Chapter 360: Lost Eyes
In this way, under the attention of the staff of Aurora Culture, they finally waited for the ratings on the third day!
The ratings of "Meteor Garden" on the third day rose to 2.51!
This unusually rapid growth of data has made the ratings of "Meteor Garden" directly enter the top five ratings of TV series in the same period!
At the Gimhae Aurora Culture Headquarters, as soon as this rating was announced, it immediately aroused a burst of cheers!
The frustration caused by the sluggish ratings on the first day of airing has now been swept away.
Let's be honest, this weird ratings trend. makes veteran TV series experts who pay attention to Qionghai Satellite TV's TV series a little incomprehensible.
If the quality of a TV series is excellent, the ratings will increase step by step, but there is still a limit to the increase.
Where will it be like the current one, one step a day gap rise.
However, this is not the end, and when you come out on the fourth day, everyone is even more stunned.
3.1!
This one is kind of powerful.
In the absence of major changes in external conditions. "Meteor Garden" broke the two big barriers of 2.5 and 3 one after another!
This is from the general popular TV series to get out of the popular drama and start to run into popular dramas, this rating, that is, the national TV annual masterpiece boutique series can be crushed.
For example, the popular "Kangxi Dynasty" / "Yongzheng Dynasty" is a TV series that has invested heavily in carefully crafted TV series.
"Lao Li, are you free in the evening? When the ratings for the fourth day came out, the advertising agencies couldn't sit still.
Zhao Mingliang of Jinshi Media asked Li Honglin of Wanyuan Media to discuss countermeasures.
originally thought that the ratings of this "Meteor Garden" would be about three at most. But now it seems that it is far from reaching its limits.
If it breaks five, or even six, next, what is the concept?
As a professional agent of TV commercials, Zhao Mingming, the boss of Jinshi Media, certainly knows.
This means that the Qionghai TV drama channel already has the advertising value of the first-line column of Yang Ma.
This value is higher than the first-line advertising price of local satellite TV opened by Aurora Culture at the beginning.
In other words, if Zhao Mingliang had taken over the advertising agency of Qionghai Satellite TV's TV drama channel, he would now have the opportunity to make a lot of money.
Can the ratings of "Meteor Garden" break five? In Zhao Mingliang's view, this is no longer a problem.
He also took the time to watch a few episodes. I feel like I can still watch it. However, his wife and his daughter, who is in the fifth grade of elementary school, are completely fascinated.
This is incredible, you know, housewives are the main force of watching TV.
A TV series that can be fascinated by housewives will not do too badly, and the advertising value will not be too low.
If only it was just their family. Zhao Mingliang was shocked to find that his daughter was on the phone with her classmates, and now they are discussing the plot of this "Meteor Garden" TV series.
After a little inquiry, his daughter told him that more than half of the class was now following the show. This one is even more incredible.
I can't imagine that this "Meteor Garden" can become a phenomenon, just like "Huanzhu Gege" back then. Of course, it is unlikely that there will be a repeat of that unprecedented situation.
This is because of the limitations of the times, which will not affect the commercial value of "Meteor Garden".
Thinking of this, Zhao Mingming's intestines were full of regret. He didn't expect Aurora Culture to find such a powerful TV series.
But now it's useless to regret it.
Now there is still a chance to be an exclusive agent for the advertising of this TV series. It's just that now the tide is rising. It's hard to eat it for his family in this world.
That's why he asked Li Honglin of Wanyuan Media to discuss all countermeasures. Let's see if the two families can eat this piece of fat together.
At this stage. Of course, Zhao Mingliang will not be naïve to think that he is the only one in this world who can see the potential commercial value of this TV series.
In the face of competition from domestic TV drama advertising agencies, Jinshi Media and Wanyuan Media have a certain chance of winning only if they join forces.
Because of the advertisement of the TV drama channel. It's not just the need for capital occupancy. There are also so many customers that need to be found to sell the ads in order to make that money back.
With the fact that neither Jinshi Media nor Wanyuan Media has so many resources.
The roll ads of TV series are very time-sensitive, and if you can't get advertisers in the short term, you will be rotten in your own hands.
This time value is billed on a per-second basis. The prime-time price of a typical 15-second advertisement for the Yang Ma TV drama channel is at least nearly 100,000!
According to the current ad break model, each episode is broadcast once before the start of the episode, once in the middle of the episode, and once again at the end. Each time is counted as 45 seconds.
Both primetime episodes of the TV series are commercially available for at least 3 minutes, which means at least 12 short 15-second commercials per day.
If the advertising aspect is a little more shameless, add the title advertisement, the placement of the sponsor short ad in five seconds, it becomes 16 advertising opportunities.
How can the average advertising agency find so many advertisers who are willing to pay to fill these advertising hours in a moment.
Although the advertising value of local satellite TV is still very different from that of the popular channels of CCTV. But when the ratings of "Meteor Garden" broke five or six, everything was different.
Immersed in this industry every day, Zhao Mingliang certainly knows the opportunities in it. Now the ratings of "Meteor Garden" have just broken three.
There are definitely some concessions in terms of price. If he can get the advertising agency price of the first-line channel of local satellite TV, Zhao Mingliang is 80% sure and can make a lot of money.
Even if the price is a little more expensive, if you can get the level of CCTV three folds and four folds, there is still a chance to make money.
In other words, if the price of advertising agencies can be won within 30,000 yuan every 15 seconds, Zhao Mingliang is sure to make money.
It's just that Zhao Mingliang is still one step late, Liu Ruoyi has already had a plan according to this drama, although at first everyone didn't think it was too overestimated, but now the ratings are rising step by step, which has proved that Liu Ruoyi is still the same Liu Ruoyi, and her vision is absolutely accurate to the point of despair.
According to the earlier plan, the valuation of the advertising price of the TV roll of "Meteor Garden" is based on the expected ratings of an average of five and a high of eight.
Of course, Liu Ruoyi personally feels that this expected rating is still relatively conservative, and asked the team to continue to ponder how to deal with it in the case of higher ratings.
According to Liu Ruoyi's suggestion, if the team feels that they are not sure of the final ratings, and the advertising agency feels that they are too risky, they can also give them in the form of discounts, such as giving the agency a 25% discount, and simply advertising business agency.
It's just that in this way, there will inevitably be no exclusive advertising agencies, but a more open advertising agency way, select a group of powerful advertising agencies as advertising suppliers, and talk about one brand at a time, although there are a lot more things, but relatively speaking, the interests of TV station operations are more protected.
。 The fastest website for mobile version update: m.