Two hours ago, Rendezvous, Cui Ning Company.

"Mr. Su, it's almost noon, our needs and budget have also told you, you can act, plan, and then come up with ideas.

A week later, you lead a team to our company, tell us about the plan, if it is suitable, we will cooperate.

You see it's noon, so let's have a meal together?"

"Mr. Long came all the way to the company, we should have a treat, but the meeting on my side has not yet ended, or I will arrange Lu Xue from the marketing department, as well as the company's Mr. Hua to go to dinner with you.

Hua is always in charge of specific projects in our company, and he has just finished the meeting, and he is also the one who takes the lead in creating your projects. ”

"Since Mr. Su is busy, then there is a chance, a week later, go to our company, and I will arrange it then" Long Wei said:

"For the first cooperation, although the budget is only a few million, we have dozens of perennial cooperation with automobile companies, they are all rich enterprises, a company has invested millions in our company, dozens of brands are hundreds of millions, and a large-scale event is a budget of several million, so I am still very optimistic about the prospects of cooperation. ”

"Thank you Mr. Long for your trust, and I wish us a happy cooperation. ”

Mr. Long stretched out his hand, "Happy cooperation." ”

Su Ruoqing paused slightly, stretched out her hand, and touched Long Wei's hand slightly with her fingertips, Long Wei wanted to grab Su Ruoqing's hand like lightning, and suddenly felt dizzy in her head for a second, and at this time Su Ruoqing had already withdrawn her hand.

Hacheng, 2:50 p.m.

Hacheng Beer Conference Room.

"Mr. Cui, I'm sorry, I came directly to the conference room, mainly because time is tight, and the executives on my side are ready" Li Tao and Cui Ning said and walked into the conference room.

The conference room that can do hundreds of people is almost full, Li Tao, Vice Mayor Liu, Mr. Feng of Biyang, Mr. Bai of Bingcheng Restaurant, Cui Ning, Yu Lei, Chen Xiaomeng, Jiang Ranran and others walked into the conference room, Cui Ning saw several executives of Hacheng Beer opposite, one by one or indifferent, or expectant, and felt a little pressure and sense of mission.

As usual, Li Tao first welcomed the leaders of the city, and then introduced them to each other.

Vice President Qu is always the veteran of the company, a good man. He is also Li Tao's brother for many years.

Vice President He is always responsible for the company's corporate culture and management, and has been in the company for many years, and he can be regarded as a veteran.

Vice President Wen is always responsible for marketing work, and is fully responsible for the management of channels and marketing personnel across the country.

Vice President Li, a woman in her forties, is the company's vice president of finance.

Director Nie is the company's planning director, responsible for planning and marketing work, and his immediate supervisor is Vice President He, who also reports to Mr. Qu and Li Tao.

Director Tang is a subordinate of Vice President Wen and is responsible for marketing training and other work across the country.

After some introduction, Li Tao's intention is obvious:

"I invited Mr. Cui to come over temporarily, just to learn from experience, to see how Green Island Beer was planned, and how Mr. Cui won the trust of Green Island Beer.

Mr. Cui, I know that I and Green Island are competitors, and a lot of inside information can't be told to us, which is professional ethics.

So I want to talk to the executives here, listen to Mr. Cui tell us some information that can be told, such as market research and analysis, which does not involve specific brand strategy, I don't know if I can talk about it?"

Cui Ning opened the laptop and smiled:

"I am very happy to accept the invitation of Vice Mayor Liu and Mr. Li, since I came, I will talk about it, market research, as well as the projects we have done for Green Island, the summary of the project, which has been recognized by Green Island, and it is not confidential.

The main thing is to have some of our views on the industry, as well as our understanding of the market, especially this Oktoberfest, we are a dual partner and supplier of Green Island Beer and Beer Festival, and our team has been in Green Island for a few months, so there are a lot of details, as well as the execution part.

One of the characteristics of our program is that there is a lot of data, and then we will do market research ourselves, which is a bit boring, I hope you can sit still. ”

As Cui Ning opened one document after another, he told about his understanding of the industry, as well as the portrait of consumers, the execution of activities, as well as a large number of design content, on-site construction, and pictures.

Especially on the day of the opening ceremony of the Oktoberfest, the appearance of the crew of "In the Mood for Love", the stars, and Su Ruoqing's large photos, combined with the background and performance of Green Island Beer, made the attention of the scene reach the first.

The most excited is Li Tao, listening to Cui Ning's analysis, as well as one by one arguments and scenes, proving that this is a super thoughtful and powerful company, and more importantly, this company is super pragmatic and executive, isn't this the partner I have been looking for?

It seems that Mr. Feng of Biyang, his eyes are really poisonous, and he personally went to Longdu to find such a cooperative company, although they serve Green Island Beer, but Green Island is the boss, serving two at the same time, he is taking advantage of it, and following the first in the industry, which is right, although Li Tao thinks that he is no worse than General Peng, but the facts are the facts, and the national brand strategy of Green Island is to do well, which is what he should learn.

