Chapter 462: Ming Xiu Plank Road

Of course, Liu Hongwei hasn't made a fuss yet, and Liu Ruoyi is a drunkard here, not drinking.

"Mr. Liu, if we continue to do it in good faith, the mainland market alone is enough for Yishi Technology to live very well, millions of sales are hundreds of millions, billions of sales, the promotion of the Asian market is different from the mainland market, we need to have some special promotion models to open quickly, and you will understand that the Asian market cannot be opened with Yishi Technology in the future. ”

Slap a sweet date, although this routine is cheesy, but it does work, Liu Hongwei is only carried away by the huge prospects of the future, and he wants to eat most of the cake in his mouth.

Liu Hongwei understands that in this market, he actually doesn't have much say now, and Liu Ruoyi's approach is relatively restrained.

It is more important than anything else to be able to develop through this shareholder. Now discussing those ethereal things, I am also a little floating.

So for Liu Ruoyi's beating, Liu Hongwei finally sobered up a little, and finally accepted Liu Ruoyi's conditions.

The dilution of equity is where his core interests lie, and he will naturally not give in, but in terms of the regulatory use of sales channels and liquidity injection, as long as it does not affect his own production and sales, there is no problem.

Except for Liu Ruoyi, Liu Hongwei couldn't get such a large-scale fund elsewhere, and Liu Hongwei was reluctant to mention it to Liu Ruoyi about how much advantage he would have in the face of his peers after having such a sum of money.

Next, the two sides discussed how to inject and use the funds.

Obviously, this is different from a loan, so it cannot be directly loaned through Yongxiang Bank, and Yongxiang Bank at this moment has not applied for the qualification to carry out ordinary bank deposit and loan business in the mainland.

But this money is not venture capital, and it does not involve a change in equity, so it cannot be invested in the form of venture capital.

However, this matter is not difficult for Liu Ruoyi, she has worked in investment banking for so many years in her previous life, so she naturally knows very well that there are many kinds of investment banking business.

One of them is called a corporate trust bond.

The corporate bond department of Yongxiang Bank provides a three-year corporate trust bond of 200 million Hong Kong dollars for Yishi Technology at an interest rate of 7.5%, which is entrusted to the special account of Yongxiang Bank for the expenditure of working capital for the procurement and production of components of Yishi Technology.

The source of funds for this part of the corporate bonds is the trust fund account of Yongxiang Bank, so that the source of funds can avoid the supervision of mainland banks, and is not the direct banking business of Yongxiang Bank.

Strict payment supervision for this account, coupled with the reasonable cost of accounting components, to ensure that there will be no fraud in expenditure, coupled with the financial supervision sent by Liu Ruoyi to Yishi Technology, relatively speaking, unless there is a problem with the products produced by this batch of components, it will lead to the final loss of payment.

However, Liu Ruoyi now requires more than half of the products to be sold to the sales company established by Heung Kong, and even in other parts of Asia, the sales brand is also in charge of Heung Kong, and Yishi Technology is equivalent to an OEM supplier.

Therefore, more than half of the products are under the direct control of Liu Ruoyi.

For such a sales company, Liu Ruoyi did not work hard to get it, the Zhao family and the Li family have a lot of related technology product sales companies, and the relationship between this matter and ATV is very important, Zhao Dashao and Li Ershao basically do not need to urge, they quickly transferred the backbone from the two sales companies, and re-established an Asia Satellite Technology Co., Ltd. (AST).

Relying on the original channel connections of the Zhao family and the Li family in Asia,ASTT's SmartTV satellite antenna system quickly rolled out the channel,But after entering different countries,According to local customs, re-take the local brand for promotion,Due to the low price,Reliable quality、Easy to use (fool-type terminal design and program built-in boot and connect to TV),smartTV has become a hot-selling product of local satellite antennas as soon as it is launched in Southeast Asia。

For countries that do not carry out satellite dish control, AST company directly advertises and promotes brand products, mainly in direct sales, so that there are a lot of profits;

This low-price dumping strategy,Compared with other manufacturers who specialize in satellite antennas,The purpose is completely different,So in the next time,The overseas market of satellite antennas in Asia,Will be almost wiped out by Liu Ruoyi's smartTV dumping regardless of cost。

However, the bloody rain of this industry is not in Liu Ruoyi's consideration, and now after arranging the future ATV promotion matters, the next step is to promote it step by step according to the plan.

