"Do you have any other comments and suggestions?" Zhang Yang has prepared for the end of the meeting, and then symbolically let Yu Dong say a few words, the biggest event in recent months or the second half of this year can be handed over, and then Christmas and New Year's Day, when it is the absolute peak season for sales, as long as the promotion efforts and the scale of the event are increased, everything is not a problem.

Yu Jinlong is also looking for familiar faces among the participants of one or two hundred people, to be honest, there are many middle-level people he looks familiar with but can't name them, especially the young deputy minister, the company is too big, the development is too fast, and there are too many external things and entertainment.

Although participating in various summits and speeches is also part of business management, what kind of life do you want compared to real business management and management?

Jiang is still old and spicy, Yu Jinlong will never let this meeting end like this, "Why didn't anyone speak in the brand department today? Why didn't Minister Huang come to the meeting?"

Zhang Yang must still be prepared for this meeting, "Minister Huang Zhengxin of the Brand Department is on a business trip in the south, doing market research there, and he will come back in a few days"

"Who else is in the brand department? The deputy minister came out and said, didn't your brand department do a lot of research on the upgrading of Hailan products to brand upgrading some time ago?

The young man who met the old man in the morning at the market stood up:

"Yu Donghao, hello leaders and colleagues, my name is Cui Ning, and I am the deputy minister of the brand department.

Regarding the autumn new product launch and the autumn and winter conference battle, this plan is led by the marketing department, and our brand department has participated in a meeting in the early stage, so the specific plan is also the first time to see it today.

It does not represent Minister Huang and the Brand Department, just as a reference"

Cui Ning, the deputy director of the brand department, who suddenly came out, made Zhang Yang a little surprised, because the relationship between the external marketing department and the brand department was a bit delicate.

For many large companies, the marketing department, brand department, marketing department, and even some companies have a special media department or public relations department, whose names and positions are different, and the work they are responsible for is also different, including the setting and division of labor of each company. Many of the departments of the Hailan Group were originally set up according to product lines, and each product line actually had a planning department, a marketing department, and an event department.

Later, the diversified development of the enterprise, too many product lines, in order to maintain the unity of the brand, as well as the implementation of the deputy general responsibility system, conducive to better work and personnel management needs, the establishment of the group headquarters.

The group's marketing department, brand department, sales department, etc. are responsible for one aspect of the work, while different product departments are more responsible for external service planning, advertising companies and reporting to the group headquarters, and are also responsible for specific implementation work.

Similar to the marketing department, brand department, and public relations department, because the division of labor of each company is different, there is no so-called division of labor standard, industry standard and only standard.

For example, a project such as a large-scale event in autumn can be responsible for the marketing department, the brand department, or even the event department.

Because the leader of the activity department is the original Zhang Yang's subordinate, he took the initiative to retreat, so either the marketing department or the brand department is responsible, but the leader of the brand department has been promoted to the vice president of the group, and Huang Zhengxin, the head of the brand department who has just served, is in the prime of life, about 40 years old, although the position is the same level as Zhang Yang.

But both the time he has been in the company and his familiarity with office politics, including the familiarity with the cooperation of external service companies, are a little worse than Zhang Yang.

Therefore, many large-scale activities, product launches, and the design of promotional items are led by the marketing department, while market research, product positioning, crisis management, etc., are either hard or thankless, and some of the work is thrown to the brand department.

Including this market research trip to the south, in addition to another well-known enterprise in the city, Haixing Group, most of Hailan's competitors are southern brands, and Hailan's southern market and the northern market have been unsatisfactory, the so-called market research, including data analysis, is of little significance.

This time, Minister Huang personally went into battle, which is to try to make intentional achievements in the most difficult place, so as to obtain the recognition of the group, as well as the opportunity to get promoted, he is not like Zhang Yang, he is ready to retire in the marketing department, he still has a bigger dream.

But in any case, the brand department and the marketing department themselves belong to different factions, and many opinions are also different.

But today, the chairman specifically named the brand department, and deliberately asked the brand department to put forward different opinions, which was really unexpected, but Minister Huang was not there, and it is estimated that the people below could not say anything too new, Zhang Yang secretly comforted himself.

But as an old employee who is too old, Zhang Yang really underestimated these young people who are at the deputy ministerial level, have ideas and work hard, Cui Ning's speech can be said to have taken Zhang Yang by surprise:

"Although it is the first time to see the plan, it is obvious that the marketing department has done a lot of work, and many details have reached the implementation stage.

But personally, do I think that some of the traditional methods of our enterprise are suitable for high-end products?

Although the plan puts forward the concept of first-class cabin and there are also movie-watching activities, from the perspective of implementation and participation, the crowd participating in the event is really not a high-end consumer group, and the influence on the high-end crowd is only realized through the media, and the offline influence or the innovation of the event is not enough.

Including promotional items, I personally have no opinion on sun umbrellas, but cultural shirts are really not high-end products that should be used, where are high-income groups, people who often sit in first class compete for a cultural shirt with migrant workers in front of the mall.

In addition, our activities began at the end of September and the beginning of October, and most parts of the country have already worn long sleeves or coats, and at that time, the significance of using cultural shirts as gifts to participate in the activities can be said to be very small, and the cost of hundreds of thousands of cultural shirts is not a small amount.

When hundreds of thousands of our cultural shirts arrived on the market, they were hidden by some migrant workers or aunts and uncles, and there was no publicity effect at all.

We have also noticed that in recent years, several brands in the south have been menacing, they have either published a white paper on prices, or proposed six-star services on the basis of our five-star service, although their service is far from us, but in the media publicity, it is very inflammatory, including some activities, as well as product concepts, are quietly surpassing us.

