Chapter 850: Not even interested in a counteroffer
"Cancel this policy?"
Xu Zhenbo turned his head to look at Wang Zhenbin, waiting for him to make a statement. This opinion was actually put forward by Xu Zhenbo himself, but when he heard Feng Xiaochen say this, Xu Zhenbo was a little drummed in his heart, and he didn't know whether it was appropriate to do so.
Regarding the situation of the wind power industry, Xu Zhenbo has some understanding. 70% of the wind power investment comes from wind power equipment, and according to the current market price, the equipment investment per kilowatt of wind power is about 7,000 yuan. In 2008, the country's installed wind power capacity is expected to be 15 million kilowatts, and the calculated equipment investment will be as high as 100 billion yuan. The National Development and Reform Commission stipulates that the localization rate of equipment should not be less than 50%, which is to force foreign enterprises to cooperate with Chinese enterprises, and then help Chinese enterprises master relevant technologies and eventually achieve import substitution.
For this big goal, even if the Ministry of Commerce is under great pressure, it has to bear it head-on. Now that Feng Xiaochen suddenly proposed to simply abandon this policy, Xu Zhenbo was a little afraid to accept it for a while.
"Can you hold on to canceling this policy?" Wang Zhenbin asked Feng Xiaochen. When he said "you", he naturally refers not only to equipment companies, but to the entire wind turbine manufacturing industry. At present, there are more than 70 fan manufacturing enterprises in the country, of which more than 20 have their own products, and the rest are either in research and development, or are working for foreign enterprises.
Feng Xiaochen said: "I have thought about it, there are at least 10 domestic enterprises with a certain degree of competitiveness, even if the state cancels the requirement of 50% of the localization rate of wind turbines, these enterprises will not be squeezed by foreign enterprises." The rest of the enterprises, if they can develop, let them develop. If the strength is not good, let those 10 companies merge them. We still have some gaps in technology compared with European companies, but if we want to fight for price, we have an absolute advantage. When bidding for wind farms, if the weight of the price is set a little higher, the EU will have nothing to say, right? ”
"That's fine. Wang Zhenbin said, "In fact, the localization rate, the leaders of the National Development and Reform Commission have also mentioned it several times, saying that the industry protection policy cannot be carried out forever, and it should be canceled when the time is right, otherwise enterprises are used to being protected and will not be motivated." ”
"Lao Wang, do you mean that your NDRC has also agreed to cancel this policy?" asked Xu Zhenbo.
Wang Zhenbin nodded: "If the equipment company thinks it is feasible, we also agree." ”
"That's great!" Xu Zhenbo's face was happy, "If that's the case, then we can have a good talk with the EU." It's not been a day or two since they want us to cancel this policy, and we definitely can't easily agree to it. ”
"Didn't you say it as an exchange for the drilling platform project?" Feng Xiaochen asked.
Xu Zhenbo said with a smile: "Just changing the license of a drilling platform is too cheap for the EU." If you do the math, a drilling rig is 2 billion US dollars, or 16 billion yuan. Wind power is a plate of 100 billion per year, and according to the current trend, the market size will not shrink in at least 10 years, but will only expand. The EU has coveted this market for a long time, and even if we ask them more, they will agree. ”
"No wonder you can work in the Ministry of Commerce, it's really called no treacherous business. Feng Xiaochen said with emotion.
Xu Zhenbo reprimanded with a smile: "If I am a traitor again, can I be more traitorous than you President Feng?" You just said that the policy of abolishing the localization rate is so happy, and it is strange that there is no conspiracy in it. I'm really looking forward to seeing how European companies come running around and then rolling back in the dust. ”
The three of them set the principles, and the next step is to demonstrate and implement them. Xu Zhenbo and Wang Zhenbin both need to report to their leaders, while Feng Xiaochen needs to contact various wind turbine companies to listen to their opinions on the removal of the restriction on the localization rate.
At first glance, when I heard that the state was preparing to cancel the requirement of 50% of the localization rate of wind turbines, all fan companies were a little stunned and worried. Everyone knows that there is still a certain gap between China's wind turbine technology and European old enterprises, and if the state cancels the protection policy, the enterprises compete with European companies on an equal footing, and the pressure is still very great.
Feng Xiaochen summoned the heads of various fan companies to the capital to discuss and determine the principles of future competition. At the same time, a joint working group sent by the National Development and Reform Commission (NDRC) and equipment companies has also begun to urgently visit various wind power investment institutions to convey to them the latest policies of the NDRC and ask them to fully support domestic wind turbines. Of course, the NDRC will not let local governments support their work out of thin air, and various supporting preferential policies must also keep up.
