Only by developing local enterprises in Longguo and building a brand belonging to Longguo's own country can we have the ability, capital and international brand dialogue and be invincible in the market competition. Otherwise, blindly accusing international brands and international capital, blindly thinking that international brands are crocodiles, and our Longguo enterprise knowledge shrimp can never be the opponent of capitalism, this is the thinking of the weak and the loser, and there is no benefit to the country and the people.

Cui Ning, Wan Xinglong, Ji Ziyu and others sat in a large conference room, and the presiding officer was the "Living God of Wealth", also known as the "Immortal of Wealth", which was known as one of the "Ten Earth Immortals". Of course, this is a secret to others.

Except for Mr. Zhuge and Jiang Lao, everyone calls him "Zhao Senior", and the public even calls him "Minister Zhao", and his public identity is a ministerial-level official in charge of the economy of a certain ministry of the state, his name is Zhao Tianlang, and he looks like he is only in his fifties, but as one of the earth immortals, his age is also a mystery to ordinary people.

The oversized meeting room is an auditorium. There were thousands of people seated, and many of them were celebrities from the media, economic, cultural and business circles, as well as responsible persons of the Dragon Group, relevant state departments, and local governments.

Regarding this meeting, it is not seen in the official documents and reports of the Dragon Palace, and everyone who participates in the conference must go through a strict qualification review, and any content of the meeting must be kept strictly confidential, which can be said to be a meeting that requires five-star secrecy and is very important.

Zhao Tianlang represents the highest will of the country, as well as his accurate grasp of the economy and the international market of the Dragon Kingdom, it can be said that he is a real champion in the economic circles, and also the best partner of Jiang Lao, together with Jiang Lao, one is responsible for policy and guidance, and the other is in the business world to guide the country, assisting the rapid development of the Dragon Kingdom's economy.

Some time ago, the sales of more than 8 billion "Sanshu oral liquid" was sued by consumers in court, so that a giant * enterprise suffered a natural disaster overnight, although the public is that there are problems with the company's products, but Zhao Tianlang is very clear that there are congenital deficiencies in enterprise management and response to external changes, which has also attracted great attention from the country's high-level.

In recent years, the development speed of Longguo enterprises, and demographic dividends, policy dividends and consumption upgrades are the main reasons, including the first batch of entrepreneurs, through marketing has achieved great success, many enterprises have stepped into the billions club.

However, no matter what kind of enterprise, even including Hailan, Ideal and other enterprises, in fact, they have encountered various problems, and even began to have similar corporate diseases, as well as encountered development bottlenecks.

And suffered from the sniping from Western companies and consortia, as well as the capital hunting from the Meiguo Sorosky Quantum Fund at the beginning of the year, especially in 1997 Sorosky has swept through Asia, this terrible signal, as well as a variety of predictions, the future of the Dragon Kingdom enterprises to face, is definitely more terrible than imagined, if there is no scientific management, and enough support and attention from the top, there will be a number of enterprises to become victims.

To be precise, private enterprises are destined to be the backbone of Longguo's future enterprises, and Longguo's future employment, medical care, social stability, and pension all need the participation of private enterprises and have strong vitality.

Including cooperation with international brands, and how to introduce advanced technology from the West, this is a very professional, and must have a future strategic vision of the problem, drinking to quench thirst, or too much dilution of shares, are chronic suicide in the development of enterprises, but many entrepreneurs do not realize, or do not know how to game.

Although enterprises like Sanshu are poorly managed, they are not guilty of death, including Longguo TV's Biaowang Qinchi Liquor, many companies have died from poor management and "*", and even died from "local protection" and "local infringement", including death in infighting, which is very unwilling to be seen by the state's top leadership.

In order to welcome the entry into the market, we must completely liberalize certain industries, encourage market competition, and face the sea of the international market, including the high-level preparations to open up the real estate market, release real estate dividends, make the Longguo market more free, and let each enterprise have stronger vitality and competitiveness, which is the purpose of this conference.

Zhao Tianlang is actually nearly 100 years old, watching the world economy go through a hundred years, and the market economy of the Dragon Kingdom has grown from scratch, he has too many ideas and too many concerns, but after thinking twice, he still communicated with the high-level and Jiang Lao and other seniors and held this meeting.

The theme of this meeting is to use all means to develop the private economy of Longguo, build a number of modern commercial brands of Longguo as soon as possible, encourage entrepreneurship and innovation, and encourage international competition of enterprises.

