Chapter 0144: Brand Revenge The egg laid by the phoenix

After listening to Cui Ning's words, Li Beiwei and Wan Xinglong were both stunned and speechless for a long time.

"I really doubt how your brain grows," Wan Xinglong began.

Cui Ning said: "It's not innovation, it's just helping Tianfu Cola and a few other people who lost their jobs after being acquired, and there are a lot of workers there who need help, and then, by the way, hit Coke and Everything."

"But in doing so, it is destined to be a short-lived brand, and it is difficult to guarantee that it will go far" Li Beiwei is a business after all, and he knows how to operate the enterprise.

"I don't care how long this brand goes, but in the short term, it will definitely generate huge sales, and then it will also pose a certain threat to Coku Cola and Wanshi, which is actually a kind of protection for domestic brands, non-policy and non-positive protection," Cui Ning replied.

Li Beiwei knocked on the table and said, "Then I want to think about it, doing capital and doing business is not a way of thinking at all, it seems that knowing a master is really helpful for running a business."

Wan Xinglong also said, "Standing in the mountains to see the scenery and standing in the air to see the scenery is definitely different, each has its own fun."

Leaving Jianlibei Li Beiwei's office, Wan Xinglong still couldn't help but be curious:

"How did you come up with the idea of doing this? Do you think there's a good chance of success?"

"What is success? Competition is often about finding a new way, and the strategy that everyone thinks of is not clever," Cui Ning replied.

"When I was at Tianfu Cola, I thought about what to do for them, and I kept thinking about it along the way.

Seeing everyone's expectations for the future beverage market, my strategy has been formed, which is not the best strategy, but in the short term, it will definitely produce excellent results, at least ensure the livelihood of thousands of employees, this is a kind of success."

"Products, national self-confidence, advertising, superstars, plus the statement of domestic Coke, there should be a drama, and we will find a way together on the capital side" Wan Xinglong is also confident that "the key is to find a factory, or shell, and there can be no shadow of Tianfu Cola"

Cui Ning nodded, "It's not a problem, go back to Longdu and report to Mr. Jiang and Mr. Zhuge that they have good intentions in this line"

"It's also to support your entrepreneurship, speaking of which, Jiang Lao is really good to you," Wan Xinglong said.

"You guys are all good to me, I didn't have any friends when I was a child, and now I have a few good friends, and it's fate" Cui Ning thought for a while, "But there's not very good news, I should tell you"

"What's the news?"

Cui Ning said: "Li Beiwei and Mr. Li, the magnetic field of the body is very chaotic, and there is a precursor of serious illness, you better tell him, don't be overjoyed and angry, otherwise there will be endless harm."

"I'll try to tell you, but I don't know if he wants to participate in our Phoenix Nirvana plan, after all, this is his own son," Wanxing Long said.

"It's all fate, it's hard to ask for, compared to doing a good job in the enterprise, he should now take care of his body" Cui Ning said, "Everything else is outside the body"

When I returned to Longdu, the first thing I did was to report to my seniors.

And Jiang Lao, Mr. Zhuge , Ji Lao and other seniors, after listening to Cui Ning and Wan Xinglong's reports, they were also quite emotional.

"They are all crossing the river by feeling the stones, and they all have to pay tuition" Jiang Lao said, "In fact, the joint venture of Panda and the joint venture of Vitality 28 have also consulted me, and the major policies and directions at that time are all agreed with for the joint venture, and I also want to let our company go further, and now more than ten years have passed, proving that many things still have to rely on themselves"

"At that time, there was a saying that capitalism is not dead, everyone felt that that era had passed, but they didn't expect it to be more obvious in the shopping mall," the old man Ji Tianze also said, "Ziyu has also been busy with the family's business recently.

Recently, I have set a rule for the family, that is, do not cooperate with international capital, and must protect the national brand and national assets, otherwise one wrong step will be an abyss."

"To set up our own capital institutions, banks still need to focus on stability, private financial capital companies, and investment behaviors, to be prepared for the battle with international capital," Mr. Zhuge said, "This year's real estate market will be liberalized, which is what the second chief recently communicated with me privately."

Then the purpose of the country's advance and people's retreat is to accumulate funds and accumulate national strength, and there must be no problems at the level of national capital.

Although many companies do not necessarily understand, from the perspective of the country, this is what we must do, and it is also the foundation of the country."

Cui Ning nodded, "I can understand, this is right, the national team and the market team must have a far-sighted mind." However, an important problem was also identified this time.

In the office of LePesiCo, I met a man named Paul, a senior consultant at the world's most well-known consulting firm, McKenkin.

If my sense is correct, they are not just consultants, but they also have a special ability to influence others, such as entrepreneurs, with their aura and magnetic field. ”

Several old people looked at each other, and Jiang Lao said, "Is he a heart pass?" or is it something else?"

Cui Ning shook his head, "It shouldn't be able to reach the realm of being able to perceive the psychology of others, but I am very sensitive to energy, I can feel the energy on Paul's body, and it has been emitting at Mr. He, which is more like a high-frequency platform set up privately, and influencing He Boquan through this kind of emission."

"In this way, many entrepreneurs, in fact, will be affected not only professionally, but also psychologically and physically, and then become tools of international companies, is that what it means?" Mr. Zhuge also asked.

