Sending off several CEOs, as soon as Cui Ning returned to the company, Cui Ning received a call from Li Yao, assistant to the chairman of Hailan Yu Jinlong.

"Congratulations to Mr. Cui" Li Yao's voice was very sweet, "This time dozens of companies proposed, your company's total score is the first, and it was given by Chairman Yu himself"

"Thank you Li Yao for telling me, how to arrange the next step?"

"Chairman Yu asked you to come over again, saying that he had something to talk to you face-to-face"

"When?"

"Just these two days, tomorrow and the day after tomorrow, you buy a ticket and tell me, and then I will tell Chairman Yu that he will wait for you in the office"

"Okay, I'll call you in half an hour"

"Yu Dong, I'm coming" On the afternoon of the next day, Cui Ning knocked on the door of Chairman Yu Jinlong's office.

"Xiao Cui, I should call you Mr. Cui now" Yu Jinlong put down a book, "Sit down, let you come over this time, one is the plan and cooperation, and there are some things to talk to you about"

"Yu Dong, just say it"

"Xiao Li, you don't have to be busy, close the door, if you have anything to look for me, come back in two hours"

"Okay, Yu Dong"

Waiting for Li Yao to go out and close the door, Yu Jinlong sighed:

"In this proposal, I found a lot of problems, many problems, from the inside, the indifference of management and employees, slackness, and formalism, of course, including the king of each other, which is not the main thing.

The main thing is that Jiang Lao came a few days ago, told me some things, including the capital of Western society, and the affairs of certain forces, and then told me to run the company well, and absolutely not let the international company achieve absolute control, I feel that the responsibility is very heavy. ”

"When I was the director of this factory, I was just to do something, when I was as young as you, I thought that I could not owe wages to workers, and I got government support, and I had a little money, including the introduction of foreign capital, cooperation, and the production of the first four-star refrigerator in China, and the workers not only had wages, but also bonuses.

But at that time, the quality of workers was also very average, I remember that the first rule of the factory I formulated at that time was that it was not allowed to urinate in the workshop, and now I think about it like telling a story, more than ten years have passed in the blink of an eye. ”

"Let's go over the past, not to mention, now Hailan is not only a company I manage, it has really become a banner and a symbol, so I am mentally prepared to do it well and let him bear greater responsibilities.

According to several companies, this time I invited the most powerful companies in the country, international companies, domestic companies, masters, and several small companies with great execution, and finally I gave you the highest rating.

One is because you know Hailan best, have feelings for Hailan, and will definitely serve Hailan with your heart, of course, there is your plan and way of thinking, I recognize, compared to other companies, you are more specific about how to do it, rather than advertising, celebrities and promotions, or major surgery brand*"

"As for the Rothschild Family Fund that Jiang Lao told me, we have also reached an agreement, and I will contact people from their family recently, including cooperation, but it must not be a joint stock cooperation, but to build factories in other countries together, and even acquire home appliance brands in other countries. Since they have their goals and funds, cooperation is still necessary, but we have a good grasp of the principles, and it is never a problem to use each other."

"There is another company in this proposal, I give a score similar to yours, their company is not big, but they have made three sets of plans, only one set of talks on the spot, and the others have emailed me, I have looked at it carefully, and I have done it very seriously, and it is also the boss who writes the plan himself, is a very thoughtful person, and has a very deep understanding of the brand.

The three sets of plans involve hundreds of data, including going to the supermarket store to do research, and then splitting the brand into more than a dozen dimensions, using data to study and summarize, which our group has not done, so I also want to cooperate with them."

"So you mean that the two of us are working on this project together, is that what you mean?"

"No, the group only cooperates with you and signs a contract with you," Chairman Yu smiled.

"What about the company that came up with three plans?"

"They are very serious about doing things, but the company is very small, the strength is limited, and then they have not served big brands before, including this time I also heard that I am personally responsible for this bidding, so I mustered up the courage to participate in this bidding, they are also in Longdu, this time there are two people, the boss and a planner, the plan is still written by the boss himself, so I have an idea, and it is also the reason why I invite you to come to us to talk face-to-face"

"You say"

"You come to buy and hold this company, except for you and me, Jiang Lao, don't let anyone know, you inject capital to acquire this company, achieve absolute control, and then I will give this company hundreds of millions of advertising fees every year.

Because the execution of the advertising business is relatively small, and then the profit is basically transparent, the key is to have a few people to communicate, dock and media monitoring, including accounting transactions, on the surface this company must have nothing to do with you, but you must achieve more than 90% control"

"Then the boss of the other party should have an idea, right?" Cui Ning asked.

