Chapter 384: Planning
Minister Chen and the other guests left satisfied.
They gained something unexpected, such as confidence in the future of the animation industry.
With a company like Tonghua Animation, it seems that the future of the Chinese animation industry is very bright.
After Lin Qirong sent them away, he returned to the conference room again.
They still have meetings to go.
"Minister Chen: They are very happy. Lin Qirong said with a smile, "It is very good for us to have a good relationship with them." ”
"How can they be unhappy?" Li Gaojie said with a smile, "If we develop well, they will naturally be good, and their political achievements will be there."
It's like with Warwick, the development of high-tech industries will have a leader, and GDP will not have to worry. ”
The analogy was also apt, and everyone laughed.
"Don't interrupt. Lin Qirong smiled, "Go on and talk about this period of time." ”
"I'll start with that. Xiao Yunfang stood up, asked the secretary to turn on the projection, and explained carefully.
"During the time of the company's renovation, we were not idle and made a detailed plan for the company's comprehensive development.
First, our company has been established for too short a time, and there is still a lot of homework to make up, whether it is internal or external.
Internally, we have developed a detailed management system, reward and punishment system, and at the same time give employees a very free space while strictly managing, because we are an enterprise that needs creativity and inspiration, and it is important for employees to have room to play.
Externally, we have become familiar with many enterprises in the animation industrial park, and are formulating a cooperation plan, involving all aspects of cooperation.
For example, with Menglan's dubbing studio, they have basically become our queen studio now, and the cooperation is very close, and it is possible to adopt a more flexible and effective cooperation method.
Although the finished products of other animation companies are very average, they are still very solid in terms of foundation, and we can completely entrust them with some unimportant and undemanding basic work, such as original paintings.
In this way, our people can get rid of the complicated basic work and concentrate on production, research and development, and innovation, which is also the general trend of modern enterprises, and it is not in line with modern management concepts.
In this way, the animation company can also gain a lot of room for development, continue to grow, and finally form a complete closed-loop industrial chain.
This is conducive to the development of the animation industry, and I think this is what Minister Chen and others want to see. ”
Lin Qirong nodded, "You're right, now pay attention to division of labor and cooperation, the completion of a product may involve all parts of the world, and it is impossible for one company to complete it all."
You are only engaged in this division of labor and cooperation in the animation park now, and in the future, you will find a way to expand this to the whole of China and even the world, so that Neon will also become a partner to undertake some of our simple work. ”
It would be great to have Neon's animation company become a partner to help us complete the original painting and other work.
Because only Huaxia animation studios have ever taken over their work, where can it be reversed?
Everyone couldn't help but be fascinated.
"We're going to try to do that. Xiao Yunfang said with a smile.
"The second one is the business side, which we also have a lot of homework to do.
We have always been focusing on the production of cartoons, and in just a few years, we have launched a series of high-quality children's animations, which have been unanimously recognized by children and parents, and have established a huge advantage, so that our peripheral products can quickly occupy the market.
This is the key to the rapid rise of our company, and it is also the direction we will continue to maintain in the future.
The animation industry refers to an industry with "creativity" as the core, animation and comics as the main forms of expression, including the development, production, publication, broadcasting, performance and sales of direct animation products such as cartoons, comic books, newspapers and periodicals, films, television, audio-visual products, stage plays and new varieties of animation based on modern information and communication technology, as well as the production and operation of derivative products such as clothing, toys and electronic games related to animation images.
It's definitely not just cartoons and toys, it should have more content, and that's what we need to work on.
In the next step, we will strive to expand these businesses and deepen these areas.
We're going to restore the comic books of the various anime series, which should have been done a long time ago, but it hasn't been done, and this time we're going to do it.
However, this can be handed over to other companies to help, we just need to take care of it, name it, and issue it.
Although the comic industry is not as profitable as before, it is also a long-term industry that can bring a lot of profits to the company.
Animated films are the direction we should strive to develop, and each series can make a production plan according to the situation, and we will consider it comprehensively after the plan is submitted, or that sentence, shoddy production is absolutely not allowed.
We are going to publish a journal called "Tonghua Animation", which will be published in both print and electronic versions.
Each issue will have various series of comic content serialized on it, and at the same time, children and cartoonists from all over the country will be encouraged to contribute, select the best ones to enter it, and give a certain remuneration.
This is learning from Neon, and I think that Huaxia Hidden Dragon and Crouching Tiger will definitely be able to dig out a few excellent cartoonists and comic works.
At the same time, this is also a matter to further expand the influence of Tonghua animation, and we must pay attention to do it well.
At the same time, we will invest in the development of games for each anime series, so that children can not only watch but also do it, and further deepen the impression of our works.
