But now Liu Ruoyi can't take care of this matter. She received news that someone was going to sell her shares in ATV TV!

Since deciding to develop in the entertainment industry, Liu Ruoyi has been thinking about how to build her own entertainment empire, obviously no matter how she conceives, TV stations, especially satellite TV stations, are an indispensable part of this entertainment empire.

Liu Ruoyi, who is familiar with the situation in the mainland, knows that in the mainland, her idea is by no means feasible. So from the beginning, Liu Ruoyi's goal was to aim at the three TV stations on the Xiangjiang side.

The wireless side is deeply ingrained as a heirloom-like treasure, and Liu Ruoyi wisely ruled out this option. The phoenix is obviously not suitable for ordinary people to touch.

The only option left is ATV!

In the face of this only option, Liu Ruoyi has always let Zhao Shaodong pay attention to the wind and grass in this regard, in Liu Ruoyi's memory, this ATV satellite TV station can be described as full of disasters and difficulties, and the drama staged is enough to make a large-scale business war drama!

Sure enough, the hard work paid off, Zhao Shaodong received the news, and the ATV satellite TV station fell into infighting again.

This time, there was a problem within the major shareholder, Lu Buping, who is the chairman of the board of directors of Longsheng Co., Ltd., which controls ATV, and is also the chief executive officer of ATV Satellite TV.

According to the news received by Zhao Shaodong, Lu Buping and Mo Xitai, another major shareholder of Longsheng Co., Ltd., had serious disagreements on the operation of ATV satellite TV stations, and Lu Buping had already released rumors that he would resign from the post of CEO of ATV and sell the shares of Longsheng Co., Ltd.

According to the original cooperation agreement reached within them, Mo Xitai has priority for the shares transferred by Lu Buping, but only under the same conditions!

Zhao Shaodong got the news that although Mo Xitai intended to buy all the shares in Lu Buping's hands, he didn't have so much money in his hand and couldn't pay all the cash, but hoped to fully acquire Lu Buping's shares in the form of part of cash and part of the shares.

For this method, Lu Buping was naturally reluctant to accept it, so he released the news, hoping to find a third-party buyer who was willing to buy it with cash.

ATV Satellite TV has been losing money for several years in a row, and it just climbed out of the quagmire of losses last year, but the cash on the books is extremely tight, and the time when it can really make a profit is currently unpredictable.

It is precisely because of this that Lu Buping, who holds a conservative development idea and is single-mindedly determined to make a profit first, and Mo Xitai, who hopes for radical development, will form a conflict, and finally the two will be irreconcilable and ready to part ways.

It's just that not many people know about this internal cause at present, and Liu Ruoyi, who received the news, naturally doesn't know this kind of internal information.

But Liu Ruoyi doesn't care about these at all, what she cares about is how to get this share!

Although Qionghai Satellite TV signed a five-year cooperation agreement, on the one hand, they are only two independent columns, and the same TV station cannot be compared at all.

On the other hand, after 5 years, whether the follow-up can continue to cooperate, there will be extraordinary factors, with a lot of uncertainty, in Liu Ruoyi's view, in the long run, this kind of cooperation is not sustainable, once the development is good, the TV station will definitely want to take it back and do it themselves.

If it is not done well, then the TV station will have even more reason to take it back.

So no matter what the situation is, once the term of office of the Chu Luo family expires, there will be no strength to rely on in Qionghai at all, and in this case, Liu Ruoyi does not expect a miracle to occur.

Although it is said that Aurora Culture is now separated from the production and broadcasting, and the two teams are responsible for and accounting separately internally, but if there is no satellite TV channel to rely on, relying on production alone, Liu Ruoyi feels that such restrictions are too great, and she can't let go of her hands and feet at all.

So for this opportunity to own a TV station, although it is not yet a controlling stake in ATV Satellite TV, Liu Ruoyi also attaches great importance to it.

After all, the shareholders of this TV station have a complex background and a relatively large number of people, so it is basically impossible to eat it in one bite, so it is better to eat part of it first.

