Also in Wan Xinglong's reception room, President Hao Yun, who saw off Komsa Mobile, Cui Ning, Wan Xinglong, who was drinking tea, and Chairman Xu Li of Boda Mobile met with him.

"Mr. Cui, hello" Chairman Xu Li probably knows some of Cui Ning's background and some previous work experience, and he seems very humble and polite.

"You're welcome, Mr. Xu, just call me Cui Ning" Cui Ning drank tea to moisten his throat, "I want to ask a question, who has the bigger sales between you and Koca? I have read too many reports, but I have not found an accurate answer"

"It's not easy to answer this question," Xu Li thought for a while:

"The data of many markets is also inaccurate, because the channel presses a lot of goods, but last year our Boda 818 was listed until now, and now this machine has sold more than 600,000 units, which is the standard domestic mobile phone sales champion, this number is relatively accurate, and it is also incomparable with Koca.

But Komsa has his advantage, that is, it is a few months earlier than us, so it has always regarded itself as the first domestic mobile phone, plus the spokesperson and advertising are also fiercer than us, so the two companies have their own advantages."

Cui Ning said: "Oh, like this, have you ever thought about celebrity endorsements and some measures to increase advertising?"

"These are all musts," Xu Li clenched his fists:

"But at the moment our sales volume and the trend of our flagship product 818 is very good, and we have completed the perfect first step of the enterprise from the perspective of the market and profits.

So for the time being, the spokesperson's strategy will be put on the new product launch, and the spokesperson will definitely be used this year or next year, Mr. Cui, you can also give some advice.

Then, advertising and spokesperson are one, but according to the profit and actual situation, it is not necessarily that the more advertising, the more, in fact, the advertising cost of many enterprises is wasted.

I'm not a major, but after all, I still understand the truth when I do business, so the time period, strategy and advertising slogan must be well crafted. We also hope to cooperate with Mr. Cui, after all, you have been in charge of the Hailan brand for so many years, and it will definitely give us some inspiration."

Hailan is also ready to make mobile phones, but it has not yet been listed" Cui Ning Xiaoxiao "brand and sales must have something to do with it, but it can't be empty talk about the brand, if the brand is an individual, his behavior, cultivation, wisdom, aura and contacts are all part of the brand, so the brand is still very specific. ”

For example, in the mobile phone industry, first of all, it must be fashionable, and the texture must not be worse than Motorola and Nokia, which is the same as people's wearing temperament. Then, the internal function and technology research and development are very important, I don't know how much Mr. Xu has invested in technology, we can't compare funds with international giants, so we must have some characteristics of our own.

I am a brand, a research brand, although I am a cultural consulting company, I can be regarded as a service provider, but in any case, I must objectively analyze the problem, and then do a good job of consultant and doctor for the enterprise.

As far as the current domestic mobile phone market is concerned, I think the opportunity is very large, but the risk is also very large, once a star product mistakes or the market does not buy it, the company is likely to face huge risks, this is one of them, so the paradox of star products also exists.

Second, the advent of the spring of domestic mobile phones means that more companies have entered this field, and the most accustomed practice of domestic companies is price wars, including many companies known as price butchers, they will definitely pull down the average profit of the industry, but it will also greatly damage the brand reputation of domestic mobile phones.

Because the price means that the quality and service are reduced, the mobile phone market is still not the same as home appliances, home appliances have been around for more than 100 years, the degree of standardization is higher, and the basic quality level is relatively high. However, mobile phones belong to precision components, whether it is technology, accessories or services, as well as cooperation with the post and telecommunications department, it is a large system project, and there must be sufficient funds and risk resistance.

Third, mobile phones currently have high requirements for channels, and channel construction is not a day's work, the most terrible thing is a mobile phone * store has dozens of brands, which belong to the alternative brand.

The conditions for Boda to build their own brand * store are not ripe, so we must take into account that the middleman has enough profits, and the influence of the brand is strong enough, including the appearance design of the mobile phone, it must be eye-catching."

Cui Ning paused, "I won't summarize much, hehe, it's an exchange, but the mobile phone market will be a sunrise market in the next few years, that's for sure." ”

"Yes, many home appliance companies also want to make mobile phones, and a look at South Korea's R&D expenses and data, as well as the number of patents of Motorola, scares themselves out.

We started as a pager and achieved the absolute first place in domestic brands, with annual sales reaching tens of millions of units.