"There will definitely be, so, you take my signing and authorization to negotiate, only if you have absolute control, their company can get this project, for a small company, this should be negotiable, depending on your level hahaha.

If he really can't agree, I'll give you the business and leave it to you, and I'll rest assured. This is also Jiang Lao's arrangement. ”

Cui Ning said: "Then I have to find out about this company, the company's information, you have to give it to me"

Yu Jinlong nodded: "I have all the information ready, because the group told him that he was going to visit his company, and he told us the actual office address of the company, and said that it is a very small company, but it is close to the university, and there are many media students who can participate in projects and research together."

This boss is quite pragmatic. But when you talk to him, you must remember that your agreement in accordance with the law must be strictly confidential, and there should be no trace of you in terms of industrial and commercial taxation, including that their company must no longer have access to any other capital, and this company is equivalent to your shadow company."

"This is all Jiang Lao's arrangement, right?"

"Yes, hahaha, this is what Jiang Lao ordered, he also has shadow shares in our group, as far as I know, Jiang Lao has shadow shares in many companies in China, Jiang Lao should be one of the richest people in China, his wealth is beyond the imagination of ordinary people, and then you have to control more wealth, this is Jiang Lao's arrangement"

"Does Elder Jiang have any other instructions?"

"He said that the professional things will be handed over to you, and he and I are not as professional as you at the professional level, but we fully support you in the project to start your business"

"Thank you Yu Dong" Cui Ning sincerely expressed his gratitude, "how much is the brand's cooperation agreement this year?

"The board of directors has been held before the bidding for this project, so the project cost has basically been determined, and the brand building and promotion, including some design, the image of the industry and trade company, and some training costs, are about 10 million per year, and they can be signed this afternoon.

And then it's about trying to get the advertising done as soon as possible, and then let them come here and sign the contract for the advertising agency."

Yu Jinlong stood up, took two steps in the office, and looked at the sea outside the window, "Hundreds of millions of advertising dollars, I don't know how many people's interests have been moved."

"This is for sure, I guess many people hate you, this proposal, I see that Minister Zhang Yang is gone, it should be retired" Cui Ning also stood up, standing side by side with Yu Jinlong in the office and looking at the sea:

"Jiang Lao should have told you about office feng shui."

He said that "Yu Jinlong looked into the distance", but he wouldn't say much, and then told me not to believe too much in the so-called feng shui physiognomy and the like, let alone be obsessed with these academics, because these things are too mysterious, and there is no end to life, and the unknown is frightening, but it is more man-made.

Zhang Yang and some entrepreneurial veterans have all withdrawn from the front line this year. Basically no longer participate in management.

By the way, Jiang Lao said that he is a master in feng shui physiognomy, you tell me about the feng shui of this place"

"Jiang Lao didn't say much, he must have helped you take a good look at Feng Shui, and he must have told you that something important must not be moved. After getting Yu Jinlong's nod, Cui Ning continued:

"There is a reason why Jiang Lao said that things are man-made, and he studies feng shui without letting the public superstitious about feng shui, because this field is very difficult to master, and it is easy to learn crookedly.

Another reason is that the laws and changes between heaven, earth and man are completely different from those of thousands of years ago, and many of the current physiognomy and feng shui gossip are still based on some algorithms in the Tang and Song dynasties. It's like doing a brand and a business, or according to the practice of more than ten years ago, if it doesn't change according to the changes of the times, it will definitely lose everything."

"According to what you say, if you master the laws of heaven, earth and man in this era, wouldn't it be the contemporary Zhuge Liang?"

"That's the truth, but it's difficult" Cui Ning looked around Jin Long's office:

"In fact, looking at feng shui in the office and at home, the easiest way is to absolutely relax, and then sleep in the room for a few nights, feel comfortable, that is, this place is suitable for you, and if you feel uncomfortable, this feng shui is not suitable for you.

The difficulty is that many people can't relax, fall asleep with their hearts, or sleep with nightmares, which is not allowed, and then, they don't know the reason for sleeping uncomfortable."

"Longguo culture is broad and profound" Yu Jinlong sighed, "Xiao Cui, the matter of the Hailan brand will be handed over to you, especially to inject some new brand flavor into the Hailan, and even I still think, when your company becomes bigger, it has greater influence in the industry, we are not only a cooperation agreement, you can be a part-time consultant of the group, including the feng shui of the branch or something, you can go to see, but this is not in a hurry, you just started a business, first do a good job of the company, cooperation is a long-term thing."