"From the current point of view, ATV shares Lifa Group accounted for 32.75%, Wanglai Company accounted for 5%, Longsheng Company accounted for the remaining 62.25%, and Longsheng Company, Lu Buping accounted for 49% of the shares, is the largest shareholder, but less than half, Mo Xitai accounted for 30% of the shares, Chen Yongtai accounted for 20% of the shares. ”

"The current situation is that Mo Xitai and Chen Yongtai are acting in concert, they control Longsheng Company, and then control the entire operation of ATV, among the 13 seats on the board of directors, there are only 4 people in Lifa Group, 1 person in Wanglai Company, and 8 people in Longsheng Company, of which 3 of the 8 people in Longsheng Company are designated by Lu Buping, and the other 5 are pushed out by Mo Xitai and Chen Yongtai. ”

Hearing Zhao Shaodong talk about the complicated shareholder relationship of ATV Satellite TV, Liu Ruoyi has a little headache, but she can't help but understand this, because tomorrow she will have the first round of negotiations with Lu Buping with Zhao Shaodong.

"Judging from the previous information, they took control of the situation, probably spent 700 million Hong Kong dollars, ATV Satellite TV was still profitable, with more than 100 million Hong Kong dollars in cash, about 1.3 billion Hong Kong dollars, and now after several consecutive years of losses, it is said that the cash in the hands of ATV Satellite TV is less than 10 million Hong Kong dollars. ”

"At present, the valuation of ATV by the outside world is about 900 million Hong Kong dollars, which is the bank valuation price pledged by the existing shareholders. ”

"Judging from the information we have, Mo Xitai is currently in debt of more than 1 billion Hong Kong dollars, and since the valuable things in his hands are almost pledged, there will be basically no bank in Hong Kong that will lend to him. But Mo Xitai has deep roots in the mainland and is very energetic, and now it cannot be ruled out that he will get funds from the mainland. ”

Chen Yongtai, at present, I heard that his business is too busy to take care of himself, although he is not able to sell shares to live, but he has not expressed interest in the shares in Lu Buping's hands, and now the main competitor is Mo Xitai. ”

The Zhao family really deserves to be the top wealthy family in Xiangjiang, and not long after Liu Ruoyi put forward the demand, Zhao Shaodong collected a lot of useful information through the channels of the Zhao family.

Liu Ruoyi sorted out and digested it, "In other words, our competitor's cash flow is also quite tight, so we proposed to buy it at the bank's valuation price, but we hope that half of the cash and half of the shares will be exchanged?"

"The news received so far is this, and even according to Mo Xitai's idea, it is better to do as little cash as possible, his cash flow is not very good now, and he does not want to spend money on this matter. ”

But Lu Buping is not stupid, he is willing to accept the valuation of 900 million yuan is already very reluctant, and it will be very unhappy to discount the transaction method through some worrying share replacement, so he will release this transaction through various channels. ”

"From the current point of view, there are not many companies that are interested, but the disadvantage is that this time the Li family has participated in the equity competition, which complicates things. ”

"The Li family also wants shares in ATV? What kind of consideration did they have? Didn't they sell all the satellite TV Chinese channels before?" Liu Ruoyi frowned when she heard the Li family's participation.

It's not just about money.

"Who knows? The Li family now wants to install this theme through an Internet company in Li Lao's second-hand life, and I guess it is also a short-term behavior, and it is a big consideration to push up the stock price of their TMO, and Li Laoer's style of doing things has always been like this. ”

Zhao Shaodong speculated, but looking back at the history of Li Ergongzi's shopping mall operation, it is really based on theme hype to do this kind of hand-to-hand trading, few businesses will last long in his hands, and the so-called concept of building a century-old store does not exist in the eyes of Li Ergongzi.

This is even more troublesome. Liu Ruoyi listened to Zhao Shaodong's analysis, and felt that this matter was even more difficult to do. Unless in this matter, there is an exchange of interests that can satisfy Li Ergongzi before he can stop it, otherwise the two families are on the bar, and neither the price nor the negotiation is easy to handle.

"Annie, unless this satellite TV station is completely in our hands, there is almost no prospect in the way they operate now, and now it is not aggressive to look at the second largest shareholder, and this control was transferred by their family at the beginning. ”

"I am more interested in Li Lao Er and Mo Xitai, but Mo Xitai already has a satellite TV in his hands, and the cash flow at hand is tight, if he is slightly better than him in terms of acquisition conditions and adopts the full cash method, I believe he will quit. ”

But Li Lao Er is different, he has no shortage of funds in his hands, and the Li family can move this cash from anywhere. The only thing that can beat them is to make them think that the business is not worth it. ”

Zhao Shaodong went on to say that Liu Ruoyi understood what he meant, which was to make concessions on the price, so that the Li family could not accept the other party's high valuation.

