In 1984, Cui Ning prayed for rain at Lingguang Temple.

Eleven-year-old Cui Ning, with blood as the guide, with sincerity as the supplement, combined with Jiang Lao's spell, attracted the energy of heaven and earth, so that a rare national heavy rain fell in the Dragon Country, especially in Lingnan, Longdu, Green Island, Hangcheng and other cities, it was a super heavy rain.

In the heavy rain, Yu Jinlong, Liu Chuanshi, Nan Cunhui, Wang Shen, Li Beiwei and others suddenly had more inspiration and wisdom, thinking about their own destiny and future, and then successively established their own enterprises in 1984, and then there were later Hailan, ideal, Wankai, Zhengtian and other enterprises.

Born in 1939, Li Beiwei is a "posthumous son". That year, Li Beiwei was born in a small town called Bai Ni in Sishui County, Lingnan Province, and his father died in a war when he was still in his mother's womb.

Because his mother was unable to raise him, he was placed in an orphanage in Dongshan District, Lingzhou, where he spent his childhood.

After Li Beiwei was a little older, he began to fend for himself. He has polished people's shoes, worked as a printer, fanned rich people in theaters, and never entered a school for a day.

In the 70s, because he liked to play ball, Li Beiwei was favored by the county sports committee and promoted to the county sports committee as deputy director, Li Beiwei was the deputy director of the sports committee for 13 years, and people around him recalled that he worked harder than anyone else.

At that time, Li Beiwei began to show his characteristics of "kissing his subordinates but not kissing them": he lifted his shoes for the players outside the stadium and racked his brains so that the athletes could have enough to eat; but his relationship with colleagues in the system and his superiors was never good, perhaps because of his childhood experience.

In 1973, Li Beiwei, who was "squeezed out", was transferred to the Sishui Distillery, which was on the verge of closure, as deputy director, which was a workshop with only a few rice wine vats.

Li Beiwei, 34, personally carried rice wine on his back every day to Focheng and Lingzhou to sell it door-to-door, and the highest output value of this small distillery at that time was only 1.3 million yuan.

In a new environment, Li Beiwei's ingenuity was able to explode in an all-round way. On a business trip to Lingzhou, he bought a Coke on the street, which was the first time he drank this drink.

After drinking a can, Li Beiwei had the idea of making a drink, and it didn't take long for an opportunity to run in front of him.

At that time, in order to change the backward situation of sports scientific research, the National Sports Commission of Longguo issued a number of research projects to various research institutes, including sports drinks.

Subsequently, the Lingzhou Sports Science Research Institute developed a new type of drink, which is said to allow athletes to quickly recover their strength, and ordinary people can drink it.

After the results came out, several professors and researchers struggled to find manufacturers willing to cooperate with the production, and Qu Shenglian, then the head coach of the Lingnan Provincial Table Tennis Team, learned about it and introduced: "My cousin is running a winery in Sishui, do you want to try it?"

At that time, the Sishui Distillery was still very dilapidated, and the professors went to sit on a bench. Li Beiwei cherished this opportunity very much, and the scientific researchers came to entertain all the big fish and meat, and patted their chests on the spot and promised to provide financial and equipment support.

In the Sishui plant, the project team spent more than 3 months and 130 tests to finally make an orange drink containing alkaline electrolytes, which is the future "Oriental Magic Water" Jianlibei.

The 1984 Los Angeles Olympics were the first time the new dragons participated in the Olympic Games. Through a series of relationships and marketing methods of Li Beiwei, Jianlibei has become the official designated drink of the Dragon delegation of the Los Angeles Olympic Games.

In August 1984, the Los Angeles Olympics opened, which was the largest Olympic Games in history at the time, and the first non-governmental and profitable Olympic Games.

The Dragon Olympic delegation achieved a "zero breakthrough" of gold medals with Xu Haifeng's shooting in this Games, and finally won 15 gold medals, ranking fourth in the number of gold medals after Meiguo, Romania and the Federal Republic of Germany.

The success of the Olympic Games has greatly stimulated the enthusiasm and national pride of the whole people, and as the preferred drink of the Dragon Country Olympic delegation, Jian Libei has also gained unimaginable attention.

In the women's volleyball final on August 7, 1984, the girls of the Longguo women's volleyball team, who had become national heroes, defeated the host Meiguo team in three straight games with undeserving courage, and achieved the great cause of "three consecutive championships", which was a national boiling event in that year.

In the "Tokyo Shimbun" on the 11th, reporter Ariga published a lace press release "Relying on "Magic Water" to Attack Quickly?", he was curious to find that the Dragon Country women's volleyball players were drinking a drink that they had never seen before during the game - in fact, at that time, except for the Dragon Country Olympic delegation, there was almost no sales in the domestic market - so he speculated that "the Dragon Country athletes won 15 Olympic gold medals, probably because they drank a new type of sports drink with miraculous effects - Jian Libei".

Obviously, this is a handwritten press release that has not been interviewed or verified. The drastic improvement in the performance of Dragon Country athletes has caused a lot of speculation in the world, and this is nothing more than a friendly one.

Unexpectedly, a reporter from the "Yangcheng Evening News" who interviewed with the group saw this news, and he rewrote it into ""Dragon Country Magic Water" is popular in Los Angeles.

When this news of "export to domestic sales" was published in the evening newspaper, it was quickly and widely reprinted.