But the paging market will soon pass, whether it is experts and remarks or the actual situation, the function of the mobile phone will fully replace the paging, so we transform into a mobile phone, our biggest advantage is the quality control, we all know that the mobile phone is afraid of breaking, the maintenance cost is currently very high in China, and we Boda in addition to doing paging, but also to some key components of the fighter to do research and development and parts processing, this is our advantage"

"Fighter ???" Cui Ning repeated this sentence very seriously, "This is likely to be a selling point, but it takes a lot of effort to convert it into brand language"

"Mr. Cui, that's your major, I'm only responsible for delivering the information of objective facts" Xu Li also smiled, "In addition, we are also optimistic about another market"

"Which market?"

"According to the theory of the Three Worlds of the Great Leader, our Dragon Kingdom has become the second world from the third world, and will definitely become the leader of the first world in the future.

But at present, as the backbone of the second world, the right to speak is becoming more and more important, so now the dragon country has to help the third world.

We are thinking about doing export markets, mobile phone communication is a world trend, like Europe and Meizhou is not our direction, but the African market, as well as other countries in Asia, we Boda has been negotiating, at present, their market is in a blank period, there is a great opportunity, so we are ready to do some testing in the international market"

"Including building factories abroad?" Wan Xinglong asked.

"That's the next step, it should be and it must be" Xu Li pondered for a moment:

"At present, we want to make fist products, at least two products with more than one million units a year, and then accumulate funds, expand production, and then do the export next year, I want to hand over the work of TV commercials and spokespersons directly to you, Mr. Cui"

"Mr. Xu, you are really fast-talking, this is the second time we have met" Cui Ning was also a little surprised.

"The official meeting was the second time. After the end of the entrepreneur forum, there was not much exchange" Xu Li smiled:

"Actually, I saw you when I was in Lingnan, but you didn't pay attention, and one of your employees is my nephew, so I know a little about you, and then before I met you, in addition to Mr. Wan, someone had already revealed some of your information to me.

Of course, I have recently met a few masters in Longdu, and they spent an hour telling me about previous cases, talking about the sky, and then the answer is to advertise on the national TV station of Longguo, preferably prime time, and then the celebrity spokesperson, and the delivery efforts should be large, I think the level of the master is very high, but the actual content is very empty, it can be said to be very empty.

Any employee with a monthly salary of 2,000 yuan knows the truth, and then packages it out and sells it to the company, which is the sadness of Longguo Enterprise. Of course, I also looked at the cases of masters, and their customers are basically daily chemical or repeat consumption products, or high-profit products.

The effect of advertising bombardment is more obvious, and the overall solution other than advertising, it can be said that there is no at all, how can I cooperate with them??? it's just a joke"

Wan Xinglong smiled, "Then Mr. Xu, what kind of company do you think is worth cooperating?"

"What companies want to solve, there must be sales problems, that's for sure," Xu Li said.

"But in addition to sales, it is required that the cooperative company must have thought and depth, not just take cases to fool the enterprise, and must have a deep understanding of the industry.

This deep understanding may not necessarily come from the perspective of the mobile phone industry, but may also come from consumers, market research, and from a certain group of people, or from the understanding of the media, which are all urgent needs of enterprises.

In addition, as a partner company, I ask the partner company to experience the product, not only to experience our products, but also to experience the products of Motorola and Nokia, and to really analyze the problem from the perspective of experience, including understanding the shortcomings of our products, rather than talking on paper.

In addition, we prefer that the partner company speaks with data, rather than taking previous cases, data is the most intuitive and the most vigorous, and many times the basis for decision-making is data plus experience.

Another point is that we are actually still a small company, very small, and just starting out, so at the beginning of the cooperation, the purpose of everyone is to make the company bigger, not a one-shot deal."

Cui Ning nodded, "Actually, many times, the law is the same, to say data and experience, the simplest thing is that we have a small chance in the first-tier cities, but once we get to the county and the countryside, with the advertising of the TV station, we are also a first-line brand, or have a first-line brand appearance, and the market share of rural mobile phones is less than 1%, the countryside surrounds the city, even if in the next few years, only one in ten people use mobile phones, then our market opportunity is still 90%"

Xu Li thought for a while, "Actually, at this stage, we know that we are not the opponent of international brands, and there are not many opportunities in first-tier cities, but for taking the rural route, we are worried about the future, making our brand low-end, and we will no longer be able to become a high-end brand in the future."

Cui Ning shook his head, "low-end and high-end is not a momentary effort, enterprises must first develop, first to occupy the market, the changes in the mobile phone market, beyond the imagination of each of us, three years, five years, ten years, maybe everything has changed, the iteration of technology, including the needs of users, are changing with each passing day, so I suggest that the first plan a year of battle, as for the future, as long as there are good products, the product is the best brand."