The T2 little sisters debuted in popularity, and the Aurora culture is like being full of chicken blood.

Because it means that a new way of wealth has been found. For the Aurora culture, which is making great progress, it is obvious that a new main force has been added.

When 2002 arrived, it was the best New Year's gift and a good start to the company's business.

However, no one expected that in the TV sector, which Liu Ruoyi attaches great importance to, there will be a big problem that everyone did not expect.

"So far, our TV advertising investment work is still zero," at the annual work conference held in Pengcheng. Senior Sister Liu Yang introduced with embarrassment.

"Except for the patch ads for the "Meteor Garden" TV series, there are people asking for quotes. No one in our variety show "Super Girl" has yet expressed any intention to cast the title of the show. ”

"And the price of the 'Meteor Garden' roll ad is a far cry from the price in our budget. Overall, advertisers are very unfavorable about our TV channel. ”

Speaking of which, Senior Sister Liu Yang looked helpless, she was in charge of all the affairs of the TV channel, but no one expected that when the TV series was about to be broadcast.

However, there have been big flaws in the work of advertising and investment.

"Is this a domestic enterprise, and everyone still has no confidence in the economic situation in 2002?" Zhao Shaodong asked.

"There is an impact on this. The advertising investment of national television stations is not very good this year, and there is a decline on the whole. ”

Chu Luo replied with a frown. Over the years, Chu Luo, who has handed over all the family business, has put all his mind on the Aurora culture business.

But that's not the main reason. The main reason is that people do not have confidence in our nascent TV channel. ”

"If we can't recruit qualified advertisers, we'd rather be empty. And don't lower our requirements for the quality of the advertised products and the price of the advertising space. "Faced with this new situation. Liu Ruoyi didn't have much pressure.

After all, this is a nascent TV station. Now no one knows the crucial data of ratings. So it's normal that no one dares to bet.

"Sister Annie, do we still need to expand the scope of advertising products a little?" Li Jiannan, the director in charge of advertising business, cautiously interjected after seeing Sister Liu Yang.

"For example, the advertising volume of health care products is quite large across the country, and health care product advertisers are also willing to spend money. It would be a pity if this market didn't do it at all. ”

"We don't advertise without product quality assurance. Liu Ruoyi replied without hesitation.

"Health supplements. 3. No product. Products with poor quality control and poor market reputation. We don't take any. ”

This is the previous special request for advertising put forward by Liu Ruoyi. Liu Ruoyi reiterates a point here.

"I want to emphasize it again. We don't just want to guarantee quality when it comes to programming. Even when it comes to advertising, we have to be quality-conscious. Make sure not to recommend shoddy products to our TV viewers. Although in the short term, we will lose some of our advertising revenue. But in the long run, we'll get even more out of it. ”

Li Jiannan saw that Liu Ruoyi showed no signs of giving in. I could only smile wryly and shrink back.

For him, the most important job is to advertise and attract investment. Now that Liu Ruoyi has drawn so many terms and conditions, the advertisers who were originally not very optimistic about the nascent Qionghai Satellite TV, when they heard that there were still so many restrictions, they were even less interested.

But Liu Ruoyi is now in the company. No one dared to lower the standards against Liu Ruoyi's wishes.

"But Brother Nan, you who are responsible for advertising and investment don't have so much pressure. Although advertisers are ignoring us nowadays.

But it doesn't matter.

Wait for our TV series and Super Girl variety show to be launched. Soon they will be chasing you for advertising time. ”

Liu Ruoyi is not blindly tough. It's just that for his statement, except for a limited number of people, there are not many people here who believe it above the director level.

There is no way. Now the facts are in front of everyone's eyes. The advertisements of the newborn TV drama channel and variety show channel are basically not sold.

Everyone doesn't know what kind of confidence Liu Ruoyi has to support.

Perhaps this is the legendary mystery of self-confidence.

"Advertising and investment are part of the job.

Again, I want to emphasize to you, we can't lower the standard, just do what Annie asks. You can rest assured that in 2002, we will not evaluate the bottom line of everyone's work.

As long as you work hard, you won't get a single advertisement. This is also the responsibility of the management to make decisions, not yours.

If you violate this standard. No matter how much the advertising business has done. Your work is also unqualified. ”

Chu Luo stood up to characterize this matter, and now he has truly transitioned to the main person in charge of Aurora Culture's mainland affairs, and all matters in corporate decision-making are concentrated in his hands.

It's no longer just a mascot like last year.

So after Chu Luo finished speaking, even if someone was still dissatisfied with this matter, he would definitely not bring it up again.

Liu Ruoyi doesn't expect everyone to understand her request now. But in her previous life, she hated these things, and now she is finally able to be the master of the house.

Of course, I don't let what I hate appear on my own TV station.

What kind of thing are health supplements? Of course, Liu Ruoyi knows very well.

In her opinion, health care products that don't eat people bad are already very conscientious health care products. As for the effect, it is the same nature as a placebo.

Therefore, in Liu Ruoyi's eyes, these health care products are deceptive products, and no matter how much advertising money is given for such products. Liu Ruoyi also didn't want to be an accomplice to the trouble.

As for what other TV stations do, Liu Ruoyi can't control it and doesn't want to care about it.

Everyone has their own bottom line. As long as she manages herself, Liu Ruoyi thinks it will be enough.

"In addition to advertising and investment, are there any other major problems?" In this regard, Zhao Shaodong is also firmly on Liu Ruoyi's side.

Although Zhao Shaodong thinks that the advertising of health care products is not too bad. But only Liu Ruoyi is unwilling to do it, then there must be a reason for her.

It doesn't matter if you can't figure out her reasoning now, time will tell anyway.

It's just that Zhao Shaodong really thinks bad this time, Liu Ruoyi doesn't wait to see advertisements for health care products, not that there are better choices in economic interests.

And simply because it is different from her beliefs.