With the common bond of Aurora Media, ATV and Qionghai Satellite TV have begun to enter a benign channel in terms of sharing program resources, and many of ATV's own TV dramas have begun to enter the Qionghai Satellite TV TV drama channel on a large scale, and now ATV has straightened out the relationship with the Zhao family and the Li family, with the network resources of these two families, as long as there is no deviation in the content of the TV series, there is no obstacle to the introduction to the mainland for broadcasting.

Sun Dashao, who originally had some thoughts about Liu Ruoyi, was now almost abolished by Liu Ruoyi's trick to make money, and now he is dealing with his own business, and after stabbing his gray channel, if he wants to make money according to the normal channel, what he Sun Da rarely has is a problem to solve.

At least for a year or two, Sun Dashao will not make money lying down like before.

For Aurora Media, there is another year of development, and it is estimated that Sun Dashao's Lao Tzu will not dare to say anything to Aurora Media secretly.

With Liu Ruoyi's plan, in another year, the development of network gathering will be proud of the entire portal, not to mention the development of penguins, and it will also stand out and become an important part of new media.

The most important thing is that the development of ATV will usher in a round of explosive growth, with the success of Liu Ruoyi's satellite antenna in the secret popularization, the future ATV will increase hundreds of millions of TV viewers is drizzle!

You must know that even if it is a family of Yishi Technology, Liu Ruoyi's plan for them is to produce 10 million sets a year, and each set of satellite antennas corresponds to at least seven or eight TV viewers in those relatively backward areas, which is considered to be small, if in some relatively poor villages in Asia, a set of satellite dishes may bring dozens of TV viewers!

More importantly, Liu Ruoyi's wave of satellite dish miniaturization in advance will trigger a popularization promotion in the mainland, and the popularization cost suppressed by Yishi Technology will soon spread to the entire industry.

Therefore, the scale of the entire satellite antenna industry is far more than 10 million market estimates, but several times this, if the satellite antenna system of Yishi Technology is cracked and pirated much more, it is equivalent to Liu Ruoyi promoting the development of ATV users very smoothly.

If the Pearl River Delta is added, the population covered in the mainland alone may be hundreds of millions! Together with the population coverage in other parts of Asia, the population coverage rate of more than 1 billion people will be reached.

This is Liu Ruoyi's conspiracy.

With this massive population coverage, the value of ATV is not a matter of doubling, and it will become one of the major TV media in Asia in the future, and ATV alone is worth tens of billions of super media.

has such a good platform, which is why Liu Ruoyi has the confidence to let Aurora Media carry out large-scale talent harvesting in the mainland!

Now Liu Ruoyi's routine, the senior management of Aurora Media and Li Ershao basically know it.

Because of this, Zhao Dashao and Li Ershao were so impressed that they didn't expect Liu Ruoyi to have such a whimsical idea, but after careful consideration, although this idea was difficult, it was not really completely impossible to achieve.

The promotion of satellite dishes in the mainland is a certain policy risk, but the degree of crackdown is not very resolute, at least for Zhao Dashao and Li Ershao, two people who often go to the mainland, it is clear that even in the city, the mainland can often see a lot of large satellite pots.

Of course, there is less of this in big cities, but in small and medium-sized cities, there is really no one to care.

Liu Ruoyi's current strategy is to popularize it in rural areas and small and medium-sized cities, although the price is slightly more expensive than the subsidized one like Village-to-Village, but it can't stand the kind of satellite antenna system developed by Liu Ruoyi is easy to use, and there are many more stations to watch.

