Although, Xiao Jie and Chen He both felt that Lin Xiao was a bit child's play, but Lin Xiao was a big boss, and there were too many magical places on his body.

Therefore, in the end, I had no choice but to agree.

Of course, the director of the advertising film has never been so valued, and many times, the advertising bidding is more about creativity and positioning than the draft.

In fact, compared with foreign countries, foreign advertising companies are relatively fairer, and many times in China, it is said that it is a draft, but in fact, it is often an internal decision, or through other ways to get the decision-maker, which is somewhat difficult to ensure in terms of fairness and justice.

However, this is true in all walks of life, and compared with state-owned enterprises, private enterprises pay more attention to real strength rather than interpersonal relationships.

Of course, Huaguo PICC is a state-owned enterprise, but there may be some unspoken rules for such a big battle, but it is still unlikely that this situation will happen.

After all, if this was really to be done, PICC would not have sent invitations to major advertising companies with such fanfare.

If it is really decided a long time ago, then this move will definitely offend a large number of people, although insurance giants like Huaguo PICC may not care, but in fact, it is related to reputation. Maybe they don't care about offending people, but when they are in public, they often need people to take the blame.

And that's exactly what happened.

The public bidding for tens of millions of advertisements of Huaguo PICC this time is the brand operation officer of Huaguo PICC, Yang Ming, who has just taken office.

The new official took office three times, and Yang Ming is an elite who returned from overseas hired by the Chinese People's Insurance Company.

Large enterprises in foreign countries have successful cases of operating brand promotion.

Advertising, no matter which company is very lucrative.

But because this is the first fire for Yang Ming's new official to take office, he naturally can't afford to lose, and all those related households who greeted him were beaten back by Yang Ming.

Because Yang Ming was personally recruited by the big boss, and he had the big boss as his backing, so this time Yang Ming didn't give anyone face.

Of course, he also suffered a certain amount of pressure, in order to ensure that this brand promotion could meet his expectations, Yang Ming directly overrode public opinion and personally served as the chief judge of the advertising competition.

The advertising circle, especially the circle of large advertising companies, is actually very small in many cases.

At the beginning of the announcement of the bidding for the 10 million advertising of the brand strategy of PICC in China, many people were moved.

However, it turned out to be all hit by nails.

In fact, in many cases, it is not that the advertising company is not strong enough and lacks creativity, but sometimes, with these strengths, it is better to go to public relations and people who can make decisions.

Everyone does this, and if you don't do it, how can you grab the advertising list?

But this time it was different, Yang Ming didn't enter the oil and salt, he looked open and fair, and no one sold face, but it made powerful advertising companies eager to try.

This kind of news naturally can't be hidden, this time it's all about strength, so that means that everyone's chances are equal.

For this reason, Yang Ming's strategy worked, this time not only the advertising companies invited by the PICC have expressed interest, but even many large advertising companies that are not among the invitations have also taken the initiative to seek the qualification to obtain fair competition.

There are also some advertising agencies from overseas that want to join the competition.

Yang Ming is naturally eager to participate in the bidding of more and more advertising companies.

Although Lingxiao Pavilion has had several more eye-catching performances before, it is not a company specializing in the advertising industry after all, and its strength is really not enough to see in many advertising giants.

Therefore, after figuring out the situation, in fact, Xiao Jie and others did not have any expectations for the tens of millions of advertisements of the PICC this time.

Since Lin Xiao wants to play, let him play.

Just when many advertising companies were gearing up to prepare for the competition, Yang Ming released another piece of good news.

In response to the advertising bidding, in addition to the advertising company that won the final bid, the creativity of other advertising companies, as long as it conforms to the brand concept of Huaguo PICC, and can pass the consent of half of the review, even if it cannot get tens of millions of advertising bids in the end, the creativity will not be wasted, and Huaguo PICC will also reach cooperation with these companies, of course, the remuneration cannot be so high.

In fact, this can be regarded as the benefit of Yang Ming, in this way, although the big tag of tens of millions of advertisements cannot be obtained by related households through relationships, it is also good to be able to bite a piece of meat.

And for those companies that are relatively weak, this is also good news.

Because the competition of advertising agencies is very cruel in many cases.

Careful preparation, planning, and a lot of manpower and material resources are consumed, if the draft wins, then everything is naturally easy to say, but once the draft is defeated, then all the previous ones will become useless.

And now, Yang Ming gave them a compromise method, even if the draft could not be won in the end, but they could not do useless work in vain, which naturally made them have a lot less worries.

While it is not possible for all of the participating advertising agencies to secure sub-orders, at least they have hope.

October 30 is also the day of the draft under the Chinese people's guarantee.

Xinghai Hotel, many people from advertising companies from all over the country participated in the competition.

When Lin Xiao arrived, it still caused a heated discussion.

The first thing that many people thought of was that it was such a coincidence that the big star Lin Xiao also stayed in this hotel.

But no one thought that Lin Xiao would come to participate in the advertising competition on behalf of Ling Xiao Pavilion.

"Mr. Lin, what a coincidence. "The people present are all elites in the advertising industry, Lin Xiao, a big star, is a frequent guest of advertisers' endorsements, so they are naturally no strangers.

There are even several people who have cooperated with Lin Xiao.

No, the person in charge of this advertising comparison of Yali Advertising is an advertising director who has previously shot commercials for Lin Xiao.

When he saw Lin Xiao, he naturally wanted to come up to say hello.

"Yes, it's a coincidence, Director Fu is also here to participate in the advertising competition?" Lin Xiao shook hands with Fu Rong with a smile.

"Hey, Mr. Lin, are you also here to participate in the competition?" Fu Rong asked stunned.

"That's why I said it's really a coincidence. Lin Xiao said with a smile.

Because there were more people, and Lin Xiao and Fu Rong did not deliberately lower their voices, the conversation between the two was naturally heard by the people who were closer at once.

When they heard this, they were also a little stunned.

Then he shook his head and laughed.

Yes, you Lin Xiao is indeed a big star, but you are not an endorsement, not an advertisement, but a participation in the advertising competition, which is a bit ......

"I really didn't expect that. Fu Rong shook his head and smiled.

But I was thinking in my heart, this Lin Xiao is really not doing his job, and he is a good big star, so he came here to join in the fun.

Lin Xiao's own identity aura made everyone ignore that Ling Xiao Pavilion had also launched several wonderful advertisements before.