Chapter 393: Fighting for Agency
In the conference room of Xizi Cosmetics Company, a management meeting is being held at this moment. The topic of today's discussion is the issue of agency.
"Mr. Xia, according to the research of the marketing department, among the skin care products with a relatively high market share, the agency rights of domestic products have either just been signed or are still under contract. If we act as an agent from the agency company, the cost will be relatively high. According to consumer research, we should still start with foreign skin care agents. The marketing manager said.
Nodding, Xia Xizhi replied approvingly: "Yes, domestic consumers generally trust foreign skin care products. In terms of the scientific and technological level of skin care products, Europe, America, Japan and South Korea will lead the domestic level. In the current market, which foreign brands have a higher market share?"
"Among the foreign products preferred by consumers, there are two series of skin care products under Company Z in country R, and a series of products in company Y in country M. Among these two companies, the skin care products of Company Z have not been officially authorized to the Chinese agent. Company Y initially intends to cooperate with Yongsheng. Perhaps, we can try to start here. The marketing manager added.
The sales manager said with a smile: "Company Z has a high international reputation, and the product is really good. Although the price positioning of those two series is relatively high, there are still many consumers who flock to them. If we can successfully win this agency, we will definitely make the company famous. ”
"It's just that I've heard that Company Z doesn't like to give agency rights to domestic companies, although the domestic market is not small, but they have never had this intention. The PR manager voiced his concerns.
Listening to everyone's discussion, Xia Xizhi's brows furrowed. Mr. Zhao thought for a while and said, "Mr. Xia, I think it's necessary to try this matter." Although there is not much hope, if it can be won, it will inevitably have a big impact on the company, and it is worth trying. ”
Pinching his chin, Xia Xizhi was silent for a moment and said, "Well, I think so too." As long as there is an opportunity to win the agency, it cannot be easily given up. Although foreign companies will also value economic strength, they will also understand the company's prospects. In this way, we will not at least be killed with a rod. ”
"Yes, coupled with the huge number of customers, even if our agency fee is higher, but we can win the exclusive domestic agency, which is a good start for our company. Mr. Zhao said truthfully.
Nodding, Xia Xizhi made a decision: "Okay, just decide." Assistant Chen, you help me make an appointment with Company Z to meet at a time, and when the time is set, I will immediately book the fastest ticket. ”
I didn't expect her to be so efficient, Chen Shen nodded: "Yes, Mr. Xia, I'll arrange it." With that, Chen Shen hurriedly left the conference room.
After communication, Company Z was willing to spare time at 9 o'clock the next morning. In order not to affect the itinerary, Xia Xizhi took a plane in the afternoon and went to country R.
The next morning, Xia Xizhi took Chen Shen and the sales manager to the conference room of Company Z. Stretching out his hands, Xia Xizhi said with a smile: "Mr. Fuji, it's an honor to meet you." When we first met, I was Xia Xizhi, CEO of Xizi Cosmetics. ”
With amazement on his face, Mr. Fuji said appreciatively in Chinese, which is not fluent: "I didn't expect Miss Xia herself to be more charming than reported." I have seen Mr. Ji's report before and witnessed Miss Xia's demeanor. ”
As an international multinational enterprise, Zhongkai Group also has a branch in country R and has a certain reputation. "I've heard that Mr. Fuji is gentle and polite, and he is really famous for not meeting him. ”
After a brief exchange of pleasantries, the two moved on to today's topic. Xia Xizhi explained the intention. With a look of embarrassment, Mr. Fuji said apologetically, "Miss Xia, I can feel your sincerity. It's just that we never thought of letting Chinese companies act as agents for our company's products. Although it is not in the domestic market, our sales are still very good. ”
Listening to his words, Xia Xizhi replied with a smile: "Of course, as an internationally renowned skin care company, Company Z can naturally guarantee sales. However, due to the fact that domestic consumers can only flow into the country through channels such as purchasing and overseas shopping, there are limitations after all. In addition, consumers are worried about fakes, which will also affect the sales of products, and ......"
Listening to her analysis, Mr. Fuji spread out his palms and said, "Although Miss Xia is right, I can't make a hasty decision. This matter will not be decided until I discuss it with the shareholders. ”
"Of course, Mr. Fuji, you have been in the skincare industry for many years, and you should know very well that the Chinese market is huge, and there is a great chance of expansion. If you can let us represent your company's products, it will definitely greatly increase the sales of your products. Xia Xizhi added.
Listening to her words, Mr. Fuji was a little moved. nodded, smiled and said, "Okay, Miss Xia will give me two days to think about it, okay? I will reply to you in two days." ”
Hearing this, Xia Xizhi nodded and said with a smile: "Of course it's no problem, I'm waiting for your good news." I have always admired Mr. Fuji and I would love to work with you. ”
"I also appreciate Miss Xia's style of doing things, vigorous and resolute. Mr. Fuji replied with a smile.
After talking about the matter, Xia Xizhi and his employees left Company Z. "It seems that we will be able to take this agency this time. The sales manager said with a smile.
"Yes, Mr. Fuji's attitude seems to be a little tempted by our proposal. Chen Shen said in agreement.
Looking ahead, Xia Xizhi's brows twisted slightly, and said: "It can be seen that he is indeed a little tempted by the domestic market." But tempting does not mean that he will definitely give the agency to our company, these are two concepts. So, we can't take it lightly until the final result is out. ”
Hearing this, the sales manager was surprised: "What Mr. Xia means is that they will give the agency to other companies." ”
Nodding, Xia Xizhi said calmly: "Yes, after all, our strength is not enough, and they will question our own ability." I'm worried that we act as an agent for products, but we can't sell so many products. After all, if you want a proxy, you need to consume a certain amount. ”
Nodding in agreement, Chen Shen said worriedly: "It seems that it is indeed not good for our company." ”
A smile rose on his lips, and Xia Xizhi shrugged his shoulders: "Don't be too anxious, let's do our own things well first." Do your best to win it, after all, this step is crucial. If you really can't help it, if necessary, you have to take out the name of Xiuyu. ”
Xia Xizhi knew very well that this agency was very important to them. So no matter what, she had to succeed, and she couldn't fail! Thinking about the decision, Xia Xizhi stopped the taxi and went to the hotel together. What awaits them?