After Qin Junye's enlightenment, Bai Shiyao felt much better, and the self-confidence she questioned was also regained.

In the next few days, she simply put aside the matter of the case and followed Qin Junye around intently, looking for inspiration while distracting her mind.

She found that she was too obsessed with public relations cases in the past, and her eyes were always on how to make the case and how to use the most ingenious methods, but she forgot to look around. Whether it's life or work, inspiration comes from everything around you.

Only by enjoying life can we make inspiration more abundant. Qin Junye also put down the work he was doing, and seeing that Bai Shiyao was willing to put aside his distracting thoughts, he took him to play with all kinds of fancy things.

Swimming, hiking, gymnasium, hot air balloon from the north to the south of the central garden, and then from the south to the north by zipline.

Candles are lit in the middle of the green space, and fireworks are set off along the lake just to make her smile.

Qin Junye did all kinds of romantic things, just to be able to take a look at her smiling face.

At the end of the three-day long vacation, both of them were happy. Qin Junye was happy because he could be alone with Bai Shiyao, and without the influence of the light bulbs in the past few days, he felt that his appearance had risen.

And Bai Shiyao took advantage of these few days to completely relax her mood, so she had more time to reflect on herself.

After getting out of the predicament, Bai Shiyao began to reflect on why the first phase of publicity did not achieve the expected effect, and even received very dismal feedback.

Bai Shiyao put aside Monell and looked at the entire international market and brand. She made the same comparisons and inquiries, and found that during the first phase of Monell's promotion, it was precisely the launch of the new products of his rival brand Gucci.

At this stage, it is obviously not the time for the release of new products of major brands, but Gucci seems to be making strategic adjustments and developing a series of new products. Every year, international brands will rush to Christmas, a wave of global limited editions, and fans of various brands have been waiting for a year to chop their hands on this day.

However, Xu is because of strategic adjustments, or maybe Gucci doesn't want to release on the new product trend, and the new series developed is not a year-end model, so he chose such a period that is not embarrassing or embarrassing.

But during this period, all international brands are not in the release period. As a result, Gucci's early launch of new products suddenly became a dark horse that caused unpopularity to make users who were not Gucci fans turn their attention to it.

There are certain reasons for their own brand, and Bai Shiyao also noticed that in this wave of craze, there are several particularly influential niche luxury public accounts that are pushing Gucci's new products. Because of the new style in the non-hot season, the price is low, the style is new, and the cost performance is high, so it has been spontaneously recommended and forwarded by many large sizes, and it soon set off a wave of craze.

Bai Shiyao couldn't help but hold her forehead after investigating, "I didn't expect to collide with them, no wonder ......"

Although Monell's early momentum is also very large, and he has also added star lineup recommendations, the physical finished product is still under development and has not formed actual purchasing power, so in terms of demand, it can be said that he completely lost to Gucci.

On the contrary, the MV of Meritus artists in the world made everyone focus on luxury goods, and this wave became a crooked hit, and Gucci was promoted for free.

Bai Shiyao, who found the root cause, immediately convened an emergency meeting and told everyone what she had found.

Wang Qianyu immediately raised her hand in agreement, "Sister Yao, I have also discovered this problem! Among all the international brands, only Gucci launched a limited edition that was not limited before the New Year's trend, and everyone's attention was attracted by their family. Moreover, the online and offline distribution channels are very convenient, and the sales are very considerable. ”

Bai Shiyao nodded, "I found that we ignored a problem, when we were working on the whole case, we focused too much on the brand in our hands, and neglected to monitor the release range of other competing products. ”

Bai Shiyao sorted out the brand reports on the first and second echelons that can be on a par with Monell in the world and sent them to everyone to browse.

"Here's a comparison table of several brands, you can take a look. Gucci was really surprised this time and got very good feedback. We took over Monell's brand PR, and our original intention was to build momentum before Christmas, that is, the Chinese New Year in the West, to hype up Monell's new product, but we didn't expect it to collide with Gucci. ”

"I blame my negligence for this, I didn't pay attention to it, and Gucci would suddenly have an upset. Wang Qianyu blamed himself very much, and he was solely responsible for the media. If it weren't for his inertia, such a thing wouldn't have happened, and it wouldn't have caused everyone's losses.

