Disney started out as an anime, and they have their own set of procedures for evaluating anime movies.

"Kung Fu Panda" is set in China, and the whole anime integrates the geography, architecture, and artwork of China...

But the core content is still to promote personal heroism, which is consistent with Lao Mei's consistent but core values!

After all, Po was the only one who subdued the wolf in the end, and the role of the Fantastic Four was minimal...

Most crucially, the movie is fun – it's a funny anime that makes it appealing!

Another point, Lao Mei is particularly interested in Huaguo, especially kung fu movies!

When Tian Xiaopeng was talking about the creative source of "Kung Fu Panda", he mentioned "Drunken Fist" and "Shaolin Thirty-six Rooms", originally he wanted to take a few pictures, but I didn't expect everyone present to know it...

……

In August, news advertisements for "Kung Fu Panda" began to appear on Disney's media ads...

Disney, one of the Big Six in Hollywood, has a media network that mainly includes cable television networks and broadcast television networks, covering 80% of the viewers in the United States, of which the Disney channel is broadcast in 162 countries and regions around the world in 34 languages...

ABC TV Network's home channel ran a 35-second video clip ad for three nights;

Interviews about "Kung Fu Panda" began to appear on the entertainment pages of Los Angeles-area newspapers;

Some film critics' columns are also trying to attract people's attention by praising or criticizing;

The trailer of the film was shown on the big screen, including the theater chain;

Disney is very optimistic about "Kung Fu Panda" and directly spent $20 million on marketing promotion!

The ratings of "Rolling" prove the love of ordinary families in the United States for pandas, even if "Kung Fu Panda" is not good at the box office, they are sure to make a lot of money through the peripherals!

This stage is a critical period in the negotiations between Disney and Pixar, and the tug-of-war between the two sides is that Jobs is not satisfied with Disney's offer...

The offer of $7.4 billion is definitely a conscience price, and Pixar's current market capitalization is $6 billion...

But Jobs wanted stocks!

And as soon as you open your mouth, it's 15% of Disney's stock!

Not to mention that the Disney board of directors does not agree, even Roy Disney will not agree, as the direct heir of the Disney family, his shareholding is only 8%...

If "Kung Fu Panda" is a box office hit at this time, their negotiations with Jobs will definitely take the initiative!

So, in this sense, they expect "Kung Fu Panda" more than Tian Xiaopeng...

In September, the only possible threat to Kung Fu Panda was Teenage Mutant Ninja Turtles, produced by Warner Bros. and directed by Kevin Munro...

But it's a low-budget anime movie, and Kevin Munro is also a newbie...

However, Disney is unlikely to let down its guard, and "Kung Fu Panda" has a lot to do with it!

So, they used all their energy to win 3,800 theaters for "Kung Fu Panda", which is much better than the original "Shrek", and DreamWorks' distribution ability is simply incomparable to Disney!

On September 7, "Kung Fu Panda" premiered...

On the first day of release, it directly won a box office score of 24.53 million US dollars, failing to break the record, and the box office performance of "Shrek 2" on the first day of innovative love was close to 40 million US dollars...

However, the reputation of "Kung Fu Panda" is very good, and the Rotten Tomatoes index is as high as 87%!

The popcorn index also reached 82 percent...

The reputation is so good, of course, Disney continues to increase its publicity efforts!

As a result, Saturday and Sunday received 31.21 million and 26.34 million...

In the first weekend, he directly won $82.02 million.

According to the law of three times the first weekend results of good quality anime movies, Disney's final box office forecast for "Kung Fu Panda" is 250 million...

……

If a film with quality assurance wants to be a big hit, it must have complementary publicity, and if the publicity wants to achieve or even exceed the expected effect, it must be targeted, in the simplest terms, it is necessary to figure out the main audience groups that the film is facing, and come up with a publicity strategy that can affect them.

Therefore, in the early stage of the release of a film, various survey feedback will not be interrupted.

"Kung Fu Panda" and Disney's preferences overlap very much - the family carnival genre!

So, the whole audience was adjusted.

The audience praise rate announced by the relevant research agencies after the first three days also maintained at about 90%, so there is no need to worry about this.

In addition to the audience watching the movie, there is also a group, netizens!

They like to study the details of the film, and can even draw conclusions that the screenwriter and director have not thought about, and there are also a considerable number of this group, and they are often the main force of speeches in major film and television forums.

Disney certainly hasn't forgotten them!

Articles such as "The Eastern Philosophy of Kung Fu Panda", "Interpreting the Political Fables of Kung Fu Panda", and even "The Fatalism of Kung Fu Panda" are often seen on the Internet and traditional media.

Many of them were hired by Disney to hold hands and rely on movies to write them specially, but more of them were completed by some fans after being guided by them.

These articles will definitely affect fans who have not yet made it to the movie.

At the same time, it also paved the way for the global release...

The most shocking thing is the merchandise: $68 million was sold in just three days over the weekend...

This is far more than Shrek!

According to the statistics and predictions of the relevant person in charge of Disney, "Kung Fu Panda" is likely to set a peripheral performance of more than $1.5 billion...

At the same time, I was a little sad - the contract signed at the beginning included the sharing of the periphery, and Yuehua took away 30%...

They don't dare to repay their debts, after all, the sequel to "Kung Fu Panda" still has to count on the Chinese...

……

Universal, a high-level office.

Adam Ferguson looked at the report of "Kung Fu Panda" in his hand and said to himself, "It seems that making an anime movie is imminent!" and then looked up and asked, "How are we doing with Chris Meledandri?"

"He's not happy with the price..."

Vice President Ron Meyer's face was a little depressed...

“… Not satisfied?"

Adam Ferguson was a little incredulous, he offered $80 million, which is enough to impress anyone!

What's more, Chris Meledandley is just a guy who left Fox Anime!

"I heard that Huaguo is also contacting him!"

Jeff Hill, head of Universal's television division, said what he learned.

"Huaguo?"

Adam Ferguson thought of something: "Our old friend, Chang?"

"Yes!" Jeff Hill nodded, "Besides, his price is much better than ours, and they will help Chris become an independent animation production company, and besides, they only need forty percent of the shares!"

“… Forty percent?"

Adam Ferguson is a little confused...

Could it be that Zhang Junsheng is a humanitarian?