Chapter 237: Vicious Battlefield

And this road in the Age of Miracles, even if you really want to compare, the initial development is even inferior to EA, just looking at the output of the game, you can see it.

In less than three months, EA has made six games and one best-seller, which is something that few companies can achieve!

The existence of EA is like a fish in the throat, if you don't pay attention to it, then the trouble it will bring is not a little bit!

Just then, a phone rang.

"Hey?" Li Fangcheng took it casually.

"Mr. Li!!Oh no! Sega's MD has dropped the price!!And as soon as it drops, it has been reduced to $158, a whole $41 less!" On the phone, it was Tang Zekaiyan's anxious voice.

"Price reduction?" Li Fangcheng frowned!

What do you want to do?

Are you ready to fight to the end in spite of everything? There's no reason for that!

Not to mention that Li Fangcheng is not afraid of Sega's money-consuming tactics at all, and as far as MD itself is concerned, even if the price is reduced, but at the highest level of 4.3 stars in the game, even if it is cheaper, it is difficult to win the love of players, and it is almost no rational behavior to do so!

Li Fangcheng's eyebrows are furrowed!

There must be something going on that he doesn't know, and it's impossible for Sega to go crazy like this.

This is not profitable for the host, especially MD, don't look at the previous price of $199, but in fact, it can only be said that it is not much to lose.

But now it's still lowering the price? And it's a full $41 down!

This is almost desperate! In this way, even if the player buys the game cartridge of the core lineup, for Sega, it is sure that it will still lose money!

And the price war, if it is said to fight a price war, Li Fangcheng of course has nothing to do.

The price war can be said to be the most disgusting and helpless of all commercial competition methods!

As long as you have the confidence to compete with huge losses at all costs, and completely ignore the financial deficit, then no one can do anything about this company.

This is like the online car-hailing war in China in the future, the sharing economy and so on!

However, there is a premise for this, that is, it is necessary to be evenly matched, so that it has obvious meaning to burn money, otherwise it is just a waste.

Li Fangcheng shook his head, shook off some cranky thoughts, and calmly said into the phone: "Sega MD price reduction, this is a loss of his own brand, but I always feel that it is not that simple, you continue to observe first, what else is there ...... on the Japanese side?"

"What's the matter that can't wait, I didn't see it on the phone?"

As soon as he said this, there was a small noise on the phone.

It seems that someone is talking about something, although Li Fangcheng is very confused, but he doesn't say anything, he can feel it, as if something is happening again.

"What??? message is confirmed??"

"What just happened?"

"I see. ”

The sound of a closed door sounded, and it could be felt that Tang Zekaiyan's voice was already full of anxiety.

What the hell is going on here?

Li Fangcheng was confused, could there be anything more important than MD's price reduction?

Mr. Li ...... No...... Oh no......" Tang Zekaiyan, for the first time in his speech to Li Fangcheng, there was such an uneasy tone, and he could obviously feel that the anxious mood in the tone was constantly spreading!

This situation is really weird!!

"Kaiyan, what happened?" Li Fangcheng's tone was also solemn, if it wasn't for a big event, Tang Ze Kaiyan wouldn't have such a reaction!

"Nintendo...... Nintendo ...... Shot......" Tang Zekaiyan's snort was also a little heavier, and he could even hear the trembling breathing across the phone!

Li Fangcheng ...... with a hint of abruptness

The emperor of the console, Nintendo......

This Nintendo, who has been the emperor of the First Age of the console for six years......

This Yamauchi Pu, who has taken the world by storm and set off a video game frenzy......

At this moment, it's time to shoot!!

Li Fangcheng's heart is also a little complicated......

After six years of layout and six years of operation, Nintendo has won countless net profits.

The sales of FC hosts, there are already 20 million units in Mi alone, and the sales in Japan are even more terrifying, almost every 3 Japanese people, of which 1 bought FC.

As of now, FC has sold 50 million units worldwide, accounting for 90% of the market share of the entire game market.

Don't look at Sega's efforts for so long, but in fact, Sega's sales in Japan over the years have not exceeded 1 million units.

Sega MD's price cut, to be honest, Li Fangcheng is not even very worried, and Sega's weakness in the console field is not enough to fear.

If Sega's MD is given a good year, then Sega's console market will also steal 30% of the number of FCs, so as to ...... Sega MD will also become another Big Mac......

And, as long as Nintendo doesn't make a console for a day...... Sega will grow every day!

But Sega is now being held back by herself......

MD is inevitably impossible to reach the glory of history again......

But Nintendo's FC shot, such an impact is too big!!

Taking a deep breath, since the worst has appeared, it is useless to feel sorry for himself at the moment, Li Fangcheng asked calmly: "Nintendo...... What did you do......"

"Nintendo's FC price cut...... Now it's priced at $69...... The game cartridge is 9% off every two boxes, 88% off for 3 boxes, 85% off for 4 boxes, and 80% off for 5 boxes...... "The more Tang Ze Kaiyan said, the quieter he became......

Rumble!!

Li Fangcheng is like five thunders!!

The whole scalp is numb!!

Such a strategy is not clever, in the final analysis, it is still a price war.

However, the difference between Sega's price war and Nintendo's price war is really big!!

For example, does a 20% discount on KFC pizza have the same impact as a 20% discount on McCann Chicken pizza?

Price war is almost the most brutal and powerful way in market competition!

However, now that this trick is used, it is still Nintendo!!

Li Fangcheng can already predict how many players who originally didn't have enough money, or even a few players, when they heard the price reduction, they didn't even have to think about it for the first time, and went directly to buy one!!

This kind of method is almost a dead end in the age of miracles!!

When faced with the industry boss desperately trying to squeeze an emerging company at all costs, there is no doubt that it is fatal!!

"I see...... Don't give any response from the media...... I'll figure out a way, this matter can be solved!" Li Fangcheng first reassured Tang Zekaiyan.

"That'...... Are we going to reduce the price?" Tang Zekaiyan asked hesitantly: "I'm afraid...... We just started the promotion, and a lot of players don't even know what it's all about..."

"No, we don't cut the price!!" Li Fangcheng said categorically, this time the answer was extremely simple!!

(End of chapter)