"It's okay Xiaohu, I'm also responsible for this matter, we are all negligent. But it's also a good thing, as it reminds us to always be vigilant and vigilant, and not to let the established experience hinder the pace of progress. ”

Next, Bai Shiyao and the directors analyzed Gucci's current strategic goals and timeline in the market, and then she rearranged the second phase of public relations activities.

"Cheng Jue, you are responsible for collecting the new product release time of other competing products, especially around Christmas, including when they will release new product promotional drafts, when they will pre-sell, and when they will officially launch. Everything about the launch of a new product is in our hands. Based on these, find out the promotion strategy of competing products, try to avoid their edges, and be sure not to collide with them. ”

"Chen Chen, the previous public relations copy will be replaced completely, and we will start a new draft, especially emphasizing the tonality and time interval of Monell's new joint products. ”

"Xiaohu, this time you personally contact those niche luxury public accounts, and strive to fill up the second and third phases of Monell's product promotion. If Gucci or other competitors want to make a statement during this period, let them schedule or reschedule. Our goal is to play with Monell before these many brands are put on the shelves together, understand?"

"Don't worry, Sister Yao, I promise to complete the task!"

However, on the same day, Wang Qianyu encountered a problem.

"Sister Yao, I have contacted these public accounts, but their prices are surprisingly high. ”

"How tall?"

"Look at ......" Wang Qianyu put the notebook in front of Bai Shiyao and showed her the simple form she had drawn, on which were well-known > with goods

"According to the influence and ability of the official account, the price of the luxury official account we want to launch is three times higher on average! ”

Bai Shiyao didn't expect this to be the case, she was still thinking, and Chen Chen was the first to say, "The inflated price will lead to our excessive investment in the early stage." It is better to be conservative and not to spend a lot of money and take up a lot of time. ”

He stretched out his hand and pointed to the self-media on the second echelon, "If you give up the head, you can choose above the waist, these will be more cost-effective." ”

"No, you can't do that. Bai Shiyao disagreed, she stared at the form, her mind was full of the scene two days ago, Qin Junye took her to a high-end shopping mall. Those luxury stores have few people at the door, and even there are only two or three kinds of goods, but they have made a unique reputation and created miraculous sales.

"I think that's the problem. First of all, although these large-sized media have a large number of fans and a good ability to bring goods, they are not specifically targeted. In other words, the products pushed on the media account can be bought or not by the audience, and even the situation that they won't even watch it will happen, then our placement will be wasted. Assuming that half of the fans of these accounts are not luxury users, then we are equivalent to spending twice the price to buy half of the fans. ”

Chen Chen knew that this was indeed the case.

"But the medium of luxury goods is different, this is a special and precise customer group. Those who can pay attention to these luxury goods are all groups that have a certain purchasing power and are extremely concerned about luxury goods. The audience of luxury goods is already small, and secondly, there are few communication media, and the threshold for attention and purchase is high. But it is precisely because of this that countless people flock to it. Our product positioning is not to be a luxury item that is affordable for all. Rather, it's a customized, civilian service for the rich!"

Chen Chen pushed his glasses, "I see what you mean, so we're playing a game of chess now, or rather a bet." Let's bet on whether we will be able to get a very perfect feedback after this wave of big money is smashed. ”

"That's right, but I believe that this wave is a sure way to sell without losing money!"

Wang Qianyu scratched her head, "Actually, I have browsed all the things on these accounts, to be honest, the things promoted by the large number on the waist are messy and everything, and the purchasing power of fans is limited." There have been mid-to-high-end luxury products before, but the effect is not ideal. Monell is an international first-line brand, and this time it has joined forces with several other famous companies, in fact, it is indeed a little inappropriate to put it on these numbers. ”

"Well, then there's no problem!" Bai Shiyao slapped her face, "Just do what I say, let's just put these tuba." She pointed to these large numbers, and at this moment, what Bai Shiyao saw was not the name of the medium, but the cost numbers they carried on the top of their heads, and the several zeros behind made her a little dizzy.

But at the same time, she also knew that these few zeros, which gave her a headache, would eventually split ten times and a hundred times, scrambling to report to her!

"Okay, Sister Yao, I'm going to contact everyone and start preparing. ”

"Qianyu, I've sorted out the new copywriting, so I'll send it to you. ”

"Xiaohu, Yu Wu has a new picture and emoji there, you remember to find her to get it later!"

"Okay!" Wang Qianyu smiled and showed two cute little tiger teeth, "I promise to complete the task!"