Chapter 0266: Best Friend What to do with competition
Self-esteem can be self-reliant, and self-improvement can be invincible. Extraordinary Coke, Dragon Country's own Coke, Coke of the future.
Looking at the advertisement of "Extraordinary Coke" on TV, thinking about the communication with Mr. Zong overnight, as well as the design drafts and copywriting made by the company's employees working overtime overnight, Cui Ning was very pleased.
Of course, for Huaxia, Allen, Su Ruoqing, Zheng Yifan, Zhang Dahai and other core members of the team, they feel a sense of accomplishment and satisfaction, after all, it is a major event that the whole world is concerned about, and a really great idea and a great brand are formed in their minds, and then the sales of Extraordinary Coke are increasing at an incredible rate, and even dealers have gone to Hangzhou overnight to queue up and ask for more shipments, which is good news.
The reward for the team is a must, Cui Ning has never been stingy, but there is also a not good news coming, this news makes Cui Ning very helpless, helpless and doesn't even know what to do.
Genius, weird, super handsome guy, Dongfang Shuai actually became the general manager of Qingning Company.
Dongfang Shuai kept saying that a company hired him to be the general manager, Cui Ning didn't ask which one it was in detail, but he really didn't expect that this company was Qingning.
Ye Kuan and Shen Peng walked to their battlefield and lived a thrilling mercenary life, but Qingning Company did not close its doors, if the boss behind it was really Ji Zijun, it proved that he was really reckless in doing things, and invited the peerless wizard Dongfang Shuai.
What's more coincidental is that Dongfang Shuai was Cui Ning's best partner when he was a child, and he knew each other very well. Qingning Company is no longer a company without Zhuge Liang, but has become a company that really has a super master.
Cui Ning is not worried that Qingning Company will compete with him, nor is he worried that he will not be able to find customers in the industry, but Dongfang Shuai has joined Qingning Company, which is a very bad signal in itself, and Cui Ning can even feel the impending storm and the helplessness of competing with his closest partners.
Cui Ning made three calls to Dongfang Shuai, but Dongfang Shuai, who had just become the general manager, was really busy and busy, and it was not ruled out that it was inconvenient to meet Cui Ning for other reasons.
In the first week of becoming the general manager, Dongfang Shuai signed a contract with Liu Bo for tens of millions, and the "Inheritance Collection" and a national bank have carried out cooperation, and the "Inheritance Collection" worth nearly 10,000 yuan has been printed in 10,000 sets, with a total valuation of nearly 700 million, which is used to carry out cultural investment and exchanges, and has established a relevant cultural research association to provide opportunities and stages for young people, literary and artistic youth, etc., and at the right time, to carry out "Chinese Studies Courses" in a university.
The news release is full of beauty and yearning, as well as the feelings of a poet, including the platform of the master of Chinese studies, the participation of celebrities, and the support of the bank, everything is very beautiful.
Except that it doesn't seem to be a serious business, of course, this is Cui Ning's heart, and he can't say bad things about his partner, nor can he deny his value because he doesn't like this way.
At the very least, whether it is a master of Chinese culture, Liu Bo, Dongfang Shuai, or even a female star, they are all dreaming the same thing, that is, wealth, fame and self-worth.
Dongfang Shuai's second big project is to prepare to buy the Minsk aircraft carrier of the goose country with Tang Wanxing, Tang Wanlin, and several other partners of Xinjiang City Delong, and Dongfang Shuai's main job is to give public opinion support, and through various means, make this matter a major event of "promoting the prestige of our country", especially after the May 8 incident, the purchase of the Minsk aircraft carrier has made a group of investors and Dongfang Shuai famous, and the harvest is quite rich.
The cooperation between Dongfang Shuai and Song Huaru is also in full swing, and Dongfang Shuai put forward an entrepreneurial declaration for Song Huaru to "be the Bill Gates of the Dragon Country", which makes Song Huaru and his enterprise software park go further.
This is Dongfang Shuai's means, he can skillfully use all means to give entrepreneurs a higher position, and then obtain a variety of resource support, bringing great good news.
But for Cui Ning and his company, Dongfang Shuai is a terrible opponent, not only because he is smart and a real master of planning and creativity, but because he understands Cui Ning. But Cui Ning couldn't understand why he became the general manager of Qingning Company?
However, Dongfang Shuai did not make Cui Ning look forward to it for a long time, and he quickly started with Cui Ning's customers.
The first lost customer is Hengji Weiye, it is said that Dongfang Shuai personally led the team, negotiated with Zhang Zhengyu and other executives, told some of his experiences, as well as cases, Zhang Zhengyu decided to cooperate with Dongfang Shuai on the spot, when stunned, out of politeness and other reasons, the company still sent a very formal letter, expressing gratitude for the achievements of past cooperation, and hope to have the opportunity to cooperate in the future.
Hengji Weiye quickly filmed a new version of the advertisement, of course, it is the creativity of Dongfang Shuai, and at this time, the business king, has become one of the most popular electronic technology products in the market, with annual sales of nearly 2 billion, and Hengji Weiye is also in advertising and promotion regardless of the cost, so that Dongfang Shuai under the auspices of Qingning Company soon became more and more powerful.
