sit still anymore!

Because there is absolutely no second TV series in the same period that can achieve such amazing results, it is a rerun, and it is the morning time when the ratings are relatively light.

Practitioners who don't believe in evil once thought that there was a serious problem with the ratings statistics, and really went into battle to conduct some private investigation interviews, only to be shocked to find that these ratings turned out to be true, most of them are housewives who missed the first round of broadcasts for various reasons, and they need to make up for the episodes.

What's more, there are some people who have already watched the first round, but still want to watch it again! This is scary, which shows that the quality of this TV series is amazingly high, and the audience's stickiness is simply to the extent of rebellion.

At this time, the people who originally complained about Liu Ruoyi's decision to win this TV series no matter what the cost was, are now completely convinced, not to mention anything else, just the two carousels of the first round, if the advertising fee goes according to the ratings, it can be recovered and make a lot of money!

The most important thing is that Liu Ruoyi anticipated this situation in advance and completely bought out the mainland broadcast rights of this TV series! In other words, the Qionghai Satellite TV drama channel can broadcast it as many times as he wants.

This makes Qionghai Satellite TV TV drama channel monopolized, everyone can only watch Qionghai Satellite TV TV drama channel if you want to watch "Meteor Garden", so that Qionghai Satellite TV, which was born not long ago, suddenly opened up the market in the TV series, Liu Ruoyi's luck can be said to be very good, to be able to meet the drama "Meteor Garden" at this critical moment, and suddenly the TV drama career of Aurora Culture has entered the highlight moment from its birth!

If this is not a prescient thing, it is almost impossible, and of course, if it were not for the coincidence of several aspects now, it would not have been so smooth.

After a short period of intensive negotiations, things have taken a new turn, Liu Yang reached an agreement with Zhao Mingliang and Li Honglin, Jinshi Media and Wanyuan Media invested 5 million yuan respectively, and Jinhai Aurora invested in the exclusive advertising agency of Qionghai Satellite TV drama channel and variety show channel, and established Aurora Shiyuan Advertising Co., Ltd.

Jinshi Media and Wanyuan Media respectively accounted for 35% of the shares, Jinhai Aurora accounted for 30% of the shares, the three parties reached a new bundle of interests, with the newly established Aurora Shiyuan Advertising to carry the future Jinhai Aurora's Qionghai Satellite TV advertising business, in terms of operation, Jinshi Media and Wanyuan Media are responsible for dispatching competent personnel and injecting advertising business, while Jinhai Aurora does not interfere in the operation, only supervises the financial and advertising business compliance.

Although this agreement is somewhat different from the framework originally negotiated, the new cooperation framework will eventually be settled with Jinhai Aurora based on ratings, and the company's advertising agency fee discount will be implemented according to the market standard discount.

This model reduces everyone's risk to an acceptable level, for Jinshi Media and Wanyuan Media, their business will find an important growth point, for Jinhai Aurora, it is also to expand their business scope, and there will not be too much risk, and at the same time find a more reliable monetization channel for their own TV channel advertising.

Although this is quite different from Zhao Mingliang and Li Honglin's original intention, considering that there is still a lot of room for Jinhai Aurora in the future, Zhao Mingliang and Li Honglin's vision is not only on the actual interests in front of them, but to find a way to catch the free ride of Jinhai Aurora.

The total predictable advertising business of the two TV channels is several hundred million yuan, and if the other advertising businesses of Jinhai Aurora are taken over next, such as movies, concerts, etc., what will be the scale in the future?

It's exciting to think about it, this huge future imagination space is the biggest consideration that Liu Yang proposed to set up a joint venture, and Zhao Mingliang and Li Honglin agreed to it after just thinking about it.

Although Jinshi Media and Wanyuan Media are both veteran advertising companies in Jinhai that have worked hard for more than ten years, their annual turnover has never risen after reaching the scale of tens of millions, and the ceiling above basically reflects the limitations of private enterprises.

If there is no backer, probably the best situation in a lifetime is to maintain such a situation, when Zhao Mingliang teamed up with Li Honglin to have hope of winning the TV series channel advertisement in the hands of Jinhai Aurora, in fact, the strength card in his hand is only so big, and no one in a single family can swallow this piece of fat.

Whether it is resources or financial strength, it is very difficult for the two families to actually operate a project of hundreds of millions. Now that they have encountered a big opportunity, the two of them want to enter the advertising field for Aurora Culture, and they have not struggled too much from refusing at the beginning to accepting it clearly.

In fact, if Aurora Culture had released this condition earlier, a large number of partners would have come up to take over, and the opportunity would not have been left to them.

It was their plan that impressed Liu Ruoyi, and with the customer resources and experience in this area, Aurora Culture chose them to make this cake bigger.

And the conditions put forward by Senior Sister Liu Yang on behalf of Aurora Culture are not too harsh, the three Aurora Culture is still a small shareholder, and the business decision-making power of the enterprise is completely untouched, 35% of hundreds of millions of dollars is compared with their own family to complete tens of millions, it seems that in terms of interests, it is still much more cost-effective, and after the scale goes up, the weight of the two people in the industry can immediately rise a few grades!

Industry influence can be said to be the first goal that a person can strive for after financial freedom, who does not have the heart to become a big man? Now that the opportunity is in front of them, Zhao Mingliang and Li Honglin are quickly tempted.

In the new company, Zhao Mingliang served as the chairman, and the general manager was naturally Li Honglin, although the two of them had fallen in love with each other in the Jinhai advertising industry for more than ten years, and now because of this opportunity, they have joined hands to do things, and the cooperation is really a bit of a match made in heaven.

Cutting the business, putting the advertising business that does not conform to Liu Ruoyi's principle into the original company, and then injecting the business preparation that conforms to Liu Ruoyi's principle into the new company, as well as personnel allocation, and the organization of the new company's department structure, this big stall of things was quickly settled between the two without too many disputes.

Because they used to be competitors, many times they had to go-for-tat for the sake of interests, but now they are brothers in the trenches, and they still have to have a certain tacit understanding with each other, and they are already familiar with each other.

However, after the news of acting as an agent for Qionghai Satellite TV's TV drama channel was released, the customer took the initiative to come to the door before they finished the new company process.

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