"The price we can accept is 5,000 yuan per kilowatt. ”

Wang Dongfeng uncovered the mystery for Heinzl, but this offer immediately made Heinzl collapse.

"5,000 yuan per kilowatt, this is absolutely impossible!" Heinzl shouted out of his voice, completely without the reserved expression he had just pretended, "Mr. Wang, we are here with sincerity, and I hope your company can also come to talk with us with sincerity." ”

Wang Dongfeng smiled faintly and said, "Mr. Heinzl, how can you think that we are not sincere? If we are not sincere, will I disclose our reserve price to you?"

"Floor price? You say 5,000 yuan per kilowatt is your floor price?" Heinzl looked at Wang Dongfeng seriously, trying to find a flaw in it. But Wang Dongfeng's expression was so calm, he couldn't tell that he was lying.

"Mr. Wang, I think the price of 5,000 yuan per kilowatt is too low, and I don't think there is any company in the world that can provide wind turbines at such a price. Heinzl's deputy, Chupp, timidly reminded.

"On the contrary, in the past two weeks, three companies have come to us to make quotations, and the highest quotation among them is 5,400 yuan per kilowatt, and the lowest is 4,800 yuan," Wang said. ”

"Can you tell me which three companies are?" asked Chupp subconsciously.

Wang Dongfeng smiled, "Mr. Chup, this request of yours is inevitably a bit difficult for a strong man." However, if you are willing to inquire, I think it should be easy to inquire about these three companies, which are the top wind turbine companies in China. …… This range is not huge. ”

"It's impossible!" Heinzl still insisted on his opinion, but his tone was already a little hesitant. Wang Dongfeng said to this extent, I am afraid there is some truth, after all, as Wang Dongfeng said, this circle is not very big, Heinzl If they want to inquire, they can always inquire.

"As far as we know, only three months ago, the price of wind turbines in China was still above 6,500 yuan. China's domestic fans have individual prices that are relatively low, also at the level of 6,200 yuan, and there are some defects in quality. What is the reason why they were able to bring the price down to the level of 5,000 yuan in such a short period of time?" asked Heinzl.

Wang Dongfeng said, "If you want to talk about this matter, you have to thank European friends. I inquired that it was a European friend who asked the Chinese National Development and Reform Commission to cancel the requirement that the localization rate of wind turbines must reach 50, so that China's wind turbine companies have no administrative protection, and can only reduce prices to protect the market. These fan companies, in the past, relied on the country's policy, made us a lot of money, and now they have lowered the price, in fact, they only let a part of the excess profits, I believe that even if it is the current price, they still have high profits. ”

"This can't be!" Heinzl seemed to agree with this sentence, he said, "Mr. Wang, we have 60 years of experience in manufacturing wind turbines, and we know the production cost of wind turbines very well. It is true that China's labor costs are lower than those in Europe, so the price of domestic wind turbines in China is lower than that of European products. If you say that these Chinese companies can supply at a price of 6,500 yuan per kilowatt, or even as low as 6,000 yuan, I can believe it. But I absolutely don't believe that they can supply at a price of 5,000 yuan, unless they would rather lose money. ”

Heinzl is well-founded. It is the norm that Chinese products are generally cheaper than European and American products, and the main reason for this is the low labor cost in China. This reason determines that for labor-intensive products, Made in China has an obvious cost advantage, but if it is a technology-intensive product, this cost advantage is not so obvious.

The manufacture of wind turbines involves many cutting-edge technologies and is a technology-intensive product. The price of wind turbines produced by Chinese companies is only slightly lower than that of European countries, and there is not much price gap. Prometheus' own fan costs about 7,000 yuan per kilowatt, and even if China's wind turbine is cheaper, it is almost as low as 6,500 yuan, how can it be possible to quote a low price of 5,000 yuan.

"I don't know. Wang Dongfeng shrugged his shoulders to show that he had no intention of discussing the issue in depth, and he said to Heinzl, "It doesn't matter if they make money or lose money, as an investment company, we will only choose the most cost-effective products." The quality of China's domestic fans is slightly worse than that of European products, and the trouble-free working time is not as long as that of European products, but if their price is 30% lower than yours, I think we have no reason to refuse. ”

"It's ......," Heinzl was speechless. The Chinese government has abolished the requirement for a localization rate, but if the investment companies are unwilling to accept European products, what can they do? If the reason for these investment companies is to support domestic products, Heinzl can go back to the EU and say that the Chinese government is interfering in economic activities. Now people's reason is that European products are too expensive, and in fact, their prices are indeed 40% higher than China's domestic products, so what is wrong with other investment companies choosing cheap products?

