Zhao Tianlang, the external and public position is a ministerial-level official of a certain ministry of the Dragon State, in fact, it is also a fictitious position given for the convenience of work, of course, Jiang Lao also has a similar position, belonging to the health care doctor of the national leader, economic adviser, etc., the position level is not very low, but it is not very high, mainly for the convenience of work.

After Minister Zhao's speech, the heads of various industries and competent departments also expressed their full support for the entrepreneurial action of Longguo enterprises, giving the green light, providing convenience and not mentioning, the important thing is to live up to the trust.

The meeting lasted three days.

Cui Ning participated in this meeting as a brand marketing expert, and Minister Zhao and Jiang Lao also introduced Cui Ning in the meeting discussion of the entrepreneur group, and hoped that all enterprises and Cui Ning would communicate more.

Of course, Cui Ning also met several old friends he met in the south, including Fang Hong of Meiton, as well as the president, as well as several entrepreneurs from Shuncheng in the south, and after privately learning that Cui Ning was starting a business, he said that he wanted to cooperate with Cui Ning.

The entrepreneurs here are also elites, and they realize that Cui Ning is not a simple young man, and he must have a reason for being recommended by the minister. So on the spot, Cui Ning received invitations from several entrepreneurs to participate in the entrepreneurial actions of enterprises in the form of business consultants or project consultants.

The participants in the meeting could not have imagined the importance of this meeting in the history of the Dragon Kingdom, and it was even no less than the meeting held in Zuncheng by the Great Leader, who determined the leadership of the Great Leader in the party, and this meeting gave birth to a group of entrepreneurs who will influence the Dragon Kingdom in the next few decades, as well as entrepreneurial leaders.

Zhou Feng is a very small entrepreneur, belonging to the descendants of the Zhou family of Runan, naturally, belonging to the side lineage.

He was born in the military, stayed in the cold Northeast for ten years, and then worked as a salesman, a business manager, and later an agent.

A few years ago, he resigned from the company and started an agent for a weight loss product "Meifule", and soon became one of the few multimillionaires of that era. But seeing that a company like Sanshu could collapse overnight, I was a little discouraged in the pharmaceutical* market and wanted to change careers.

Zhou Feng inspected Wencheng and Hangzhou, which are more economically active, and then returned to Longdu, inspected the high-end shopping malls in Longdu for half a month, and happened to participate in the meeting under the recommendation of a friend.

"I'm ready to make women's money" Zhou Feng said eloquently at the group meeting:

"Women make the best money, and in the 90s, a book that taught people how to put on makeup sold millions of copies, not including pirated copies.

The world-renowned women's cosmetics often sell one billion a year, in fact, their things are no different from more than a dozen yuan in China, this is the brand, which is to meet the herd psychology and influence effect of women on beauty and brand.

Cosmetics worth 300 yuan, only 10 yuan is moisturizing, whitening or firming and other effects, 20 yuan is to ensure that tens of millions of people are not allergic, 20 yuan is packaging, 100 yuan is advertising, marketing expenses, more than 50% of the profit, but only in this way can it be sold well, otherwise no one cares.

Women are most likely to be moved by advertising, thinking that they are really as effective as on TV, and I am good at this, so I am ready to develop a body shape, fashionable high-end, and brand underwear sold in high-end shopping malls, the price is definitely lower than that of international brands, but how to position, I am still thinking, as for the processing plant and production, I have inspected it, and handed it over to the processing plant in Wencheng, which is simple"

"But I hope that the print media of Longdu will give me some discounts, after all, the minister has said that this time it is appropriate to go through the back door"

"There is no problem with advertising and approval, we will actively cooperate, and if the price is concerned, we will give it to you according to the agency price," the person in charge of one of Rendu's most influential newspapers also said.

"Expert Cui, what do you think about the minister's more exchanges just now?" Zhou Feng of the old rivers and lakes also expressed his importance to Cui Ning.

"Women's underwear, like women's cosmetics, has very high requirements for brands, and the first requirement is to be beautiful and fashionable, which is the only way to be a high-end brand," Cui Ning said.

"However, Mr. Zhou should not forget that everyone has their own strengths, your strengths are to be an agent, to be a woman* started, your channels, agents and advantages are here, since you want to make women's underwear, I suggest not to give up your advantages.

To make an underwear that foreign brands can't do and don't dare to do, combine underwear with health care. This market is only small enterprises dare to do, large enterprises and international brands can only talk about comfort, fashion and design, and will never bow their heads to think about health care functions, nor dare to blatantly say that they correct their posture, this is what the minister said, we must give full play to our strengths and fight against the enemy."

