After eating, Qin Junye really took Bai Shiyao to the mall, and the two went straight to the destination that Qin Junye said. At first, Bai Shiyao was worried that his swaggering appearance would definitely be recognized by passers-by, and then he would be in a hurry to sign autographs, causing a riot.

As a result, when she arrived at the place, she realized that the mall was a very private high-end club, and the people who came here to buy were all public figures with heads and faces, so she didn't have to worry about being recognized at all.

The mall is tightly controlled, and ordinary people cannot enter at all. If it weren't for Qin Junye, I was afraid that the security guards at the door would throw Bai Shiyao out as soon as possible.

Following Qin Junye's aimless walk, Bai Shiyao listened to whatever he said. A dazzling array of goods were placed on the shelves, and Bai Shiyao looked a little absent-minded.

"These are all new products of the season, there are all types, like the brand here, only the concept, if there is a need, it has to be booked a quarter in advance, tailor-made, unique. Qin Junye introduced her one by one, "Like the makeup here, I have made a custom with Bulgari for a few years, limited to fifty sets, and I was robbed crazy." Some people don't even know that in addition to such customizations, it is not something that money can buy. ”

With Qin Junye's introduction, Bai Shiyao reacted a little. The reason why he brought himself to such a niche place and showed her such a niche and luxury brand was to make her familiar with the ways of playing these luxury brands. Just as Monell is also an internationally renowned brand, it has a wide audience in the mid-to-high-end market, but it also has its own place at the top of the higher-end pyramid.

"These things that money can't buy...... How to sell it?" Bai Shiyao had never touched these before, and couldn't help but have questions.

"You know, there's a price!"

In a word, Bai Shiyao understood. Sometimes luxury goods do not represent much value in themselves, or even practicality at all. But in the hand, it is a status symbol.

Therefore, the kind of co-branded custom models that are limited to only 50 sets have long been booked in advance at a price higher than the market, and even for these status symbols, the rich will compete for them.

"What about the price, if it's too high, will anyone pay?"

"It depends on the specific situation of the product and the popularity of the brand. If Yves Saint Laurent and Chanel were to come up with a lipstick of the same color at the same price, which would you choose?"

Bai Shiyao fell into deep thought, her brows wrinkled together.

"It's hard to choose......"

"And what if Chanel and Mecco?"

"Chanel, of course!" Bai Shiyao replied without hesitation.

"Why?"

"Because in terms of brand, Chanel is more high-end and more international. As soon as she finished speaking, Bai Shiyao suddenly understood.

"You're saying that, all things being equal, people's positioning and habits of the brand are fixed. Even if a slightly lower-end brand strives to make a high-end stance, in people's habitual cognition, they will still choose luxury brands that are high-end themselves. ”

Qin Junye nodded, "That's right, the first positioning of brands determines their audience. Even if the high-end customized model is launched, the attention of users attracted is only these audiences, and few high-level users will care about whether this brand is out of high order. In other words, since many brands use the same technology, why not choose a brand that is more recognizable? After all, most people look at logos. ”

Qin Junye's words made Bai Shiyao feel like an initiation. She seemed to have a little idea of which path Monell should take to make sense.

Out of the mall, Qin Junye took Bai Shiyao to report to the nearby tour group.

"Qin Junye, why don't I know when you signed up for the group?" Bai Shiyao looked at him in surprise and took out the ticket, "And we can drive ourselves, why do you want to join the group?"

What she was more worried about was that Qin Junye would be recognized.

"Don't worry, I've got the drag props ready. As he spoke, Qin Junye took out his hat and fake beard like magic, and quickly worked on his face, and his skills were skillful, and he looked like a veteran of crimes.

"It's just a day trip, it won't be a problem. So the question is, do we apply for a pure play group, or an ordinary group, or a special group?"

Bai Shiyao blinked, is there any difference? She glanced at the price, and then looked at the project details, except for the fact that the price of the special group would be a little outrageous, Bai Shiyao finally decided to choose the pure play group.

"Why don't you choose ordinary, this is also very good?"

"Come with you once, it's Qin Shao who spends less money, so I have to pick the most expensive one!"

Qin Junye shook his head helplessly, "Yes, my Queen!"

The two entered the group, and at first Bai Shiyao was worried about Qin Junye's identity, but seeing that everyone was busy with their own affairs, they had no time to care about whether the people around Bai Shiyao were big stars. I don't think they would have expected that there would be a different guy mixed up in the ordinary people.

The tour guide is only responsible for explaining to the group members the local customs, what kind of characteristics they have, what is worth playing around, and the rest is all free time. In addition to stipulating the meeting time and pick-up location at each location, it is a pure free-range management.

Bai Shiyao was fortunate to meet a special group, the tour guide was instigating tourists to spend money on shopping throughout the whole process, and the introduction of scenic spots was hurriedly brought over, and the tourists didn't even have time to take pictures. Bai Shiyao clearly saw the envious look in their eyes when they looked at her.

