Chapter 255: Copyright Auction (2)
"I'll just say that, Boss Bai, you see that the thunder and thunder of Xinda Company over there have arrived, today's copyright auction, I don't think it will be calm, if Boss Bai doesn't mind, we will sit together for a while, maybe our brothers will have a chance to cooperate for a while." Song Xiaotian said to Bai Shangde in the direction of Nunu to the left.
Although there is a gap between the volume of Shangku Entertainment and Xiaotian Entertainment, in the eyes of industry giants, they are actually small fish and shrimp, and Xinda Company acts as an agent for various copyright sales of seven or eight billion yuan a year, which is a real industry giant.
As the boss of the company, Lei Mingtian will not easily move, and coming here today basically shows the attitude of Xinda Company, which is determined to win the copyright of "Infernal Affairs".
Although Song Xiaotian has his own bottom line in his heart, admitting defeat before fighting is not his style of doing things, although Shangku Entertainment usually competes with each other, but in the face of big opportunities, everyone might as well cooperate.
The fat of "Infernal Affairs" is not easy to eat, and it is not easy to eat alone.
"Okay, no problem!" Bai Shangde was rare and decisive this time, there were really a lot of familiar faces on the scene, not only the Xinda Company that Song Xiaotian just pointed out, Bai Shangde also saw another industry giant, Gu Shenghai of the new route also arrived.
This is another giant in the industry of the same scale as Xinda.
And unlike Lei Mingtian, a professional manager dispatched by Xinda Company, Gu Shenghai on the side of the new route is a big boss who is dictatorial. It can be seen that the new route is more important than that of Xinda Company.
The fat of "Infernal Affairs" has attracted a lot of giant crocodiles.
At ten o'clock, the auction started on time.
Auction host Li Zhiguo saw that the auction scene was so lively, and his heart was even more enthusiastic, although today's auction is much smaller than this kind of auction in the antique world, but in the copyright auction, today may be the most eye-catching one this year.
As the hottest movie nowadays, today's copyright battle will certainly not be simple.
As a gold medal auctioneer of the company, what Li Zhiguo enjoys most is to arouse the desire of bidders and sell something at an unexpected good price.
"Good morning, ladies and gentlemen!
Welcome to the "Infernal Affairs" mainland video products copyright auction, I am Li Zhiguo, auctioneer of Guardian Auction House, I believe that friends are already very clear, as of today, "Infernal Affairs" in the mainland box office revenue has exceeded 190 million, creating a new record for our Chinese films in the mainland box office. ”
"What's even more rare is that this new record will continue to be refreshed, according to the most conservative estimates of industry experts, the mainland box office performance of "Infernal Affairs" will at least exceed 200 million yuan.
During the same period, the box office of Xiangjiang has exceeded 59 million Hong Kong dollars, and the box office of Baodao has also exceeded 40 million Hong Kong dollars. Aside from the North American market, "Infernal Affairs" has far surpassed the excellent work "Crouching Tiger, Hidden Dragon" at the box office in the Chinese-speaking circle......"
Li Zhiguo praised the auction items for several minutes before returning to the topic.
"Below, our auction officially began, the starting price of the copyright of "Infernal Affairs" mainland video products is 5 million yuan, and the price increase is not less than 10,000 yuan each time, of course, the bidder can directly quote a higher price after raising the card, and we need to remind everyone that if the purchase procedures are not fulfilled after the card is raised or the quotation is not performed, we will investigate the legal responsibility of the bidder in accordance with the regulations, and confiscate the bidder's deposit.
Now, the bidding is on! This is the copyright of the hottest movie of the year, and if you miss today, you may have to wait years for such a good work to appear!"
With Li Zhiguo's passionate words, at the beginning of the bidding, there was a sign in the venue, obviously, the high price of 5 million did not scare the bidders in the venue at all.
"8 million!" Song Xiaotian raised the card and shouted loudly, suddenly raising the starting price to a new height of 8 million.
Ma Dan, 500,000 a play, you raised it so big all of a sudden, who to scare, 8 million This is the copyright fee, how many butterflies do you have to sell to earn it back, don't you have any points in your heart...
However, this is really Song Xiaotian's strategy, in this situation, only with a high-pressure attitude that is determined to win, after scaring off a group of competitors who are fishing in troubled waters, can we just face off the two opponents of Xinda Company and Xinrou.
Looking at the scene of Xinda Company's Lei Mingtian and the new route Gu Shenghai, their eyes did not squint now.
"No. 11 raised a sign and offered 8 million! This gentleman really has a vision, with the current popularity of "Infernal Affairs", it is really possible to make money lying down, 8 million, is there a higher offer? 8 million for the first time," Li Zhiguo deliberately shortened the timer, creating an urgent atmosphere on the scene to pressure others to bid quickly.
The most difficult part of the auction is to create a suitable competitive atmosphere, and only after mobilizing the emotions of competitors will it drive the desire of others to compete.
Sure enough, as soon as Li Zhiguo's countdown words fell, someone immediately raised a card!
No. 15 raised 8.5 million!
Just surpassed Song Xiaotian.
"Boss Bai, what do you think in your heart?" Seeing that someone was fighting, Song Xiaotian felt that his family might not be able to eat today.
Bai Shangde next to him had already been scared away by 8 million, and at this price, the collaborators he found couldn't afford such a big risk.
"Old Song, let's be honest, my ability is limited, at most 400 top heavens, although the prospects of this movie are promising, but according to my estimates, 200 million box office, a valuation of 10 million may be the limit.
Under normal circumstances, the sales of image products can sell 10% of the box office, which is rare, 78% is good, we always want to make a little money when we take it down, 10 million is almost the limit is more reasonable, and the remaining millions are hard work. ”
Bai Shangde has extinguished the heart of independent competition, looking at the current situation, 10 million may not be able to win, more than this number Bai Shangde feels that the risk is too great.
"Boss Bai, you are still a little conservative at 10 million, I think this film is to estimate the prospect according to the 10% box office you just said, of course, considering the unpredictable risks, we will look at it at a discount of 8%, 8% is a relatively reasonable number.
That is to say, under this number, there should be room for profit, so to speak, I originally prepared eight million Bo, but now looking at this number is obviously not good, if Boss Bai can trust me, let's join forces, with 12 million as the limit, I account for eight million, how about you account for four million?"
Song Xiaotian: This is really out of the way.
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