"Sister Annie, a new generation of satellite antennas has been successfully developed, and now there are two miniaturized satellite antennas, the smallest of which is less than 40 cm in diameter, after testing, as long as the weather is good, most of the mainland and Southeast Asia have no problem watching ATV and other satellite TV. ”

"The most important thing is that the cost has dropped a lot, two micro satellite antennas with decoding systems, after replacing a new decoding chip, it is said that the cost of the whole set has been reduced to less than 300 yuan. ”

At the moment when the finals of "Super Girl" are in full swing, Vivien once again has good news.

"That's very good, let them start to ship in large quantities, according to the sales strategy we set before, only 20% of the gross profit on top of the cost to supply to the channel provider, the terminal market price must be lower than more than 15% of competing products, if you can't do this, on the one hand, the production cost will be optimized again, and on the other hand, the gross profit margin within the factory can be reduced.

When necessary, we even ship at zero profit and subsidize satellite dishes with ATV revenue.

Our goal is to make the sales scale quickly exceed the annual sales of more than 10 million, and open up new users for ATV as soon as possible. ”

Liu Ruoyi was very excited when she heard the news, so that the packing group that pulled the ATV had a great confidence.

Previously, a satellite antenna manufacturer invested by Liu Ruoyi, with the support of abundant R&D funds, quickly completed the research and development of the miniaturization of the satellite antenna system - in fact, the technical content of this thing is not very high, but it needs to be theoretically calculated after the minimum diameter and angle are calculated, and a large number of tests are carried out.

With the R&D funds provided by Liu Ruoyi, pilot tests were carried out in many places at the same time, and two good sizes were quickly found, one is a miniaturized antenna of less than 40 cm, which can receive dozens of satellite TV programs, including ATVs and mainland satellite TV stations.

The other is a small and medium-sized microsystem receiver of more than 60 centimeters, which realizes a pot of Samsung, and can watch hundreds of sets of satellite TV programs, including satellite TV on both sides of the strait, but in order to reduce the degree of impact on the promotion in the mainland, Liu Ruoyi let the mainland sales version be restricted, and removed the discordant TV station.

However, in terms of the sales version of other parts of Asia, the program channel was purposefully deleted according to the sales object, and the sales version of different Southeast Asian countries was customized, and even in order to reduce the probability of being hit, the satellite dish of each country version was also customized by the local brand, and the factory was only doing processing and production, and the brand and sales channels were open to the local people to operate.

Although this strategy may cost a lot of sales revenue, it has great advantages in expanding the market and reducing risks.

Liu Ruoyi's development of this thing was not originally to make a small profit from satellite dishes, but to expand the ATV's viewership in Asia.

Therefore, for Liu Ruoyi, this business is very ideal if she does not lose money, and it is even better to be able to make a small profit.

Because each set of satellite antenna system built-in TV station, ATV is placed in the first position, and the debugging effect is also the best, after the user buys this antenna, as soon as you turn on the ATV satellite TV station!

Although this gray channel promotion method is risky, considering that Liu Ruoyi's positioning for ATV Satellite TV is mainly entertainment programs, there is no indescribable content, even if this matter is found in the mainland, the risk is relatively small.

Although there may be some inappropriate things in the content of TV dramas, Liu Ruoyi also knows that it is impossible to completely eliminate them, but in the content review, Liu Ruoyi will give Lu Buping the clearest instructions, that is, ATVs will never participate in those messy things, to ensure that every TV show is entertaining.

In this way, whether it is a satellite dish or an ATV, the private transmission of ATVs in the mainland will not become a big problem.

Although the landing application of ATV in the Pearl River Delta in the mainland has gone through some operations behind Li Ershao and Zhao Dashao, it seems that it is about to be approved and implemented, but how can Liu Ruoyi meet this small market.

The ultimate goal of winning ATV is to target most of the Asian markets covered by the Hong Kong entertainment industry in East Asia and Southeast Asia, which are also the part of the Asian market with the greatest potential.

