In any city, as long as there are large enterprises, a number of suppliers of large enterprises will be born.

Well, some southern cities have formed an orderly supply chain for the whole city, and the suppliers of large enterprises have become the leaders of the industry, so that the regional economy has developed rapidly.

Cities like Green Island, learning from Hailan, have also given birth to many well-known brands such as Starfish, Aucma, Fuda Women's Shoes, etc., and enterprises like Longtai have also been born in the real estate industry, although they are not as huge as SOHO, but they are also large enterprise groups in China.

However, when the enterprise is large, the government will often make mistakes in decision-making, so that the enterprise continues to acquire, or help small enterprises, or overwhelm large enterprises, or produce some moths of large enterprises.

In this sense, the examples of Jian Libei and Li Beiwei are very typical.

At the beginning of its establishment, it served many local enterprises, such as Biyang and Harbin Beer.

This company is called "Beidahuang Advertising Company", and it is a typical Northeast company when you hear the name, and the company's bosses (partners) are also locals in Harbin City.

One is called Shen Chen, and the other is Jiang Xiaowei, they can be said to have both a relationship and some ability in the local area, so they have become the boss of Harbin Advertising Company in recent years.

What kind of person is Shen Chen? His brother-in-law is the vice president of Hacheng Beer, Mr. He.

Jiang Xiaowei's identity is even more confusing by the legend, and it is secretly rumored that Vice Mayor Liu is his relative, because as the vice mayor in charge of culture, Liu Junliang has attended some activities of Beidahuang Advertising, and said that Beidahuang Advertising is the representative of the tertiary industry in Harbin City.

In fact, it is more than that, because it is said that Jiang Xiaowei is related to a certain force in Longdu, as for the specific situation, Jiang Xiaowei does not say, and the speculation is more and more mysterious.

However, in recent times, Shen Chen and Jiang Xiaowei have been very depressed.

Biyang's project was lost all of a sudden, according to Shen Chen, Mr. Feng was an old fritter, and he obviously agreed to cooperate with them, but suddenly he went to Longdu and found another cooperative company.

Hacheng beer has always been an important customer of Beidahuang, with tens of millions of advertising and activities every year, but suddenly Li Tao had a whim and started a national bidding, and after Beidahuang participated, Mr. He's internal news was that their plan became a joke within the group, because of their unprofessionalism and the various advertisements that recommended Hacheng were too direct, and they were named and criticized by Li Tao at the internal conference.

If you lose big customers like Biyang and Hacheng Beer, relying on some outdoor advertising production business, Beidahuang Advertising will not survive, because Shen Chen and Jiang Xiaowei not only go out to pay attention to pomp, but also buy luxury cars, not to mention, the company also rented an office of thousands of square meters, which can be said to be unique in the local area, plus hundreds of employees, so that people who don't know the inside story feel that it is not simple to see the strength of the company.

The two of them did not dare to make too many moves against Mr. Feng of Biyang and Li Tao of Hacheng Beer, in addition to cursing secretly, after all, it is a well-known local enterprise, not to mention the eyes and hands, and the government also strongly supports it.

Therefore, Shen Chen aimed at another larger enterprise, Hailan.

Before making a move, Shen Chen and Jiang Xiaowei also studied it.

Hailan has a lot of sales in Harbin City, and there are several large-scale events every year, and the cost of these large-scale events is several million, and then there are TV broadcast advertisements, which also have a lot of expenses every year.

And Hailan is just a branch, the boss Niu is always from other places, not to mention the local people, so it is necessary to need the support of local advertising companies.

After calculating, it was really because the company's business was at a low point, Shen Chen invited Mr. Niu of Hailan to visit the company and introduce the case, and then Jiang Xiaowei took a group photo with the main leaders of the city, and also pretended to inadvertently give Mr. Niu a few glances in Jiang Xiaowei's office.

The next step is to get straight to the point and talk about cooperation.

However, to Shen Chen and Jiang Xiaowei's surprise, Mr. Niu was so ignorant.

Mr. Niu said that Hailan is not an ordinary enterprise, with strict management, and all advertisements are broadcast by the headquarters, except for several provinces and cities in the south, because Cantonese advertisements are broadcast.

The large-scale activities are led by home appliance manufacturers, not the investment of Hailan Branch, Hailan only charges a part of the venue fee and promotion management fee, and these expenses must be reported to the headquarters.

In addition, the expenditure of the Hailan branch, only a part of the promotion costs, but also to apply with the headquarters, if the headquarters does not approve, Niu always said that he does not even have a ballpoint pen, a balloon promotion costs.

Shen Chen looked at Jiang Xiaowei, and both of them were very surprised.

"Mr. Niu, how much do you spend on promotions every year?"

"Count it as one or two million, after all, my market is not doing well, so the quota is small. Mr. Niu replied.

"One or two million?" Shen Chen thought for a while, "That's okay, give us this part of the business, and ensure that it will be done beautifully for Mr. Niu." ”

"Two CEOs, you misunderstood, these two million are not cash, they are the items to be applied for, such as cultural shirts, balloons, ballpoint pens, samples, etc., converted into costs, one or two million, and in cash, I only have less than 100,000 yuan of approval power every year. ”

"Hailan's branch manager, is he so poor?" Shen Chen gritted his teeth and made one last move:

"Mr. Niu, I'll tell you the truth, recently a relative of mine bought one of your microwave ovens, and then it suddenly exploded, injuring his face, and he is still in the hospital. You see, this is the hospital's hospitalization certificate, and the doctor's signature. ”

As he spoke, Shen Chen handed Mr. Niu a copy of the hospitalization materials and photos of the microwave oven explosion that had been prepared long ago.

