Chapter 208 Advertising Contract Issues
Although Zhao Shaodong does not have any special intuitive feelings about the concept of all-media now, when he thinks of Liu Ruoyi's step-by-step preparation, he inexplicably increases his confidence in success.
Aurora Culture has set sail, with the launch of the two projects to bring rolling cash flow, these are already business miracles in the eyes of ordinary people, but Zhao Shaodong saw Liu Ruoyi's pampered and unsurprised look, and guessed that this matter may have been expected by Liu Ruoyi for a long time, and I am afraid that there is such a result when the layout is made.
This kind of person, Zhao Shaodong can only be described as a genius in the sky, because this step by step, every step Zhao Shaodong is very clear that it is all Liu Ruoyi alone in the direction of the promotion, although the specific implementation process has its own responsibilities, but there is no doubt that the correct direction pointed out by Liu Ruoyi is the biggest contributor to the current results.
This person, not to mention tens of millions of shares, put it now, if Zhao Shaodong can buy it out, I'm afraid he is willing to spend hundreds of millions!
It can be said that Zhao Shaodong was the first to realize that he was doing business in partnership with Liu Ruoyi, and these investors were the ones who really took advantage of it, and now they are doing these things, without the two of them, Liu Ruoyi may be more difficult, but it definitely does not mean that it can't be done.
On the contrary, if there was no Liu Ruoyi, the current situation would never have been possible with Zhao Shaodong and Chu Luo alone.
Perhaps, in the future, under Liu Ruoyi's baton, it is really possible to give birth to a giant entertainment empire?
Thinking of this, Zhao Shaodong's heart trembled, I was really poisoned, I started dreaming without sleeping, hallucinations, it must be hallucinations!
After eating, Zhao Shaodong left a little dizzy, today, he was really brainwashed, and the sequelae are still very serious.
Not for a month or two, I'm afraid I can't recover the kind that can't be recovered!
As soon as the cumbersome and difficult things at the implementation level were launched, and people like Zhao Shaodong went around, Liu Ruoyi returned to the field she was familiar with, continued to cheer for her new album, and continued to hold signing meetings in various important target markets, or fan interaction meetings and other activities to increase fan viscosity.
With the hot album sales work, the effect is not too good for a while.
After a month's sales statistics come out.
250,000 copies of Xiangjiang!
270,000 copies of Treasure Island!
250,000 in Southeast Asia!
600,000 cassettes in the mainland!350,000 albums!
After looking at the sales data of the new album release at the end of May, Liu Ruoyi was a little stunned.
This is the year of rampant piracy in 2001, and the albums that can sell more than one million, except for Liu Tianwang and a few diva albums, there are almost few people who can reach such heights, let alone exceed the million mark in such a short period of time!
This summer, Liu Ruoyi has turned red to purple, not a diva is better than a diva!
However, for Luo Can, it is now a mixture of joy and trouble, seeing that a diva is about to rise, but the company can't control everything about this diva.
Although this situation had been expected, when this day really came, Luo Can still received Liu Ruoyi's new business manager Zhong Kai who came to negotiate very melancholy.
Zhong Kai is a member of Liu Ruoyi's team, his last family is a well-known advertising company in Xiangjiang, and he was originally a good business director, but when Jinhai Aurora and Xiangjiang Aurora were recruited for Liu Ruoyi's personal business manager position at the same time, Zhong Kai decisively submitted his resume.
can fight his way out of a competitive team of nearly 100 people, Zhong Kai certainly has extremely generous personal conditions.
One of the most important is that he has strong business ability and has a very wide range of contacts with the media and advertising owners.
"Director Luo, Sister Annie said that the advertising contract will continue to hang on the rolling stone until the contract expires, and the sharing ratio will not be adjusted. ”
"But," Zhong Kai said, pausing here. raised his eyes and looked at Director Luo's expression, and found that the other party was still as stable as an old dog, knowing that it was better to go straight to this matter, and it would be more refreshing for the two sides to cooperate.
"At present, I have taken over the contact of Sister Annie's external business, and I hope that we can ensure our respective interests to the greatest extent in cooperation and strive for a win-win situation.
"Mr. Zhong, please continue, we have always maintained a very pleasant cooperation record with Miss Annie, and have always made win-win one of the benchmarks of our cooperation. Director Luo felt bitter in his heart, and nodded with a smile on his face.
Although he knew that the other party was here to seize power, Director Luo couldn't oppose it too much, there was no way, Liu Ruoyi, the original basis of the agreement, left too much space for himself, and the use of agreement constraints was far less effective than the use of favors.
"Then there will be no obstacle to our cooperation, the advertising contract, Sister Annie has been troubled Director Luo in the operation, Sister Annie is very grateful to Director Luo for his many efforts, and then I hope Director Luo will continue to help, but in the future of the advertising contract, I hope that I can work with Director Luo to develop and screen, and after we reach an agreement, finally let Sister Annie make decisions. ”
Although Zhong Kai said it politely, Luo Can knew that from today onwards, Liu Ruoyi's advertising contract dominance had changed hands.
Fortunately, the revenue share of the advertising contract, Liu Ruoyi still stayed in Rolling Stone very righteously.
"No problem, Manager Zhong, I hope we can work together happily and keep in close contact. ”
There is no way, this girl has a long-term vision, and she has a very bottom line, although Luo Can is a little unwilling in his heart, he can only agree at this moment.
"That's the best, Director Luo, why don't we sort out Annie's advertising this year. Although Zhong Kai smiled and spoke, he had an unquestionable tone, which made Luo Can very uncomfortable.
This used to be basically something he decided to do, but now it is gone.
However, the situation is stronger than people, and he also took out Liu Ruoyi's current advertising contract and the contract he is negotiating.
On the whole, Luo Can still has a good rhythm for Liu Ruoyi's advertising contract, and when he first became popular last year, he did not sign a lot of contracts rashly, but controlled the rhythm, and only took two first-line brand advertisements in Xiangjiang, and only signed a contract for one year.
In this way, after Liu Ruoyi soared into the sky at the Spring Festival Gala, Luo Can decisively adjusted his strategy and set his sights directly on international first-line brands.
And there are also choices in the industry, such as advertisements for women's intimate products, you don't have to think about it, no matter how rich you are, you won't follow.
On the one hand, the advertising of the new selection group should have a very positive image, a good product reputation and one of the best positions in the industry, and on the other hand, it should focus on the positioning of fashion and high-end.
Because Luo Can's chosen industry is biased towards fashion and big-brand FMCG, he is a big consumer of celebrities, but they have been chasing the most popular stars in the entertainment industry, and they don't start easily.
In addition, the advertising price given by Luo Can now has climbed to 3 million a year, so that Liu Ruoyi almost did not win a new advertising contract in the first half of the year, except for Chu Luo's agency for the high-end clothing brand advertisement, Liu Ruoyi's current implementation of advertising is only a handful.