Cui Ning stood in the center of the rostrum, looked around the audience, and also used his magnetic field sensing function by the way, in this case, everyone's emotions and will will form a huge magnetic field, Cui Ning can even sense the difference in energy between people, just like different flashlight lights.

As for whether this energy can be absorbed and used, Cui Ning has also been pondering, speaking of the wish power is also a similar kind of energy, the reason why Bodhisattvas and Buddhas can accept and feedback is mainly the so-called "Buddha's heart is as vast as the void", that is, its own magnetic field, as well as the resonance and acceptance of all wavelengths.

Before the invention of alternating current, no one believed that things that could not be seen or touched had huge energy, of course, including the so-called magnetic field, and human research on these things was only at the level of kindergarten, but many intellectuals thought it was the whole truth, which was quite ridiculous.

As for human beliefs, desires and hatreds, and even certain emotions of animals, the study of these energies, with the development of modern science and technology, has just reached a dead end, and the main reason is that it starts from the so-called formulas and experiments, rather than from phenomena and facts. On the contrary, Einstein, Newton, etc., the more scientists who really mastered advanced physics, the more they have a reverence for life and science.

Because science is always an endless quest and a process of human beings constantly learning about themselves.

Just a classmate was a young man, scolding Fang Xuan, pointing out the country and inspiring words, and the dung was ten thousand households back then.

Cui Ning began his speech by answering a question from Sa Beining:

In 1996, that is, the year before last, a farmer in Shucheng, Sichuan Province complained that the drain pipe of the Hailan washing machine was always blocked, and the service staff found that the farmer used the washing machine to wash sweet potatoes (also known as sweet potatoes in the south), which was humid in the south, and the soil on the sweet potatoes was large, of course, it was easy to block.

The service staff did not shirk their responsibilities, but helped the customer thicken the drain pipe.

In addition to being grateful, the customer complained that he had caused trouble to the Hailan people, and said that if there was a washing machine for washing sweet potatoes, there would be no need to bother the Hailan people.

The words of the farmer brothers were remembered by our Hailan people.

When Hailan marketers investigated the use of washing machines by farmers in Sichuan Province, they found that in the Shucheng Plain, which is rich in sweet potatoes, many farmers not only sell some fresh sweet potatoes, but also wash a large number of sweet potatoes and process them into fries.

But the soil on the sweet potatoes was time-consuming and laborious to wash, so the farmer used a washing machine.

A further investigation found that after a period of use, many washing machines in rural Sichuan Province weakened the motor speed and the motor housing became hot.

When I inquired with the farmers, I learned that they use the washing machine to wash sweet potatoes in the winter and use it to wash their clothes in the summer.

This gave the chairman and our company a bold idea: to invent a washing machine for washing sweet potatoes.

Last year, Hailan set up a project for the washing machine and set up a four-person research group headed by engineer Li Chong, which was put into mass production in April this year.

This sweet potato washing machine not only has all the functions of a general double-barrel washing machine, but also can wash sweet potatoes, fruits and even clams, and the price is only 848 yuan. For the first time, 10,000 units were produced and put on the rural areas, but they were immediately sold out.

To be precise, the washing machine for washing sweet potatoes is not our invention, but to meet the needs of some regions and some consumers, and the sales of 10,000 washing machines, the price of 848 yuan, plus research and development expenses, our company does not want profits, but to solve a life problem of farmers, which is a good deed.

Many people will question that this is not innovation, and enterprises are entertaining themselves, but what I want to say is that if a product can bring convenience to 10,000 people, then the behavior of the enterprise is worth it, and the enterprise should not only consider profits, but also consider its own social responsibility and public morality.

There is another case that this student did not mention just now, and I will share it with you.

Generally speaking, June to August is the off-season for washing machine sales. During this time, many manufacturers withdrew their promoters from the mall.

Our chairman Yu wondered: Could it be that the hotter the weather, the more sweating, the less people do laundry?

The survey found that it was not that ordinary people did not wash their clothes, but that the 5-kilogram washing machine in the summer was not practical, wasting both water and electricity. Therefore, ordinary people are reluctant to use washing machines.

As a result, Hailan's researchers quickly designed a washing machine with a washing capacity of only 1.5 kilograms - a little prodigy. And the brand name of Little Prodigy is still a national name, and the person who chose this name is me.

After the little prodigy was put into production, it was first tested in Shanghai, because we all thought that the consumption level of Shanghai people was high and picky.

As a result, the people of Shanghai immediately recognized the world's smallest washing machine. After the product sold well in Shanghai, it soon became popular all over the country.

