Chapter 427: Investing in New Areas
A late news made Liu Ruoyi put down these things and ran to Pengcheng.
"Mr. Liu, hello!" Seeing the dark and stocky middle-aged man in front of him, but with a somewhat shrewd face, Liu Ruoyi didn't look like a technical man.
"Hello, Miss Annie. Liu Hongwei didn't expect that one of his side businesses could attract the attention of a venture capital in Xiangjiang. But shrewdly, he immediately realized that this was a once-in-a-lifetime opportunity.
If you can really get a venture capital fund with Liu Ruoyi, you don't need too much, as long as you have 5 million, your products can be further improved and seize a huge market.
"This is our product description and business plan," Liu Hongwei did not ignore the new role that Liu Ruoyi is now taking on because she is now a household name.
Now Liu Ruoyi is a venture capital representative to meet Liu Hongwei, the CEO of Pengcheng Yishi Technology.
To be precise, Liu Hongwei is a businessman who wanders in the gray product zone.
More than a month ago, when Liu Ruoyi decided to plug in the ATV, he went to Pengcheng electronic market to investigate, and found that many kinds of satellite pot receiver products were sold in the electronic market.
Among them, Liu Ruoyi was impressed by a one-pot Samsung receiver produced by Yishi Technology, which is one of the best, almost including major satellite TV programs in Asia.
This technology is simply a black technology for Liu Ruoyi.
After Liu Ruoyi saw this, she immediately ordered the people here in Pengcheng to contact the boss of this manufacturer.
Unfortunately, the boss went out to the market, and it was delayed until now that he picked up.
Liu Ruoyi's appointment with him was to express his interest in investing in Yishi.
Someone ventures?!
After hearing the news, Liu Hongwei, who was very nervous about the capital chain, was like pie in the sky. As soon as he returned to Pengcheng and received the news, Liu Hongwei contacted Liu Ruoyi's side and made an appointment to meet.
To be honest, there are too many competitors to do this kind of side business, and if you want to say what kind of technical content this thing has, it is really not too advanced technology, and if you figure it out, it can actually be done by three or five engineers, and most of the things are actually relatively off-the-shelf components.
Liu Hongwei himself is from this background, and he is an expert, so he took a few brothers and made product samples for half a year, and then began to find someone to produce and sell, because compared to other competitors' products, they are usually a pot of one star or at most two stars of the receiving capacity, but Liu Hongwei's products can receive three stars!
This technology is a little bit ahead of its peers.
From now on, from the Asia-Pacific No. 1 satellite to the Asia-Pacific No. 3 satellite, it is basically the mainstream of most satellite TV in this region of Asia, and Liu Hongwei's one-pot Samsung can almost cover all the mainstream satellite TV programs in Asia, whether it is more than 30 provincial-level satellite TV stations in the mainland plus more than a dozen national TV stations, or satellite program channels in Asian countries and regions such as Japan and South Korea, Baodao, Xiangjiang, Southeast Asia, and South Asia.
If this thing becomes popular, it can bankrupt the radio and television limited system in the mainland, which is expensive and the boss has serious ideas!
"Mr. Liu, our time is precious, let's get straight to the point," Liu Ruoyi said straight to the point after greeting her.
"Some people recommend that Mr. Liu's Yishi is very good in the satellite receiver technology, from the market, the satellite receiver has a good prospect in the future, so I want to ask Mr. Liu some specific information to see if we have room for cooperation. ”
Hearing the theme, Liu Hongwei was still a little nervous, although the current Yishi said that the technology is slightly ahead of its peers, but the technology of a pot of Samsung is to put it bluntly, there is no essential difference between the two stars in the same pot, and the time of his lead in Pengcheng can basically be counted in months, which is good.
The top priority is how to expand production and market scale to establish a large market share, which is the guarantee of the future of this business. In Pengcheng, sometimes everyone does not start earlier than anyone, but runs faster than others!
Whether it is IT or electronic products, the advantage of starting early in Pengcheng is easy for people who run fast to catch up and surpass.
Therefore, for Liu Hongwei, who lacks funds to stride forward, it is even cooler for someone to invest now than for a long drought and a rainy day!
