The promotion of "I Am Not the God of Medicine", since it cannot find another way, nor can it directly take out sensitive topics to stir up, then the most conventional methods can only be used to promote it.

That's a roadshow and a large-scale screening!

This is also something that can't be helped, the roadshow is nothing, but large-scale screening is a double-edged sword, on the one hand, it is worried about piracy, and on the other hand, once the word-of-mouth cannot meet expectations, it will be released in advance, then it will backfire.

While other films are hyping and promoting on a large scale, "I Am Not the God of Medicine" has started roadshows and large-scale screenings safely.

The large-scale screening method of releasing word-of-mouth in advance has been used once by Ling Xiaoge before, and the effect is very good.

But in fact, the drawbacks of this large-scale screening method are also obvious, unless you are very confident in the quality of the film, you may not even survive the official release, and it will be announced in advance.

It's just that what people didn't expect was that when Lingxiao Pavilion had just decided on the publicity model, another film "Legend of the Gods" during the Spring Festival was the first to open a large-scale screening.

It stands to reason that a big production like "Legend of the Gods" doesn't seem to need to do this, but as a result, Xuanhuang still did it.

In fact, the momentum created by several other films has also brought great pressure to "Legend of the Gods", especially the two films "Save Mr. Wind" and "Year Beast".

In particular, "Year Beast" is a traditional legend related to the New Year.

Therefore, the publicity strategy of "Year Beast" has spread the topic of "year" all over the Internet from the very beginning.

Even many TV programs have helped to promote it.

And the trailer of "Year Beast" is indeed amazing enough, and it has aroused a lot of expectations.

followed by "Save Mr. Wind", this film, Feng Nanfei also fought hard, because this itself is a film adapted from his real experience, plus Feng Nanfei himself is a top big name, so there are still many people interested.

Then there is Qin Gang's "New Year's Rhapsody", the former king of the Chinese New Year stalls, but it is not covered.

For this reason, "Legend of the Gods" seems to be a little stretched.

However, the large-scale screening of "Legend of the Gods" did not achieve the expected results.

On the contrary, the reputation is not very good, and the media and film critics have blown a wave because they collect money to do things, but the large-scale screening of "Legend of the Gods" is not only a special session for the media and film critics, but also an ordinary session.

In today's Chinese audience, each audience is independent, and they have their own judgment standards.

And there are only two standards, one is good-looking, and the other is not good-looking.

As a result, the large-scale screening of "Legend of the Gods" was messed up!

"Except for the special effects that are worth watching, the plot is a mess!"

"I don't understand at all, why can't I tell a good story?"

"This kind of film is also embarrassed to be screened on a large scale? Isn't this looking for death?"

As a result, among the six most competitive films in the Spring Festival file, "Legend of the Gods" undoubtedly withdrew from the competition ahead of schedule, because the word-of-mouth is really not ordinarily bad.

Xuanhuang and several other investment companies of "Legend of the Gods" were directly dumbfounded!

The early screening of "Legend of the Gods" failed to have a certain degree of impact on the publicity strategy of Ling Xiaoge's "I Am Not the God of Medicine".

After all, no one wants to repeat the mistakes of "Legend of the Gods".

You must know that the cost of "Legend of the Gods" is as high as 300 million Chinese dollars, and now, whether it can recover the cost is a huge problem.

The failure of word-of-mouth screening will naturally affect the film schedule after the release.

This is a good thing for several other films, after all, the fewer competitors have a schedule, and the other films will naturally be able to come out.

"I Am Not the God of Medicine" did not change its strategy in the end, but started a large-scale screening after "Legend of the Gods".

On the 22nd day of the twelfth month of the lunar calendar, "I Am Not the God of Medicine" officially began large-scale screenings nationwide.

Because it is screened in advance, there are very few shows every day, only 2!

Tianhai Tianhua International Cinema.

Today, "I Am Not the God of Medicine" has a special media screening here.

The editor-in-chief of the entertainment column of Lu Sheng's "Southern Weekly", of course he knows about the prototype incident of "I Am Not the God of Medicine", after all, he is in the media.

In fact, the prototype incident of "I Am Not the God of Medicine" really broke out only a few years from now, and Southern Weekly also reported on this incident at the beginning.

Now that this incident has been adapted into a movie, Lu Sheng is still very interested.

It's just that Lu Sheng is not too optimistic about "I Am Not the God of Medicine", why do you say that? Because this theme is too sensitive, and realistic films are usually more depressing.

If it were other schedules, "I Am Not the God of Medicine" might be able to perform better, but during the Spring Festival, it is obvious that this type of theme is not as popular as comedy.

Walk into the screening hall of the media screening hall of "I Am Not the God of Medicine".

Lu Sheng saw a lot of acquaintances, which means that "I Am Not the God of Medicine" is a project of Ling Xiao Pavilion, otherwise, even if it is a media screening, it may not be able to attract so many big media.

After all, "I Am Not the God of Medicine" is actually just a low-budget film.

Soon, Nan Ke took a group of main creative staff on stage, chatted routinely for a while, and then started the screening.

The beginning of the screening was a little surprising to Lu Sheng.

Of course, Lu Sheng knows who the prototype character of this story is, and he also knows what the background of the other party is.

The prototype characters of this film are completely different from the protagonists in the film.

The prototype character of the story himself is not a poor person, on the contrary, the prototype character of the story is still a relatively wealthy person, and he has a factory at home, and the reason why he helps people bring medicine is not for money at all.

In the film, the protagonist is actually the owner of a sexual health pharmacy, and the two can be said to be completely different.

Another reason why Lu Sheng is not optimistic about this film is that the characters of the story prototype are actually not suitable for the movie.

Because of the prototype character of the story, he is active and spontaneous to help patients, and he is a patient himself, of course there is no problem in reality, but in the movie, the problem is big.

But as a result, "I Am Not the God of Medicine" subverted this archetypal character from the beginning.

The male protagonist in the movie is not a patient like the archetypal character, but a rich man.

On the contrary, he is also a figure at the bottom of society.

And he's not sick either!

Another thing that surprised Lu Sheng was that this film was actually a comedy style!

This made him even more strange.

The main subject of "I Am Not the God of Medicine" is "medicine", which is a very realistic and cruel theme.

But here it has become a comedy!

He was somewhat incomprehensible.

Then, the plot of "I Am Not the God of Medicine" began.