Chapter 387: The Problem
"This ...... That's right......" Ping Xiangtong couldn't help but exclaim.
"Of course, after a period of player research, we made a statistical report. Ling Donghua stood up, turned to face everyone and said.
"In Asia, 95% of gamers like this kind of srpg game very much, 97% of gamers like the style of this game, 94% of players say they will play for more than half an hour every day, and 98% of gamers say they will recommend it to their friends......"
"In Europe and the United States, 76% of players think this type of game is more complicated, 64% of players don't like the game style, 92% of players say they don't play this kind of game, and 94% of players say they won't recommend this game......"
After the whole research report was finished, the faces of the people present became even more grim.
The game is complicated, the style is not liked, and I don't want to recommend it...... All kinds of problems point to the game itself, without the slightest ambiguity!
What this means, for the people involved, is self-evident.
"I think you should all know what this report says, and there are some interviews with players below, so let's pick a few typical ones and talk about them. Li Fangcheng motioned to Mu Mengxue to give Ling Donghua another piece of information.
Ling Donghua took the report with an ugly face, took a deep breath, and glanced at it roughly, but the more he looked at it, the more his heart sank!
As the person in charge of several games, if the game is not loved and recognized by players, there is no doubt that the primary responsibility is his!
As the person in charge, this is a responsibility that cannot be shirked no matter what.
Ling Donghua read the contents with some difficulty: "This is an interview report from George......"
"It's a really complicated game, it requires so much decryption, it takes a lot of patience, and I really don't have time for it......"
"The characters in it, it feels so strange, I haven't seen it like this before, it's a little dull, I don't like it very much, because I still have children, we often play together, but the tone of this game really makes my children not interested. ”
Everyone's evaluation is not long, this first report, read it quickly, and the questions are quite clear, and before thinking about it carefully, Ling Donghua began to read the second one.
"From Lina's comment, Dragon Sword and Sky Sword, God knows how to play this time-consuming game, I have a lot of study tasks every day, this game takes a lot of energy to think, I really don't have time to spend on it. ”
"Also, this picture is so uncute, I don't really like this feeling, so I chose other games, after all, the type like Mario is more suitable for me, even if it seems to be faulty, I like it, this game...... I really can't understand ......."
The second player is a woman, and her perception of the game is also more obvious, with different thoughts and opinions.
"The third is a little friend, John ......"
"I don't think this game is for us at all, magic...... Oh, the fairy...... The fairy arts are not good-looking, and the picture is a little old, more like it is for adults, and the characters in it can't understand it, and they don't know what story they are talking about......"
"However, the sister in it is very beautiful, I like it more, this game is a bit complicated to play, and there is no way to play it with my friends, which is a pity......"
Three different people, three different reports.
Commenting on Dragon Sword and Heavenly Sword from three different perspectives of men, girls and children, it seems that the reason for the low sales is also eyebrow-raising.
It's just that sales are sluggish to this state, but they still don't know that as they are galloping in front of them, they don't know as fast as Li Fangcheng.
This is even more terrifying than the sluggish sales themselves.
"Well, after listening to these data reports, have you gotten any inspiration?" Li Fangcheng said, looking at the crowd.
"Boss, the responsibility for this matter lies with me, as the person in charge of this game, I didn't follow up on the operation of this game, and I didn't even know that the overseas market was not ideal, this matter ......" Ling Donghua said to Li Fangcheng with annoyance.
"Stop! I'm not asking a group of you to listen to a review by one person, if you want to be held accountable, I can go directly to you, if you want to report criticism, let Lin Ying'er and them do it directly, why call you over?" Li Fangcheng stretched out his hand to stop Ling Donghua's words.
"The purpose of calling you here, first, is to let you understand the problem we are facing now, this is not a game thing, today is the Dragon Sword and the Heavenly Sword, so what about tomorrow? Maybe tomorrow is to find faults, Sky Hunting, King of Fighters and other games will face today's situation, and how to solve it then?"
Li Fangcheng looked at Meng Hao, and Bai Hongjing and the others immediately frowned, and they knew that they had reacted.
"So, Huazi is certainly responsible, but what we need to do today is to clarify our way to cure the root cause, I think what you know is that in the face of players who don't like it and the sales situation is not ideal, what to do is the right thing. ”
Only then did Ling Donghua understand that the core of today's meeting was not about him, and it seemed that the real focus was what Li Fangcheng was going to talk about next.
"Mengxue, what do you think you should do?" Li Fangcheng turned his head and threw this question to Mu Mengxue.
When Mu Mengxue heard this, she picked up the record book in a little panic, looked at the eyes that everyone gathered on her, and was a little nervous for a while, and then said after sorting out her thoughts a little: "Then let me tell you a few immature ideas......
"We can set up stores overseas, track the sales situation in a unified manner, do research on the actual sales situation at the first time, and give real feedback to our corresponding project center, and then solve them one by one. ”
"The second is to expand the size of the game production team in the project center, and if possible, adapt the game to different places, according to different places, change the game to adapt to the style and gameplay of different regions, this approach Nintendo and Sega have experience in this area, and we are currently blank, I think, only in this way can we promote player purchases. ”
"Finally, I think it is necessary to strengthen the regulatory system and clearly stipulate the reward and punishment system, otherwise it will be like this time, the sales volume of the overseas market, as the person in charge of the market below, did not report it for the first time, this must be a problem, if it is a problem of ability, then it is recommended to consider replacement, I probably only want to come up with these three points, I don't know, right......"
Mu Mengxue said three thoughts about her in one breath, which made everyone secretly frightened, and in a short period of time, she came up with some corresponding methods, which was quite terrifying!
(End of chapter)