She looked at Qin Junye, who was taking pictures of the scenery on the side, and seemed to understand something.

In the evening, after a long day of busyness and rushing, the two were finally able to sit down and have a good meal, exclusive to the two of them.

“…… Add two skewers of grilled squid, a plate of peanuts and edamame, and that's it. Shi Yao, what else do you want to eat?"

The two of them sat at the barbecue stall on the side of the road, Qin Junye didn't take a breath after taking a breath, and finally looked up and asked Bai Shiyao's opinion.

Where does she dare to have an opinion, it would be good if she could eat these, and waved her hand again and again to say that she didn't need it. She looked around, there were those who finally had time to get together with friends after a day of work, there were just this one, ten skewers with two bottles of beer, a plate of peanuts blowing the wind, and ...... Like them, I don't know why they came.

"I thought you would...... I didn't expect to come to this kind of place. Bai Shiyao was a little dumbfounded, which didn't match Qin Junye's identity at all.

"Why, the first time you invited me to dinner, it was still oden on the side of the road, can't you eat this?"

When it came to the events of the year, Bai Shiyao was a little embarrassed. She didn't have any money at that time, where can she compare with now!

"How did you come up with the idea to eat this?"

"Occasionally change the taste, I'm tired of eating big fish and meat all day long. Don't say it, this kind of roadside stall, I still think it's very feeling. Qin Junye intimately helped Bai Shiyao peel a small plate of peanuts and put them next to her.

Bai Shiyao fell into deep thought slightly, all day today, although Qin Junye came out to relax in the name of letting her accompany her to go shopping, with him by her side, Bai Shiyao was indeed a lot more relaxed. But more importantly, she found that what Qin Junye was doing today was not meaningless, he had been constantly using the things around him to tell him what was different about these things.

"Jun Ye, are you trying to tell me something?"

Qin Junye looked at her, still smiling harmlessly, "Yes, I want to tell you, I want to be with you every day, every day like today." ”

Bai Shiyao smiled, she found that Qin Junye was not serious, and it was quite cute. couldn't help but reach out and pinch his face, and Qin Junye also made a grimace very cooperatively.

"I kind of understand what you mean. After the fight, Bai Shiyao looked serious, "Monell itself is an internationally renowned brand, even if it is not combined with other brands, just the limited edition of its own is enough to make people flock to it." There must be something special that I overlooked, which is why this product promotion failed. ”

Bai Shiyao frowned, but Qin Junye was unusually uncomforted, so he waited for her quietly. Sometimes there are things that others say and do that are based on other people's experiences. Only when you truly comprehend it will you become your own thing.

"Jun Ye, do you think that in fact, I don't have any strengths?" Suddenly, Bai Shiyao asked, "To be honest, I haven't found a good solution until now, I feel like I'm really bad." ”

Before Qin Junye came, Bai Shiyao locked herself in her room and couldn't think of anything, and she didn't want to think about anything. She fell into severe self-denial and for the first time felt that she was not very capable. Looking back on what I have done in the past few years, one public relations case after another, it is a difficult hurdle that has been overcome through the concerted efforts of partners, and it seems that it does not play a big role in it.

Whether it is Chen Chen, who is good at dancing with long sleeves, or Wang Qianyu, who is eccentric, or Li Zexia, who talks eloquently, and Shangguan Yuwen, who has a stunning design. Looking at myself, it seems that ...... There is nothing that can make people's eyes shine, which makes Bai Shiyao very frustrated.

She even thought that if Bai Xiao didn't have herself, the company would be able to prosper, even better than what she did.

"I feel like everybody is capable and surpasses me. They all have a unique brilliance in them, and they can get the case done without me, if not better......"

"Shi Yao. Qin Junye suddenly called her, Bai Shiyao subconsciously raised her head, and fell into Qin Junye's infinitely tender eyes, and just kept falling.

"Maybe you are not as calm as Chen Chen, not as smooth as Li Zexia, not as cute as Wang Qianyu, and not as aura as Shangguan Yu. But you are you, and only you can lead the white owl and make the impossible possible. If you're not there, these people you say are powerful, how powerful they are, maybe they themselves will never be able to perceive. As for yourself......"

Qin Junye suddenly changed his complexion, with a little ridicule and cunning in his eyes, "Sometimes I'm a little confused and stupid, but it's also the person I Qin Junye fancies." It's one of a kind, one of a kind, and the only one of its kind in the world!"

Bai Shiyao was stunned, although this sound a little nonsensical, but ......

"Jun Ye, thank you!"

But this is the gentleness that belongs to Qin Junye, and it is the touch and recognition that only he can bring to himself, although this way of encouragement makes her really want to step on the table and pinch his neck.