This year's Chinese New Year stalls can be described as full of gunsmoke.

The Chinese New Year file has always been a reserved schedule for domestic films in China.

It is also a battleground for film and television companies, and Lingxiao Pavilion has been the real king of Chinese New Year files for several consecutive years.

In fact, the Lunar New Year stalls in the early years actually started in November, and the Lunar New Year stalls were strictly speaking nearly three months long.

But in fact, this is not the case, for example, the November schedule is actually not a hot schedule, which is known by looking at the New Year's Day schedule.

And the ones that can really occupy more than half of the total box office of the Lunar New Year stalls are actually concentrated in the week of the Spring Festival.

So in recent years, the Chinese New Year stalls have gradually become Spring Festival stalls.

Why is the ticket sales high during the Spring Festival? This is related to the domestic economic level, and at the same time, this schedule is a holiday.

The reason why the summer file is popular is because this is a student holiday, and the Spring Festival file is a national holiday in China.

Coupled with the special existence of the Spring Festival in China, it has caused a concentrated outbreak of the Spring Festival box office.

It is not difficult for careful people to find that the movie ticket prices in this schedule are often higher than those in other schedules, and the ticket supplement is relatively small, because of this schedule, the theater does not have to worry about no audience.

Naturally, it pushed up the box office.

This year's Spring Festival schedule is more competitive than in previous years, and at the same time, because of the previous production of Entertainment Tianmeng, this year's Spring Festival schedule is a little more uncertain.

In this year's Spring Festival, there are as many as six competitive movies that have been confirmed to be released.

Among them, "Year Beast", jointly invested by Tianxing, Ling Tian and Huaying, is the most important.

Because the production cost of "Year Beast" is nearly 100 million US dollars, it is known as 100 million US dollars to the outside world.

It's definitely a blockbuster.

Then there is the second film after the return of Qin Gang, the former king of the Chinese New Year file, which is the main film of Huaying, plus the New Year's comedy "New Year's Rhapsody" that fits the schedule quite well.

So, although the investment is not high, it should not be underestimated.

Then there is the Hong Kong Island Star Entertainment's series of movies "Happy Events Series", this series has been filmed more than a dozen times, although the reputation is getting worse year by year, but every time it can take away a lot of box office.

This year is the finale of the series, which can be described as a star-studded gathering, and the investment is far more than in the past, and it is obviously ambitious.

Then there is Tianchen's realistic film "Save Mr. Wind" adapted from Feng Nanfei's real experience, although Feng Nanfei's box office appeal over the years is not as good as before, but no one dares to underestimate it, not to mention that the director of "Save Mr. Wind" is still the great director Yang Hao.

Xuanhuang Film and Television's annual mythological masterpiece "Legend of the Gods", the cost is second only to "Year Beast", as high as 300 million.

And the key is that "Legend of the Gods" also has the investment of ECCOM and Ahri, so "Legend of the Gods" definitely has a very huge competitive potential.

The last is Ling Xiao Ge's "I Am Not the God of Medicine", this film, if it is produced by other companies, according to the investment of "I Am Not the God of Medicine", this is just a low-cost feature film, and it does not seem to pose a threat to other films at all, but because this is Ling Xiao Ge's project, "I Am Not the God of Medicine" is listed as one of the most competitive films in the Spring Festival schedule.

If a movie wants to be a big hit, it never depends on the quality of the movie alone.

Of course, today's market is maturing, so it is not good to do without quality.

The reason why this year's Spring Festival schedule is better than in the past is because this year's "I Am Not the God of Medicine" can be predicted, and the number of films will be suppressed to a very low level.

Sure enough.

"What did Hua Ying say?" Lin Xiao asked.

Yao Ding shook his head and said with a wry smile: "Huaying's side can only give "I Am Not the God of Medicine" a maximum of 10% of the film schedule. Because there are so many films this year. ”

"Where's Tianhua?" Lin Xiao asked again.

"Tianhua, Xuanhuang, Tianxing and other theaters are estimated to be similar, although they will not be blocked, but in fact, there will not be much difference, unless their own movie box office hits the street, otherwise, we will face a situation where the film schedule is greatly suppressed. ”

In fact, these were not beyond Lin Xiao's expectations.

However, this amount of film scheduling is only talking about the opening of the film arrangement.

Although everyone controls a certain cinema chain, it is impossible to give all the films to their own movies, and there will definitely be some bias in the opening of the film schedule, but in the future, the theater chain also wants to make money, so it is impossible to completely ignore the market.

As for stealing the box office, a few years ago it might have been a concern, but now it's almost impossible.

Because more than 80% of today's audiences buy movie tickets through the Internet, there are actually very few people who actually buy tickets to watch movies on the spot.

Especially in a schedule like the Spring Festival, this is even more so.

Therefore, the most important thing is naturally the quality of the film and the audience's reputation after its release.

Of course, the market is changeable, and no one dares to say that they can control the context of the market.

Luck is also important sometimes, and of course, the genre of the film is just as important.

The end of the year is approaching, and various companies have also begun to promote their own movies with their own strange tricks.

However, for the time being, there has been no smearing of each other, in fact, it is easy to understand, the movies have not yet been released, and there is more than one competitor, you hack me, I hack you, and when the time comes, it will cheapen others, which is something that no one wants to see.

And the Spring Festival schedule is not the same as other schedules, the Spring Festival schedule, the speed of news fermentation is actually not so fast, and this schedule is too short.

So most of the time, the release of films in this schedule is more about luck and publicity, as well as the audience's reputation after the release.

The films scheduled during the Spring Festival will basically not be released directly, but will be large-scale publicity before the release, special screenings and so on.

As mentioned earlier, this schedule is the explosive power of the movie in the short term, and after the release, the daylily will be cold.

Compared with other films, the promotion of "I Am Not the God of Medicine" is actually more difficult to do, because the subject matter of this film itself is more sensitive, like "Save Mr. Wind", which seems to be a realistic film, but in fact there is a very essential difference between the two.

"Saving Mr. Wind" can publicize the whole story of Feng Nanfei's kidnapping, and Feng Nanfei worked hard to prove his box office appeal, and he personally appeared to say the truth.

But "I Am Not the God of Medicine" is not good, the issues involved in this film, even after many years, are still a very sensitive social issue.

The problem of sky-high drug prices, although the state has been regulating and controlling it by official departments, and even most drugs are included in medical insurance, but in fact, this problem still exists.

In itself, the theme of "I Am Not the God of Medicine" is actually very easy to create a topic if it is directly used for publicity, but after Lin Xiao and Nan Ke and others had a meeting, they finally abandoned this way of publicity, because the risk was too great.