The entertainment industry is different from ordinary public institutions, and there will be holidays during the Spring Festival, but most of them are holidays in batches!

Especially after the Spring Festival stalls were proposed, this year's Yuehua, the Spring Festival is seven days, and the leadership has no holiday...

"Avatar" swept the whole month, and all domestic movies, including "Confucius" and "Agent Next Door", have all become cannon fodder!

"Confucius" is slightly better, and the overseas rights of the Cannes Film Festival are sold out, which basically guarantees that it can return to its original value...

"Agent Next Door" is miserable!

Frankly speaking, the investment is not very large, the cost is 28 million US dollars, plus the publicity is up to 40 million US dollars, but the box office is very poor, the local report in North America is less than 20 million US dollars, and the overseas release is also sluggish, and the final global box office is 40 million US dollars...

The key Chinese box office is not very good, only 60 million...

After this play, the eldest brother Cheng returned to China to develop...

On the contrary, "Avatar" has won 800 million box office and successfully occupied the box office champion of mainland films:

Week 1: $287 million;

Week 2: 235 million;

Week 3: 177 million;

Week 4: 172 million;

That's not all, even though it has been released for 20 days, the single-day box office of "Avatar" is still as high as more than 10 million!

Even if you want it to be released, the theater chain will not agree!

That's why it's called the card god!

……

Yuehua Media, several people in the company are discussing 3D movies.

The storm of "Avatar" set off a 3D frenzy, and Tang Ningyu analyzed the benefits of converting to 3D in the later stage of "Painted Skin 2" from the perspective of profit: "The ticket price is twice as expensive!"

It doesn't seem like much if the ticket price is twice as expensive, but what if all the audience buys 3D movie tickets?

That... That's going to be a lot of money!

Especially now, 3D movies are just the trend...

Director Wu Ershan shook his head: "Yes, "Painted Skin 2" can indeed be converted to 3D in the later stage, but that would hurt the movie itself too much, you must know that most of "Painted Skin 2" is a night scene..."

Brother Song took a piece of paper and analyzed: "In fact, the later conversion of 3D is not expensive, we only need to invest another 20 million..."

"20 million, we can find sponsors, Du Niang and Fuji Xun want to develop games related to "Painted Skin"..."

"Don't we have a Weibo game? Let's sell it directly to brother units!"

"Alright, I'll say a few words!"

Zhang Junsheng came back to preside over the overall situation: "First of all, 3D has high requirements for projection technology, and "Painted Skin 2" is indeed a bit of a night scene, if the effect of the screening hall is not enough, it will inevitably have a great impact on the audience!"

"However, 3D cinema is a trend and will slowly become mainstream. We can't go against the market!"

“… In this way, we will only show part of the 3D screening halls, and the other screening halls that are not effective enough, and show the 2D version, so that the audience can choose freely. ”

“… So who would choose the 3D mode? Surely they all ran to see the 2D version!"

"Let's watch it then, anyway, the profit of "Painted Skin 2" is certain, by the way, "Painted Skin 2" will be released at the same time at the peak, and when the time comes, it will be announced overseas, you pay more attention!"

After discussing this matter, it is the turn of the year-end bonus that everyone is most concerned about!

The person in charge of the finance department took the annual report and read it according to the script: "Yuehua has been listed for eight months, and the market value has risen to 120 billion, and our movies, TV series, variety shows, and animations have made great progress, including video companies..."

"Stop, just tell me how much you're going to send!"

“… Eight times?"

Zhang Junsheng looked at Tang Ningyu: "Originally, I wanted to hold a celebration of the first anniversary of listing in April, but now it seems impossible..."

"Why?"

"The Tangshan Earthquake will start next month, and this movie has a lot to stake, and I will definitely give 100% attention!"

“… Then let's send ten times!"

"How much did Dongyang Media post?"

"It's like three times..."

"Then we'll send ten times!"

……

In fact, the finance department did not say everything.

Yuehua's income this year also includes the incentive money from the General Administration!

After the promulgation of the "Guiding Opinions", Yuehua has become a successful model, which fully demonstrates the correctness of the authorities' decision-making.

This is the consistent thinking of the official, put forward a policy, set a successful example, since Yuehua Media has made achievements, it will get official preferential treatment.

In the original time and space, it was Huayi who received preferential treatment from the General Administration...

A few years ago, Zhang Junsheng and Tang Ningyu attended a symposium held by the General Administration.

This kind of symposium is very common, also known as a briefing, and if the General Administration wants to convey a certain message or express an opinion on a certain issue, it will convene a meeting of relevant people in the film and television industry.

While listening to the opinions of insiders, he also conveyed the meaning of the General Administration.

The goal of this symposium is very clear, that is, the future development direction of domestic films, which has a lot to do with the recent ravages of "Avatar" in the mainland box office market.

The General Administration has to face up to this problem, how to balance the pressure brought by Hollywood blockbusters to domestic films, otherwise Hollywood blockbusters will be invincible in the domestic film market in the future...

Relevant personnel encourage Yuehua to start the heavy industry film project!

Tang Ningyu seems to have a different opinion: "The distinction between light industry and heavy industry is actually a manifestation of the further audience-oriented development of the film market, and it is also the inevitable result of conforming to the market segment, and whether it is heavy industry or light industry, it exists as the packaging of the story, whether it is gorgeous or simple, after the layers of packaging are lifted, good content will always be the ultimate pursuit of the audience." ”

Zhang Junsheng's heart moved: "Actually, "Ghost Blowing the Lantern" is very suitable for making a heavy industry movie, but the censorship..."

"You can rest assured about this, as long as it does not involve laws and policies, heavy industry films, we will make concessions on censorship!"

This is the tone that sets the tone, and in the future, heavy industry films will receive preferential treatment from the General Administration in terms of shooting and distribution.

What is a heavy industry movie?

In fact, it is the industrialization of film.

What is the current status quo of Chinese films - small workshop-style operation!

Even Yuehua is still a director-centered system!

The real industrialization of Hollywood is not a certain person, a certain link.

Chinese films are still in the stage of handicrafts, and some directors, some producers, some producers, and some actors play a central role, rather than the whole process and the whole system play a decisive role, so it can't be called an industry...

Of course, the blind pursuit of industrialization is not a panacea to save movies!

The industrialization of film can only make up for the shortcomings of technology and provide an opportunity for film to overtake in corners, but after all, film is not a single commodity, at a deeper level, film is art. At the end of the day, it's all about telling a good story.

However, the relaxation of censorship can guarantee that a number of magical, sci-fi, and action blockbusters will come into being!

Zhang Junsheng told Tang Ningyu to pay attention to guiding the direction of film development in this direction.

Leaving the conference room, Tang Ningyu thought for a while and said, "You said a project some time ago, I think it's quite appropriate." ”

“… What project?"

"Outwitting Tiger Mountain!"

“… Wait until I finish filming "Tangshan Earthquake"!"