Chapter 132: Hi until dawn
On May 1, Labor Day, the digital version of the album "Rock on the Road of New Life" was fully launched on this day and landed on major music platforms.
The period from the New Year to the beginning of June is the off-season for record sales.
During the Spring Festival, the year-end bonus was emptied, and the migrant workers who earned enough face in front of relatives and friends began to tighten their belts to fight for this year's food, clothing, housing and transportation, and the main group of record consumers, students, are also facing the pressure of schoolwork, and the most important juncture - the college entrance examination.
Therefore, most of the record sales time will be chosen after mid-June, which is the only reason why Niu Li chose this time period, the publicity cost is cheap.
March, April, May and three months are the off-season for the company's business, and the price is naturally preferential.
However, Xinghai's current family foundation is too thin, so he can only choose the cheapest package, that is, send a few advertorials and find a few big Vs to take a turn.
However, the results are not very good.
However, some Olympic champions led by Chen Yufang who once stood for "Believe in Yourself", including ordinary athletes, reprinted the official announcement of the release of the Black Hole album very righteously.
This favor is too big, Cao Wu and the others were deeply moved, and personally called Chen Yufang and others to thank them, and those who did not have contact information forwarded the friendship, and they also expressed their gratitude on social media.
Even so, it only stirred up a little heat.
The publicity and distribution company said that they had done their best, and the money given by Xinghai was enough for these two days.
Niu Li was very angry and simply stopped the publicity.
She knows very well how high the quality of this album is, she doesn't believe it, just by the quality of the album itself, it can't sell 100,000 copies?
The digital version of the album is priced at 10 yuan, and if it can sell 100,000 copies, the company will be able to recoup the cost.
This is the first battle of the Black Hole Band's market test, and it is the moment that really determines the market value of the Black Hole, and she has been so nervous that she hasn't slept well for several nights.
On the last day of April, the company added an all-night shift, and after docking a series of affairs with major channels for the album to be launched, Niu Li gave the company a day off, allowing the employees to go home to rest, and she herself stayed in the company to watch.
There is no factual data on album sales, and statistics will not come out until after 12 o'clock in the evening, and employees are idle in the company, so it is better to let them go back to rest.
Niu Li hadn't slept well for several days, and the dark circles under her eyes were very serious, but today she didn't feel sleepy at all, and she was just nervous and apprehensive.
How many sales can there be today? Can there be 5,000?
Digital records and physical records have different definitions of sales.
The sales standard for traditional physical records is that more than 20,000 yuan can be counted as a gold record, and 40,000 yuan for platinum.
But the sales of gold digital records have to add a zero to this, and as for platinum records, they have to sell more than one million copies before they can be evaluated.
The week before the album was released was the prime sales period, which basically decided the life and death of this record, and Niu Li couldn't help but be worried.
In the afternoon, many employees who went back to rest spontaneously returned to the company, sat in front of the computer and contacted the channel to inquire about the news.
With them staring, Niu Li lay on the office table and prepared to squint for a while.
Who knew that when I closed my eyes and opened them again, it was already night.
Walking out of the office, Niu Li found that the work area was brightly lit and busy, and it turned out that all the employees had spontaneously come back to work overtime.
"Mr. Niu, are you awake?" Shao Yating from the marketing department poured her a glass of water.
"Why are you all back, why don't you call me?" Niu Li took a sip of hot water, and her numb arm gradually woke up.
"I can't sleep when I go back. Shao Yating said with a smile: "When the sales are out at night, everyone is worried about this matter, and it is reassuring to know it earlier." ”
Niu Li smiled, glanced at the employees, and asked, "You haven't eaten at night, right?" ”
"Okay!" Shao Yating was also polite.
This is the case with small companies, where the relationship between superiors and subordinates is close, there is no barrier, everyone often eats together, and there is nothing to see or see.
The place where they often have dinner is a Xuyi lobster restaurant not far from the company, and his house also has lamb and scorpion hot pot and barbecue, which are very good.
In May, crayfish have begun to go on the market, and the price of crayfish in the past two years is not expensive, seven or eight yuan a catty, and it can't be eaten much when it is open.
Everyone has been busy with the album since the end of last year, and today is finally going to have an eyebrow, and everyone is very happy.
After a sleep, Niu Li's anxiety in her heart faded a lot, and with food and beer, she simply left the sales thing behind.
Now that you have done your best, let the rest be left to the fate of heaven!
Plates of lobsters were served, and the wine bottles were cleared one by one, and everyone hadn't come out to relax like this for a long time, and their combat effectiveness was amazing.
Before I knew it, it was late at night, and Niu Li's phone rang suddenly.
When I picked it up, it was the director of the Kucat Music Platform and her docking.
With a pang in her heart, Niu Li answered the phone.
"Hey, Mr. Ge...... Well...... Really? Are you sure?...... Okay, I got it. ”
As she answered the phone, the table gradually fell silent.
Niu Li hung up the phone, looking at everyone's straight eyes, the smile on her face could no longer be controlled.
"I announced a news, the call just now was from Mr. Ge of Cool Cat, the sales data of the first day of "Rock on the Road of New Life" has come out, the first day of sales, 41,000 and 54 copies!"
"Wow~!"
The table was boiling.
"Broke 40,000?!First day platinum!"
"That's based on traditional sales. ”
"I don't care!
“…… That's right, it's the first day of platinum!"
The sales of 40,000 copies on the first day are not particularly outstanding, but it is also the result of comparing the first-day sales data of all the albums of all the first-line bands!
Moreover, it is still the sales volume that will be launched in the second half of the year!
This is May! The off-season for sales that peers can't avoid! To be able to come up with this sales result in this time period, there are not many bands in the country who can do it!
Black Hole did it!
I've been working hard for so long, and it's finally not in vain!
Several female employees couldn't help but cover their mouths and their eyes were red.
Even Niu Li's eyes were a little sour, she took a breath, and stood up directly with the wine bottle: "Brothers and sisters, this day has finally come, our efforts have not been in vain, this achievement is the result of the efforts of each of us, I thank you!
"To ourselves!"
The bottles collide with a crisp sound.
Whether they can drink it or not, at this moment, everyone's hands are connected.
Niu Li put down the wine bottle and laughed loudly: "Next!
"If you don't get drunk, you won't go home!"
"Hi until dawn!"