After Balabala said for a long time, Liu Hongwei cautiously put forward the appeal of financing 10 million, and in the share transfer, Liu Hongwei gritted his teeth and gave an offer of 40% of the shares! Generally speaking, the initial financing, but the founder is not stupid will not release such a large proportion of shares.

It's just that the satellite TV receiver is really not a high-tech or unique weapon,At most, this thing can be regarded as a kind of popular science of the nature of the road,The only thing that is different from others is that there are some unique practical technologies on a pot of multiple satellites。

But if you want to say how much money this technology is worth, you can't really say.

In other words, Liu Hongwei raised his valuation to 25 million, which is not much basis, it is purely a pat on the head and based on the imagination of the market dream rate of the future market!

So after giving the offer, Liu Hongwei was so nervous that he didn't dare to look at the big benefactor in front of him.

Frankly speaking, if Liu Ruoyi chose to stand up and turn around and leave at this moment, Liu Hongwei would not feel strange.

It's not impossible for the lion to open his mouth, but it depends on the timing, and if the timing is not right, this offer will be a large-scale scene of overturning in an instant.

Finally, I hope that a financier will be scared away like this, and Liu Hongwei will definitely regret it for several months.

However, if it is not for the financing of tens of millions, it is not easy for Yishi Technology to achieve corner overtaking, market channels and research and development are gold-swallowing beasts, it is difficult to achieve transcendence without money, 10 million seems to be much, in fact, the channel alone is very tight, and it can't cover a few places.

But there is no way, this company is Liu Hongwei's hard work, even if it is financing, Liu Hongwei does not want to lose control of the company, and 40% of the shares is almost the limit.

"Mr. Liu, frankly speaking, with the current assets, market and technology accumulation of Yishi Technology, it is not worth so much money," Liu Ruoyi looked at the report of Yishi Technology, and poured a basin of cold water on Liu Hongwei's offer.

Although she has other plans, she doesn't want people to see that she is wronged. This kind of business is business, and if the rules are broken, the cooperation between the two parties will be even more troublesome.

"However, I still recognize your team, business can be done slowly, but it is not easy to find the right team, so we are willing to give you a chance. ”

"In terms of valuation, you are not worth so much now, but we at Aurora Ventures are willing to take 10 million in exchange for a 45% stake in Yishi Technology.

The condition is that within three years, Yishi Technology must become the No. 1 in the market share of satellite receivers below 500 yuan, otherwise the VAM clause will be triggered, and Yishi Technology will transfer 22% of its shares to Aurora Venture Capital free of charge, so that Aurora Venture Capital will absolutely control Yishi Technology!

Since it is the market dream rate, the equity transferor cannot just draw the pie. If you want to exchange unequal shares for a relatively high investment, there is no way, and gambling is a compromise.

If the founder is very confident in the market of his technology or product, then he can overdraft some future markets for early financing, and use the method of gambling on the company's future market performance.

To be fair, the potential market size of the satellite TV receiver system is quite amazing, not to mention the Asian region, that is, the mainland has done a good job in the total market of tens of millions of units a year, according to the market price of about 300 to 500 yuan of ordinary models of satellite TV receivers in this era, which is also a multi-billion market.

This market has become a real leader, not to mention the valuation of 25 million in Yishi Technology, and it is possible to have a valuation of 250 million in the future, but now Yishi Technology is obviously far from the leader, and it is not easy to seize the first market share of low-end satellite receivers.

After all, this is a Red Sea market with a low technical threshold, and there are too many manufacturers who play this. There are regular large companies that engage in village-to-village communication, and the less formal ones will play the side ball and go gray shipping, so it is not easy to become big through the gray area.

Of course, the domestic cottage industry has its own set of processes and rules today, Liu Ruoyi remembers that it should be in the near future, when a certain set of films comes out, copycat mobile phones can account for almost half of the country.

There are not many directions for the expansion of satellite TV receivers, and going to the high-end is to bring the so-called high-definition decoding output to the market with the function of high-definition set-top boxes in later generations.

It's just that the price of this machine with hard decoding DSP is as high as thousands of yuan, which can be regarded as a high-end model in this era, of course, this price is higher for the current mainland people.