"So I personally suggest that we should distinguish ourselves from international brands in terms of concept, and then consider media things, such as adding the concept of our traditional medicine to the product, and doing additions to make the effect of support better, such as adding physical steel rings, and the final product looks more industrial, that is, to beat international brands intuitively.

However, I agree with your point of view, which is to set up counters in the most high-end shopping malls, and then find the most beautiful promotional sales personnel, and then give the highest commission to create a single-day sales record for a single store, and then use it to tell a story and fire the first shot of the battle.

"As for TV commercials, I suggest that we still take the thinking of TV shopping, that is, to sell underwear by selling * methods, and then the sexier the advertisement should be, the more beautiful the better, the best is the kind of pure and charming sexy beauty, master this measure, this underwear has hope"

"What he said is very reasonable, it is very inspiring to me, and if I have the opportunity, I will definitely come to my office to sit down and see the next step of cooperation" Zhou Feng was polite and polite.

"I can participate as a corporate consultant," Cui Ning also expressed his friendliness, "I am a consultant to some companies, and this is also the position that the minister gave me this time, and I also obey the minister's arrangement."

"Yes, we all have to work together to implement the spirit of the minister's speech" The person in charge of the industrial and commercial department of Longdu also said, "Mr. Zhou, you can rest assured, we will actively cooperate with your work"

"I'm going to make a high-tech product, a handheld computer" In another office, entrepreneur Zhang Zhengyu is sharing with the guests present.

"The main function is to store business cards according to the daily needs of business people, such as storing business cards, managing their business relationships by category, and managing customers' birthdays. ”

Zhang Zhengyu is a high-achieving student from Longguo, studied at Longguo University of Technology, * major, and later studied for a master's degree, in Longguo University of Aeronautics and Astronautics, learning multi-level systems, dynamics, and later studying for a doctorate, learning the most preamsant artificial intelligence technology at that time, in the world, are senior talents.

It is precisely because of his doctorate background that Zhang Zhengyu has an extremely demanding product design plot and technical plot, and he has helped some large enterprises solve technical problems just after graduation, but this is not his ideal.

"I have developed the domestic leading technology of PDA, intelligent handheld computer, is the intelligent handheld computer of the whole dragon language, the technology is at the international leading level, and then is currently in the investment stage, this time to participate in this meeting, I am very excited, and I hope that all of you here will help, especially by the channel resources of friends"

"Merchants can use the method of creating a model market, as long as a model market is successful, and then tell a story, there will be no problem at all" Cui Ning took over the words, "I just tried the product, the function is very simple, but it has the feeling of an adult toy, it is very easy to use, this is the charm of technology"

"But I think the current mobile phone is really stupid enough, in fact, the mobile phone can store more short messages, or business cards, but most mobile phones can only store 99 short messages, and even a person can only store one mobile phone number, which is destined to be revolutionized, but I don't understand the technology, I don't know the cost of implementation, but from the perspective of demand and convenience, your product is good"

"The products are constantly improving and upgrading, and there will be new products on the market, we are starting from the user's feelings, creative development" Zhang Zhengyu is full of confidence:

"At present, we have no competitors in China, but international brands have the core technology, how to avoid fighting them head-on, this is also a question raised by the minister, and I am now thinking about how to solve this problem"

"Product functions, positioning, and price are not much different, which can be said to be equivalent to Motorola and Nokia in the mobile phone industry, and it is difficult to avoid frontal wars, and we have no advantage if we fight for advertising costs."

Cui Ning felt the same way: "Then think clearly about what international brands can do, and what they can't do and can't do." For example, user experience, international brands are * stores, service personnel, we can do door-to-door experience.

I just studied this product for half a day, and I feel that it is the most suitable for the user's in-depth experience, just like decoration, basically take a look around, to understand the structure of the room, as well as the decoration style of each room, this is the process of exchanging feelings with customers, this international company generally does not do, their system is too large, so marketing and service methods are a breakthrough point"

"There is another thing, as I said to another entrepreneur, we must not only have a high brand feeling, but also dare to make some bold breakthroughs in publicity, such as the functional selling point of the product to the extreme, or keep repeating, international companies often disdain this, this is also one of our opportunities."

"Also, the problem of our product channels, maybe not necessarily the mobile phone and digital channels, because the industry is very competitive, everyone is selling international brands, we just look for other agents, such as the original sale of fruits and vegetables, the original sale of fertilizers, the original * They feel that they are far away from high-tech, high-tech is something that knowledgeable and literate people play, and being able to act as an agent for the high-tech industry itself is a social status improvement, but they are neither lacking in contacts nor money in some cities, so they should avoid frontal wars, and it is nothing more than the 4P of marketing, although it sounds very cliché."