Chapter 133: Records Sell Hard
The sales of Black Hole's first album quickly caused a sensation in the circle, and many music critics and practitioners paid attention.
After investigating, it is easy to find that the quality of this album itself is already outstanding.
You know, most music listeners don't know about the style, background, singer, and production company of a song, and their only requirement is that it sounds good.
But that's a very broad requirement.
The music industry is not as traceable as the film and television and literature industries, it is easy to find selling points, and the tastes of listeners are also diverse and elusive.
Many times, a well-prepared song can't be popular, but a song written casually to make an album becomes inexplicably popular, which is a wonderful thing.
Countless people want to find a pattern from it, but they are all blind people touching the elephant.
This is a huge project that touches on all aspects of society. From the level of education of the person to the salty or spicy taste, there is a certain reference significance.
And the most effective thing is to study the success stories.
Overnight, the eyes of countless record companies focused on Black Hole, a young band that had just entered the public eye, and the company behind it.
How do they do it?
Even though more than half of the songs on this album have a certain degree of fame and popularity, this should be precisely the disadvantage of this album, right?
Shouldn't an album be a surprise for listeners?
However, it is such an album that patches together the songs that have been released, adds a few new songs, and then takes it out to sell, and the sales on the first day exceeded 40,000?
Who would dare to believe this?
You must know that the total number of plays of all the songs released by Black Hole has not exceeded 50 million, which is too exaggerated.
What surprised them even more was still to come, the second day, 50,079 copies were sold!The third day was 49,153 copies!
"Breaking platinum sales" for three consecutive days!
Although this platinum sales are calculated according to traditional records, in another day, not half a day, the sales of this digital record can actually sell the sales of a gold record!
Is another platinum record about to be born?
All practitioners were shocked!
They're just a second-tier band!
It has only been established for half a year!
Just took out a platinum record?
How can it be?!
Do they have that much fan base?
It must have been a lie about sales!
However, similar doubts were quickly extinguished before they could bubble.
Because, people began to hear the songs of the Black Hole Band in the streets and alleys, and the place where they appeared most frequently was on campus.
Overnight, I don't know how many middle school campuses sounded the song "Believe in Yourself" by the Black Hole Band.
I see! It's almost time to take the college entrance examination!
In today's music scene, which song is more suitable for cheering for college entrance examination students?
However, how many schools are there in the country?
Not to mention others, even Niu Li was very surprised that this record could sell so well, which has greatly exceeded her expectations.
On the third day, there was a profit of nearly 500,000 yuan, which is simply printing money!
She wasn't carried away, though.
From the third day, she mobilized the whole company to take to the streets, taking advantage of the weekend, and spent three days doing a questionnaire.
The questionnaire mainly investigated the popularity of the Black Hole Band among the public, the proportion of fans, the proportion of consumer fans, the age level of fans, the identity background, the incentive to buy albums and so on.
And the data reflected in the survey is interesting.
The proportion of students who were originally considered to be the main buyers was not too high, only 31.7%, and the highest proportion was actually adult men aged 22-45, and their incentive to buy the album was actually because of the CBA!
This year's CBA playoffs just ended at the end of April, and the enthusiasm of the fans has not faded, and the song "Believe in Yourself", which has accompanied them throughout the season as a promotional song of the CBA, has conquered all the fans!
Throughout the tournament, I don't know how many fans cheered for their team in front of the TV, and their blood was cheered by this exciting song.
After watching the game, they called three or five friends, went to the street to finish the strings, and wanted to show their singing voices in KTV.
But when I searched for Believe in Myself, what popped up was: there is currently no copyright of the song, and other songs of the band have been recommended for you. You can choose "Stubborn" and "All Choose C"......
That's right, Niu Li only sold the first two copyrights, and the KTV copyrights of other songs are still in her hands.
When those old men who can't hug their shoulders with their brothers and yell "believe in yourself!oh~!" at KTV have nowhere to vent their grievances, this album appeared.
Even if it's for the sake of public decentralization, you have to start it!
In this world, the protection of intellectual property rights is very strong, and the Patent Law stipulates that individuals who do not have the right to release music in public cannot play music in public.
Of course, the enforcement of this provision is not so strict, and in most cases it depends on the moral restraint and consciousness of citizens, but at least it is clearly stipulated.
However, it is also very simple to get the right to release the public, you only need to buy genuine products.
The right of public delegation is a double-edged sword, which protects the rights of creators on the one hand, but also hinders people's judgment on the degree of dissemination of cultural works to a certain extent.
Because the comments on the Internet can be guided, some newcomers who publish their works on public platforms can easily misjudge the market, after all, before there is no charge and the public release right is sold, their works will only appear in the listener's headphones, and they can't grab people's headphones all over the street to listen to what others are listening to, and the judgment of audience acceptance and market recognition is not so accurate.
This is also the reason why many bands that were hyped during the promotion period did not sell well after the record was launched.
With the increase in record sales, the popularity and band ranking of the Black Hole Band also rose, and they sprinted again and again, directly climbing to the top of the charts.
Record sales began to decline after a week, but they remained at around 30,000, and at this rate, monthly sales will not be a problem.
This terrifying sales volume once again shocked many people in the industry to drop their glasses.
The relevant data of the Black Hole Band was also quickly placed on the desks of many record company owners.
There are 2.93 million official Weibo fans, 1.07 million followers on Tieba, and 10,179 thousand-degree search index......
Many people only found out at this time that this young band, unconsciously, had accumulated such a rich fan base.
Soon, the Black Hole Band became famous, both inside and outside the circle, quite a bit of the momentum of the blood-dripping strings of the year.
Countless media heard the news and searched around for the news of the Black Hole Band, wanting to interview them, but they couldn't find them, so they could only reprint the manuscripts sent by others over and over again.