We will work closely with Tonghua Toys to continuously introduce creative designs that children will love, and make them into a variety of peripheral products to make the most profit possible.
We are still exploring other fields, and we hope to continue to find new development directions and lay a solid foundation for the development of Tonghua animation.
In addition, we are also preparing to march into shonen anime, and we don't want to be fixed in children's anime.
Of course, this is a completely different and challenging field, and we need to do more. ”
Lin Qirong took the lead in applauding, and the warm applause poured into Xiao Yunfang, expressing his admiration for this excellent manager.
"Very well thought out. Lin Qirong said with a smile, "We established Tonghua Animation Company and spun off from the head office, it is with this problem in mind that you can develop the animation industry without distraction."
I'm glad you already have a detailed plan, so let's move in this direction, and pay attention to the pace and rhythm in the process, and don't rush too much.
Give full play to the wisdom and wisdom of the company's employees, make full use of the advantages of the animation industrial park, never forget that 'creativity' is the core, quality is the fundamental concept, and move towards the goal of being a leading enterprise in the animation industry in China. ”
"We will. Xiao Yunfang replied, full of confidence.
"It's amazing. ”
Luo Yiqing, Chen Meng, and Han Ying, who participated in this kind of internal meeting for the first time, were amazed.
"I now feel like I'm getting a stake in this company, and it's really making a lot of money. Luo Yiqing said.
Lin Qirong said with a smile, "If you have money, everyone can make money together, and as a shareholder, you also have to contribute." ”
"What can I do?" Luo Yiqing asked.
"For example, if we produce a successful animated film and hand it over to you to distribute, you will have an advantage. ”
Luo Yiqing smiled dumbly, "This is no problem at all, White Shark Entertainment doesn't have this ability, but Hongda Group can still do it, and our theaters all over the country are the best box office guarantee." ”
"So, you don't have to feel like you're taking advantage, and we don't know how much effort it would take us to get our animated film out without you on board. ”
"I see. Luo Yiqing nodded and stopped talking.
"Then it's time for me to report. ”
Li Gaojie stood up and walked in front of everyone and said, also turning on the projection.
"Our Tonghua toy company was established late, but the burden on our shoulders is very heavy, Sister Fangfang has provided us with such a big advantage, if we can't convert these advantages into the company's profits, then we have no need to exist.
First of all, I would like to introduce the company's operation mode, the company focuses on product design, production, terminal sales of these three aspects.
In terms of product design, we have recruited a lot of designers, many of whom work in the United States and Neon.
They have rich experience in the design and development of peripheral products, which has played a great role in promoting our work.
For each anime series, we try to tap the potential that can be developed as much as possible, determine the main direction, and launch new products on a regular basis to continuously consolidate market share.
In terms of production, we have adopted a combination of two modes.
The first model is in-house production. We have acquired several factories and are in the process of upgrading.
In the future, they will produce various categories of peripheral products, the main direction is high-end, high-quality, and international-oriented, which is the direction we will always strive for in the future.
The second model is cooperative production, and we have reached cooperation with dozens of manufacturers in China to entrust them to produce various peripheral products.
Learn the lessons of black-hearted toys, our company will send people to various manufacturers to station, each batch of products must be inspected and completed before they can be signed and received.
In this regard, we have strict monitoring procedures, random transfers of personnel, and random spot checks, and there is absolutely no room for surprises.
We also attach great importance to rights protection, and we will deal with it at any time and will not tolerate it.
In terms of sales, we adopt a combination of online and offline sales model.
Online, we have signed agreements with many well-known e-commerce companies in China, and our products can be purchased on these platforms.
Tonghua World APP is our main official purchase platform, and the current sales situation is very good.
Offline, our products have entered major supermarkets and toy stores across the country through major agents.
The first head office of our main Tonghua store has already opened, which is on the first and second floors of our company building, where consumers can buy all peripheral products in the future.
At present, in the grand shopping malls of major cities across the country, various Tonghua shops have been in full swing to decorate, and we will fly to all parts of the country to do this.
Our aim is to have at least one Tonghua shop in the central business district of a large city and at least one Tonghua shop in the central area of an ordinary urban area.
At present, our products have formed a certain scale, Peppa Pig series, PAW Squad series and the foreseeable Super Wings series will form the company's troika, plus other series of products, enough to cover most of the peripheral product areas.
At least in Huaxia, we have to compete with neon's Gundam Ultraman and other series of products, as well as Transformers, Barbie dolls and other series of products in the United States.
It is foreseeable that the products of our Tonghua Toys Company will become children's best friends. ”
。 m.