The interplay of "Dragon Magic Water" and "Oriental Witch" (the nickname of the Dragon Country Women's Volleyball Team) adds a mysterious pride to the already boiling Olympic fever, which is really very consistent with the psychological satisfaction of an Oriental nation that has just returned to the international stage. Since then, Jianlibei has become known to the world overnight.

"Magic Water" is very in line with the oriental mysterious atmosphere that the Chinese people need at that time, and "Dragon Country Magic Water" greatly increases the national complex of Jianlibei, and the fashionable canned packaging can be said to be unique and very attractive among the domestic brands at that time. Li Beiwei handed in good luck in this way.

In 1984, with the east wind of the Olympic Games and the attention of the world, the annual sales of Jianlibei were 3.45 million yuan, and the next year it soared to 16.5 million yuan, and entered the National Assembly Hall and the state banquet menu of the Dragon Kingdom, which was praised as "the pride of the country" by consumers.

In the next year, 1986, it reached 130 million yuan. Since then, it has been the "No. 1 brand of national beverages". At the time of the tightest demand, Sishui County was full of large trucks from all over the country that came to pull goods, and a car of leather Jianlibei was fried to 20,000 yuan.

By 1987, only more than three years, Jianlibei Group's output value, sales and profits and taxes have jumped to the first place in the beverage industry of Longguo, with sales of 5 billion yuan that year, which can be described as the heyday of domestic beverage brands, and Jianlibei became the first batch of "Longguo well-known trademarks".

Wan Xinglong and Cui Ning chatted about the legendary stories of "Li Beiwei" and "Jian Libei", and also met this entrepreneur who did not play cards according to common sense again.

As a celebrity in the investment industry, Wan Xinglong is an old friend of Li Beiwei, and when Cui Ning was in Lingnan, he also met Li Beiwei once, in an entrepreneur activity, but he was not familiar with it.

However, Li Beiwei looks very unhappy today.

"I just sent away the leaders of Sishui County, and some friends in Sishui County, this is the third gang in two days" Li Beiwei, who is about to be 60 years old, sighed:

"My idea is to go to a bigger platform to promote Jianlibei to the world, compete with Coku Cola, and be the real "world magic water". However, in the eyes of the local government, moving the headquarters to Lingzhou is undoubtedly digging up the biggest cash cow in Sishui. ”

After a pause, he smiled bitterly at Wan Xinglong and Cui Ning:

"You've seen the world, do you think I'm wrong?"

"That's right, but it's also wrong" Wan Xinglong said, "You have to do the right thing, but you have always been unkind to the government departments, and even regard them as enemies, which is also problematic"

"Oh, you also know my character, I'm just not convinced, if it weren't for me, Jianlibei would be where it is today? Hundreds of millions of billions of taxes, how much has it contributed to the government? Why can't I run a business according to my own ideas?"

Cui Ning opened a jar of Jianli shellfish, drank it in small sips, looked at Li Beiwei's expression, and quietly felt some unstable energy on his body, and asked:

"Mr. Li, what is your ideal?"

"Ideal?, it seems that no one has asked me for a long time" Li Beiwei was slightly stunned, "My ideal when I was a child was to eat enough, and later I made Jianlibei, so I wanted to do a good job of this brand, make more money, and then show it to the people around me, I Li Beiwei is a person who does great things."

As for now, my ideal is to make Jianlibei bigger, make it into an Oriental Coke, and let the government see, I am the owner of Jianlibei, and I am the one who changes the fate of the enterprise."

"You seem to care about other people's opinions," Cui Ning continued:

"Without the support of the government and the event marketing, what do you think is the difference between our company and brand and Coco, or how far is it from Coco?"

Li Beiwei nodded heavily:

"If you want to say that we Jianlibei, the biggest advantage is the magic water of the dragon country, with the genes and pride of the national brand, which is a brand recognized by national leaders and the pride of the Olympic Games that year.

As for the difference between what you said and Coke Coke, the first is time, they have been doing it for more than 100 years, so whether it is capital, experience, management team, or talent, I am still far from it.

As for not doing event marketing, it's not impossible, the role of advertising is obvious, and I can do more advertising.

How far is it from Coco-Cola? I can't answer this question, but what I'm telling you is that Co-Coke has always regarded us as its biggest competitor, which proves that we are getting closer and closer to them now, at least at home, we are not inferior to it."

"Then the difference between you and the government department, will it affect the development of the enterprise" Wan Xinglong will also be very concerned about this.

"How can there be no impact, this impact can be great, very big" Li Beiwei sighed, "This year's sales are not as good as the same period last year, the main reason is that I moved the company's headquarters to Lingzhou, and the Sishui government began to give all kinds of obstacles, you know, running a business in Longguo, industrial and commercial taxation, are our top superiors, and we can't afford to offend"

"The government doesn't want Jianlibei to fall, at least it didn't say that it wants to make joint ventures with foreign brands, which is also a good thing," Wan Xinglong said.

"That's the problem," Li Beiwei said, "All the leaders want the company to become bigger, and no one dares to bear the charge of failure, so everyone is cautious, the bigger the enterprise, the less bold the government departments, how to expect them to make the enterprise bigger??? so I moved to Lingzhou, just to get rid of their control"

"In the past few days, we went to the original factory of Tianfu Cola, as well as Lepepsi, and met Mr. He of Lepepsi" Cui Ning said, "I have an idea, it is not the final solution, but I believe that Mr. Li should be interested"