The Ministry of Commerce has launched new negotiations with the EU, and after a series of concessions from the EU, the Ministry of Commerce said that it will open the Chinese market to European wind power companies, and the requirements of the Chinese National Development and Reform Commission on wind power equipment must meet 50% localization, which will not be implemented for European companies for the time being.
The agreement was reached in secret between China and the EU, and both sides promised not to disclose the contents of the agreement to third parties. But the day after the agreement was signed, Japan's Ministry of International Trade and Industry and the U.S. Department of Commerce learned of the news and immediately called China's Ministry of Commerce to demand the same treatment as Europe. China's Ministry of Commerce agreed to negotiate with them, and then opened up the wind power market to Japanese and American companies, also subject to certain concessions.
"Go to China!"
Prometheus issued a manifesto.
"Go together, go together!"
More European wind power companies are following suit.
Equivalent to 1/3 of the global wind power market, what a piece of fat this is. In the past, due to the restrictions of China's National Development and Reform Commission (NDRC), European companies wanted to eat this piece of fat, but they couldn't eat it. Now, the European Commission has finally done something to force the Chinese government to cancel the policy of 50% domestic wind power equipment, and all European companies have unanimously decided to swallow this market in its entirety, and not even a mouthful of soup can be left for their Chinese counterparts.
With the ambition of monopolizing China's wind power market, Heinzl and his assistant Chupp stepped into the door of China's Oriental Jialai Energy Technology Investment Company.
Oriental Jialai Energy Technology Investment Co., Ltd. is a company specializing in wind farm construction investment, with several large commercial banks and energy companies in China, with strong financial strength, and the annual investment in wind power installed capacity accounts for about 20% of the whole of China. At present, Dongfang Jialai is planning to build a 120-megawatt large-scale wind farm in a place called Tagou in Shanbei Province, which requires more than 300 large-scale wind turbines, and Heinzl came for this project.
"PromeMind has 60 years of experience in the production of wind turbines and has built more than 5,000 megawatts of wind turbines. We are able to provide your company with the world's best wind turbine equipment, and our equipment can be used for 25 years without serious failures, which will greatly improve the competitiveness of your invested wind farms. ”
In front of Wang Dongfeng, deputy general manager of Oriental Jialai Company, Heinz boasted. He tried hard to put on some humility, but the arrogance of a large international company was hard to hide.
"We have always relied on the quality of Prometheus' products. Wang Dongfeng was not shocked by Heinzl's momentum, he said lightly: "However, the Tagou Wind Farm is a large-scale wind farm with an installed capacity of 120 megawatts, and we have to focus on the construction cost." Excuse me, what is the unit price of your company's fan products?"
"In RMB terms, it is about 7,200 yuan per kilowatt, which is calculated based on the scale of 120 megawatts of construction. If you're only going to give us some of these turbines, the unit cost will increase slightly. Heinzl said. Since he wants to do business for the Chinese, he naturally wants to convert the quotation into RMB.
Wang Dongfeng shook his head: "If that's the case, then I'm very sorry, I'm afraid we won't have a chance to cooperate." ”
"What do you mean?" asked Heinzl.
Wang Dongfeng said: "Quite simply, your company's product quotation far exceeded our expectations. With this offer, we are not even interested in making a counteroffer, because the price is simply too high. ”
"I don't think the price is too high. "As far as we know, the average price of wind power equipment in China is about 6,800 yuan, which includes a large number of domestic wind turbines with extremely backward technology. If we take into account the fact that the failure rate of China's domestic wind turbines is very high, the price of our fans is actually better than that of China's domestic fans. ”
Heinzl quoted a price of 7,200 yuan per kilowatt, of course, not just patted on the head. This price was negotiated by PrometheMiles' technical and marketing departments, taking into account the production cost of the wind turbine and the affordability of the Chinese market. Honestly, trading at this price, Prometheus' profit margin is very low, so low that it is close to losing money.
There is also a reason for Prometheus to do this, there are currently at least 20 wind turbine companies in China with independent intellectual property rights of fan products, Pumai wants to grab the market from them, in addition to the advantages of technology and quality, the price can not deviate too much. The scale of wind power investment is very large, and if the unit cost is reduced a little, the investment of the entire wind farm can be saved, and the wind power investment companies are very sensitive to price.
Prometheus and other European wind turbine companies have already discussed taking advantage of the opportunity of the Chinese National Development and Reform Commission to cancel the requirement for the localization rate of wind turbines, even if it is to lose money and make money, it will have to occupy most of the Chinese market, squeeze the Chinese companies, and then merge them. When China's local wind turbine companies are wiped out, and European companies want to quote high prices, Chinese investment companies can only pinch their noses and admit it.
But he never thought that such a conscience price he quoted did not impress Wang Dongfeng, but the other party said that the price was so high that he had no interest in counteroffering, could it be that this is a Chinese-style counteroffer strategy?