Fifty-three theaters, with a single box office of $41,100 and a three-day weekend box office of $2.18 million, ranked among the top 10 of the weekend box office charts, temporarily ranking ninth. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"Buried Alive" handed over a perfect answer sheet in terms of box office data!

Considering that this is the third week of screenings, the box office data of a single theater is still so strong, remaining flat at the $40,000 level for three consecutive weeks, reproducing the myth of "Blair the Witch".

Considering the impact of "127 hours", "Buried Alive" has shown a rare strong appeal, and has received enthusiastic attention from professional audiences in five large cities, especially New York and Los Angeles, two cities that are particularly demanding on art, can still perform like this, which is really amazing.

Considering the pry into the market of three commercial films, "Buried Alive" harvested 2 million box office data in three days over the weekend, and successfully occupied a place in the top 10 of the North American weekend box office list in the first week of November with the scale of 53 theaters, closely following the "social network" in the sixth week of release, which is indeed impressive.

Although "buried alive" lags far behind "127 hours" in the word of mouth of film critics, the huge potential shown by the film in terms of business is enough to prove the excellence of this work. With a cumulative box office of $4.5 million in three weeks of release, it is undoubtedly gratifying news for Focus Pictures that Toronto's one-shot deal has recouped its costs and is about to enter the profitability stage.

So, it's too early to say that "buried alive" will be behind "127 hours" in the awards season.

In the next awards season of these two works, there is bound to be a battle between the dragons and tigers: desperate survival, the male protagonist's one-man show, Fox Searchlight vs. Focus Pictures, in the long competition, who can have the last laugh is bound to be exciting. However, for now, Focus Pictures is focusing more on the expansion plan of "buried alive" -

The current expansion is not only to strive for box office revenue, but also the layout of the awards season, which is far more important than imagined.

In the second week of November, Focus Pictures finally began the journey of expanding screenings, increasing the number of screening venues to 141 in one go, and almost all major cities were launched.

The box office of a single museum is still as high as 19,586, and it earned $2.76 million in three days over the weekend!

Although the movie-going boom in Los Angeles and New York has gradually declined, the strong enthusiasm of other cities has successfully pushed "Buried Alive" to the seventh place in the North American weekend box office charts.

It is worth mentioning that this weekend, the box office performance of "Buried Alive" has achieved a reversal of "Saw 3D", only less than $100,000 behind "Smart: Ghost Record 2", in the competition for this year's Halloween schedule, "Smart: Ghost Record 2" undoubtedly seized the opportunity, but the biggest winner is "Buried Alive".

This has also triggered reports from all sides, and countless news media are exclaiming that the strong performance of "Buried Alive", even if it is congenitally insufficient, but in the head-to-head competition with "Saw 3D" and "Smart: Ghost Record 2", it has not fallen behind at all, and won a place in the annual "Horror Showdown" with a dignified attitude!

Now, "buried alive" is not only attracting attention in the print media, but also further entering the field of vision of the television industry.

On the all-American "Allen Show," host Allen-DeGenres said in the opening remarks of the latest episode, "Last weekend, Pothea watched a movie with a few friends, had a nightmare about it that night, scared her out of it, and for the next few days, she kept mentioning the male lead of that movie, and I almost thought she was in love with the man." ”

Porita-de-Rossi, Ellen's wife, the two are legally same-sex couples. Last year, in several year-end votes, they even defeated Brad Pitt and Angelina Jolie and are considered the most influential couple in the country.

Hearing Allen's teasing, the audience burst into laughter, which made her smile widely, "This made me also very interested." Last night, I finally had the opportunity to watch the movie, and phew, I finally understood how Posia felt, so much so that after getting up this morning, I refused to go into the bathroom, I asked Posia to take out the toothbrush, and then finished brushing her teeth in the living room. Yes, that movie woke me up to claustrophobia. ”

Again, the audience burst into laughter, and Allen spread his hands and expressed his innocence, "Since this movie refused to come to my show to promote the invitation, so, here, I will not mention the name of this work." Unless that handsome actor is willing to come to my show. ”

Having said that, Alan lay down on the sofa as he spoke, and then put his hands on his chest and made a look of horror, and the large screen in the background was accompanied by a poster taken by Allen himself - imitating the official poster of "buried alive", the meaning could not be more obvious.

