Chapter 127 PPC Mechanism (Part 2)

Zhu Qing saw that it was still early, and he did not refuse, and it was not easy to grow meat after exercising after meals.

Sitting in the car, Zhu Qing asked curiously: "I found out that you have been driving this car recently, what about the previous one?"

Yu Song didn't tell Zhu Qing the truth, lest she know and worry.

"If you change a good car, who still drives an old car!"

Zhu Qing stared at Yu Song, "Do you still have the habit of liking the new and hating the old?"

Yu Song secretly screamed in his heart, "I usually need to socialize, but I can't help it!"

Zhu Qing looked at Yu Song with a smile and didn't ask any more questions.

When he arrived at the clubhouse, Yu Song parked the car and was about to take Zhu Qing in, when he saw a yellow sports car near the door.

Yu Song thought to himself, it can't be such a coincidence, right? This seems to be the supercar that raced that day?

Zhu Qing saw Yu Song stop suddenly, so he asked, "What's wrong?"

Yu Song smiled and shook his head, "It's okay, I thought it was an acquaintance's car." ”

Entering the clubhouse, Yu Song took out his membership card, and the waiter hurriedly led the two of them up to the second floor.

Yu Song asked Zhu Qing, "What do you want to play?"

Zhu Qing thought for a while, "Let's play bowling, I want to win you this time, you can't release water!"

Yu Song smiled and nodded, he didn't expect Zhu Qing to have such a strong desire to win.

As soon as he walked to the bowling area, Yu Song heard a familiar voice from next door, it seemed to be Xiang Jiaxiang's?

Yu Song thought about it for a while and didn't go over, maybe he heard it wrong.

Zhu Qing has already played here, and he has improved from last time, at least he has played a full hit.

Yu Song was having fun, and suddenly heard someone calling him, and when he looked back, it turned out to be Xiang Jiaxiang.

Beside Xiang Jiaxiang, there was also a girl in her twenties, dyed with dazzling red hair and a strange costume, which made people impressed at a glance.

Yu Song asked Zhu Qing to continue playing, walked forward by himself, and asked with a smile, "This is your friend?"

Xiang Jiaxiang, who has always been calm, turned a little red, but he still nodded, "Yes, I have a little white Xuan." Xuanxuan, this is the Yu Song I often mention to you. ”

Yu Song smiled and stretched out his hand, "Hello." ”

Bai Xuan stretched out her hand and looked at Yu Song with a curious expression, "You made the WeChat farm?"

Yu Song nodded, "That's right, do you also play farm?"

Bai Xuan said: "I just started playing recently, and it's a pretty good game. ”

Xiang Jiaxiang said: "Xuanxuan likes new things, and it is the first time she has spent so much time on a game. ”

Yu Song smiled: "That's my honor." ”

Bai Xuan said, "Is there a new version of the farm, and when will it be released?"

Yu Song didn't expect Bai Xuan to ask this question, "The new version is still under development, and there will be an announcement when it goes online." ”

Bai Xuan pursed her lips, "The official statement." ”

Yu Song smiled and didn't say anything, but Xiang Jiaxiang was a little embarrassed, "Xuanxuan is a little straightforward..."

"It's okay, you're leaving, aren't you? After Yu Song finished speaking, he was ready to leave.

Bai Xuan suddenly said at this time: "Is your company still short of people?"

Yu Song glanced back at Xiang Jiaxiang, and then looked at Bai Xuan, "You ask this because you want to come to work in my company?"

Bai Xuan raised her head, "Why can't you?"

Xiang Jiaxiang explained: "Xuanxuan only came back from abroad last year, and she studied management abroad. ”

Yu Song said, "Are you willing to go for an interview?"

Bai Xuan looked at it with a dull expression

Yu Song, his voice raised an octave, "Do I still need to go to the interview?"

Yu Song said with a smile: "You need an interview to find a job. ”

Bai Xuan was about to get angry, but was stopped by Xiang Jiaxiang, "Yu Song, let's talk about this matter later, we have to leave in advance." ”

Yu Song nodded, "Okay, see you later." ”

Xiang Jiaxiang nodded, and pulled Bai Xuan, who was staring at Yu Song viciously, away.

Zhu Qing saw Yu Song coming over, and quickly asked, "What's the matter?"

Yu Song motioned to Zhu Qing not to worry, and told him what had just happened with a smile.

Zhu Qing said worriedly: "You have a cooperative relationship with that Xiang Jiaxiang, right? You treat other people's friends like this, he won't be unhappy, right?"

Yu Song shook his head, "Xiang Jiaxiang also runs a company, and the management can have relatives and friends, but there can be no privileged class." ”

Zhu Qing asked curiously, "Privileged class?"

Yu Song said, "Did you see that girl just now?"

Zhu Qing nodded, "I saw it, at first glance, he was a person with a lot of character." ”

Yu Song said: "That's right, what Internet companies need is a maverick, and creativity often comes from this kind of person." ”

The more Zhu Qing listened, the more confused he became, "What do you mean by this?"

