"Creativity is like the Monkey King, but remember that the brand is the palm of the Buddha's hand, you can't blindly pursue creativity, forget the original purpose, and make a mess of the company's reputation" Cui Ning once again conducted a training for all employees, but the theme of this training was "how to be a good idea".

Cui Ning's theme is definitely aimed at Qingning Company first, Dongfang Shuai's recent moves, because the company has always thought that its boss Cui Ning is a master of creativity, as long as the customer who wants to win is not unable to take it, but recently it has been robbed of two important customers by Qingning Company's more clever creativity, and Cui Ning Company and Qingning Company itself have many familiar employees, and it is inevitable to contact them privately, so there are many discussions within the company.

After all, few people know the relationship between Dongfang Shuai and Cui Ning, what they spread is Dongfang Shuai's legendary experience and those incredible ideas.

This training is after work, and the first is to hope that Xiang Yuzhen will also come to this meeting, which is the agreement between her and Cui Ning;

The second is that the employees also hope that the company will take action against Qingning Company, and Cui Ning is too busy during the day, although some customers no longer cooperate, but many follow-up things need to be signed, need to be implemented one by one, other customers who are still in service, must be tracked in place, and even some customers have to travel to meet, can only choose one or two hours at night.

"Everyone has read the chapter hui style novel of the Romance of the Three Kingdoms, or listened to the storytelling" At the beginning of the training, Cui Ning asked such a question.

As a cultural media company, there is no objection to this question, and basically all the employees here know about this book, even if they haven't read it carefully, many passages are familiar.

"Since everyone has read the Romance of the Three Kingdoms, of course, there are many works of the same period, such as the Romance of the Three Kingdoms, there is a famous military strategist and military advisor called Zhuge Liang" Cui Ning started this training with a story:

"Everyone knows that Liu Bei went to Wollongong three times to invite Zhuge Liang three times, why did he invite Zhuge Liang? Because there is a master recommendation, this master is Xu Shu, and then there is Sima Hui, which is equivalent to the most famous master-level planner at that time, and these two characters jointly recommended Zhuge Kongming.

In fact, when I read the book here, there are doubts, why would these two big men recommend Zhuge Kongming together? Because legend has it that they have a common master, the famous hermit, Zhuge Liang's father-in-law Huang Chengyan, some people say that Sima Hui is also Zhuge Liang's master, which is also true, but everyone remembers one thing, that is to say, military and planning have inheritance, there are rules, and Zhuge Liang's gossip map was taught to him by Huang Chengyan.

Because they have the friendship of master and apprentice, and then they all have the talent of the heavens and the earth, and Xu Shu and Sima Hui know Zhuge Liang's ability, so they recommended Zhuge Liang to Liu Bei.

Therefore, if everyone here wants to become Zhuge Liang in the future, they must first have masters to be friends, and then they must help each other more, which is called mutual achievement.

Then whether it is Xu Shu, Sima Hui or Zhuge Liang, they have actually been taught by Huang Chengyan, and then everyone has read Guiguzi's works well, so Guiguzi can be regarded as half of their teacher.

For more than 2,000 years, the art of war has respected him as a saint, the vertical and horizontal family has respected him as the ancestor, the fortune teller has respected him as the ancestor, the strategist has respected him as the saint, the famous family has respected him as the ancestor, and the Taoist has respected him as the ancestor of Wang Chan.

In the history of culture, he is a scholar on a par with Confucius, Mencius, Zhuangzi, Xunzi, Mozi, Han Feizi and other sages.

The Sun Bin, Pang Juan, Su Qin, Zhang Yi, Shang Ying, Lü Buwei, Li Mu, Mao Sui, etc., and even the prime minister of the Qin Dynasty, Li Si, the god of war Bai Qi, including Xu Fu, who is said to have crossed the East to the East, are all his students.

And to be his student, first of all, you must have ambition, to be determined to help the world, to be in and out of the general, to be born by the world, according to the current saying, is to serve the people wholeheartedly, and then make great contributions to the enterprise and society.

So the first question comes, in fact, whether it is Guiguzi or his students, as well as Zhuge Liang, Sima Hui, Xu Shu and others, they are actually planning and management, especially Zhuge Liang, not only a military thinker, but also a doer, equivalent to a professional manager, but at the same time doing the work of the chairman of the company, and later became the major shareholder of Shu, helping Liu Chan to help Shu.

Therefore, from the Spring and Autumn Period and the Warring States Period to the present, our industry has a heritage, historical figures and various classic cases.

That's back to Zhuge Liang, so why did Liu Bei look at the thatched house three times, and Zhuge Liang didn't see them the first two times?

There is no answer in the Romance of the Three Kingdoms, but if we read carefully, we will find that Zhuge Liang knew that Liu Bei and Liu Yuzhou were going to visit him in Wollongong, because Sima Hui must have told him a long time ago, and then his friends and younger brother Zhuge Jun also knew, and if you read the book carefully, you will find that the plot in the Romance of the Three Kingdoms, I won't say much here.

Since Zhuge Liang knew that Liu Bei was coming to visit, why didn't he meet?