As one of the most popular talk shows at present, the influence of "The Allen Show" is naturally extraordinary, not only that, but NBC TV has broadcast 35 seasons of the comedy sketch variety show "Saturday Night Live", and it also ridiculed "buried alive" in the show.

In the middle of the show, they simply shot a short film in which Andy-Samberg played the role of Lan Li, trapped in a cardboard box.

Andy tried his best to be funny, mimicking many details from the movie, especially the part where the rattlesnake came in, and even cried a handful of snot and tears, but in the end he transformed into the Hulk and tore the cardboard box, only to find that he was not buried alive, but in a coffin, which was placed right in front of the church, and all the guests looked at him like idiots. Andy then bowed and apologized and walked out.

After the launch of this spoof short film, it was well received, sparked a wave of praise on the Internet, and was even considered one of the highest-quality jokes after the start of the new season this year.

The spoofs and mentions of TV shows are undoubtedly the greatest affirmation of "buried alive". This unknown independent film seems to have broken the shackles and become one of the hottest topics at the moment.

Behind this, Focus Pictures' public relations capabilities are beginning to show its strength.

It is undoubtedly unbelievable for a work that detonates so many topics at the screening stage. From the opening scenes of Toronto and Telluride, to the midnight craze caused by the topic effect of "Blue Rite-Hall", to the collective attendance of the crew of "Fast and Thrill/Emotional 5", as well as the comparison of the same genre of "Smart: Ghost Record 2", as well as the assist that cannot be forgotten "127 hours", and finally the excellent quality of the movie itself, this has achieved the hot situation of "buried alive" now!

The box office has risen on weekends for four consecutive weeks, and the box office has achieved $40,000 for three consecutive weeks, and the discussion on social networks and IMDB has continued to heat up for four consecutive weeks. "Buried Alive" has indeed written its own myth, a Hollywood myth that independent films have dreamed of.

However, the journey of "burying alive" is far from over. Subsequently, Focus Pictures methodically launched the expansion rhythm.

324 venues in the third week of November and 453 venues in the fourth week of November...... Step by step, it finally reached the public screening level in the third week of December, and the screening scale of 716 theaters has only just reached the minimum standard for public screening, but it is undoubtedly the greatest affirmation of "buried alive"!

As of the second week of December, within eight weeks of the release of "Buried Alive", it ranked in the top 10 of the weekend box office list for the fifth consecutive week, as a work that has not yet reached the public release level, such an excellent box office performance has attracted an exclamation from the entire industry, and the cumulative box office has blatantly exceeded 18 million!

Now, the industry's expectations for "burying alive" have been adjusted to $40 million, and if the film can make a difference during the awards season, then it is not impossible to break 50 million, especially considering that Focus Pictures has hardly invested much in the publicity process, this achievement is even more commendable.

It is precisely because of this that Focus Pictures has steadily expanded the "buried alive" screening front, and it can be seen that box office demand has now taken a back seat, and the awards season strategy is crucial - the awards season is too long, from December to March, and there are nearly three months left before the Oscar voting deadline, and if you want to win the vote, you must be persistently in the eyes of the judges.

The old and spicy Focus Pictures, rich experience and accurate positioning, are vividly demonstrated at this moment. If at the Toronto Film Festival, the "buried alive" North American distribution rights ended up in Lionsgate, then the current situation is a different story.

At the very least, Lionsgate will never sacrifice "Saw 3D" to push "buried alive", so, if you change the release schedule, can "Buried Alive" still achieve such good results?

No one knows the answer to this answer, and no one pays attention to it. Because, the current distribution company "buried alive" is Focus Pictures, which has made a solid step in the awards season in an orderly manner.

In the fourth week of January, the Golden Globe Awards ceremony ended, the Oscar nominees were announced, and the expansion scale of "Buried Alive" reached its peak, showing in a full 1,200 theaters! This is the first time that the "Buried Alive" theater chain has exceeded 1,000 theaters, and at the same time, the box office performance of the work did not disappoint, and the result of 2.5 million broke out again in three days over the weekend, returning to the top 10 ranks of the North American weekend box office charts.

And, this is already the fifteenth week of the release of "Buried Alive", and the performance is so good that it can no longer be expressed in any words.