Yu Song explained with a smile: "Being an independent person means that it is difficult to manage. That company doesn't want to have this kind of person, plus she has Xiang Jiaxiang's support in the company, so it's even more troublesome to take care of her. ”

Zhu Qing suddenly realized, "I didn't expect there to be so many Taoists here." ”

Yu Song said: "Actually, the truth is very simple, it's just that you haven't been exposed to it and can't think of it for a while." ”

After looking at the time, Zhu Qing said, "Go back, I have to go to the student union tomorrow." ”

Yu Song asked, "Is the student union so busy?"

Zhu Qing said: "That definitely can't be compared with you!"

...

The next day, Xiang Jiaxiang took the bank's people to the domain company, ready to sign a loan agreement with Yu Song.

Ordinary people want to go to the bank to borrow money, and the bank belongs to the strong party, so they will come to talk in person, which is all the credit of Xiang Jiaxiang.

It didn't take long for Yu Song and the bank to reach an agreement, and the domain company mortgaged 50% of the shares in exchange for 500 million yuan of the bank's funds, and the interest rate was terrifying. If it cannot be repaid within the stipulated time, the bank can directly sell the shares of the domain company.

The terms of the contract are very relaxed, and there is basically no restriction on relaxation, and the only requirement is to repay the loan on time.

According to the normal mortgage loan process, even if the contract is signed, the money will not arrive so quickly.

But there is a relationship with Xiang Jiaxiang, and the bank's money was transferred to the account of the domain company in the afternoon of the same day.

Yu Song transferred the money to Lu Yuan for the first time, and he still had nearly 200 million funds in his hands, which was also the first time that Yu Song had so much cash.

200 million seems like a lot, but the next introduction of "Miracle Mu" requires an agency fee, and the launch of the WeChat game hall also requires burning money.

Yu Song shook his head, there are still too many places to use money, it seems that after the WeChat game hall is launched, he is going to start the B round of investment.

Mr. Li has been in pain and happy recently, Baidu has increased its traffic several times because of the post bar, and the investors are overjoyed and have invested more funds.

The pain is naturally that I missed the shares of the domain company, and there are too few shares of the post bar.

Tan Yaocheng walked into the office, "Mr. Li, I have already found the data you asked me to check." ”

Mr. Li hurriedly said

"Show me. ”

Tan Yaocheng handed over the information in his hand and said with a happy face: "The general situation is similar to what we guessed, and the operation of the post bar is not very good now." ”

Mr. Li looked at the information in his hand excitedly, "The income of the post bar is less than five million for a whole month?"

Tan Yaocheng nodded, "Yes, the focus of the domain company is now on the farm, and the profit model of Tieba has not been found for a long time, and it has been in a state of loss." ”

Mr. Li said: "I really didn't expect it! The god-level products that everyone on the Internet envy are losing money every month when they come to Yu Song!"

Tan Yaocheng said: "Yu Song's company layout is too large, and it is difficult to achieve all-encompassing, and it is natural that this situation will occur. ”

Mr. Li said excitedly: "If we propose to buy the sticker, do you think he will agree?"

Tan Yaocheng said in surprise: "Acquire the sticker, right? This is a god-level product, Yu Song will let it go so easily?"

Mr. Li shook his head and smiled: "No matter how god-level a product is, it fails to play a corresponding role, it is a burden." ”

Tan Yaocheng thought carefully about Mr. Li's words, and combined with the data he found, it seems that there is really room for operation?

If Baidu can really take down Tieba, will it be far from being listed?

However, Tan Yaocheng, who was in ecstasy, immediately calmed down, "But there is one point, the profit model of the post bar, this is always a big problem." ”

Mr. Li said with a smile: "Actually, I have been thinking about countermeasures for this problem for a long time. ”

Tan Yaocheng sat up straight, "Could it be that Mr. Li has already thought of a way?"

Mr. Li nodded confidently, "That's right, that's the bidding ranking mechanism." ”

"Bidding ranking mechanism?" Tan Yaocheng subconsciously repeated, "What does this mean?"

Mr. Li said: "Let me ask you, what are the advantages of sticking to the bar?"

Tan Yaocheng blurted out, "That must be traffic!"

Mr. Li nodded, "The advantage of sticking is traffic, so its profit model should also start from the traffic aspect."

The PPC mechanism I'm talking about is essentially looking for advertisers, but whoever pays more money will be ranked first in the search keyword. ”

Tan Yaocheng thought for a while, "In this way... It's going to be a big hole, right?"

As an Internet person, Tan Yaocheng discovered the loophole at the first time, if a very poor company spends a lot of money to buy rankings, once it is a goof, the responsibility must fall on the post bar.

This kind of practice of killing chickens and eggs is a taboo for Internet companies.

Mr. Li said with a smile: "I have already thought of this, the final ranking must not be all ranked according to price, I also added two variables of quality and gradient value." ”

Tan Yaocheng subconsciously asked: "Mass and gradient value?"

Mr. Li nodded and explained to Tan Yaocheng with a smile.

A company's final ranking is not based solely on bids, but on multiplying bids by quality.

Quality is the quality of a company's operation.

Therefore, if you want to improve your ranking, you need to start from two aspects: bidding and quality.

Needless to say, bidding is more than anyone's money, and the rest is to optimize your own quality.

For a very simple example, if there are two companies with the same traffic fee, where the quality of company A is 2 and the quality of company B is only 1.8, then the final ranking must be high for company A.