Market penetration and development through reliable and inexpensive satellite antennas is not only faster and less restrictive than applying for access in different regions step by step.

After accepting Liu Ruoyi's investment, although the controlling stake is still in the hands of the boss Liu Hongwei, due to the existence of a VAM agreement, Liu Hongwei actually does not have much resistance to the strategy of dumping the market at a low price proposed by Liu Ruoyi, the investor.

After all, this industry is originally gray, there will not be too many technical protection methods, after the product is launched on the market, the speed of counterfeiting in the same industry is estimated to be calculated in weeks, such as the dimensions and angle design of the satellite pot, it is a copycat product of the same industry in minutes.

The only thing that is more technical is in terms of signal parsing, after all, it requires a built-in software program, and after certain encryption measures, it still has a certain anti-piracy ability.

However, these are three or five months of time window, competitors get things to study the PCB board, and it won't take long for some of them to develop their own.

Of course, Liu Hongwei is very aware of the potential rules and routines of this industry, and there is not much resistance to Liu Ruoyi's low-price dumping, after all, after the scale increases, his raw material procurement costs and factory processing costs will be greatly discounted.

For products with gray channels such as satellite antenna systems, cost is the biggest threshold, which must have allowed Liu Hongwei to establish a cost advantage.

However, in order to achieve a cost advantage, Liu Hongwei soon encountered the first problem and began to ask Liu Ruoyi for help.

Pengcheng, Jingyuan Spring.

"Miss Annie, this time we have the opportunity, the newly developed two miniaturized satellite antenna acceptance decoding system, after our many tests, the reception effect is significantly better than that of competitors, and there are some advantages in cost. ”

Seeing Liu Ruoyi, Liu Hongwei first said good things in front.

"I've heard that Mr. Liu might as well say it directly if he has difficulties. Liu Ruoyi smiled. "It seems that Liu has always put a lot of effort into research and development to achieve today's results. ”

"Hehe, or the brothers to the force, these months of overtime work, finally Miss Annie's technical goals have been achieved, the original miniaturization after the impact on the effect is not great, of course, we developed the software signal compensation algorithm can also, high salary hired a high degree of Chinese University of Science and Technology is a signal processing major, now the annual salary is 300,000, higher than the company's salary, our vice president did not get so much money. ”

Liu Hongwei is half showing merit, half complaining.

"But then we want to achieve Miss Annie's market goals, and now we are encountering a big problem, if the scale of our component orders is not up, the discount of the order is not high, and the cost is relatively incompatible with competitors. ”

"Mr. Liu, I don't understand in terms of production management, if you plan these two products according to the sales volume of 10 million sets a year, how much will you need in terms of liquidity?" Liu Ruoyi directly interrupted Liu Hongwei's complaint.

Isn't this the main issue to talk about today, Liu Ruoyi is too lazy to go around in circles with Liu Hongwei.

Liu Hongwei is in Pengcheng, just a river away from Xiangjiang, after accepting Liu Ruoyi's investment, of course, he has some understanding of his own financial owner, Liu Ruoyi has just acquired Yongxiang Bank, although this small bank in Xiangjiang is not well-known in Pengcheng, but for Liu Hongwei, this kind of small shrimp, is already a behemoth.

So when encountering financial problems, Liu Hongwei did not think of a way in Pengcheng, but stared at the bank behind Liu Ruoyi.

"We estimated, if you want to plan according to 10 million, the initial working capital demand is more than 200 million yuan, including the first batch of component procurement, production costs and channel laying, if there are 200 million funds, our first batch of orders can do more than one million sets, so that the discount can be at least 15% cheaper than hundreds of thousands of such orders, and the cost of our components can be more than 10 yuan lower than that of competitors per set. ”

Liu Hongwei did not open the yellow cavity, these are the numbers obtained by strict internal accounting, if it is planned to ship 10 million sets, Yishi Technology will immediately become the overlord of Pengcheng satellite antenna shipments, and the supply of components will have more than one billion sales in a year, Liu Hongwei can negotiate with the original factory with multinational middlemen.

