Just when everyone thought that this was the limit, Gu Shenghai, the boss of the new route, began to raise the offer card, 11 million!

Lei Mingtian has been paying attention to Gu Shenghai's dynamics, he has not seen Gu Shenghai's movements before, Lei Mingtian is still a little drumming in his heart, and now watching the old fox start to fall, Lei Mingtian breathed a sigh of relief.

He did not hesitate to raise his card again, 11.5 million! By this time, it was basically a red bayonet.

"Someone has bid 11.5 million! Is there a higher price? I think there must be, such a god-like movie, of course, there must be a good price worthy of his identity! Let's look forward to the emergence of this new price!"

Li Zhiguo shouted loudly.

Song Xiaotian's face changed when he saw this situation, and it seems that he is still optimistic today, these two giants are working hard now, and they will definitely not stop at the number of 12 million, and the things he envisioned seem to be wrong, and they are hanging today!

However, he finally gritted his teeth and raised his card and quoted his final heart price, 12 million!

"12 million! That's a new record! We see this gentleman bid 12 million! Is there a higher bid? 12 million, for the first time!"

As Li Zhiguo roared almost hoarsely, the scene began to be a little in an uproar, and the representatives of the bidders who had already been out of the competition began to turn their heads to each other.

Today's copyright auction price has exceeded most people's expectations, 12 million! This is the break-even point estimated by most people!

In other words, if the real copyright fee is 12 million, everyone is busy, at most it is a situation where you don't lose money, and you have to take a huge risk in vain!

Ma Dan, where did this jump out of the second goods, if you continue to stir up the situation like this, you will have to use more money to win it today. Gu Shenghai, the boss of the new route company, scolded secretly, and calculated it again in his heart, according to his estimates, the profit and loss point of the audio-visual products of this movie should be between 15 million and 18 million, gritting his teeth and holding up the quotation card, 12.5 million!

"12.5 million! User 18 quoted 12.5 million! It seems that the real battle has just begun, and now the price is 12.5 million! Is there anyone who continues to follow? 12.5 million, for the first time!"

Crazy, crazy, I couldn't bear the pressure to give up the bidding of other company representatives, and saw the last three, Xiaotian Entertainment and Xinda Company, and the new route company This dragon and tiger fight, constantly refresh the quotation record, all of them showed incredible looks.

Originally, I thought that 10 million was already the highest record in recent years, but now it seems that it is a new beginning, and now it is really entering the time of hand-to-hand combat.

Seeing that the quotation is constantly increasing, the people who eat melons think that the helmsman of this family is simply crazy.

However, this is not the end, although Lei Mingtian of Xinda Company is sweating on his forehead, but he obviously doesn't want to give up in his heart, and he doesn't mean to stop, he took out the phone, dialed a phone call from the big boss, and then raised the card again without hesitation, updating the price to 13 million!

Song Xiaotian looked at the price and shook his head, "Boss Bai, it seems that we don't have this opportunity, these two openings will definitely not give up! ”

"The price of 13 million is good, Chu Dashao, this time it seems that Jinhai Aurora has gained a lot, this is a direct payment!" Zhao Shaodong couldn't help but joke when he saw that the quotation was rising.

This time, "Infernal Affairs" was a big hit, and Xiangjiang Aurora made a lot of money, so it will naturally do some profit transfer to Jinhai Aurora, so the mainland issued the copyright and sold it to Jinhai Aurora Cultural Operation for 10 million, this kind of transaction between brother companies is actually a special way to balance the accounts of the two companies.

In the past, the distribution share of the mainland box office revenue has far exceeded the distribution copyright agency fee, but now the copyright fee of this video product is pure income after deducting the auction fee.

Gu Shenghai's head was bruised, and he almost couldn't help jumping up and punching the representative of Xinda Company, this was deliberately unable to get along with himself, or was it a nursery found by the auction house!

Under the crazy momentum of auctioneer Li Zhiguo, there was an uproar, and after Gu Shenghai wiped a handful of sweat, his face was yin and yang, and after changing for a while, Gu Shenghai stomped his feet.

Gritting his teeth, he tried his best to write a new number on the quotation card, but after writing the number, Gu Shenghai still waited for a while, as if he was doing a final ideological struggle.

"13 million for the first time! Is there a higher bid? This is a good opportunity, if there is no higher bid, the rights to the VCD and DVD of "Infernal Affairs" will belong to Bidder No. 16!" the auctioneer excitedly bewitched.

There was silence in the audience, 10 million has exceeded the price in the hearts of the vast majority of people present, and 13 million is a crazy gamble, how can anyone follow it anymore?

"13 million for the second time! This is the hottest movie ever for Hong Kong films to set a new box office record in the mainland, and if you miss it today, you will never have a chance again! 13 million for the second time!"

The auction host roared hoarsely, although today's auction price is high, the commission is from the auction house, as an auction host, he personally does not have any benefits, but if he can be auctioned off with the highest record copyright fee in history, this is a matter of historical fame, who doesn't like to be able to leave a name in history?

15 million! Gu Shenghai was stimulated by the auction host's demagogy, and there was no way, now he could only take a risk, Gu Shenghai showed his last bottom line!

"Bidder No. 18 gave 15 million! Wow! Today we saw the fiercest competition for VCD and DVD rights in history, and No. 18 reported an unprecedented 15 million! Will anyone continue to follow up?"

The auction host is so excited, today's situation completely exceeded everyone's expectations, and at the same time, the prediction of 8 million to 10 million by industry professionals was slapped in the face in minutes, and the high price of 15 million was like a thunderbolt on a sunny day, so that the bidders present were shocked!

In the eyes of onlookers, Gu Shenghai's offer is really crazy!

The offer of 15 million made everyone lose the idea of complaining, a genuine VCD will not exceed 30 yuan, and if a movie is suppressed as a VCD, it usually has two discs, and it will generally not exceed 50 yuan.

If you are not crazy fans, few people buy such an expensive genuine VCD, how much is a street pirated copy? Generally no more than 5 yuan, 10 yuan can be done, don't expect consumers to pay several times higher prices to buy!

Calculated in this way, plus costs and channel expenses, it is really difficult to protect the capital without selling millions of sales!

A genuine VCD disc really doesn't make much money, and the cost is under control, even if the price of a popular film like "Infernal Affairs" is higher, the gross profit of 10 yuan and 8 yuan is not bad!

You must know that pirated CDs are only a few dollars a piece, and once genuine VCDs appear on the market, it will provide the best source for pirate gangs! If the price is too high, market sales will be restricted.

Although the gross profit of the DVD version of the better effect is higher, it is more than 10 yuan per disc and about 20 yuan of gross profit is the sky.

Considering that most of the VCD machines with a relatively high penetration rate in the mainland are VCD discs, and most of the optical discs that can be sold are VCD discs, this task is so arduous that it is difficult to get into the sky.

You have to sell millions of copies to just keep your capital, this is an impossible task in the current era of rampant piracy, if it weren't for Gu Shenghai's crazy idea, or the world was too crazy.