The middle and senior management of Aurora Culture, who is about to be handcuffed with option gold, did not stop easily in the face of the good box office trend of "Infernal Affairs", but hollowed out their minds to think about how to do a better job of publicity, how to plug the loopholes of theaters falsely reporting box office income, and how to delay the emergence of piracy as much as possible......

The enthusiasm and effectiveness of these distribution staff have exceeded Zhao Shaodong's imagination!

Therefore, if a company's staff is not able to do anything, in addition to choosing the right personnel to take up the post, it is necessary to be willing to invest in the interest-driven mechanism, and if the money is not in place, if you want to make the staff responsible for it, it is a bit nonsense.

October 2, 8 p.m., Gimhae.

Zhang Zexin from the Xiangjiang Aurora distribution team and Li Fusheng from the Jinhai Aurora distribution team sat in the Daguang Cinema, looking at the bustling crowd, the young Zhang Zexin asked the older Li Fusheng: "Uncle Sheng, it seems that the movies in Jinhai are mainly young people, and I think there are few middle-aged people in this group of people who have just passed." ”

"Yes, middle-aged people are under a lot of pressure now, with their fathers and mothers, wives and children, and they can't finish their hearts in a day, where do they still have the heart to watch movies. ”

Li Fusheng is now in his forties, and he used to be the deputy manager of a movie theater in Jinhai, but last year, the construction of Jinhai City demolished his movie theater and was honorably laid off!

In the past two years, the film market has not been sluggish, and when Li Fusheng was laid off and looked for a job again, he found that he was outdated.

After less than three months of working as a security guard for a property company, Li Fusheng suddenly accidentally discovered that Jinhai Aurora Culture was recruiting people in the newspaper, and one of the positions was film distribution.

This made Li Fusheng's heart moved, and when Li Fusheng returned home and talked to his wife, his wife immediately encouraged Li Fusheng to try, anyway, it can't be worse than property security, if you apply, no matter what you do, it will definitely be a good thing.

Li Fusheng didn't know much about Aurora culture, so he decided to give it a try.

In this way, Li Fusheng, who held it for a try, went to Jinhai Aurora Culture to apply for a distribution position nervously, the first round was a little girl, just a simple interview to ask Li Fusheng about his work experience, and it was announced in less than ten minutes that he had successfully passed the first round of interviews.

Li Fusheng, who was overjoyed, returned home, deliberately asked the captain for a day off, locked up at home and reorganized his work and experience, and because he had no concept of the interview content, Li Fusheng did his own work.

In the second round, an interviewer asked some specific questions about film distribution, especially how to prevent piracy in theatrical screenings and prevent the loss of box office revenue.

Li Fusheng, who has been working in the cinema for nearly 20 years, has really carefully considered this issue in advance, and Li Fusheng is very aware of the various drawbacks in the cinema screening.

So in the face of these specific questions, after Li Fusheng Balabala said his own opinions, the interviewer asked him to leave, Li Fusheng, who was originally too old and did not have much confidence in himself, was actually notified to report to work a week later!

When he signed the contract, seeing that the monthly salary on the contract was more than five times that of the security guard, Li Fusheng almost trembled and signed his name.

When Li Fusheng got his business card and went home, he still had a feeling of dreaming, and the haze brought by the laid-off job and the silent soul in the nagging of his family were all swept away by this new post that fell from the sky!

......

Today is the second day of Li Fusheng's first heavy responsibility since joining the company, and his ultimate task is to ensure that there will be no pirated photos and batches of pirated CDs in East China!

In this day and age, it's a super hard thing to do. However, Li Fusheng is very confident that he will do a good job, and if there is no challenging thing to do with the company's high salary, Li Fusheng will not be able to stay in it himself.

The memories flashed, and Li Fusheng returned to reality, "Xiao Zhang, do you think the company will adopt the suggestion we discussed?"

"Of course, if the measures are effective, the company will definitely adopt them, our company is different from others, the company's boss and management are very results-oriented. ”

It turned out that anti-piracy was a big problem for senior management to worry about and deploy operations, but after Li Zi communicated with the backbone of Xiangjiang Distribution, who led the frontline team, Zhang Zexin, the mainland business director who was responsible for coordinating the distribution with Aurora Culture in the mainland, was so stimulated that he asked Lao Li to discuss this matter overnight.

In this era, everyone has long known that piracy cannot be prevented, and it is only a matter of time before piracy occurs, but with Zhao Shaodong's stimulation, all of them have been mobilized to show their powers, and everyone has begun to comprehensively reconsider stronger measures on the basis of the existing anti-piracy measures, so that the anti-piracy work that is now strictly guarded against piracy has been strengthened to a higher level!

In view of the original measures, Li Fusheng and Zhang Zexin came up with the most severe trick at night in light of a few places where loopholes were likely to appear, that is, to control the screening and copying of movie theaters, and proposed that a special person closely monitor the playback, and that the distributor would pack it up and take it away after it was finished! Put it in the distributor's special safe for storage, and the distributor would take it to the cinema the next day, so as to put an end to the possibility of theft of loopholes in the theater chain.

Zhang Zexin and Li Fusheng, who had the right to make decisions on the spot, implemented it in East China the next day.

The second measure is aimed at the risk of audience theft, in addition to strict inspection at the entrance, not allowed to bring bags into the venue and other measures, because the audience cannot be searched and checked, it may still be brought into the miniature camera equipment by the audience.

Therefore, Li Fusheng's method is to manually inspect at any time, in addition to the open inspection of the theater staff, Li Fusheng requires that there be an audience member in each show.

Once an abnormality is discovered, the staff is secretly called to deal with it, and the probability of finding a thief is greatly increased through light and dark means. Of course, this kind of personal marking consumes a lot of human resources, and every screen needs a person to mark.

If it comes to 2020, Li Fusheng's method will be a bit exciting, but in 2001, when there were few screens.

There's nothing wrong with this guy's approach to staring at the screen. There are only more than 1,000 screens in the country, and it is impossible for all of these screens to show the same movie, so Li Fusheng's method is very effective.

In the third aspect, Li Fusheng proposed to broadcast a stern warning of the guilt of stealing before the beginning of each screening, so as to psychologically deter those who steal filming, and for those who are not professional photographers, this threat measure is very effective.

In East China, which Li Fusheng manages, these measures were implemented immediately. After Zhang Zexin sorted out and reported these measures, the headquarters quickly decided to promote them nationwide.

The event, which was described as the strictest anti-piracy measure in history, eventually mobilized a temporary full-time distribution team of up to thousands of people to implement it.

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