But only Zhao Tianlang, Jiang Lao and others know what kind of international status the Dragon Kingdom's economy is in, and what terrible international capital competition it is facing. Once entering the market, many industries have to face international capital competition, which is simply a small fish being besieged by thousands of crocodiles, and the only result is that there are no bones.

"When I say reckless, I don't mean that more than ten years ago, like Wencheng and Huadu, faked goods, and the government was involved in counterfeiting, local protection, and desperate for short-term interests.

It is common sense that inferior products and technologies, uncompetitive products, and absolutely cannot create a brand.

If the government tolerated it in the past few years in order to prosper the local economy, this time it will definitely not let it go, so it is also conditional at all costs, that is, first of all, it is necessary to be responsible for the market and consumers, and to use marketing means to innovate products and win word of mouth"

What we have to do is to solve problems in the process of development, take into account what problems will be encountered in the development of enterprises, and then actively face and solve them.

"This time the development of private enterprises and private enterprises, encourage the development of independent brands, encourage everyone to participate in market competition, mainly in the following aspects"

"The first is that international brands don't bother to do it, or they simply can't do it. For example, our specialties, time-honored brands, or some national cultural products, including products with unique dragon country characteristics, our liquor, our national costumes, and even considering our cost advantages, etc."

"There are also products related to the national economy and people's livelihood, we are not doing well in this industry at present, and many companies are controlled or acquired by foreign companies for many reasons.

But one of the main reasons is that the boss is not professional enough, the use of resources is not reasonable enough, many times there is no rule in the face of the war with the giants, you know, our dragon country is the best at winning more with less and defeating the strong with the weak, many dynasties are established in this way, so the company must introduce professional professional managers and marketing planning teams, can not blindly project and expand, and even compete with their own shortcomings and others' strengths"

"And those of you here must believe in our population base, future consumption potential, don't worry about the ceiling of enterprises, more than half of the world's top 500 companies have regarded the dragon country as a new economic growth point, which is based on a large number of scientific calculations. We don't have to double count, for example, if you open a children's restaurant, if you have confidence in the product and management, you can open it next to KFC, it will definitely not be wrong, and at least save hundreds of thousands of market research costs, which is to stand on the shoulders of giants and think about the problem"

"Then, local governments should give the green light to private enterprises this time, do not look at private enterprises with past vision and judging standards, and do not sentence private enterprises to death because of one or two complaints in the market, and give them space and time for development, and be a little bolder, if we want to win a hard war in the future and international brands, we must start to emerge a number of billions, billions, and tens of billions of enterprises from now on."

"Some people say that the new century is the century of the knowledge economy, and some people say that the new century is the century of technology, but the essence of everything lies in satisfying demand and even creating demand. The entertainment industry is a typical industry that creates demand.

Maybe in 20 years, everyone here will see, and even recall, the world miracles created by the Dragon Kingdom in the past 20 years, as well as the rise of fabulous enterprises, of course, I hope that everyone here is not only a witness, but also a participant. ”

"I would like to report to you another good news, that is, we have too many people's deposits in Longguo Bank, after 20 years of rapid development, the people have money in their hands, so everyone here boldly imagines, boldly does, this time there will definitely be no movement, there will be no pressure from the government. And we will continue to release various policy dividends, including allowing the money in the people's pockets to enter the market, and will provide various policy tools.

The only requirement is that you use all means to create a brand, the profit of the product can be higher, this we also support, high-priced products are not immoral, but the performance of market freedom, as long as there are consumers willing to pay.

Foreign suits often cost tens of thousands of yuan, in fact, they are also produced by a production line of our domestic clothing, 80% of which belong to the brand premium, so we must also learn to use the brand to price, money only has vitality when it flows, and it is just a piece of paper in the bank."

"Friends from the business community here, please rest assured, I also invited our Longguo Bank, the media, professional marketing planning agencies, and local governments, including our national industry and commerce, The top level of taxation, today to give everyone the privilege, you can exchange business cards, you can make some private commitments, but the premise is to do the enterprise, the brand up, as long as you can through your own ability and wisdom, to create a new brand, or to make the enterprise revitalize, I in the name of the country to give you the award, you are the hero of our country in the new era"

Of course, what Zhao Tianlang didn't say was that the Dragon Kingdom was ready to take action against shipping sales, curb this cancer of interpersonal relationships, and directly ban any form of shipping sales, and no longer let the industry continue to develop.