"Okay, Miss Annie, I have prepared a document here, and I will first introduce our company's products and market situation to Miss Annie and the experts of Aurora Ventures. Liu Hongwei suppressed his excitement and took out his laptop.
Projection equipment was provided in the hotel conference room, and Liu Hongwei quickly picked up and began his own explanation.
Liu Ruoyi came with two deputies of Vivian and Aurora Ventures this time, and the lineup was still quite formal, but Liu Hongwei was on his side due to his limited manpower, and there were more than a dozen big cats and kittens, all of whom were busy with various things such as research and development, production and after-sales.
The content of the document is not much, and soon Liu Hongwei finished speaking, and Liu Hongwei himself has no experience in dealing with venture capital.
Liu Ruoyi listened to Liu Hongwei's introduction, and suddenly felt as if she had returned to the familiar scene of her previous life's work.
It's just that for her in her previous life, a product like Liu Hongwei, which is easy to be imitated, not to mention entering the Red Sea market in minutes, Liu Ruoyi judged that it would be a few months at most, and a pot of Samsung would become the standard configuration of Pengcheng satellite receiver!
In Pengcheng, there is a profit-driven, there are more people like Liu Hongwei with relevant technology, and they really want to catch up, everyone takes the easy-to-see things to disassemble and disassemble, and they will soon figure out what is going on, as for what intellectual property protection, the current Pengcheng electronics market does not exist.
Just selling this thing is not a regular channel!
Satellite receivers are now installed in the mainland by everyone in the mainland, and it is not a formal allowable thing! In other words, it is a gray area, who cares who you are original, who is imitation, the eldest brother does not say that the second brother is illegal and no products!
Therefore, the key to this business is who first makes the scale, with the scale, in the cost of the competitors can not achieve the advantage, only then has the qualification to dominate the market, in a word, is to quickly bargain the market to the latecomer unprofitable Red Sea market, naturally become the rest of the king period.
In the gray market of Pengcheng to do this, it is natural to rely on funds to quickly roll out channels to achieve the largest market share, this way of playing does not have too much technical content, but whether it is the next copycat mobile phone that will become popular, or now it is a bit of a booming MP3 market, we can not dig much space in terms of technology, the core components are all taking the upstream company to package a good package of solutions, the rest can only be in the cost of marketing efforts to expand the scale.
For this market characteristics, Liu Ruoyi does not have a deep understanding now, but it doesn't matter, Liu Ruoyi chose to invest in Yishi, not to make much money in satellite receivers, but for another purpose. So after listening to Liu Hongwei's introduction, Liu Ruoyi smiled lightly.
"Mr. Liu, I can hear that your company is quite strong in the satellite antenna receiver, but I have a few small questions, first, the receiver antenna diameter can be made smaller, second, the overall price of your products can be made lower, in my opinion, cost is a big factor hindering market promotion, but at the same time, now your antenna with a diameter of more than one meter is also very unfavorable to promotion. ”
Liu Ruoyi didn't go around in circles, and directly put forward the two aspects that she was most concerned about.
Because Liu Ruoyi came to the door, not to make much money in the satellite receiver market segment, it is true that there is enough room to make a profit in the mainland satellite receiver market with a demand of hundreds of millions, if it is done well, it is not impossible to make hundreds of millions or even billions a year!
But these are not Liu Ruoyi's real goals, what Liu Ruoyi wants to do now is just to add materials and fuel in this somewhat start-up market to expand the use of satellite receivers in the mainland.
That's right, after acquiring ATV and getting the platform, to monetize this platform, Liu Ruoyi must find enough TV viewers for it, relying on the landing of the Pearl River Delta alone, only to solve part of the problem, if you want to cover more audiences, of course, there are not many ways to do it through normal channels, so Liu Ruoyi found another way, and used her brains on the satellite receiver called Xiaocao in the post-secular world, ready to boost it, and quietly promote her ATV through this way unknowingly!
It's just that this road is a bit too tortuous, Liu Ruoyi didn't say anything, even if it is an investment easy view, Liu Ruoyi just uses the vast market to block the mouths of insiders, newspapers and periodicals Zhao Shaodong and Chu Luo, not to mention, the business funds that Liu Ruoyi wants to invest in are not too big, even if it misses, it will not hurt Aurora Venture Capital. Zhao Shaodong and others, who trust Liu Ruoyi very much, will naturally not stop it.
