After the boss sets the main tone. The people below have nothing to say.

But with the exception of TV series channels. The advertising of the super girl variety show is even more miserable.

"Although the advertising of the TV drama channel is relatively bleak, it is still interested. The advertising of our Super Girl program is now not a single inquiry. ”

Senior Sister Liu Yang finally had an explanation when she saw the advertisement on the TV drama channel.

She went on to mention the advertising of another show.

This is the super girl that Liu Ruoyi has high hopes for, although the main lineup of the judges has been promoted.

But there are very few advertising agencies that really recognize this show, to be precise, there is no one now.

"It doesn't matter, if no one wants to represent the show's ads right now, we're going to leave it empty. Use it for some public service advertising. ”

Liu Ruoyi had expected this situation for a long time, but now the company has no shortage of funds to make programs, and whether there is advertising or not does not affect the program.

Therefore, in Liu Ruoyi's view, it is not a matter of temporary difficulties in advertising investment.

Today you ignore me, tomorrow I will make you unattainable.

Whether it's the "Meteor Garden" TV series or not. It's still a super girl variety show.

These are all proven super hot shows. Liu Ruoyi had no doubts about their prospects at all.

"Our satellite TV channel is initially scheduled to air on January 8.

We have been airing the "Meteor Garden" TV series exclusively for a month on three satellite TV stations, and according to the advertising feedback survey, the advertising coverage rate of the mainland people has reached 3%. ”

Although I have a little drum in my heart. Senior Sister Liu Yang still skipped the advertising and investment promotion of the super girl variety show, and began to report on the preparation of the TV channel.

"The effect of this advertisement is not satisfactory. But enough for us to get started. The next step is to continue advertising, and we must hype up the first TV series broadcast on the satellite TV channel. ”

Although Liu Ruoyi doesn't care too much about advertising and investment. It is inevitable that a nascent TV drama channel will receive some cold reception.

Take three to six months to accumulate an audience, and at the same time open up the popularity of TV drama broadcasting. For Liu Ruoyi, it is completely acceptable.

"Before opening the mainland market, the intensity of advertising investment can only be strengthened, not weakened, and we should not be afraid of losses in the initial stage.

The goal is not to make one of the TV series channels of 30 provinces and cities, but to strive to enter the top three.

Therefore, colleagues who are promoting should not slack off, and the promotion cost must be spent effectively. "Meteor Garden" is a TV series, and our goal is to be No. 1 in the ratings. ”

Liu Ruoyi doesn't care what others think, after she has put this matter in an important position in her heart, that is, she must go all out and strive for success, and there is no second option.

"Okay. Regarding the promotion and promotion expenses of the new TV drama channel, we will increase it by another 20% this month. Next, we will look at a comprehensive promotion plan. Faced with Liu Ruoyi's request, Senior Sister Liu Yang accepted it without bargaining.

However, her lack of opinion does not mean that her subordinates also accept it, "Sister Annie, is it a bit presumptuous for us to have such a new TV channel and a TV series with a not very clear future, but the ratings are required to be the first?"

Hu Xuan, director of Aurora Culture Publicity in the mainland, couldn't help but stand up and say. Because this task was going to fall directly on her head, she had to stand up and speak.

"Do you have no confidence in the publicity, or do you not have confidence in the TV series?" Liu Ruoyi did not object to the objections raised by some people when arranging work.

For a company, it is a tragedy to say it completely.

Just like now when there are objections in the working discussions. It is actually very useful for unifying everyone's thoughts.

"I'm confident in terms of publicity. If there is another month of intensive publicity, we will have no problem reaching more than 5% of the advertising crowd. Hu Xuan didn't know Liu Ruoyi's personality very well, so he replied stubbornly.

"Then there's no problem. When we break down the mission objectives, each task has its own mission objectives. So as long as the publicity department reaches your target audience reach, it's fine. ”

Liu Ruoyi defined it very clearly.

"As for the ratings metrics for TV series, that's the responsibility of the distribution department, and of course, the main responsibility is in the hands of the buying decision-maker.

This "Meteor Garden" TV series was purchased by me. So it's up to me to memorize the ratings indicator. ”

Aurora Culture adopts a performance-driven assessment method, and almost every department has its own performance goals, and if the performance goals are not achieved, the score in the assessment is relatively low.

And this performance score is directly linked to the proportion of year-end bonuses.

So when it comes to scheduling tasks, everyone is very focused on their goals. For businesses, this is a good thing.

Of course, sometimes this can also be a hindrance. This can lead to a long delay in the scheduling of tasks, and most of the time is spent on bargaining over the determination of mission objectives.

However, for this situation, Liu Ruoyi has her own solution.

The determination of annual performance indicators cannot exceed one week. The determination of quarterly performance indicators cannot exceed one day, and the determination of monthly performance indicators cannot exceed two hours.

Through the reversal of time, Liu Ruoyi avoided the delay in determining the goal within the enterprise.

"Then I'll have no problem. Hu Xuan secretly breathed a sigh of relief and said.

She just had a 20 percent increase in fees, and if she had money, she wouldn't have been able to reach the target. Even if she is given a performance appraisal ranking at the bottom, it should be.

"Who will carry the ratings index of the variety show Super Girl?" After Liu Ruoyi finalized the indicators of the TV series, she began to finalize the indicators of the variety show.

"Our minimum goal is to reach the top three in the ratings of domestic variety shows. ”

Aurora Culture's performance indicators are not white-backed. In fact, it is to elect the person in charge of a specific project.

If the tasks in charge are completed with good quality and the corresponding indicators are met. Then in the year-end performance appraisal, there is naturally a score bonus.

In other words, the year-end bonus will be much higher than others. It fully embodies the principle of more work and more reward.

Therefore, it is not uncommon for a person to memorize even a few items.

。 The whole book m.