In last year's Spring Festival, the Valentine's Day schedule "My Sassy Girlfriend" won a big victory, although it failed to become the annual box office champion in the end, but it was still the one with the highest return rate among all the films.

This year, Lingxiao Pavilion will fight again for the Spring Festival, and this year is the first production of Lingxiao Pavilion with a production cost of more than 100 million, plus the cost of publicity and distribution, with a total cost of more than 150 million.

A film and television company, if it has always invested in small and medium-cost films, even if it gets a lot of returns, it is still impossible to become a giant.

First of all, with a small broad, it can't be compared with those big productions in terms of casting, and secondly, small-cost films, many times, it is to win with story creativity, but the premise is not to meet strong opponents, otherwise, the advantage will be gone.

Although there were other big productions at that time, but because of the bad reputation, it highlighted the quality of "My Sassy Girlfriend", and secondly, "My Sassy Girlfriend" chose the Valentine's Day schedule, and in that schedule, "My Sassy Girlfriend" naturally has the advantage of theme.

Finally, in terms of publicity and gimmicks, starting from "Iron Fist of Shame" to the Olympic champion, it was Lin Xiao's hottest time, and the video of Lin Xiao and Zhou Ya on the streets of Rio, Brazil, was reported, which made people very curious about this film.

But if it is released during this year's Spring Festival, "My Sassy Girlfriend" may be a success, but it will definitely not be like last year.

Because there are many blockbusters directed by big directors this year, and Chen Mu and Fan Wencheng are all big directors of police and gangster films, and many of their films have a very good reputation.

In addition to this year's three police and gangster films, there are also many comedies, romantic dramas and other films that have also been released during the Spring Festival.

The competition is not fierce.

So propaganda is naturally a surprise trick.

For example, on the side of "Marginal People", when Fan Wencheng was interviewed by the media, he was asked how much the box office estimate of "Marginal People" was.

Fan Wencheng gave a rather topical answer.

""The Edge Man" is one of the most special films I have directed, this film not only has many wonderful performances from actors and actresses with superb acting skills, but also has many breakthroughs, and the action scenes are also very interesting, including a crash scene, which crashed more than 30 cars in total, which is definitely a real hot scene, not rendered by special effects. ”

""Marginal Man" has all the characteristics of a blockbuster film, so my box office prediction for this film is 3 billion!"

Fan Wencheng's cowhide was blown quite loudly, of course, it also attracted a lot of doubts.

"3 billion? What are you kidding, it seems that the current police and gangster movies have the highest box office of no more than 000 million, right? What is the concept of 3 billion? This cowhide is really blowing."

"3 billion box office, although Fan Wencheng's works are not bad, but as far as I know, his previous highest-grossing works did not exceed 0 billion at the box office, right? ”

However, although there are many doubts, it is clear that Fan Wencheng's goal has been achieved, and the 3 billion bold words have made "Marginal People" win huge attention again.

After all, "Marginal Man" is a police film with the highest investment and the strongest cast at the moment, and there are a lot of highlights.

In fact, this is a very common routine used in many movies, anyway, there is no tax to brag, if the final box office is lower than the data bragged about, for Fan Wencheng, there is no pressure at all, just talk, just predict.

But if the box office is really higher than this number, or reaches this number, then Fan Wencheng is awesome.

On the other side, Chen Mu, the director of "The Outside Bureau", is also not far behind.

When asked why "The Outsider" was released in advance, was it to stagger the schedule with "Infernal Affairs" and "Marginal Man"?

Chen Mu replied with a smile: "I have absolute confidence in "The Outsider", as for why it is staggered with "Infernal Affairs" and "Marginal Man", I think this question is really boring, the three movies are all the same type of films, precisely because I am interested in "The Outside" With absolute confidence, I hope to get the most box office, so I will stagger it with the other two films, as well as in advance, because no matter what the quality of the other two films is, the box office sales in the same period are fixed, and if they are released together, it will be a battle of will, and it will not do the movie any good!"

"Director Fan Wencheng said that he is very confident in "Marginal Man", and predicts that the box office can exceed 3 billion, how much do you think the box office of "The Outsider" can reach?

"Every director has confidence in his work, of course, all this still depends on the market, I don't predict the box office of "The Outside" for the time being, but I think it should be no problem to challenge the box office champion of this year's Spring Festival schedule. ”

"Chen Mu Fan Wencheng, the two directors declared war across the air, who will become the first director of police and gangster films, let's wait and see. ”

"Fan Wencheng proudly said that "Marginal Man" will win 3 billion box office, not afraid of any competition!"

"Director Chen Mu hinted that Fan Wencheng boasted about Haikou, and "The Outsider" is expected to compete for the Spring Festival champion!"

"Marginal Man" and "Outsider" took the lead, one said that they would be able to win 3 billion box office, and the other said that they would win the championship of the Spring Festival schedule, which immediately attracted people's attention.

Whether it's bragging or really confident, anyway, their goal has been achieved, at least everyone knows that the two films "The Outside" and "The Edge Man".

It's the turn of "Infernal Affairs".

Yang Hao also confidently said that "Infernal Affairs" is the most satisfying one of the works I have directed, and the actors' acting skills are vividly reflected in this film.

"Infernal Affairs" is not afraid of any challenges, and the facts will tell everyone that "Infernal Affairs" is a really good movie!

The directors are talking to each other, and the actors are also starting their own routine bragging!

Feng Xiuyi, the star of "Marginal Man", said: "In "Marginal Man", there is a big breakthrough, and the rivalry with other actors and actresses makes me very addicted to drama. "Marginal People" also has many very exciting and hot scenes, which are full of highlights!"

The heroine of "The Outside Bureau", the popular actress Yang Ni, in order to play the drug addict in the play, deliberately stayed in the drug rehabilitation center for a whole month and visited many addicts

This kind of news, anyway, is exaggerated during the promotional period when the movie is about to be released.

What is for filming, filming with illness, what is not to use a stand-in, and the difficult actions are all done by yourself.