"We need to know a little more about this issue. Mr. Wang, can you give us some more time, I think, we will give Mr. Wang a satisfactory price. Heinzl said.

Wang Dongfeng nodded and said, "Okay, I can give you some more time so that you can adjust your price strategy." As far as I'm concerned, I still prefer Prometheus' products, of course, provided that your prices are not so different from other companies. ”

"Thank you Mr. Wang for your understanding, we will re-give the price as soon as possible. Heinzl thanked Wang Dongfeng and left Dongfang Jialai Company in a hurry with Chupp.

After seeing off Heinzl, Wang Dongfeng returned to his office, picked up the phone, and dialed his old friend, Li Song, deputy general manager of Linzhong Wind Energy Technology Company.

"Mr. Li, the people from Promai have already come, but according to the quotation you gave me, I scared the German devil stupid at that time. Wang Dongfeng said with a smile on the phone. He forgot that when he first heard the quotation of Lin Chongfeng Energy Company, he was so frightened that he almost fell on his head.

As Heinzl said, just three months ago, the price of domestic wind turbines was still above 6,500 yuan per kilowatt, and the price of imported wind turbines was as high as 7,500 to 8,000 yuan per kilowatt. However, after the notice of the National Development and Reform Commission to cancel the requirements for the localization rate of wind turbines was issued, Wang Dongfeng received calls from several domestic wind turbine companies, and directly reduced the price of wind turbines to a level of around 5,000 yuan per kilowatt, which made Wang Dongfeng feel both happy and shocked.

In the middle of the wind farm investment, 70% of the cost is used to purchase wind turbines. The drop in the price of wind turbines means that the construction cost of wind farms can be greatly reduced. In the case of Tagou Wind Farm, the installed capacity of 120 megawatts, that is, 120,000 kilowatts, and the price of wind turbines per kilowatt dropped by 1,000 yuan, which can save investors 1.2 billion yuan, which is not a small amount.

In the previous investment projects, Wang Dongfeng had to negotiate with the wind turbine company for a long time on the price issue every time, during which it can be described as a battle of wits and courage, and the price reduction that can be negotiated each time is only a few tens of yuan per kilowatt. Wang Dongfeng has also visited those wind turbine companies, learned about their production costs, and knows that the quotations of most wind turbine companies are not too vain, and some of them are even loss-making.

But the thing is so evil, in the case of 6,500 yuan may lose money, the wind turbine companies can actually reduce the price to 5,000 yuan at once, which does not mean that every kilowatt of wind turbine produced will lose 1,500 yuan? What makes these fan companies so crazy to reduce prices?

Lin Chongfeng Energy's Li Song and Wang Dongfeng met in previous cooperation, perhaps because their tempers were more right, and the two soon became friends, and they drank together seven or eight times. When Wang Dongfeng raised his questions to Li Song, Li Song just laughed and refused to disclose the truth, but only told Wang Dongfeng that if there were European companies to contact business, he would quote the price to them to see if the European companies could accept the offer.

"The people at Promax said that they thought that the price of 5,000 yuan was impossible to achieve anyway. It is estimated that they will investigate your production costs next, and if you are selling at a loss, they can accuse you of malicious competition. Wang Dongfeng kindly reminded Li Song.

Li Song said, "If they want to investigate, they can investigate it." Our cost is completely open, and at a price of 5,000 yuan per kilowatt, we still have a profit. If they are not convinced, they will leave it to us to make it. ”

"What, you still have a profit? Well, you'll have to lower the price for us when we go back. Wang Dongfeng said half-jokingly and half-seriously.

"you, you've got such a big bargain from us, and you're still selling here. Li Song rebuked indignantly.

"Haha, this is what you said, how can you deny it in a blink of an eye!" Wang Dongfeng laughed, but he didn't mention this stubble again. People also run businesses, how can they not make a little profit?

"By the way, Mr. Li, if Pumai also lowers the price and lowers the price of their products to 5,000 yuan per kilowatt, what are you going to do?" Wang Dongfeng smiled, and thought of a new question, which also needs to be communicated with Li Song. Although the NDRC has abolished the requirement for the localization rate, it still encourages wind farms to use domestic wind turbines. In the case that domestic fans have obvious price advantages, Wang Dongfeng will of course choose domestic goods, but if European fans and domestic fans start a price war, Wang Dongfeng will not be very easy to stand in line.

Li Song replied briskly, "Then what else is there to say, you can directly purchase Prometheus' fans." The cost of Prometheus, I know in my heart, if they dare to quote 5,000 yuan, the more they produce, the more they will lose, I want to see how long they can support that little money. ”

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