After cutting the ribbon, Xiao Yunfang served as a tour guide and led a group of people into this brand-new building.

From the outside, I don't feel anything, but as soon as I walk in, I feel a strong Tonghua anime style.

The interior decoration is full of anime elements, making everyone feel like they have entered a fairy tale world, not like a company at all.

In a conspicuous position, there are eight big characters written "Tong dialect production, must be a high-quality product", always reminding all employees to put the quality of the work first, and not to destroy the reputation of Tong dialect animation with shoddy works.

"Great concept. Minister Chen exclaimed.

"In our business, we rely on the work, if it is shoddy and the children don't like to watch it, then we can't make money. ”

Lin Qirong replied with a smile, "So this is the concept that we must implement." ”

"It was great indeed. ”

Everyone continued to visit, and when they reached the second floor, the style of the decoration changed to pink, and the characters from the cartoon "Peppa Pig" were all around.

"Our company is still managed as a business unit. ”

Xiao Yunfang reported, "The second to third floors are the territory of the first part of the business, and they are mainly responsible for the production of "Peppa Pig" and other content.

Then the other divisions are also responsible for their own business, and it is important to do the best in their own business.

In addition to doing a good job of the production tasks assigned by the company, they can also use their imagination to develop new works and expand new business atmosphere.

The company encourages and supports this. ”

"So what do you do to encourage them?" someone asked.

"Knowledge is priceless, creativity is priceless, and we're willing to spend a fortune on it. Xiao Yunfang glanced at Lin Qirong before replying.

"Our company strongly supports people to give full play to their talents, expand new businesses, and create new works.

Our company will have a review meeting every month to evaluate the ideas or proposals submitted by employees.

If there is market potential and there is a need for further development, we will fully support them to set up a separate team to do this

When the conditions are ripe, they can become a new business department, and while receiving rewards from the company, they can also get a certain share of this work and get the corresponding commission. ”

Everyone is amazed when they hear this, Tonghua animation is really different.

"If you can really do this, then you don't have to worry about no new works coming out in the future, right?" Minister Chen and Lin Qirong laughed.

"That's exactly what we're here for. ”

Lin Qirong replied, "The wisdom of one person is limited, but the wisdom of the collective is infinite.

We have established this reward system to give those talented employees a stage to play their own role.

At the same time, our company can also get more excellent works, a win-win situation.

Now that intellectual property rights can be invested as equity, it is normal for us to introduce this system. ”

Everyone has their own ideas.

Although the state encourages innovation, knowledge and creativity are becoming more and more important, but it is the first time that we have seen such a thorough approach.

If they can really follow through to the end, then wouldn't all the talents in the Chinese animation industry yearn for this company, hope to become a member of it, and then display their talents on this stage?

As a result, Tonghua Animation can be further developed and become a leading enterprise in the Chinese animation industry, and there is almost no doubt.

Minister Chen seemed very happy, the development of Tonghua animation was even better than he imagined, and it was of great benefit to him, so he was naturally happy to see it.

After looking at the office on another floor, everyone went to the conference room on the top floor.

"In fact, each division has its own meeting room and screening room. ”

Xiao Yunfang asked the staff to serve tea to everyone, and then once again introduced the current situation of Tonghua Animation.

At present, with the launch and popularity of various cartoons, a certain group effect has been formed, occupying the main broadcast time of major children's channels in China, covering most of the children's audiences.

The number of hits on major video platforms can also be tied with several popular animations of Neon.

Of course, their main audience is still children, and they have no competition with neon's hot-blooded anime and youth anime.

However, several domestic children's animations that occupied most of the resources before were squeezed very hard, and the living space continued to shrink.

"No wonder they would have broken their hands like that before. ”

Minister Chen and Lin Qirong laughed, "I really can't live anymore." ”

Lin Qirong shrugged, "The market is like this, you are not good enough, and if you meet a better one, you will be thrown away by the audience."

If you don't catch up, then all that awaits you is elimination.

They can't survive, not because of our squeezing, but because they are not good enough to be recognized by the audience.

If their work is good enough, how can such a thing happen?

If you don't think of a way to make a better work, you can only say that you have made a mistake with this kind of off-board trick.

Huaxia's animation market is large enough to accommodate so many animation companies.

It's just because of the existence of Tonghua animation that everyone understands that domestic animation can also be exquisite and good-looking, and the requirements for other companies are naturally higher.

They should calm down and make good works.

I think we will complement each other at that time, and we are willing to work with you to make the animation market bigger. ”

"That's right. Minister Chen nodded frequently, agreeing with Lin Qirong's opinion.

He turned around and instructed the people around him, "Go back and convey this meaning to the various companies, so that they can focus on how to make great works."