In this way, the remaining money, 15% is a conservative estimate, after saving a channel process, the middle also brings one less link of taxes, for some components that have not been reduced or exempted from taxes, this link is saved, and more than 30% of the space may be available.

Liu Ruoyi is not familiar with this piece, but these things can't be hidden from her.

"200 million yuan, this amount is not small, Mr. Liu, purely from the point of view of funds, there is no problem with this money. Liu Ruoyi frowned, "But this money can't be transferred from me personally, and it needs to be taken through commercial channels, so there may be a lot of restrictions on the use of this money in the future." For example, this money can only be put into the bank account of Xiangjiang Yongxiang, we have to review your purchase channels and production channels, and pay the manufacturer directly. ”

Liu Hongwei knew that this amount was too big, and compared to a manufacturer of his size, there was basically not much collateral, and it was impossible for the bank to give him such a large loan under normal circumstances.

However, Liu Hongwei is not the idea of embezzling and running away after taking cash, and now the opportunity is in front of him, this is a big business of billions a year, and if you are lucky, you can earn hundreds of millions a year, and the supervision is strict, in fact, it is good for the capital chain and supply chain of Yishi Technology.

"No problem, I'm totally okay with that. Liu Hongwei said.

"The second point, the development of overseas markets, I need to put in the name of a company in Xiangjiang, this company is the general agent of the full line of products of Yishi Technology, responsible for the development of the Asian market, and Yishi Technology mainly operates in the mainland market. ”

After Liu Ruoyi's second killing move came out, Liu Hongwei suddenly felt a little toothache.

Although without Liu Ruoyi's capital injection and liquidity support, Liu Hongwei was able to gain a firm foothold in the mainland with the original small stall, but now the situation is different, seeing that with financial support, the Asian market is expected to occupy a good share, Liu Ruoyi wants to divide this market into two, Liu Hongwei suddenly felt pain.

"Miss Annie, can this sales channel not be separated in this way, and if Yishi Technology manages it in a unified manner, the efficiency should be higher. Liu Hongwei argued.

"Mr. Liu, frankly speaking, I am taking a big risk in this regard, if the channels of Yishi Technology are not separated, I will ask for capital injection and holding of Yishi Technology, in other words, if I can get 51% of the equity of Yishi Technology, I will not ask for separation in terms of channels. ”

On key issues, Liu Ruoyi will not budge.

Her proposal was even more unacceptable to Liu Hongwei.

Now that Yishi Technology has a chance to take off, how could Liu Hongwei release this chicken that lays golden eggs.

He shook his head and sighed, "Okay, Miss Annie, I agree to this second channel split, but in the end I don't have to ask for more, it will make me feel really difficult." ”

"Mr. Liu, frankly speaking, the satellite antenna market, we are not only investing in you, we are optimistic about this market, we hope to be able to do this market, not a small fight, but hope to be able to scale up soon. ”

Liu Ruoyi knocked and said, Liu Hongwei is still a small manufacturer that is not in the stream, and now he has begun to sprout a lot of ideas, if it is not curbed, Liu Ruoyi believes that after he recovers, he will definitely find a way to kick out his shares.

The satellite dish is not to make much money on the product, but if you lose the right to speak, it will be difficult to control the content and build in ATV.

This is the key that Liu Ruoyi can't throw away.

Another invested satellite antenna manufacturer, technically a little worse than Yishi Technology, but Liu Ruoyi is not in a hurry to urge them, according to the development speed of Yishi Technology, Liu Ruoyi's psychology has a bottom, and the technical difficulty of this thing is really not that high.

If Liu Hongwei of Yishi Technology has his own ideas and wants to get rid of this side, Liu Ruoyi will vigorously spend money to support the other family, and the key to this industry is in Liu Ruoyi's view, that is, PK who has strong funds to make scale.

The bigger the scale, the higher the barriers!

Of course, Liu Hongwei is also aware of this, even if he is a little unwilling to take Liu Ruoyi's countermeasures, it is understandable now, putting aside these factors, who dares to invest so much money in this gray market.