At most, the village satellite receiver is a mainland satellite TV station and a national TV channel, Liu Ruoyi let Yishi Technology develop it, but in addition to seeing these mainland satellite TV stations, you can also see Xiangjiang Station, of course, in order to confuse the purpose a little, wireless and firebird stations are also put in. It's just that the best debugging effect is ATV, and the most important thing is that this Xiangjiang station only shows entertainment programs.

Whether it's a variety show, a music program, or a TV series, all of them are entertaining, so that TV viewers of all tastes have the opportunity to choose their favorite programs.

There is no doubt that Liu Ruoyi's plan to repair the plank road in the dark is a certain risk, and after a long time, no one in the mainland can see what is being done here.

However, as long as ATVs exercise self-restraint in broadcasting content, don't overdo it, and ensure that the show is suitable for all ages, Liu Ruoyi's matter will not be a problem even if someone in the back sees through it.

Cut off the news section that is prone to unspeakable problems, and take the pure entertainment route of ATVs, even if they can't get the opportunity to land in the mainland in the future, they will not be included in the list of hits.

Zhao Dashao and Li Ershao, who are people with family backgrounds, can't see Liu Ruoyi as far away and so accurate in other things, but they have their own very certain views on this matter.

In fact, the establishment of the AST sales company has made it very clear to these two individuals that they will not be able to promote Liu Ruoyi's idea at all costs.

The promotion of Asia, Southeast Asia and Northeast Asia, compared with the promotion of the mainland, is more about the ability of sales channels, with the Zhao family and the Li family's channel connections, now Xiangjiang really dare not jump out and say that it is stronger than this.

After the product is taken out, AST can be promoted to these countries simultaneously, and there will be no shortage of money to deduct and search for a family to promote the start, but to hold high and directly roll out in an all-round way, as long as the product quality is passed, the one-pot Samsung product of Yishi Technology is the artifact of the public in these markets!

At least a hundred or so free-to-air TV channels can be watched and sold for them for a few hundred dollars, which is too cheap for them. As long as the quality of ATV's programming can prevail among these TV stations, it is obvious that the crowd of ATVs will expand rapidly.

Liu Ruoyi's routine is the same as the routine of later generations using smart TVs as ecological traffic entrance products, which is naturally more clever than these satellite TV stations now.

After registering smartTV,In the future, it is not uncommon for Liu Ruoyi to step into this field even when the smart TV technology is relatively mature,At that time, the satellite TV receiving system and the network TV system will be integrated,And then large-scale cheap sales,The new media myth of the Internet era will not be abrupt。

Of course, these are far away, in the era when mobile phones are still buttons, wired broadband has just started, and now if you talk to others about these black technology products more than ten years later, I am afraid that even if everyone accepts it strongly, they will think that Liu Ruoyi is nonsense.

The road of all-media, after Liu Ruoyi made up the link of terminal reception, was basically temporarily completed.

The front-end content production has its own TV drama team and artist team, and the back-end has the support of broadcasting satellite TV stations and receiving devices.

Although it seems that it will cost a lot of money to build this ecological chain now, and eventually form a strong new media force, with Liu Ruoyi's forward-looking vision of choosing movies and TV series, and being able to seize the popular film and television dramas of this period, then there is no possibility of losing money on the content side, and after a few years, all talents will be in place, so basically there is no fear of anything.

Thinking about the future, one-third or even one-half of the top artists in the mainland will belong to Aurora Media, which produces about one-third of film and television dramas and music products every year, and this kind of content production can already make all competitors daunting.

Aurora Media also has its own channels, whether it is a satellite TV station for TV dramas, or a film distribution channel, and even after the secondary financing of Aurora Media, Liu Ruoyi will enter the mainland cinema market with the new financing funds, and then use the abundant funds to organize a cinema line for major cities in the mainland, and the final link of all media will really be live.

In the future, with the development of technology, when smart phones appeared, they cut into the mobile Internet, with powerful content resources and channel resources, Liu Ruoyi can't think of anyone who will have such powerful resources more than ten years later.