In terms of publicity, everyone has their own tricks and blows.

And in terms of distribution, it is also a battle for the dragon.

Although Tianxing and Xuanhuang have a lot of advantages in this regard, Ling Xiao Pavilion is not far behind, after all, with the big sales of the previous two movies, Ling Xiao Ge has established a good cooperative relationship with many domestic theaters.

Time flies, in a blink of an eye, 2017 has come to an end, and after continuous publicity efforts, the three police blockbusters "Infernal Affairs", "Outsider" and "Marginal Man" have become the three most watched films at the end of the year.

Although it is said that during the Spring Festival, more than these three blockbusters will be released, but because these three films are films of the same type, they have always staged scenes of falling in love and killing each other, comparing with each other, and competing with each other, so on the contrary, these three films have a promotional linkage.

In particular, "Infernal Affairs" and "Marginal People" have been hurting each other since the beginning of filming, so they are particularly prominent.

By the end of January, though.

"The Outside" was the first to announce that the first premiere will be held at 7 p.m. at the Beijing International Theater on February 1.

Although it is said that because the schedule of "The Outside Bureau" is actively staggered with "Infernal Affairs" and "Marginal Man", it will suffer a little in the schedule if it is a few days in advance, but in fact, many people think that this is precisely the benefit of the fisherman of "The Outside Bureau".

The result is also obvious, "The Outsider" took the lead in holding the premiere because it staggered two other films of the same type, so the premiere was also attended by the media and film critics.

First, "The Outsider" is the work of director Chen Muda, second, the connections and appeal of Xuanhuang Film and Television, an old film and television giant, and third, the investment and star lineup of "The Outsider" are also enough to be in the category of blockbusters.

So the premiere of "The Outsider" went very smoothly.

And director Chen Mu is worthy of being a famous director, and his works did not disappoint everyone.

After the premiere, the critics' ratings and fans' ratings were not low.

It can be regarded as the prelude to the box office battle for this year's Spring Festival.

Although "The Outsider" staggered the release time, not on the first day of the Spring Festival, but a week earlier, "The Outsider" was called a wise choice by the media.

Because in the week before the Spring Festival, although the box office market is definitely not as good as the Spring Festival schedule, because there are no other strong competitors in the same period, the number of films scheduled for "The Outside Bureau" will definitely exceed expectations.

However, the staggered schedule of "The Outsider" naturally made "The Outsider" a lot less gimmicks and topics, and the media obviously paid more attention to it, after the premiere of "The Outsider", it was announced that the first premiere of the two films "Infernal Affairs" and "Marginal People" would be held at the same time a few days later.

"Infernal Affairs" will be held on February 8, the 23rd day of the lunar month, at the Tianhua International Cinema in Beijing.

Immediately afterwards, "Marginal People" also announced that it will be held at 7 p.m. on February 8 at the Beijing International Theater.

-for-tat, at the same time, in the same city, "Infernal Affairs" and "Marginal People" premiered at the same time.

This news exclaimed that it attracted the attention of most of the media circle, and finally came, if "The Outside" although it was a bit of a fisherman who made a profit because of the staggered premiere of these two blockbusters of the same type in the same period, but in comparison, the media and the public obviously prefer this rhythm of needle-to-wheat and fighting to the end.

From the early launch conference, to the mid-term publicity, to the current premiere, "Infernal Affairs" and "Marginal People" are almost a one-stop trend, of course, "Marginal People" is obviously more dominant in this regard.

However, many media are also puzzled, what kind of grudge is this, even if it is a movie of the same type in the same period, there is no need to be so absolute, right?

Although everyone knows that Lin Xiao and Tianxing once had a grudge, but it was all about the Year of the Monkey and the Moon, has it not been solved yet?

The-for-tat confrontation between the two films has reached the point where the media are jaw-dropping.

In fact, Lin Xiao really didn't want to lose both, but helplessly, Tianxing and Fan Wencheng seemed to be unhappy with him, and they wanted to make Ling Xiao Pavilion sink into the sand, and they couldn't avoid it if they wanted to.

On February 8th, the twenty-third day of the lunar month, the traditional New Year of China, on this day, the entertainment industry, the media circle, the film and television circle, and the eyes of the entertainment industry, the media circle, and the film and television circles have focused on the capital.

Countless famous film critics, filmmakers, and fans from all over the world have also traveled thousands of miles to Beijing to attend the premieres of these two films.

However, "Marginal Man" obviously has more advantages in this regard, after all, the cast of "Marginal Man" has more investment than "Infernal Affairs".

Moreover, Tianxing, as one of the top private film and television giants in China, has no connections and appeal, and it is not comparable to the rising star of Lingxiao Pavilion.

So although "Infernal Affairs" also sent invitations to those media critics, as a result, only a few invitations were answered.

And most of the two choices chose "Marginal People".

On the eve of the premiere, the mood of the creators of "Infernal Affairs" was not so good.

Because although there are a lot of media, many of them are small media, and there are only a few big well-known media and well-known film critics.

On the other hand, on the side of "Marginal Man", hundreds of large and small media came, and well-known film critics completely crushed "Infernal Affairs".

On Chinese New Year's Eve, at half past six in the evening, the invited people entered the cinema one after another, but the editors-in-chief and editor-in-chief of large TV stations and magazines only came.

And most of the large TV stations and magazines that came basically sent deputy staff to support the show.

However, this is enough to show that Ling Xiao Pavilion's influence is no longer something that Tianxing can suppress at will.

Otherwise, in such a situation, I am afraid that it would have been crushed long ago.

"Although Lingxiao Pavilion has sprung up in recent years, it is still not as appealing as Tianxing. An associate editor of a magazine said softly.

"Who says it's not, although most of the people who come are deputy positions, it has already shown that Ling Xiao Pavilion is no longer a small role. A colleague next to him said with a smile.

"Do you think it's possible for 'Infernal Affairs' to continue the miracle of the past two films of Soaring Heights?" a film critic asked with a smile.

"It's hard to say, Yang Hao is not the kind of pure commercial film director, but I hope that Ling Xiaoge's new film will no longer be like the previous two films. ”

"But although there are only two films, but you find no, Ling Xiaoge has actually made great progress in this regard, "Iron Fist of Shame" is purely funny, without too much connotation, and in "My Sassy Girlfriend", although it is also a popcorn-style film, it has made great progress, it is no longer the kind of film that purely relies on gimmicks to win, "My Sassy Girlfriend" still has a lot of commendable points. ”