Especially someone who has always had a brilliant record of seeing things without missing anything.
This matter was far away, and when it was transferred to the meeting site, Liu Hongwei listened to Liu Ruoyi's question, and he was still a little nervous.
"From the information and test results we have, the antenna diameter of 1.5 meters in the mainland in various places in the reception effect is very guaranteed, we now choose a diameter of 1.2 meters of antenna, the effect in the vast majority of places after verification is also good, if you need to make the antenna smaller, in terms of receiving effect can not be guaranteed, that need to come down to the study after the test verification to know, from the theoretical derivation, may be about 60 centimeters diameter of more than the antenna has the ability to receive relay information, but if it is so small, by all aspects of interference factors are relatively large, for the installation and antenna production accuracy, received signal enhancement amplification, clutter processing, etc., a series of problems will be encountered......"
Liu Hongwei is worthy of being a half-baked expert in the field of satellite receivers, and after saying it for a long time in theory and practice, he gave Liu Ruoyi the impression that it was the most suitable antenna diameter, and if they had the money to research and verify, they would definitely be able to get the smallest size of things.
Of course, Liu Ruoyi knew that this matter could be done, in her previous life, but she had actually seen countless satellite antennas the size of a large bowl in use, this kind of thing Liu Ruoyi didn't understand at all in principle, but she had actual products in the future as a basis, so she would be very confident in proposing to Liu Hongwei the direction of efforts to reduce the diameter of the antenna.
For Liu Ruoyi, the reason for requiring the smaller the satellite dish, the better is very simple, this thing is not a legal device except for the village pass project and the designated hotel, of course, it is not released in the future, but it is not too strict to check, the smaller the antenna, the more hidden, and the price will be cheaper, for the promotion of satellite antennas, these two points are very important factors.
"After listening to Mr. Liu's words, I feel that Yishi's strength in satellite antennas and receivers is still quite strong, I don't know how much financing you expect in terms of R&D and marketing to quickly expand the market size and market share?"
Liu Hongwei said dryly, it was nothing more than to sell himself, and he could sell Yishi at a good price, but now he sees that his efforts are not in vain, and the other party seems to have the intention to start investing.
It's just that this offer makes Liu Hongwei really difficult.
Because the current stall is too small, whether it is from the scale of personnel, sales revenue or profits, Yishi is a very small miscellaneous fish, the annual sales have just climbed 10 million, and the staff is only about 10 people.
Liu Hongwei just took shit luck to enter Liu Ruoyi's field of vision because of a little more advanced technology than others, and became Liu Ruoyi's agent to promote satellite receivers.
But Liu Hongwei at this moment doesn't know this at all.
So this offer made Liu Hongwei embarrassed for a while, and on this occasion, he couldn't discuss it with his partner on the spot.
Although before he came, Liu Hongwei also discussed the financing offer with his partner, but the two discussed and discussed, and in the end there was no spectrum, he wanted to raise more than 10 million yuan, but with the current situation of Yishi, more than 10 million can basically buy a few small companies like him!
However, if there are not more than 10 million, it is more difficult to achieve the goal of expanding the scale and doing it quickly, not to mention that now Liu Ruoyi also put forward the requirements of further reducing the antenna diameter and reducing the cost, which needs to be invested in the market and R&D.
Seeing Liu Ruoyi waiting for his offer with an indifferent expression, Liu Hongwei turned his heart sideways, and still felt that it was better to ask for the price according to the actual needs, as for whether the other party could accept this offer, anyway, the price was asking for money on the spot, and let's see the other party's reaction.
There is no way for the lion to open his mouth, it is not easy to meet such a person who is willing to vote for himself, to be honest, Liu Hongwei is not good at scaring people away, but now, it is meaningless to be less, it is better for the lion to open his mouth once!
"In terms of financing, yes, we need to expand investment in the market and R&D, and we need at least 10 million funds to establish the company's leading edge in this area in the future, specifically, we need to add more than 10 people in R&D, and ...... market expansion and production are paved."