In less than two or three years, Hailan's little prodigy sold more than 1 million units across the country and exported to Oriental countries and South Korea.

Therefore, Chairman Yu admonished employees: "There is only the idea of off-season, and there is no off-season market." ”

I believe that this case will give you more to think about, the so-called business opportunities and profits, itself in life, just like our Dragon Kingdom Buddhism said "Buddhism in the world", the truth is the same, the trick of corporate marketing is in life, not elsewhere.

This is about this Xiao Sa's classmate, the explanation of the sweet potato washing machine, which has nothing to do with diversification, and is definitely not innovation for the sake of innovation, but more about understanding the market, convenient life, and meeting needs.

What I want to talk about is the diversity of Hailan that this student cares about.

Yes, we have to tell the truth to the chairman of the board, Hailan also took some detours in the first two years, and even paid some tuition.

Hailan sister-in-law noodle restaurant, we will definitely make money in this industry, and the profits in Green Island are not bad.

But just what can be done in Green Island, we have too much advantage in the local area, just our own staff, can feed many restaurants.

However, if you go to Green Island now, you will find that there is no such brand anymore.

This catering can be called sister-in-law, can also be called seafood noodle restaurant, but it can't be called Hailan sister-in-law, which not only does not help the brand, but also hurts our brand, unless we do five-star hotels or private dishes in the future, otherwise the general food stalls and catering, will not use the brand of Hailan.

As for Haili's *, half of it is right, this is our pharmaceutical company, not a * company, and the concept of "sub-health" is what we put forward and has been widely recognized by the whole society.

Our products have both *, medicines, and even our own pharmacy.

This brand is different from the sister-in-law's noodle restaurant, it is a strategic brand, and the future of the health, health care and wellness industry is bound to be a trend, and many of the world's top 500 companies are pharmaceutical companies.

But at present, our pharmaceutical companies are not doing well, mainly because of experience and people.

Because Hailan's team is born in home appliances, they know the home appliance industry very well, and the person in charge of the pharmaceutical company is also personally appointed by Chairman Yu, and is an excellent management talent in the home appliance industry.

However, the laws of the home appliance industry and the pharmaceutical industry are very different, so a lot of experience and views have even become obstacles.

It also takes time to recruit from the society, and it takes time to recognize and understand the Hailan culture, so the pharmaceutical industry is just starting out, paying some tuition, and then the group will not give up this industry, but whether to use the Hailan brand in the future or re-establish a sub-brand remains to be developed in the next two years.

Speaking of diversification, Hailan will actually be involved in small household appliances and real estate industry, but the main core business is still in the field of white goods, and another important issue is the internationalization of Hailan.

Our internationalization is definitely not the introduction of foreign capital, let alone joint ventures, but going out, treating each market as a new market, as long as there are corresponding talents, everything is not a problem. Whether it is Meiguo, Germany or Toyo, human nature is the same, in the 70s, no one would have thought that Toyokoku's cars would beat Meiguo and German brands, so we are also very confident that many of our products can already compete with international first-class brands, both in the domestic and international markets.

Chairman Yu also said just now that everyone is welcome to join Hailan. I know that many students want to go to world-class universities for further study, but don't forget, to serve the country, the strength of the country, the strength of the enterprise, and the rise of the brand are all human things.

Of course, I have a very small brand consulting and marketing planning company in Longdu, and I also welcome all students to understand, internship and joining, not only can serve Hailan, but also can serve many domestic first-class enterprises, and it is also my goal to become a world-class company as a cultural company.

Another classmate Cui Ning met at the door of the cafeteria, Gong Haiyan, a first-year student, asked a very practical question:

"Freshman, no work experience, no understanding of what is called brand and management, do you have the opportunity to intern?"

Cui Ning smiled:

"In principle, freshmen still have to study hard first, including seeing more Longdu, as the saying goes, reading thousands of books and traveling thousands of miles, but freshmen can also do internships on weekends, and companies like ours often work overtime on weekends, of course, there is overtime pay.

If you really want to intern, you must have the opportunity, and the internship does not necessarily have to have an understanding of brand and management, the key is to be interested in this industry, everyone writes essays, a lot of advertorials and news, the reason is the same as writing essays. ”

After the event, Cui Ning was stopped by Sa Beining:

"Mr. Cui, I'm Sa Beining who just asked the question, the two of us are actually a few years old, in fact, I have graduated this year, and the assigned unit is Longguo TV, I just listened to your answer, I think it's very interesting, there is a chance to cooperate, or more exchanges, about the topic of the brand"

"Of course, classmate Sa, you are also welcome to visit the company," Cui Ning said sincerely.