Chapter 418: Appointment
Business is definitely good business, but if we do it ourselves, it will take a lot of work. Liu Ruoyi heard Zhao Shaodong say this, come on, let's explain it briefly, otherwise this guy will definitely not give up.
"I don't know if you have any concept of elevator advertising?" asked Liu Ruoyi rhetorically.
"Elevator advertising?" Zhao Shaodong paused, this is a good business? He remembered that there seemed to be one in Xiangjiang, but he didn't remember how much money someone in Xiangjiang could make on it.
"It seems that you know, I just think that this business is not eye-catching, and there is nothing to do, right?" Liu Ruoyi smiled, Xiangjiang is such a big place, and no business model is as immediate as real estate, finance and trade, and at the same time, there is not much capacity, a small advertisement in an elevator is indeed very inconspicuous, and all elevator advertisements in Xiangjiang are only how much it costs.
Although Zhao Shaodong didn't say it, this is what was shown in his eyes, this time he couldn't imagine that there was anything to say about Li Ergongzi on the elevator advertisement.
This benefit should not be too big, Zhao Shaodong simply recalled the elevator advertisements he had seen, and was sure that he had not missed any important information, and once again affirmed his judgment.
"Do you know what is the biggest problem of your Xiangjiang people?" Liu Ruoyi looked at Zhao Shaodong with a blank expression and asked.
"What is it?" Zhao Shaodong really wanted to know.
"Most of them are staring at Xiangjiang such a big place, and then their eyes are staring at the way to make quick money, so many years of real estate, finance and trade, you make money too easily, you have been playing and there is nothing left, put such a good port and talent advantages, see if there are any eye-catching science and technology enterprises in Xiangjiang?
"Don't tell me about the lack of land, in the 90s, the entire Pearl River Delta used to be the back garden of Xiangjiang, how many discounts and how many opportunities were given to you, in addition to engaging in some OEM, engaging in some low value-added toys and the like, history will prove that you have missed the best golden age. ”
Liu Ruoyi rarely complained a few words, and today she took this opportunity to say some things in her heart, and she suddenly felt much more comfortable.
However, it was obvious that Zhao Shaodong didn't listen to it much, and there was a disapproving look on his face.
When Liu Ruoyi saw this, she had no interest in saying more, how did Xiangjiang's generation of wealthy families make their fortunes, of course she knew very well that no family would deny themselves on the foundation of their own family.
Even the one known as Li Chaoren, in fact, made a fortune, but it is also these traditional things, relying on the advantage of taking the first step, constantly copying his successful experience in real estate, when he went north, he was more resolute, and he took a bigger step, so as to achieve the wealth of the rich country.
He can go through this road, Liu Ruoyi knows that although the development of future generations also has the opportunity to go through, but this road involves too many uncontrollable factors, making hundreds of millions of dollars in small fights, and it is not a big problem to be a billionaire, but if she wants to become a giant among them and compete on the same stage with Li Chaoren, then it is useless for her Liu Ruoyi to have foresight.
Without him, all kinds of political and business resources are inferior to those of opponents, so what about foresight? Can billions or tens of billions of loans be leveraged by ordinary people?
Hoarding land for more than ten years without development, holding low-interest loans in the mainland and waiting for land appreciation before harvesting the game, can she Liu Ruoyi play?
This is the reason why Liu Ruoyi started from the entertainment industry in a unique way. After all, it happened that he was born with a good deck of cards in this life, and it was rare to be able to stir up the storm in the entertainment industry by relying on his own memory, and he succeeded in one fell swoop, and he also met two good helpers.
Not to mention anything else, just by virtue of the penguin shares that Zhao Shaodong gave her, put them in real estate, she has to ask her father to tell her grandmother how many square meters to develop in order to earn it!
"Annie, tell me why you look at such an inconspicuous elevator advertisement, do you think it will be a good business? Frankly I really don't see how much business opportunity there is, thousands of elevators in the entire Xiangjiang River, a great one is a thousand yuan a year advertising costs, calculated as a year is millions of business, what can this be?"
Zhao Shaodong asked shamelessly.