The reason is very simple, because Zhuge Liang is equal to a super Party B, such as our company, and Liu Bei is equal to Party A, that is, the boss of the enterprise came to visit, Zhuge Liang did not seriously study customers before, so he hid out to do market research.

In order to persuade Liu Bei at once, Zhuge Liang signed a big contract with Liu Bei, and even sold himself for the rest of his life, and made a lot of preparations, and then he had the later Longzhong pair.

Including later cooperation with Jiangdong Sun Quan, the tongue battle group Confucianism, proved that Zhuge Liang is a person who is particularly serious about doing his homework, and we all have to learn from Zhuge Liang.

Or take Zhuge Liang as an example, a famous case is the burning of the rattan armor army, which is a strategy used by the seven capture of Meng after the burning of Chibi. We know that Zhuge Liang used fire several times in the Romance of the Three Kingdoms, the first time was to burn Bowangpo, defeated Xiahoudun, then burned Xinye, burned his base, and then defeated Cao Ren and the famous general Xu Chu, and then burned Chibi, defeated Cao Cao, and finally burned the vine armor army, and captured Meng Shu seven times.

According to the Romance of the Three Kingdoms, when Meng was captured for the last time, the rattan armor army was burned and more than 30,000 ethnic minority soldiers were burned.

Although I talked about the Three Kingdoms from the Spring and Autumn Period and Zhuge Liang, although it is a story, what I want to tell you is that everything always has a cause and effect, especially in the planning and creative industry. Even Zhuge Liang is helpless

You see, I talked about planning and creativity to have good teachers, to have a legacy and a mission, and then to have a sense of awe.

As for my teachers, in addition to the school, I have read 3,000 marketing and management books, and made about 20 reading notes, recently my reading notes Manager Su and Xiang Yuzhen are reading, other colleagues, you can apply to me to read, I will arrange it in order, but you must not lose it for me.

If you say that I am half of your teacher, have you ever asked yourself what your mission is, why do you want to engage in this industry, and is it your favorite to engage in this industry?

Although the salary in our company is still good, I hope everyone will come home tonight and ask themselves if this job is not your favorite, please choose to leave.

I promise you that as long as it is your favorite, even if it is serving dishes or going to work on the construction site, the future will be stronger than here, because only you like the most, your potential and ability, energy can be stimulated.

And the last problem is to have a sense of awe, only with a sense of awe, creativity and planning not only have a soul, but also a life, otherwise, no matter how great the idea is, it is a momentary hustle and bustle, or even a drink to quench thirst, which is not really helpful to enterprises and brands.

Everyone remembers the "trip to the Central Plains, Zhengzhou Asia", just before and after the advertisement broadcast on our Longguo TV station "News Network", this plan is the popular figure Wang Suizhou, Zhengzhou Asia not only advertises in the prime time of the national TV station, but also raises the flag every morning, and then the beauties ride motorcycles around the shopping mall to show, it can be said that there are many onlookers, and it can be said that there are no competitors in Zhengzhou at that time, and the entire Erqi Memorial Tower business district can only look up to him.

However, in the process of chaining, this company suffered huge losses, and then the chain stores continued to close down, Wang Suizhou resigned, and the shopping mall closed down, and the current end can be said to be miserable.

Is Zhengzhou Asia's creativity bad? It's certainly not a problem of creativity.

It is for the sake of creativity and creativity, without taking into account the problem of management and cost, that is to say, there is a split within the enterprise, Zhuge Liang and Zhang Fei and even Liu Bei, a few people have two or even three sets of teams, how can they succeed?

As you can see, we have recently lost two customers, and what I want to tell you is that the customer of the hotel, the creativity used, that is, the leftover from Zhengzhou Asia Play in the past few years, will inevitably not end up much better.

Whether it is the wages of workers or the so-called discount promotion, it is just a different form, and there is no comprehensive consideration of cost and management, so don't be sad because you lose such customers, we have to serve customers like Hailan and Wahehe, so as to have a sense of achievement.

Qingning company is a new company, the current general manager, is my best friend when I was a child, called Dongfang Shuai, is a real master, but we must believe that only with a sense of awe, taking into account social ethics, cost and management planning creativity, can really help the enterprise.

Otherwise, some customers we would rather not do it, rather than go to excessive hype, or even drink to quench their thirst.

However, recently, Director Hua, Manager Su and others have also talked to me, so we also have to attack, we have been a little busier recently, overtime, I will follow Dongfang Shuai's consistent thinking, to our existing customers to re-apply a round of plans, the purpose is to catch up with competitors, so that enterprises can see what kind of planning is really good planning.

It's not that we don't have the ability to plan ideas, but we just take into account the actual conditions and needs of the enterprise, but if we want to have explosive power and influence in the short term, and it won't cause too many side effects, we will, and we can also make a lot of fun things.

I'm sorry, I have to talk about it for half a day every day in training, and then I explain the truth I want to say clearly, but fortunately, that's all for my speech today, and let's enter the discussion time. ”

What Cui Ning didn't expect was that the first person to ask a question was Xiang Yuzhen, who was in the audience, and Xiang Yuzhen asked a very professional question that was difficult to answer.