Chapter 236: Enter the Casino!
The movie was about to start, He Zilong carefully observed the surrounding situation in the box, and found that most of the audience were families of all ages or couples. Come to think of it, most of this should be attributed to the tickets and coupons given away by the event.
Popularity is king, and the traffic students of later generations relied on this to make a fortune.
"If there are so many people in the room, after a week, I am afraid that the box office income of a single movie will exceed 10 million, which is easy and easy......" He Zilong sighed, because the space in the box was small and there was a slight echo, his voice was amplified, and everyone inside heard it.
"A single movie has a box office of more than 10 million, so Ah Long, you shot three movies at one time this time, and after a week of joint screening, can't you earn 30 million......" Guan Zhilin blurted out with some amazement.
In the 80s, Hong Kong movies could have more than one million yuan each, which was considered a good movie. So much so that when there is a movie with a box office of millions, it will be called the champion of the season by the media at the box office, and it will be praised again in various newspapers and media, and then the follow-up income will increase again.
Since the nineties, there have been tens of millions of box office movies, but very few. There are only a few, after all, it's only 1992 at this point in time!
"Even if the box office really exceeds 10 million per film, I can't earn 30 million, and I still have to share it with others......" He Zilong said with a smile, Guan Zhilin was understandable for a while, after all, two months ago, he still owed hundreds of thousands of debts, and he had never officially starred in a good movie.
Generally speaking, the box office income of producers and distributors = box office × (1-5% film special tax - 3.3% business tax) × (1-50% theater commission - 7% theater chain) = box office × 39.4%.
The distributor takes a 10% distribution agency fee from the net box office (after tax), and there are also contracts of different grades, the higher the box office, the more the investor shares, and vice versa.
Ordinary viewers naively believe that how much a movie box office is, how much investors can make, this is a very simple understanding.
If the price of a movie ticket is 100 yuan, (in later generations, you will be in a first-tier city, it is not an exaggeration to watch a movie for 100 yuan, and the income of Hong Kong people in the 90s is equivalent to the first-tier cities in China in later generations, or even more.) At this time, there are no activities normally, and the ticket price of 40-50 yuan is also normal!
Its share generally follows the following ratio: 5% of the special fund for films is handed over to the film authorities, followed by 3.3% of the business tax, and the cinema companies responsible for the promotion and distribution of films in the middle of the film share 7% to 16% of the box office.
Theaters that meet audiences directly share 50% to 63% of the box office, and film investors (producers) and distributors share 35% to 43% of the box office. These numbers will fluctuate slightly, and they are guaranteed to add up to 100% in the end.
In the end, the box office is only three times greater than the cost, so that there is money to be made, of course, the bigger the more, the more money you make.
In other words, He Zilong's three movies, except for the one of Brother Fa, cost millions just to invite Brother Fa. In fact, the cost of the two movies is about five million together.
In other words, if the box office of the three movies together can pass, tens of millions each, a total box office of about 30 million. Then, He Zilong can not only return to his capital, but also earn millions.
Of course, think about the time when you bet on horses, and the difference in the price of the stock that was recently earned back by using movie promotion, it is not too much to say that it is 0 cost. If you think about it this way, then no matter what the box office is, He Zilong is 100% profitable anyway, it's just a little bit.
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The lights inside the cinema suddenly dimmed, and everyone was in good spirits, because everyone knew that the movie was about to officially start.
When we watch a movie, what do we watch first? The opening credits, of course. These subtitles and titles are often designed to match the overall style of the film and are the first impression of the film. Of course, in Hong Kong movies in the 80s and 90s, we will find that the opening animation and description are not really important. It's basically all a brushstroke!
For the average viewer, the film's opening credits are just a reminder that you only have three minutes left to eat popcorn. However, because of He Zilong's strong request, he preferred to do the opposite.
He put a lot of thought into the opening animation and the description.
I saw that the movie screen flashed, the almost clean geometric lines, and the arrangement of words racing against each other, sometimes separating or uniting, exquisitely presenting a sense of anxiety that oppresses the vision.
Even the simple introduction of the actors' names, backstage staff, etc., gives people a new experience.
Next, the use of circles superimposed on the image of the human eye, combined with the rotating animation, creates a kaleidoscope of fascinating and fantastical visual effects. After that, the Monkey King classic soundtrack sounds, and a familiar character automatically comes to people's minds.
However, He Zilong, who did not follow the usual path, made the next appearance not Monkey King, but the silhouette of a group of banshees dancing their bodies, so that they could show the grace of the female body without looking vulgar. Well, it's easy to pass the domestic propaganda, after all, you can't see it clearly, and it's not a person.
Eventually, a large palm of the Buddha's hand descended from the sky and smashed to the ground. At the same time as a mountain collapsed, countless gravels were combined in the air into a line of big characters, "Dream Journey to the West: Yueguang Treasure Box", the movie began.
In the past, the three-minute beginning of the movie that Hong Kong movies made people go through the motions gave people the feeling that they would enter the formal content from the first second, and there would be no spoilers. Many viewers who watched the scene let out an exclamation in surprise.
In the 90s, animations that were processed with advanced computer technology were simply ahead of their time. You know, even in Hong Kong, there are many urbanites who don't know much about computers and the Internet, after all, it's only 1992.
And for this reason, He Zilong also spent more than 100,000 yuan on the title of this movie, which is worth a house in Shanghai in the 90s.
At this moment, Hong Kong audiences who have not received the impact of various CG animations can imagine the shock in their hearts, so much so that when the movie enters the beginning of the later, some people are still talking about the opening animation just now.
The importance of first impressions is self-evident, and many people just want to spend time with their families or girlfriends. Or the audience who drew a discount movie ticket and did not take the initiative to watch the movie finally had the idea of seriously appreciating the movie at this time.
When they go out and become propagandists for free, I am afraid that the follow-up response will be even higher.
Even the three brothers of the Li family, who have already watched this title, and the sisters of the family, at this time, still sighed again: "I just rushed to the title of this movie when I watched it, it was worth the return ticket......"
The corners of He Zilong's mouth crooked and smiled, the show has just begun.
The 120-minute movie time is not long, but it is not short, and it is a little incomprehensible from the beginning, but the first impression is good. and then to various variations of classic sentences, and gradually in the cinema, many audiences sometimes laughed, sometimes serious, and sometimes pondered.
"You're a good girl, but I'm just like a sister to you......"
"My lover is a hero of the world, and one day he will step on a nine-colored cloud to pick me up. ”
"If one day I can't help but ask you, do you love me or not? Please remember to lie to me, no matter how unwilling or unbearable you are in your heart, you don't tell me, you don't have to find out with your conscience and tell the truth. Say you've never loved me, okay?"
"There was once a love I longed for in front of my eyes, but I didn't cherish it. It wasn't until I lost it that I regret it now, and the most unforgettable thing in the world is probably nothing more than this. If I see the person I once loved again, she would still be alone. I just want to say three words to her, I love you!"
"If I had to set a deadline for this relationship, I hope it would be a thousand years!"
He Zilong's festival still has a lower limit, and Xue Xingye did not move to the movie as it is, even at this time, Xing Ye has not started filming the movie "Journey to the West" at all, and he just chooses, imitates and adds his own content.
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(End of chapter)