If you don't understand, don't pretend to be connotative, you have to humbly ask for advice to gain more knowledge, not to mention that Zhao Shaodong does feel that some of Liu Ruoyi's ideas are becoming more and more out of step with the situation.
"A few thousand is nothing, but what about tens of thousands? What about hundreds of thousands? Can it cover hundreds of millions of people?"
After Liu Ruoyi continued to increase his magnitude, Zhao Shaodong suddenly felt something.
Liu Ruoyi has actually reminded me just now, and the people of Xiangjiang have put it bluntly, some things still look at the world as a frog at the bottom of the well.
In many cases, the size of the mainland is unimaginable in the small land of Xiangjiang, covering hundreds of millions of people, which is much more than the population covered by a television station......
Zhao Shaodong's brain was bombarded by Liu Ruoyi, and he suddenly found that maybe the TV station was not as fun as this, didn't the TV station rely on the number of people to cover the population to collect advertising fees?
The so-called ratings are actually telling advertisers how many people are likely to see your ad, and if so, the advertising efficiency of an enclosed space like an elevator seems to be more effective than that of TV commercials.
And Zhao Shaodong quickly reacted, the elevator advertisement covers the richer, or the part of the society with strong purchasing power!
"Understood!Annie, this business can indeed be done, and I think we can do it ourselves!" Zhao Shaodong was a little excited, this field is obviously still blank in the mainland, if you start faster, it should be easy to win the position of the leader.
With this highly dispersed business, Zhao Shaodong never thought that he could monopolize this market.
"It seems that Zhao Dashao's reaction is not slow, but this is easier said than done," Liu Ruoyi said with a smile to Zhao Shaodong, "If this money is just our family, it is not easy to earn it." ”
"If you think about how simple it is to brush a few advertisements in the elevator, as long as someone does it, many people will imitate it quickly, and it will basically soon become a red sea market for the price, so we will do it as a family, it will be very hard, and it will involve a lot of energy and money to do it. ”
"For our main business, this matter is very unfavorable, and it is likely to affect the operation of our main business. ”
After Liu Ruoyi briefly deduced the consequences, Zhao Shaodong was shocked, and after thinking about it carefully, these are really not Liu Ruoyi's sensational.
"What's more, we don't have any foundation and talent reserves for this kind of advertising business, so it's even more difficult to do. ”
But Li Ergongzi is different, the TMO company in his hand happens to have done well in outdoor advertising, for him, this is just a new place to advertise, everything is familiar, and it is naturally much easier to do. ”
"But after telling him about this idea, he played by himself and monopolized the business, wouldn't we lose a lot?" Although Zhao Shaodong couldn't refute Liu Ruoyi's reason, he was still a little unwilling.
"Don't worry, no, Second Prince Li won't consider monopolizing it. Liu Ruoyi shook her head and said.
"As I said earlier, the threshold for this business is very low, but this is a small-scale fight, and it is naturally not difficult for you to win a few dozens of elevators in a community, and it doesn't cost much. ”
"However, this kind of small fight is like the elevator advertisement in Xiangjiang can not make any money, the volume is too small to have any big advertisers interested, not to mention, there is not much income space itself, I am afraid that a few business personnel can not afford to raise. ”
"Therefore, the key to the success of this business is to quickly win a large number of elevator resources! Only after holding tens of thousands or even hundreds of thousands of elevator advertisements in hand, can we attract the advertising business of mainstream advertisers, and this requires a lot of money. ”
"After all, TMO is only Li Ergongzi's company, and the funds on hand are actually quite limited, if you want to quickly win so many elevator resources, even if an elevator gives a deposit of 1,000 yuan, it will consume hundreds of millions of cash into it. ”
"What's more, this matter is not without risks, with the temperament of Li Ergongzi, he doesn't dare to let us in, and he doesn't dare to let go of his hands and feet. ”
Zhao Shaodong listened to Liu Ruoyi's analysis, and found that his grasp of human nature in this matter was still far inferior to Liu Ruoyi, I really don't know how such a young girl learned these human insights.
The longer he stays with Liu Ruoyi, many times, Zhao Shaodong will have a feeling that his IQ is crushed.
