Who is Chris Meledandri?

Founder of Illumination Entertainment...

Forget it, let's talk about it, he's the father of the Minions!

"Despicable Me" and "Minions" are all his creations!

"The Big Secret of Pets" and "The Voice of Joy" are all written by Lighting Entertainment Company...

Since you want to make an anime, "Minions" must be snatched away, and the "Minions" series is the highest-grossing anime series in film history, surpassing the "Shrek" and "Toy Story" series...

The most important thing is that the peripherals of the Minion series are soft!

The periphery of "Kung Fu Panda" made him red, but unfortunately, in the current Huaguo toy market, genuine derivatives belong to high-end luxury goods, even if Yuehua has the right to distribute, it is difficult to sell at a super high price!

However, he has already cooperated with several panda breeding bases in China, selling them at a price slightly more than the cost price, so that they can sell to tourists...

The Shudu Giant Panda Base ordered more than 30 million dolls at one time...

But there's not much to be gained, so it's better than nothing.

It is necessary to lay out the future - "Minions" will become the help point of Zhang Junsheng's animation dynasty.

How strong is the Minion presence?

It can be described as "everywhere".

They have crossed from the world of film to the world of advertising, food, fashion, e-commerce, toys, art, etc., and it is no exaggeration to say that the Minion series of merchandise has become one of the most popular derivatives in the world.

The numbers speak for themselves: in 2013, Universal's franchise and memorabilia sales revenue was only $1.75 billion, less than 5% of Disney's.

After the release of "Despicable Me 2", in one year, it was just a global derivative of the Minions, contributing $3.16 billion in sales revenue...

The Minion series went straight to becoming the most profitable movie in Universal's 102-year history!

Universal Studios has perennial shelves packed with Minions, and there is also a "Despicable Me" themed ride...

This is something that "Cars" has not achieved!

The Cars series sold nearly $20 billion merchandise around the world...

"Minions" has definitely earned more than this amount for Universal, incomplete statistics, just Neon Country, Minion derivatives have earned 6 billion US dollars!

All of this is inseparable from Chris Meledandri, and it is impossible for Zhang Junsheng to give up this person!

As for the forty percent equity, hehe, as long as he has the right to participate, when the follow-up anime is produced, he can invest in it all!

Forty percent is just a stepping stone!

It is unlikely that the Globe would have such great courage, after all, they do not have the vision of the reborn!

Of course, Zhang Junsheng's passage of this resolution was not very smooth, he originally wanted to invest in the lighting entertainment company in the name of the company, and then, the company's eight King Kongs, seven people opposed, a group of visionless!

The Children of the Plane decided to invest in their own name, and when "Despicable Me" was released, there were times when they regretted it.

……

On September 14th, "Kung Fu Panda", which has been the first to be painted overseas for a week, finally entered the mainland.

Before the release, Yuehua directly smashed nearly 30 million, and Zhang Junsheng personally wrote an article about "The Past and Present Life of Kung Fu Panda".

Or "How Yuehua is in line with international standards"

"Panda is a symbol of Chinese culture, no one in the world does not like pandas, 17 years old, I went to the giant panda breeding base, met an American friend, came to China for a month of business trips, every weekend to go to the panda pavilion, each time for more than four hours, before leaving to see the panda cry. ”

"I was thinking, this is really something that has never seen the world, isn't it a giant panda?"

"Later, I surveyed and found that more than 200 million of the 300 million people in the United States are willing to spend $500 to get the opportunity to clean up giant panda feces, feed them with bamboo, and take a photo with them..."

"This is a huge business opportunity, since I am willing to spend 500 dollars to be a shovel officer, there is no reason to have a movie about "Panda", they are not tempted! At that time, I had the idea to make a movie about pandas. ”

"At first, I wanted to make a live-action movie, and I planned to use pandas and Huaguo's martial arts to tell a story of Huaguo, and I even referred to "Crouching Tiger, Hidden Dragon", and then the people at the giant panda base told me that they couldn't rent giant pandas for me to film!"

"Then I'll settle for the next best thing and make an anime movie!"

"But I don't want to make the kind of work that can only delight three-year-old children, I want to make it a real 3D anime that is not weaker than "Shrek" and "Toy Story"!"

"Here's the problem, although I am creative and have ideas, I don't know how to make animation, and a good animation designer needs at least ten years of experience!"

"Then at this time, I met Tian Xiaopeng, he is one of the leaders of the Pixar project team, participated in the development of "Toy Story", led the two major projects of "Monster Power Company" and "Finding Nemo", I told him the idea of "Kung Fu Panda", he was very interested, originally I wanted to work directly with Pixar, but they wanted me to be responsible for the overall investment. ”

"Hehe, I don't have that much money..."

"I went to Pixar because I wanted them to invest!"

"So, I took Tian Xiaopeng away, I invested all the money in him, almost 40 million yuan, he and his team, that is, the Yuehua animation start-up group, more than 30 people worked for two years, made a five-minute highlight clip, and then we found Disney, they were very interested in this project, and invested 80 million US dollars!"

"With Disney's investment, I have the capital, and it just so happens that the country has a plan to develop the animation industry - we used this project to leverage an animation base..."

"A lot of people don't know why animation production costs so much, just to take a simple example, the supercomputer hardware responsible for 3D rendering is extremely expensive, often in the millions. It takes an average of more than 1 day to render a frame..."

"In order to save time, we can only add a rendering factory, and the investment in this alone is as high as 200 million!"

"Let's put it this way, Kung Fu Panda, Disney gave us 80 million US dollars, but we spent 500 million yuan just on infrastructure purchases!"

"Fortunately, the National Strategic Reserve Bank has given us great support!"

"I won't talk about the hardships involved, you are not interested in it anyway!"

"After a year and a half of production, "Kung Fu Panda" has finally been released. ”

"As of the 13th, "Kung Fu Panda" has been released for seven days, and the North American box office has reached $150 million!"

"The global box office has exceeded 300 million US dollars, and I am proud to say that all of this is operated by Yuehua Animation! "Kung Fu Panda" is a super production produced by ourselves, and at present, we have signed a plan with Disney for the next two sequels!"

"I hope you will check it out!"

"As for promoting Chinese traditional culture, everyone can listen to it, don't take it seriously, there are too many Chinese cultures, Confucianism, Taoism and Buddhism, a hodgepodge..."

"The issue of promoting Chinese culture is too big, and it is not what an anime film needs to do. ”

"I think 'Kung Fu Panda' is an entertainment film, and it's a Chinese-led anime movie!"

"I seem to have heard that some people are boycotting "Kung Fu Panda", I can only say that these people have in their brains, "Kung Fu Panda" is just a Chinese animation that borrows Hollywood funds and is packaged by Hollywood, why boycott it?"

……

Zhang Junsheng's number of reads on each blog is more than 10 million, which is an absolute big V!

His words affect a lot of people!

In particular, Yuehua's recent publicity is 'Kung Fu Panda, let Chinese culture go international...' and the like.

As soon as this blog came out, netizens made fun of him for 'slapping his face'...

"I'm ruthless, I'll scold myself!"

"Haha, I'm laughing to death, Zhang Junsheng's blog directly made all Yuehua's efforts go to waste..."