To put it bluntly, it is to raise the price, but in this way, not only will he be injured, but he will also add a shopping mall opponent like the Li family.

The Zhao family and the Li family have always been well water and do not violate river water, and Aurora Culture has no intersection with the Li family's industry, so there will be no conflict of interest between these bigwigs, and for the time being, they can't get into the eyes of these bigwigs, and Liu Ruoyi can move and develop freely.

However, after today's short-handed encounter, it is difficult to say whether the Aurora culture will be able to maintain this transcendent development trend in the future. The entertainment industry has nothing to do with the various Xiangjiang bigwigs, as long as it does not involve public opinion tools such as newspapers, magazines and TV media, what small business tycoons such as records, TV series, and movies don't bother to take a look at it at all.

But the public opinion circle is different, especially the mainstream public opinion tools, these bigwigs in Xiangjiang have their own scopes, and they will not easily act to invade the other party's sphere of influence.

Although Liu Ruoyi is also aware of such a situation, if the Aurora culture is to develop in the future, this step must be taken, but it is really hard to say whether the time encountered now is a suitable time.

Although Aurora Culture now seems to be developing well and has become one of the new giants in the Xiangjiang entertainment industry, in the eyes of those bigwigs, it is still not worth mentioning, and frankly speaking, if there is no Zhao Shaodong, it is difficult to maintain the current situation.

In this part of Xiangjiang, the pond is too small, there are too many crocodiles, there is no big mountain to rely on, and it is very difficult for small fish and shrimp to survive and grow. Liu Ruoyi is not arrogant to the point where she is wrestling with these bigwigs.

"Richard, it's not going to work this way. Liu Ruoyi retracted her thoughts, "If the Li family enters this state of hostile competition, it will be extremely unfavorable to our further development in the future, and this method is not advisable." ”

"You see when you can ask Li Ergongzi out, let's talk to him and see what kind of idea they have. ”

"There's no problem with making an appointment," Zhao Shaodong glanced at Liu Ruoyi thoughtfully, "but I think it's hard to convince him, unless we give a quid pro quo somewhere else." ”

"I understand. "Liu Ruoyi didn't want to directly persuade Li Ergongzi, this was basically a matter of begging for fish. "I wanted to try a way to impress him through a partnership in the advertising business. ”

"Advertising business?" Zhao Shaodong was a little confused, "Do you mean to take the advertising business of Qionghai Satellite TV of Jinhai's advertising company? That's a cash cow for us, wouldn't it be too much of a loss for Li Lao Er, I might as well raise the price directly, it's all a matter of money anyway!"

Seeing that Zhao Shaodong's mood was a little impulsive, Liu Ruoyi smiled. "We're doing it through that platform, but it's not our TV advertising business doing the exchange. ”

"I actually had an idea earlier, but we don't have the manpower and all the conditions, and this idea can't be implemented for the time being, but now if the Li family is willing to join, I'm a little looking forward to seeing if this idea can become a reality." ”

"What do you think? Let me hear it, if it's really an opportunity to make a lot of money, don't care about him Li Lao Er, we can come directly, are you short of money? I'd better look for a family, anyway, be thick-skinned, open your mouth more to fight for some resources in your own hands, and you can support your old age in the future." ”

Zhao Shaodong said with some self-deprecation, but he really felt that Liu Ruoyi's ideas should not easily fall into the hands of others, this is a golden holy hand, and all the ideas so far are good ideas to make money.

Even if the current ATV satellite TV station looks like a big pit, Zhao Shaodong believes that after taking it, this deal will be reborn.

Because Zhao Shaodong has cooperated with Liu Ruoyi for such a long time, he has long known that this young girl is actually very spicy, and she will never only see the current step, but has already seen the key opportunities in the next three and five steps.

It's just that the time is not right, and Liu Ruoyi will not say it in advance.

Not to mention anything else, just watch "Super Girl", a variety show that everyone thought was definitely not as good as the Youth Song Contest before, but now it is only the audition stage, and it has already set a new high in ratings!

This seemingly funny audition,For the contestants and TV viewers,It's a fatal attraction,Preliminary ratings survey found that once after watching this show,The loyalty of TV viewers is frighteningly high,Almost more than 90% of them are willing to continue to pay attention to the follow-up development,See how far the players they are optimistic about can go!

Therefore, Zhao Shaodong believes that even if the ATV is bad now, it will be reborn in the hands of Liu Ruoyi, and the phoenix will be nirvana.