The second lost customer is a catering company developed by Su Ruoqing, which originally had a customer in Jiuzhong Xianzhuang as a sample, so the customer also trusted Cui Ning's company very much, but Dongfang Shuai made an amazing idea for the customer, which directly led to the loss of this customer.
Dongfang Shuai restructured the original hotel into a membership system, in addition to ordinary customers, recharge 500 yuan to become an ordinary member, enjoy a 9% discount, and then there are lucky draws every quarter.
Recharge 5,000 yuan to become a silver card member, enjoy a 20% discount, and then there will be a lottery every month.
Recharge 10,000 yuan to become a gold card member, enjoy a 7% discount, dedicated service, and preferential activities every week.
If you recharge 20,000 yuan, you can become a VIP diamond VIP, enjoy special private room services, some dishes are even 50% off, and more importantly, you can get a birthday package worth 888 yuan on your birthday.
In this way, in fact, the recharge is pre-consumption, but the price is really very affordable, especially suitable for residents and corporate customers near the hotel.
This is nothing, Dongfang Shuai also specially organized etiquette training, for gold card members and VIP diamond VIPs, launched kneeling services, as well as national costume services, etc., so that distinguished guests have the feeling of the host or the emperor.
Then, eating in this hotel, you can also participate in the auction of calligraphers and painters, painted by a certain well-known painter on the spot, or a representative work, for a live auction, the key is that the price is far below the market price, and can only be bought at this price in the hotel.
In fact, the hotel and calligraphers and painters cooperate, giving calligraphers and painters tens of thousands of coupons, as well as VIP diamond VIP qualifications, can only be regarded as mutually beneficial, the cost of the hotel is very low, the key is that some calligraphers and painters also need such an opportunity, and even the hotel can share part of the profits of calligraphers and painters, which can be described as a multiplicity.
Of course, Dongfang Shuai is never afraid of controversy, and uses the standard of recruiting flight attendants to recruit waiters, all of whom are more than 1.7 meters tall, and even have requirements for measurements, which also caused an uproar in the industry.
These recruited beauties, whenever they go to work in the morning and afternoon, wear cheongsams in two rows and bow to greet guests, so there is a beautiful scenery at the door of the hotel every day.
But it is undeniable that under the planning of Dongfang Shuai, this hotel has a scary high turnover, and in comparison, many of Cui Ning's ideas are still decent or lagging behind.
Su Ruoqing knew that after the customer was really lost, all kinds of efforts were to no avail, so she came to Cui Ning's office to complain.
"Mr. Cui, you have to think of a way, this Dongfang Shuai and Qingning Company are too powerful, and now they have robbed our two customers, it is said that they have been to Jiuzhong Xianzhuang, if it weren't for Senior Li, this customer would have been lost, and there are several other customers, it is said that Noace, Huiren, Boda and other customers, they are also starting, I am afraid that these big customers will be lost every day."
"Dongfang Shuai is a genius and geek, it's not strange to be able to snatch our customers" Cui Ning also comforted Su Ruoqing:
But he has a fatal weakness, which is that once the client does not approve of his proposal, he refuses to think again, because he thinks that his idea must be the best, a genius, and irreplaceable.
But you should know that many times, serving customers is a communication process, not just a creative process, so you have to be patient and wait for Dongfang Shuai's enthusiasm to cool down.
The new official took office three fires, Dongfang Shuai just came back from abroad, and then became the general manager, it is said that the company gave a lot of shares and interests, so he is now in the limelight, I want to see him, he doesn't see me.
However, according to my understanding of him, no more than three months, his enthusiasm will definitely cool down, and he does not have the patience to serve customers, you must know that to do a company, management is more important than creativity, and he is not good at management, more like an idea master and spiritual leader, so I predict that Qingning company will go downhill after three months, at most half a year, and will not last long. ”
"But it's only been a month, and I've lost two customers, if it's half a year, I really don't know how many more customers I'll lose" Since there were only two people in the office, Su Ruoqing and Cui Ning were more casual, and snorted:
"Brother Cui Ning, you can help me, think of a way, deal with Dongfang Shuai, otherwise the employees will feel that our creativity is not as good as others, and many employees will begin to doubt the strength of our company."
As he spoke, he pulled Cui Ning's arm and shook it like a little girl, regardless of his size and rubbing against Cui Ning's body.
Cui Ning looked at the closed office door carefully, and looked at Su Ruoqing with a smile that she couldn't help but smile, after all, her relationship with Su Ruoqing was extraordinary, she was really like a sister and brother, and Su Ruoqing was not only coquettish in front of Cui Ning, but also a goddess in front of anyone.
"Our creativity is not as good as Dongfang Shuai" Cui Ning also admitted, "to win with Qi, Dongfang Shuai is the master of Qisheng, and the reason why I don't do that kind of creativity is because many ideas are actually harmful to the brand, and even make the company unable to control the wheels, leading to disasters." ”
"But all the employees think that Dongfang Shuai and his company's creativity is good, and the customers also recognize it, this is the ability" Su Ruoqing looked at Cui Ning's nervous appearance, couldn't help but smile, and then deliberately approached Cui Ning, and quickly separated, pouting like a little girl in the office:
"Anyway, you can't continue like this, you also give customers some targeted ideas, so that customers can maintain in the short term and won't be snatched away."
Cui Ning nodded, "This sentence makes sense, we can't be passively beaten, passively robbed of customers, we should indeed take the initiative."