However, looking at the expression of the vice president at the scene, in addition to Mr. Qu, several other vice presidents also have their own thoughts, but Li Tao believes that Cui Ning can fully cope with these little things, a boss who has served the brands of Hailan, Ideal, and Green Island, the wisdom in his eyes makes people feel unfathomable, how can these vice presidents of the company be compared.

Cui Ning spoke for an hour, and the most serious person listening to the scene was Mr. Bai of Bingcheng Restaurant, who listened and recorded while listening, and wrote down a few pieces of paper.

"Of course, these data and analysis, some are from last year, some are from the first half of the year, and in the second half of the year, there will be some changes, but the essence is the same, that is, to capture young consumers, large-scale activities, and to convey emotions as the main communication goal and means of the brand, which is best done by Coke Cola, but the beer and cola markets are very similar.

Music, sports, personality and youthfulness, emotion, fashion and passion, these are the key words of beer, but also an effective means to connect consumers, as for Harbin beer, I have not studied much before, so I will hide it first and listen to the opinions of the leaders. ”

Li Tao, Mr. Bai and Mr. Feng took the lead in applauding, Vice Mayor Liu and several vice presidents also applauded to express their respect, Chen Xiaomeng's eyes were full of admiration for Mr. Cui, after all, before, Chen Xiaomeng rarely listened to Cui Ning talk about the plan in person, and most of the information was to watch the previous video.

"Mr. Cui, what you said is good, I have benefited a lot and recorded a lot" Mr. Bai was the first to speak:

"The analysis is in place, especially the younger consumers, I have the same feeling, my restaurant has been a leader and entrepreneur in the city before, and in the past two years, there have suddenly been a lot of young consumers, and personal consumption is not low, all of them have read some newspapers and TV commercials.

I'm still wondering why young people are so rich now, it turns out that the concept of life and consumption are undergoing earth-shattering changes and benefiting.

Hehe, my old guy couldn't help but say a few words, you guys discuss. ”

Li Tao looked at Mr. Bai and nodded:

"I organized the proposal for more than a month, and listened to more than a dozen companies talk about the plan, to be honest, none of them made me enjoy listening to them, but today, I said, I listened to it very much.

There are three reasons for the enjoyment. The first is attentiveness, a company does not use a person's heart, it is really different, Mr. Cui, not only to study and analyze data, but also to do research and tasting, so the results deduced are credible and very objective.

As for the second point, strong execution and execution team, this is not something that ordinary small companies can do, a beer festival, without a core team of hundreds of people and a material supply system, it can't be played at all, don't even think about it.

The third is Mr. Cui's ability to integrate resources, enterprises like Hailan and Green Island, strong cooperation in the beer festival, as well as the promotion of movies, and the participation of stars.

But this is not a problem for Mr. Cui, so I listened to it very enjoyable, as for the strategy, and then how to carry out the work step by step in 2001, although Mr. Cui said that it was clumsy, mainly because I have not communicated my thoughts with Mr. Cui.

But it doesn't matter, today, the first meeting, Mr. Cui's sharing is completed, the next step, or I personally take charge, docking with Mr. Cui, and directly set up a project team to promote next year's project cooperation.

As for our leaders, Vice Mayor Liu is our project guide and consultant, Vice Mayor Liu, I also hope that you will care more about our company in your busy schedule. ”

"This is incumbent" Liu Junliang said, "I rarely listen to such a professional plan and analysis, see that the execution of Cui's head office is so strong, our Ice and Snow Festival, but we can also participate in some, because there is still more than a month, some details we are also discussing, I want to hire Mr. Cui as our strategic consultant for the Ice and Snow Festival, I don't know if Mr. Cui has time and interest?"

Don't worry, we won't use people in vain in the city, there is a fee, Hacheng Beer, Biyang Group, Bingcheng Restaurant, these CEOs are all sponsors of the Ice and Snow Festival. ”

Cui Ning smiled:

"A trip to Harbin City, there are a lot of tasks, since it is appointed by Vice Mayor Liu, of course, I am duty-bound, as long as it is within the scope of our work, we should give ideas to the enterprise and the city, and do some implementation. ”

"Hey, Mr. Cui is my guest, you are all noisy, you want to give me an introduction fee" Mr. Feng said jokingly:

"It's okay to give me two more advertising slots at the Snow Festival. ”

"This is planned by Mr. Cui" Liu Junliang said, "You continue to talk, there is still a meeting in our city, so we have to withdraw first, Mr. Cui, I have your business card, and I will come back at dinner in the evening." Let's talk again. ”

Seeing off Liu Junliang, Li Tao returned to the conference room, looked at the vice presidents who were discussing in a whisper, and said:

"Vice presidents, if you think you can find a more professional company than Mr. Cui, continue to look for it, if you feel that you can't find a more professional company, this project is the annual planning and implementation in 2001, and it will be handed over to Mr. Cui to be responsible, do you have any opinions?"