Take the same city's brand enterprises, Haixing Group as an example, they are actually entering the high-end products, at the beginning of this year they launched inverter air conditioning, the slogan is air conditioning inverter, frequency conversion selection starfish.

Their first product, that is, the product to start the brand, is actually all from Europe, is the standard European manufacturing, the original product, from the inside to the outside are produced and assembled and processed in Europe, just replaced by a shell and trademark of the starfish, so the market feedback is very good, which is equivalent to a loss of tens of millions but it has started the reputation of the starfish inverter air conditioner, and has obtained an excellent market response.

And our TV this time, whether it is technology or quality standards, are similar to Haixing's air conditioner, to start the reputation of our high-end products, there must be a real high-end event, high-end communication channels and high-end crowd locking, the current activities should not achieve the above purposes.

There is also as a high-end product, as soon as it comes up, it is not appropriate to take the form of coupons, users of high-end products are never concerned about the price itself, but the feeling of using the product, as well as the honor of being the first batch of users, our Hailan brand has no problem in China, but in the face of international brands to be confident, absolutely do not come up on the promotion discount self-depreciation value"

Cui Ning talked eloquently, deliberately not looking at Zhang Yang's face, but in fact, Zhang Yang's face was already ugly, thanks to the perennial drinking, the skin was already darker, otherwise he would definitely see the color and expression of anger.

Although he felt that Cui Ning's every statement was reasonable, but it was not good for him to refute it in person, in fact, he didn't know how to refute it reasonably one by one, but he still had confidence in his subordinates, so he quietly gave Vice Minister Wang Wenxuan a look.

After all, it was a superior or subordinate, Wang Wenxuan still understood his boss's intentions very well, and immediately stood up:

"I'm sorry Vice Minister Cui interrupted, we have already discussed many of the issues you said, but whether it is time or the overall arrangement of the whole country, we still adopted a compromise plan.

Including Haixing's inverter air conditioner, in fact, it is also advertising thinking, relying on the country's outdoor advertising and reliable European product quality fired the first shot, we also have a lot of media support for this event, I believe the effect will achieve the desired purpose.

The inclusion of price concessions, but also to make the first high-end customers feel respected, is for this purpose"

Feeling that he had basically achieved the purpose of refutation, Wang Wenxuan nodded politely and sat down.

Cui Ning smiled:

"Thank you Wang Wenxuan Wang Vice Minister for the reminder, but Haixing is indeed not only outdoor advertising to win the market, their outdoor advertising only in our Green Island to do some, it is estimated that like us, the government has given a lot of free advertising resources, although they put a lot of advertising in high-end magazines.

But more importantly, there is a major and important high-end launch conference for partners and media Starfish, which was held in the capital Longdu before the Spring Festival last year, and Haixing united Paris, Milan, Italy, Tokyo in the East and top fashion models in China, held a cross-border fashion show in Longdu, called "Starfish Inverter Four Seasons Like Spring"

The event was held in the lobby of a high-end five-star hotel in the capital Rendezvous, which can accommodate nearly 1,000 people, and before the event began, the air conditioning in the lobby was turned on to the freezing point, plus it was winter, it was really cold, and the guests were dressed in winter clothes, and the models were also wearing winter clothes at the beginning.

But with the appearance and opening of the Hisense Star inverter air conditioner at the scene,The temperature rises,Although it must be with the central air conditioning,But the visual effect of the scene is very good,The model's clothing is decreasing,Including the guests, they also feel what is called the four seasons like spring,The event is fashionable but not vulgar。

At the same time, it is a good advocate of the concept of green environmental protection of Haixing air conditioning, of course, partners from Paris and Italy said that their hotels have also begun to purchase Haixing inverter air conditioners from Longguo, which has pushed the event to *.

The key is to interpret the change very well, use the change of fashion to interpret the change, and the four seasons are like spring, it can be said that both the concept and the vision are amazing.

After this event, the response from partners and media was extraordinary, and a large number of outdoor advertisements were unveiled later.

In fact, at this time, Haixing has already got a large number of orders across the country, which is an advertisement made with the dealer's money, which is a reason with our order-based production, Haixing's financial calculation is very powerful, if you look at our high-end product listing activities from this activity of Haixing Air Conditioner, green, fashionable, cross-border, international, these similar keywords we really have no competitors to grasp well, but also lack of innovative spirit"

Zhang Yang looked at Yu Jinlong's frequent nods, he couldn't sit still anymore, and his voice was much higher as soon as he spoke:

"Vice Minister Cui, innovation needs to pay a price, after all, the event needs the linkage and cooperation of the whole country, you think that the innovation of the interaction is not enough, so what do you think?"

According to Zhang Yang's idea, a young man who does not know the height of the sky is thick and simple to ask questions, many people present can actually ask a bunch of questions, but at the same time there is a solution to the problem, it is almost impossible. Since there is no solution to the problem, it is safest to go the old way, after all, each branch thinks about promoting policies, which is its own strength.

Cui Ning has always disliked competing with others, although he knows that his thinking is not the same as ordinary people, and he has been called "the prodigy of prodigies" by the old man since he was a child, but this time since he offended the marketing department, even if he fights for the brand department, it can be regarded as justice for Minister Huang, who has been bullied all year round.

"Minister Zhang, you are right, innovation is the soul of our progressive enterprise and country, but we also have to pay the price, I just talk about the matter, for the autumn high-end product listing activities, and then mentioned the example of the same city starfish, I personally feel that this example is appropriate, as for our listing activities, I really have some specific ideas"