Naturally, there are people who are hospitalized, it happens to be a friend of Shen Chen, and the facial injury is also true, but it is not that serious, but the hospital must want the patient to spend more money, plus I heard that the public medical treatment, in this way, the diagnosis report is deliberately written in the bad, because this is a hospital in the Dragon Kingdom.

Then the microwave oven is also real, but Shen Chen found a technician to move a little, the effect of the explosion looks very scary, if it is exposed, it should have a great impact on Hailan's corporate brand reputation.

"Mr. Niu, after I knew about this matter, I have been thinking about suppressing it, so I invited Mr. Niu to be a guest, but I suddenly figured it out, I still have to be responsible for consumers, after all, human life is a matter of heaven, quality is greater than the sky, it seems that I should really let friends from TV stations and newspapers care about this matter. ”

Mr. Niu looked at the two, and he was also a little helpless:

"Will I have time to look at this microwave oven and the patient who has been blown up in the face?"

"When the time comes, let's go and watch it with the media" Shen Chen said, "After all, when this kind of thing happens, the media also has the responsibility to expose it, so that more people can understand the real situation of Hailan products, Mr. Niu, what do you say?"

"What you say makes sense, two CEOs, in this way, I will report to the leaders of the headquarters and see what the headquarters has to deal with it, is this feasible?"

"Okay, I'll wait for you for a day, after all, the patient has to pay the hospitalization fee again, and he has been waiting for the results. ”

A day later.

"Mr. Niu, I'm Shen Chen, did the headquarters give feedback on what I said?"

"The headquarters said that people had come in a row, saying that they had arrived in our city today. ”

"Then what's the matter? You talk to the headquarters staff first, or let's meet with the personnel of your headquarters, the key is to do things quickly, and the patients are waiting. ”

Cui Ning received a call from Mr. Niu, who probably said what happened, and the reason why he found Cui Ning was because the legal department and the finance department of the headquarters jointly dealt with the matter of Shencheng in the past few days.

Cui Ning asked Mr. Niu to report to him which hospital ward the injured person was staying in, and at the same time arranged some things, after all, he was also incapable of doing so.

Because Cui Ning had just finished a meeting at Harbin Beer, Li Tao said that if there is no deputy general manager and director to find a higher-level planning company, next year's business cooperation will be handed over to Cui Ning's company.

Mr. Qu naturally agreed, and Mr. He had a great struggle in his heart, because he had indeed received a lot of benefits from Shen Chen in the past few years, as well as helping Shen Chen, and had been operating the project of Hacheng Beer to Beidahuang Advertising.

In the past few years, Beidahuang Advertising has taken a lot of projects from Harbin Beer, like a corporate moth, eating away at the fat of Harbin Beer.

It is precisely because of companies like Beidahuang, as well as people like Mr. He and Shen Chen, that Hacheng Beer slipped from the third in the industry to the sixth in the industry, allowing Li Tao to begin to seek the road of change.

I also want to say that Mr. He doesn't have a little level, that's definitely not right, after all, it was a literary and artistic youth and a talented person back then, and in the era of campus speakers, the essays were all read by the school's model texts.

But it is precisely because he has a certain level and cultivation that he can better understand how bad his brother-in-law, Shen Chen's plan is, and the level of Cui Ning's company is high and mountainous.

Therefore, at the meeting, despite all kinds of struggles, Mr. He still asked Cui Ning two highly professional questions, such as how to ensure the retention time and retention rate of the commissary's advertising, and how to avoid head-on competition with Green Island and Yandu.

Cui Ning is naturally a master, the master's answer must be both professional and life-oriented, for the first question, Cui Ning said that the advertising of the commissary, no matter what the beer company does, can not do Coke Cola, because their market supervision and sales are too large, promotional products and promotional efforts, beer companies can not compare.

But in order to ensure the effect and retention rate of the poster, the main point is to have characteristics in the design, such as designing it as a wall calendar, adding beautiful women or from the technical point of view, for example, after adding a certain coating, the advertisement can be pasted very strongly, and other people's posters can not be pasted, but the cost is very high, so this can only print a small part and use it in some special channels, such as hotels, large supermarkets, etc.

The best way is to launch a poster refrigerator in the summer, a refrigerator printed with Harbin beer, which can be customized in cooperation with Hailan, or after purchasing, Harbin City will make a comprehensive film and paste the refrigerator with brand posters, so as to avoid competing for advertising positions with the beverage market.

However, the relationship between sales and posters is not very large, or lies in the layout of the product, as well as comprehensive factors such as promotion, especially in summer, if you can't do the exclusive right to occupy a restaurant as big as Green Island, in the Northeast region, and barbecue, small and medium-sized catering institutions cooperation, it is also a good way.

After all, competition is to study the local culture, as well as to avoid the main market of Green Island, to start from the details, execution.

In this way, the second question is cleverly answered.