Toyo is working marketing management, which is related to their national liking, including how much temperature a hamburger feels the best taste, and how the thickness of the burger can be set for different ages, how much ice can be added to the drink to best control the cost, and does not affect the taste, how to design the seasoning package of instant noodles, how much water to add to a bowl of rice, how long to steam for a bowl of rice, the softest and the best taste...... The whole world is learning from them, but no one other than Germany has learned the essence of their management.

Madoka Okuda and Jiang Ying are not professional in research and management, but they are influenced by this management culture on a daily basis, and the family business itself also has management work, so from their point of view, the management of this store is still very rudimentary.

For example, the question of how many copper pots should be prepared at the door of the store, this store actually has not much concept, more than a dozen copper pots are laid out in a word, which seems to be prepared in advance to avoid customers waiting, but in fact it causes unnecessary waste and pollutes the environment.

And the employees greet guests at the door, which proves that the boss has no scientific calculation in the manpower arrangement, because the clothes of the welcome employees and the store employees are the same, which proves that it is because of the excess service capacity in the store, so they are arranged to welcome the guests.

Including the corporate culture on the wall and various honors, regardless of internal and external corporate culture, printed on the wall, proving that there is no systematic planning for corporate culture, that is, to show what your own enterprise has, I don't know which has the best influence on customers, and some internal corporate culture will even be misunderstood.

The company's work clothes, the color is right, the cost control is no problem, but it is too dark, not suitable for catering enterprises, you can use some red or bright colors, as long as it is not white, for the enterprise, the cost increase is not high.

And some of the reputation and social identity of the business owner, in fact, too much text is not appropriate, because not everyone has a correct understanding of these universities and colleges, it is better to have pictures and texts, more pictures, and then more photos in the catering industry, guests will feel that the hotel is very professional and focused.

was told by Okuda Xiaoyuan and Jiang Yingyi, Zhao Linlin was first surprised, it turned out that there is so much knowledge in marketing and management, which is really something she never thought of before.

Cui Ning also nodded and said:

"The national conditions of Ryukoku and Toyo are different, but from the customer's point of view, they both want to receive high-quality service. Including enterprise cost control, corporate culture to produce cohesion and centripetal force, better development of the enterprise, and then customers have a certain good impression of the enterprise, that is, the reputation of the brand, these principles are the same.

Let me tell you about it.

You see, there is a welcome when you enter the door, and this thing is not necessary for such a company, and what I see is that there are four people who welcome guests when they enter the door, because it is the afternoon, and the rest time is just a holiday, and it should be open all day.

But I saw that when we entered the door, there were still seven or eight pots on the table, not washed, and only two people were removing the dishes from the table.

There are two possibilities, the first one may be that there is a clear division of labor, who comes to remove the table every day, there is a clear division of labor, and there are many guests at noon today, so when we came, the employees who were responsible for removing the dishes and cleaning up the table were not busy.

The staff who greet guests at the door are not responsible for this part of the work, so some people are busy and the other part is idle.

But I don't know if they have a division of labor, so I reserve my opinion on this point for now.

But there is another possibility, that is, the store is obviously very busy, but the four employees pretended not to see it, but went to the door to welcome the lazy, because as you said earlier, the work clothes of the employees are the same, there is no difference between positions and positions.

If the latter is the case, it proves that there is a problem with the management of the hotel, there is also a problem with the division of labor, and there are small gangs inside, busy and idle.

The main problem is that the overalls are too monotonous, neither the corporate LOGO, nor the corporate culture, not like the work clothes of a regular enterprise, more like a batch of processing clothing bought from which warehouse.

How many copper pots should be placed at the door is a scientific question, I believe that there are calculations in the store every day, but the main problem is still on the staff, because they have less time to prepare, they will be in a hurry, and if they prepare more, it will cause a waste of costs.

Therefore, what they need is the calculation of Monday to Friday, weekend time and holidays, and then cooperate with some other data, such as the data of the tourism bureau, the booking mechanism of long-term customers, and temporary customers, just when they wait for a few minutes, because the more temporary customers wait for a few minutes, the better the business will feel here, in fact, the role is positive, which requires them to conduct more scientific customer psychological analysis research.

Including the cartoons on the wall, at first glance, they are from the hands of folk artists, which is very vivid, but one of the most important things missing, that is, the characteristics, because similar cartoons are available in many stores, and they are basically similar, with yellow backgrounds, black lines, old streets, and no personalization at all.