"But Mr. He is also very strong, not a person who is easily influenced" Cui Ning said, "but over time, it will definitely be affected, I doubt that all the previous entrepreneurs have also been affected in this way, and then after the joint venture, the changes in the enterprise are so obvious"

Jiang Lao thought for a while, "Most entrepreneurs are not supernatural people, and they don't understand this, so it's very troublesome to understand." The point is that for some of the entrepreneurs that we want to focus on protecting, are there any preventive measures?"

Cui Ning secretly asked Xiaolong, "Get up, work, I'm sure you've heard it, do you have a good way?"

The little dragon symbolically stretched his waist in Cui Ning's body, and said, "It's easy to say, as long as your blood is transfused to them, it will form a strong energy protection for them, and they will no longer be affected by external frequencies."

"That's it, if there are hundreds of entrepreneurs," Cui Ning was a little helpless, "Is there no other way?"

"It's a little simpler, it's to drop your blood on some items, which is the so-called amulet" Xiaolong said, "Just like the Guanyin statue on your body, I feel that there is a huge amount of energy in it"

"Can you feel the energy of the Guanyin statue?" Cui Ning asked, "Tell me, what does that feel like?"

"I can't tell, it's just a huge amount of energy, just like your blood, it's not ordinary."

Cui Ning knew that now was not the time to discuss that, so he quickly broke off the private chat with Xiaolong, and said to Mr. Zhuge and Jiang Lao:

"You can make a batch of amulets and give them to some entrepreneurs, but if there are a lot of them, you may have to make them in batches"

Jiang Lao nodded, "I understand what you mean, and then you also said that there is a Phoenix Nirvana plan, what do you mean?"

Cui Ning briefly talked about his Phoenix Nirvana plan.

In fact, the premise of the plan is the demand power of the Dragon Country market and how to make a popular product.

FMCG products are different from home appliances and high-tech industries, the important thing is that the quality is qualified, the taste is unique, and there is enough influence. In addition, the so-called beer flavor and cola recipe are actually just stories.

Therefore, according to Cui Ning's idea, in the short term, it is not a problem to manufacture a new cola product, the formula and the factory, the main thing is that it is better to place the factory near Yucheng and Lingzhou to solve part of the employment problem, and then by the way, the pension problem of some old workers in the acquired factory is also solved.

The premise of all this is to quickly open up the situation, make money, and then divide the money.

There is another important reason, that is, the side attack on Kaku Cola and Wanshi Cola is equivalent to attracting heavy firepower, so that Liangle regards this brand as an important opponent, reduces the pressure on other national brands, and also gives them time and space for development.

"This is equivalent to fighting a battle, guerrilla warfare plus street fighting, and the general mobilization of the sea, land and air, is it not a simple war, are you sure?" Jiang Lao asked.

"Since it is a campaign, it is good to do it well in the short term, this product is likely not to be a long-term product, two or three years, three or five years can be, in this way, other brands have more development opportunities for a few years, the most fundamental guarantee, we will not lose" Cui Ning said:

"It's best to use an old factory, FMCG products have no worries such as service, and there is no need for anything before and after, products, superstars, national brand flags, advertisements on Longguo TV, plus the original talents of some companies such as Tianfu Cola, they all have a heart of revenge, enough"

A few seniors hehe, "Cui Ning, this is not like your character"

"I've always had a character that is indisputable, isn't it?" Cui Ning is also a joy "It's really not, I don't have a temper in life, but I am very ruthless in the shopping mall, when I was in Hailan, many competing brands hated me and were helpless against me"

Mr. Zhuge said: "But this idea is really interesting, we have always thought that in the face of competition, that is, to be a brand, or even to be a big enterprise, a century-old brand, ignoring that guerrilla warfare is also one of the best tactics"

"So, not only in the FMCG beverage industry, but also in other industries, such as the cosmetics industry, in fact, I have similar ideas, no matter how powerful Jiebao is, when we decide to do short-term products and advertising bombardment products, with dozens or even hundreds of brands to surround them, maybe which brand will succeed, this is also the tactic of the great leader," Cui Ning said.

Jiang Lao nodded vigorously, "It makes sense, then I support you, the factory and the policy, I and a few seniors will help you, strategy, advertising, publicity, this is still your specialty"

"Well, I've already thought about it, the name of the product is Phoenix Cola, which means Phoenix Nirvana" Cui Ning said:

"Spokesperson, choose Long Chen, the superstar of Hong Kong Island, and the spokesperson of our Dragon Kingdom Kung Fu. The advertising slogan is also simple, Phoenix Cola, everyone is happy.

However, we still need to have high-level support, and our external advertising will be very high, but after all, it is for the pension of workers, so it seems that hundreds of millions of advertising fees will be symbolically charged at that time, and the rest will be given to the original Tianfu Cola and workers in several factories, which is a little privilege I requested. ”

"Simple is the most powerful, and a few of our old guys will handle the things supported by the high-level" The old man Ji Tianze said: "Xiao Cui, I will arrange for our family to make some changes according to your ideas." The older the family, the more they want everything to be long-lasting, but after listening to your words, I suddenly have some other thoughts, you say, did you also use some magnetic field energy on me?"

While Cui Ning was slightly embarrassed, several old men laughed.