The PR battle isn't just about saying good things about your own movie, you also have to face competitors!

The most classic is "The King's Speech" PK "Social Network".

Winning an Audience Choice Award at the Toronto Film Festival, "The King's Speech" carried hope, but the mixed reviews of the first media reviews poured cold water on the head.

While David Fincher and Aaron Sorkin's "The Social Network" was racing through awards season, Weinstein was still busy cutting films and making up for word-of-mouth, and by the time he had actually done all of that, "The Social Network" had already won the critics' award.

And then what?

After the opening of the Guild Awards, negative comments about "The Social Network" came like a tide, first various people related to Facebook stood up and accused the film of fabricating facts to scandalize the image, and then the original film broke out of the plagiarism storm, which brought a certain negative impact on the film, coupled with the fact that director David Fincher has been unintentional to promote the event, and also threw out a salty and indifferent attitude towards the Oscars, so that the distributor of "The Social Network" is almost in a predicament of burning fires.

At the same time, Wayne Stein is starting to make a difference!

vigorously created the image of "The King's Speech" as both tall and humble, and the main creator was as modest and polite as a British gentleman and lady every time he appeared, which added enough impression points to the outside world.

Various British historians and royal staff also came forward to tell the story, making this biopic a perfect reproduction of the "original copy".

As the film won awards from the Directors Guild and the Producers Guild one by one, the film also accumulated a lot at the box office, and the results of breaking 100 million yuan shook off "The Social Network", which successfully made the academy people change their opinion of it.

Not only did the final victory of the Oscars seem to be a matter of course, but the little-known director Tom Hopper also reversed David Fincher at the last moment and became the winner in life!

And the following year, Weinstein almost replicated the black-and-white silent film "The Artist" in the same way!

Hitting your opponent is always the best way to do it!

This year's three seeded players, "Avatar", "Bomb Disposal Unit", "Vulgar"...

"Avatar" has been criticized by various film critics for being too visually conscious, and the "Boston Phoenix" has publicly criticized the so-called 3D movie: some people say that "Avatar" belongs to the future, then it means that the future film is lengthy, noisy, huge advertising dollars and accompanying video games.

The New York Times criticized the plot of "Bomb Disposal Unit" in which US troops and armed men sniped each other, and the US military used M82A1 anti-materiel guns. That gun is definitely not used to fight snipers, this is the hard wound of the movie, and it seems to be more amateurish!

"Vulgar" was called plagiarism...

Zhang Junsheng admitted it very simply!

caused an uproar...

……

At this time, the domestic media has exploded.

Major portals have published the news in the form of headlines, and the pictures accompanying the news are photos of Zhang Junsheng holding the trophy with a smile on his face.

"Zhang Junsheng won the Golden Globe Award for Best Film!" - Zalang Entertainment

"Zhang Junsheng overwhelmed the crowd and won the Golden Globe Award!" - Tencent Entertainment

"The light of the Chinese shines at the Golden Globe Awards, and Zhang Junsheng won four Golden Globe Awards for Best Picture, Best Original Screenplay, Best Actress, and Best Supporting Actor for "Vulgarity"..."

In all domestic forums, the hottest topic is the topic of Zhang Junsheng winning the Golden Globe Award.

After clicking on it, I realized that it was the best picture in the comedy category...

That's amazing too!

Li Anfengshen's "Crouching Tiger, Hidden Dragon" won the Golden Globe Award for Best Director that year, as well as the Oscar for Best Foreign Language Film...

In China, the Golden Globe Awards are known as the vane of the Oscars, that is to say, if you win the Golden Globe Awards, you have a chance to win the Oscar...

Although these two distinctions have nothing to do with each other...

Now some people are advocating that Zhang Junsheng is the first director in the mainland!

As for his acceptance speech, it immediately became the best weapon to attack him!

Obviously it was to scare the media, but it turned out to be self-defiled...

"Plagiarism dog, shameless!"

"Actually admit plagiarism so openly and shame the face of the Chinese!"

"Garbage Zhang Junsheng, I now suspect that everything he wrote is plagiarism!"

“… Have you seen "Vulgarity"? If he really plagiarized, why would the Golden Globes award him Best Picture?"

"He himself said that he plagiarized..."

"He's kidding, don't you hear?"

"Sorry, no..."

……

After the Golden Globe Awards, Catherine immediately gave him an interview with "Vanity Fair"!

"I've been watching movies since I was eight years old, and a lot of movie clips have grown in my head, so I have a lot of movie reserves!"

"I don't think there's any shame in admitting plagiarism!"

In fact, except for the first person who used a shooting technique in the real sense, all the directors are filming with the methods of their predecessors, and they also like to use a little perspective and an empty mirror with symmetry on the central axis, and the effect presented by Wes Anderson and his predecessor Kubrick is very different. However, the story is my own, the narrative technique is my own, and the final effect is also my own, I think for a movie, the story is the most important thing!"

"Picasso once said, 'Good artists borrow and great artists copy.'" ’”

"It's my first time going through awards season, and it's really annoying, the chicken in Los Angeles is like plastic, and Catherine told me that this 'plastic chicken feast' has to be eaten at least 25 times to win an Oscar. For the sake of the staff, no matter how unpalatable the 'plastic chicken' is, you have to swallow it. The Screen Actors Guild and the Film Critics Association have to pull relationships, they can't talk nonsense, and they have to go step by step to win the Oscars. ”

"I've never experienced it, and I now understand why Hollywood directors have a low production, many of them only take two or three years to make a movie, and the existence of awards season obviously distracts these directors!"

"But maybe that's the charm of the Oscars!"

The last sentence must be added, otherwise, those judges may really think that Zhang Junsheng is supplying Oscars...

……

"Vanity Fair" has a large circulation, and there are also columns in China, when Zhang Junsheng's interview was sent to China, the Oscars just announced the nominations, and "Vulgar" won seven nominations for Best Director, Best Picture, Best Original Screenplay, Best Editing, Best Supporting Actor, Best Art Direction, and Best Actress!

Immediately made all the headlines: seven nominations second only to "Bomb Disposal Unit" and "Avatar"...

Of course, there is still a little distance from "Crouching Tiger, Hidden Dragon" directed by Li An - "Crouching Tiger, Hidden Dragon" is definitely the most difficult peak in the history of Chinese films, with ten Oscar nominations!

At this time, Zhang Junsheng quietly returned to China...

The Spring Festival is coming!

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