Including customer praise and corporate honor are right, but for catering companies, according to my understanding, everything should be customer-centric, and the cartoons, photos, and corporate culture on the wall should be re-planned.

For example, what they want to show is the freshness of their mutton and beef raw materials, even cattle and sheep breeding, the beautiful scenery of the grassland, the kind of trust that makes people feel comfortable with each plate of meat, as well as cold storage, storage logistics, etc., to be vivid, but also to convey to users is the value and quality, rather than to show the company's things.

As for all the photos and information of the boss, it is better to set up a big complaint hotline, that is, if you have major opinions in the store, you can directly complain to the boss, and introduce the boss by the way, which is the so-called art of introduction, giving customers a better user experience and a sense of security."

Looking at Su Ruoqing's smile, and the gentleness in her eyes that was sweeter than honey, Zhao Linlin admired and envied her heart, and said:

"Brother Cui Ning, you are so talented, no wonder the company is so big, and you married a fairy like your sister-in-law.

I have always thought that what is needed to do a company is a relationship, and if there is a relationship, you can become bigger, and the difference between professional and unprofessional is simply worlds apart.

Because I have been in contact with several advertising companies and planning companies before, in addition to making a few advertising slogans for users, and then designing, the fees are very high, and I have always felt that advertising planning companies are liars.

Now I know that there are different ways in every industry, well, I have to study hard, strive to teach Peilan well, and then especially follow my sister-in-law, Mr. Su, to become an excellent business person first.

I've heard that the company has people who earn millions a year, which is very motivating."

Okuda Xiaoyuan and Jiang Ying looked at Zhao Linlin, Jiang Ying thought for a while and said:

"Brother Cui Ning, in fact, I came to the Dragon Country, grandpa meant to let me live in the Dragon Country, if the company also needs people, Xiao Yuan and I can do it, especially to serve the customers of the East Country in the future, the two of us can really do."

Cui Ning looked at Su Ruoqing and said:

"Work matters, this can be discussed, Toyokoku's customers, because I have met the chairman of several companies such as Songxia and Soni, and I also invite them to come to the company as guests, maybe in the next year or two, there will be a few Toyokoku's customers.

It's a good thing that the two of you can really serve customers in Toyokoku.

However, all employees of the company, if they are not from the industry, should start from the basic employees, such as business personnel, or assistants.

So, the treatment will not be very high at the beginning, I hope you can understand this."

"We are not short of money," Madoka Okuda said:

"Participate in your gamble this time, although you lost in the front. even lost half of the family property, but later, I secretly asked Jiang Ying, when the big text was sent to the fire, including when you and Miyamoto Wuxuan competed, the family listened to my opinion, and we won a lot of money.

Hehe, speaking of which, there are more money to win back than to lose, because the odds of a draw are high.

Sakurako is even richer, if you want me to say, whoever marries Sakurako is married to a rich woman, and Sakurako is so beautiful, Brother Cui Ning, you must find a boyfriend who is good for Sakurako in all aspects."

"Talking about work, how about talking about boyfriend" Sakurako blushed and said:

"When I was interning in China, the salary was also very low, so the salary at the beginning was acceptable, mainly because Madoka and I couldn't live in your house all the time, we were familiar with the environment, we had to rent a house, and then work hard."

"Just live first, it's okay," Su Ruoqing said:

"I have the final say on the work, let's go to the company, the company has been developing rapidly recently, and we also need international talents like you, just look at the company's cases more, and then pay attention to confidentiality."

The little cutie listened to a few people talking all the time, and then looked at the tender mutton, couldn't help it, and said:

"Dad, Mommy, I want to eat mutton".

Cui Ning glanced at the little cutie helplessly, and said to everyone:

"This kid is used to it, but it's just a child of our friend, and it's a godfather and godmother, okay, come, I'll give you meat to eat." ”

Everyone is eating shabu shabu, speaking of which the mutton here is really good, and the basic service is actually good, after all, Cui Ning is evaluating all this with the concept of world-class management, as a small shop, this is already a high-level shabu shabu shop in Long.

At this time, a middle-aged man in his forties, who looked like an entrepreneur, walked over and said to everyone:

"Teachers, I am the founder of this company, my name is Li Shengli, just some of your conversations, I coincidentally heard a few words, benefited a lot, come on, get to know it, and then, I also toast a few glasses, it can be regarded as learning from you and learning from your experts."