In the future, the country's subsidy policy will not change, and it will continue to support the animation industry to become bigger and stronger, but the standard for receiving subsidies has changed.

If you can come up with excellent works and pass the test of the market, you can get subsidies.

The situation where bad money drives out good money will not occur in the animation industry. ”

The staff recorded his meaning, and then the major animation companies are about to face a big test.

But it's a given.

After talking for a while, Tonghua Animation Company played the company's latest production to everyone.

The big movie "Peppa Pig", "Peppa Pig Celebrates the New Year", describes all kinds of interesting things about the New Year of Peppa Pig's family, and explains the traditional customs of the Spring Festival from the perspective of Peppa Pig, which is very interesting.

The interaction between elders and children, and between children and children, is also fun and inspiring.

This is a real animated movie, 90 minutes long, rich in content and coherent in plot, not the live-action and animated version that Lin Qirong saw in his previous life, there is no trace of pit content, I don't know how much better than the movie in his previous life.

Lin Qirong glanced at Liu Xueying, who was sitting quietly in the corner, she had perfectly completed Lin Qirong's request, and I believe she had worked very hard.

"You've started making animated films, too?"

Minister Chen asked with some surprise, cartoons and animated films are completely different concepts, at least the influence is completely different.

"This is our attempt, so we chose this subject matter with a relatively low level of difficulty. ”

Lin Qirong said with a smile, "Fortunately, the effect seems to be good, and our staff has accumulated enough experience."

In the next step, we will try to make more animated films, bringing richer themes and more exciting content. ”

"I'm really looking forward to it. ”

In addition to the Little Pig Pig movie launched by the business, other business divisions have also launched their own works, and the children of China will usher in a batch of excellent works.

"Let's Go Diego" launched the second part, which further presents the appearance, sound, and living habits of animals unique to China to everyone, which is simply an animal encyclopedia.

After watching cartoons, many children are more familiar with various animals and prefer all kinds of cherished wild animals.

Toy models of animals such as Chinese dolphins, pandas, and golden snub-nosed monkeys are also popular.

This will slowly change their minds.

"Dora the Explorer" has launched a special edition of ancient mythology.

In this special, Dora and her friends will appear in various mythological stories, and will continue to help those in need while experiencing mythological stories.

With the broadcast of cartoons, various Chinese myths and stories will be deeply rooted in the hearts of the people, so that children can learn more Chinese mythological stories.

"Baby Bus" has launched a series of safety knowledge, nursery rhymes, Chinese characters, colors and numbers in one go, so that children can learn all kinds of knowledge in happiness.

The second season of "PAW Team Achievement" is also out, and Ryder and the adorable dogs continue to help others solve all kinds of problems.

Now this cartoon has slowly become a favorite cartoon for children, suitable for all ages.

With the launch of the second part, I believe the popularity will further increase.

There was one more surprise.

The first part of "Super Wings" has also been produced and is ready to be launched to the market.

This cartoon tells the story of Radius the airplane robot and a group of friends called "Super Wings" who travel the world to deliver packages to children and help them solve their problems.

The most important feature of the work is that the city in which each episode takes place is different, and the beautiful graphics show the world's diverse cultures, such as scenic spots, architecture, language, festivals, and food.

The story conveys kindness, bravery, joy and friendship, and allows children to follow Radius on each new magical journey, so that they can broaden their horizons and realize the colorful and colorful home of the earth.

However, the first part has undergone a lot of changes in the hands of Lin Qirong.

Radius and his friends have not changed, Xiao Ai, Duoduo, Kufei, Kulei, Sheriff Bao, etc., all appear.

The original commander Jin Bao was directly replaced by the cute Angel, and her image was unconsciously designed according to the image of Tongtong, which was very cute.

Originally, the plot of sending express delivery to the whole world has become to deliver express delivery to various places in China, and then experience various things with children in various places and learn all kinds of beautiful qualities.

Although there are no original cartoons and all kinds of scenic spots around the world, there is no shortage of such scenic spots in China, and every place has amazing places.

Mount Tai, the Great Wall, the ancient capital, the Temple of Heaven, the Yellow River, the Yangtze River, the South China Sea, the Terracotta Warriors and Horses and other scenic spots were moved to the cartoon, which is also shocking.

This is also Lin Qirong's selfishness, he hopes to first narrow down the scope in China, show more of the scenic spots and children's characteristics in various places in China, and then expand to the world.

was able to do this, thanks to a genius animation screenwriter newly discovered by the company, who wrote the script according to the script routine that Lin Qirong took out and completed the production.

Each business department has launched a series of new works, presenting a big gift package for the housewarming of Tonghua Animation, which will surely promote Tonghua Animation to a new level.

In the eyes of guests from all walks of life, the future of Tonghua animation is limitless.

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