This kind of high-end products are naturally incomparable with more than 300 low-cost products in terms of market sales, and the market share is still niche.

It is necessary to wait for the mainland's consumption capacity to further improve before it can expand the market, but this product has a high unit price and good profits, and it is more than profitable to sell one low-end machine for 3 units, and there is also a certain market space, but there is no hope for selling millions of units in the near future.

Although Liu Ruoyi doesn't understand technology, she still read a few prospect reports for this market, which is actually a subtle way to tell the other party that she is not so easy to fool, and to get such a high valuation, she has to work hard.

If you don't work hard, or you can't reach the goal agreed in advance, then I'm sorry, this company will change hands!

Only through this kind of gambling will the other party be allowed to play wholeheartedly, so that they will not slack off when they get venture capital funds.

Liu Hongwei was mixed in Pengcheng, of course there was no shortage of information in this regard, and when he heard Liu Ruoyi's request for this clause, he immediately understood what the other party meant.

are all human spirits, and if they don't have the ability to observe words and feelings, Liu Hongwei won't be able to mix today.

"It's good to have a show!" Liu Hongwei's nervous mood finally relaxed a little, and he left without turning around, indicating that there was still room for negotiation on the price.

However, Liu Ruoyi came up with the gambling clause in a blink of an eye, and this condition made Liu Hongwei still a little vigilant, this young idol star is not so easy to fool, and the other party seems to be very professional in doing this, not becoming famous.

If you don't make your own company, it will become the other party's after three years.

For this kind of financing conditional on VAM, Liu Hongwei does not believe that the other party will not have a lawyer to deal with the specific terms.

Although this company doesn't seem to have any hard assets now, I'm afraid there are no 3 million assets on the books, but this is also Liu Hongwei's hard work, and he can't give up easily.

And Liu Hongwei couldn't think of the reason why the other party would calculate his own side, and the other party proposed a bet, most of which was to spur himself from another aspect.

It is really a limited amount of things in Liu Hongwei's hands, and the only advantage now is that relying on the new concept of signal processing in his hand, he has a unique method in the application of satellite signal processing, which can easily realize a pot of Samsung drive.

So Liu Hongwei can bargain for the opportunity is really not much, although this financing is not a lot of money for the industry, but it is very important for Liu Hongwei, now if Yishi Technology has this money, there are more things that can be done.

Not to mention anything else, in the construction of market channels and research and development, at least we can solve the urgent need, as soon as possible to make good use of the short time window of their own "unique" things, and greatly increase the sales scale, so as to obtain the opportunity to take the lead in the cost in the future.

"If it's just such a condition, I think my side can accept it. Liu Hongwei didn't think about it for long before agreeing, there are at least dozens of manufacturers like him in Pengcheng, frankly speaking, a pot of Samsung is not a rigid need for technology, nothing more than to watch a few more channels, watch a few fewer channels, most people are actually good for being able to watch domestic satellite TV programs, an investment of more than 300, you can get rid of the monthly rent of radio and television, and it is very cost-effective from the economic account.

Of course, being able to watch more stations is an unexpected bonus.

Liu Hongwei is mixed in this circle, of course, he knows more about this market, in his opinion, the other party is willing to accept his offer of 10 million is already very surprising, and now he puts the ugly words in front and releases the gambling conditions, which shows that Liu Ruoyi is very serious on behalf of Aurora Ventures.

As for the specific VAM agreement, Liu Hongwei is no stranger to this kind of high-risk gambling venture capital, if the terms are not constrained and restricted, most projects can quickly turn investors' funds into water.

"In addition to this VAM clause, we also want to focus on cost reduction and smaller satellite antennas in terms of product development. Every 50 yuan reduction in cost is a big improvement.

In addition, in terms of the content that can be watched, there are satellite TV in the mainland and in Xiangjiang, which is almost the same, and we hope to remove those TV channels that the mainland does not expect to see. For example, the star channels of Toyo and Wanwan, after all, everyone doesn't want this thing to be completely banned in the mainland. ”

Liu Ruoyi said these things, Liu Hongwei also felt very reasonable when he heard it, although he didn't pay much attention to it before, from a technical point of view, the more TV channels he could receive, the better, and now listening to Liu Ruoyi's words, he also felt that the other party said it well, taking into account some specific market conditions.