"Understood, so Li Ergongzi will be very interested in this matter, and then you just take this to partner with him in exchange for his withdrawal from the ATV competition, killing two birds with one stone, it is simply killing three birds with one stone, on the one hand, removing the threat of competitors, on the other hand, turning enemies into friends, and on the other hand, using their advantages to turn them into new channels for making money for themselves! Annie, you can really do this wishful thinking. ”
Zhao Shaodong is really a five-body subdued.
As everyone knows, there are other ways, Liu Ruoyi really doesn't necessarily give up this business, this is a big business that can do hundreds of billions in the future, if you don't feel distressed, it must be fake, but the situation is pressing, now for Liu Ruoyi, it is a quick knife to cut through the mess and quickly get the ATV.
In her future territory, a TV station is more important than an elevator advertising business, an opportunity to really be able to do all media, and this time I missed the opportunity to intervene for a second time.
What's more, if you intervene in the future, the cost will never be like this, and the valuation is only one billion Hong Kong dollars to get a satellite TV station.
It is precisely because this matter is very important and complicated, and there are too many places involved in the middle, and others can't interfere, that Liu Ruoyi has to devote herself to this project.
......
The meeting was made at a café near Li Ergongzi.
"Miss Annie, we meet again. Li Ergongzi, who was waiting in the private room, saw Liu Ruoyi and Zhao Shaodong coming together, stretched out his hand with a smile, shook it lightly and let it go. "Zhao Dashao, we don't need to shake hands, right?"
After Li Ergongzi put down his hand, he patted Zhao Shaodong on the shoulder, "What are we brothers polite, if you are really too polite, it will seem to be raw." Zhao Shaodong stretched out his fist and hammered Li Ergongzi and laughed.
The three of them laughed together and sat down.
Today is not a formal negotiation, to be honest, Li Ergongzi is still curious about what Liu Ruoyi wants to talk to him, and asked Zhao Shaodong, Zhao Shaodong smiled and said nothing.
"Miss Annie's vision of Penguin shares is too accurate, I don't know if I have considered changing hands now, I am willing to pay 3 times the price to buy it back. After the greetings, Li Ergongzi took the initiative to bring up the topic.
Speaking of this, although Li Ergongzi's heart was dripping blood, his face was full of smiles, he really didn't know that this inconspicuous little girl in front of him actually had the courage to buy the penguin shares in his hand with a loan, and it turned out that this little girl was right, and he looked away.
Mr. Li laughed, Annie is just a little bolder sometimes, and likes to gamble, and occasionally bets, which is not enough to worry about. ”
Liu Ruoyi responded with a smile. Unless a world war breaks out in this world, which Liu Ruoyi had not seen in his previous life, it will never be possible to give up Penguin's shares.
This share can support more than ten generations.
It's a family heirloom.
"I heard Zhao Dashao say that Annie has something important to discuss with me, I don't know what Miss Annie has to say? "Li Ergongzi can still see this matter, he has been letting go for so long, and what he said just now is just some scenes to open up the topic.
Of course, if Liu Ruoyi is really willing to sell at 3 times the price, then Li Ershao really wants to buy it back.
Now the valuation of Penguin has not only tripled, there is no market outside at all, the founder team will not release it easily, and the rest is in the hands of Liu Ruoyi, and no one has any chance to get Penguin shares now.
Especially now that the breakeven has been achieved, it has stabilized the hearts of the founders' team even more.
"I can't talk about advice, I heard that Mr. Li is very interested in the recent share change of ATV, I don't know if the rumors are true?" Liu Ruoyi suddenly cut to the point.
For a shopping mall veteran like Li Ergongzi, it is useless to go around in circles, so Liu Ruoyi simply went straight in.
"I don't know where Miss Annie heard about it," the first time I heard about this topic, Li Ergongzi was stunned for a moment, then smiled, "Everyone is so familiar, if you say no, it won't be enough friends."
Frankly, I'm genuinely interested. After all, as you know, my TMO needs to expand into new business. We think TV media is a good way forward. ”
Soon Li Ergongzi adjusted his mood and said bluntly, there is no need for him to hide this kind of thing, with the energy of the Zhao family, it is not too difficult to verify this information.
"So, Miss Annie is also interested in ATV satellite TV shares? Then I have to fight for it this time, after all, Miss Annie's vision is so accurate. ”