Of course, Liu Ruoyi's original intention is not to make much money selling satellite TV receivers, this has become the Red Sea market, even if you work hard to seize the first place leader, it is good to be able to sell hundreds of millions of dollars in a year, maybe in the end this company really has a chance to be worth tens of millions of dollars, but in terms of potential, it is almost exhausted at this point, compared to any Internet company that Liu Ruoyi has an impression of, it is completely different.

Liu Ruoyi just wants to speed up the popularity of this thing by supporting one or two satellite TV receiver manufacturers, and by the way, build ATV into it, so as to pave the way for ATV to really land in disguise.

Therefore, Liu Ruoyi's appeal for satellite TV receivers is not to sell antennas to make money, but to emphasize market share, how to reduce the barriers to the promotion of TV receivers.

In this regard, in addition to cost and miniaturization of satellite antennas, factors are crucial.

There is also a very important key issue, that is, do not let the gray area become a red zone, so it is necessary to filter the programs of the TV channels that can be received, and control the source of the content so that there will be no principled problems.

If this aspect is left to the divergence of technical personnel, although it is said that Dongying's life action movies have not yet been on the stars in this era, there are still many Wanwan channels that are too biased to watch at all, and there are too many contents that are incompatible with mainstream values on the Oriental side.

Others don't know, but how could Liu Ruoyi forget the control of the content, this thing was originally a gray way to promote in the mainland, if you don't know restraint in the content, it is self-defeating.

For Liu Ruoyi's new requirements, Liu Hongwei himself is also a delicate and clear person, and it didn't take long to figure out that Liu Ruoyi's suggestions were not so much a request as a reminder to him, although he agreed very happily.

Of course, even if he can't figure out the mystery for the time being, there is no other way, with his current situation, there is no bargaining chip in the negotiation with Aurora Ventures, so if Liu Ruoyi insists on these as negotiation conditions, Liu Hongwei will have to give in.

On the basis of these consensuses, Liu Ruoyi and Liu Hongwei quickly finalized the main principles and terms of venture capital cooperation, and as for the rest of the specific agreement, it is naturally enough to have the specific manager of Aurora Venture Capital to deal with it.

Now, after Liu Ruoyi has this easy-sight technology, her real flowering plan in the mainland has begun to be substantively launched.

Of course, what the final result will be, whether it can reach the level she expects, no one dares to pack a ticket now, the so-called planning is in the sky, nothing more than that.

For the outsider Liu Hongwei, it is the same, this opportunity is not available to everyone, and when encountered, it may not be willing to push you in some way.

Although Liu Hongwei is completely unaware of the hidden goal behind Liu Ruoyi, at least the two sides are the same in terms of promoting satellite TV receivers, and Liu Ruoyi will not discount the capital investment in order to achieve this goal.

And in this direction, in addition to Yishi Technology, Liu Ruoyi also found a copycat manufacturer of similar products to support, for her, if you spend 30 million to promote ATV to have tens of millions of satellite TV receiver users in the mainland, it is definitely a cost-effective deal.

Of course, if these two manufacturers are not competitive, and they can't even get about 30% of the market share in three years, then Liu Ruoyi can only be blamed for looking away, and then she really has to take these two manufacturers over and let herself do it.

At that time, whether it is through leading technology research and development or low-price dumping, in short, there will be many ways to achieve the goal.

Of course, this kind of shirtless battle, under the name of Aurora, is obviously very inappropriate, and when the time comes, Liu Ruoyi can only transfer it to an irrelevant person through the Aurora Wind investment and production operation model, and then implement market expansion tactics.

This route for the ATV curve to move forward, no matter what, Liu Ruoyi will not give up.

Three years later, ATV must have begun to recover its vitality, at least in the direction of TV dramas, Liu Ruoyi has gathered the original resources of ATV and the resources of Aurora Culture, and will definitely not lose to opponents in the same city, not to mention, even in the mainland, it will not be worse than provincial satellite TV.

With the dark line support of satellite TV receivers, although it is impossible to achieve a justifiable victory in the competition with mainland satellite TV, Liu Ruoyi is confident that it will achieve good results in the market share survey.

This is the right way to save an ATV!